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Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a users tone and even plan romantic dates. But unlike before, when Alexa was offered for free on any Alexa-enabled devices, customers will have to pay Amazon a monthly fee of $19.99 for the revamped voice assistant, which it calls Alexa+. However, the generative-AI powered Alexa will be free for Prime members, who pay the company a monthly or annual fee for free delivery and other perks. At a media event held in New York City, Amazon executives showed off the update to the ten-year old digital assistant with the new features aimed at boosting sales and interactions with Alexa-enabled devices. The company says Alexa+ is able to have conversations with a more natural, humanlike flow and can learn more about a user such as dietary preferences or allergies the more its used. Im not just an assistant, Im your new best friend in the digital world, Alexa+ said during an onstage demo on Wednesday. At the event, Panos Panay, Amazons vice president of devices & services, listed off the other things the voice assistant can now do, such as create study plans, text a babysitter and call an Uber ride for a friend. He and other company executives also said Alexa can fetch videos from Ring cameras such as checking whether a user’s dog was walked that day and is able to remember handwritten recipes, emails and other documents shared with it. Shes smarter than shes ever been before, but shes also approachable, Panay said. Alexa is built into products such as smart speakers, Amazons Fire TVs and earbuds. The Seattle-based tech giant launched its popular voice assistant in 2014 alongside its first Echo device, which responds to voice commands. Panay said Amazon has sold more than 600 million Alexa-enabled devices and that user engagement grew 20% last year compared to 2023. Some market estimates have shown Alexa holds the largest market share among voice assistants. The revamped Alexa uses large language models, including some developed by Amazon and others by Anthropic, the generative AI startup the tech giant has poured billions into. Alexa+ has a model-agnostic system, allowing it to select the best AI model for the tasks it wants to complete, said Daniel Rausch, Amazons vice president for Alexa and Echo. Amazon says it will start rolling out early access to Alexa+ in the U.S. next month. It will then roll it out in waves internationally, starting with certain Echo devices. The upgraded assistant will be available across Alexa-supported devices, but some features are only built for products with screens. Amazons announcement came more than a year after the company teased an early version of an AI-infused Alexa at a media event held to show off new devices. At the time, Amazon had said it was working on a speech-to-speech model that would allow Alexa to exhibit humanlike attributes, such as laughter and phrases like uh-huh during conversations. During the demo on Wednesday, Amazon highlighted features it had previously kept under lid. In one exchange, Panay showed the new Alexa a video of the crowd in the room to test a feature that apparently allows it to sense the surrounding mood. Panay asked Alexa+ if the crowed looked pumped to which it responded the room full of journalists were paying attention to you and excited. Like its predecessor, Alexa+ is enabled when users say the voice assistant’s name but executives on Wednesday said users now only have to say that wake word once before having a prolonged, back and forth exchange. Still, demonstrators would occasionally say Alexa again if it seemed like the voice assistant didn’t catch something. Amazon competes in the smart speaker market with other tech giants, including Apple and Google. Though it has had success in selling devices, the companys other goal driving Amazon purchases through Alexa has been more challenging to pull off. Amazon has said Alexa customers have used their device to shop. However, many rely on it mostly for menial tasks, such as playing music, asking questions or checking the weather. A subscription fee for the revamped Alexa will allow the company to offset costs related to AI development and help its devices operations become more profitable. Haleluya Hadero and Wyatte Grantham-Philips, Associated Press
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E-Commerce
Deere investors voted overwhelmingly against a resolution aimed at its diversity, equity and inclusion efforts on Wednesday, continuing a pattern of shareholder distaste for anti-DEI measures despite Republican political pressure on executives. During a webcast of its annual meeting, executives with the farm equipment maker said only 1.3% of votes cast were in support of a resolution calling on the company to report on racial and gender hiring statistics “to prove it does not practice discrimination.” The resolution was filed by the National Legal and Policy Center, a conservative-leaning Washington think tank that has opposed many corporate diversity efforts. Two other resolutions aimed at restricting social action by Deere won similarly low levels of support. Deere’s meeting was closely watched because in July it became one of the first major U.S. companies to back away from supporting programs such as LGBTQ+ pride events. Numerous other U.S. companies have retreated from DEI in recent months, particularly as the Trump administration has stepped up threats to companies and institutions that engage in those efforts. But many investors and executives see DEI efforts as necessary to address underrepresentation of certain populations in management roles. On Tuesday, Apple investors voted in defense of the company’s DEI policies, as did Costco investors in January. Ross Kerber and Utkarsh Shetti, Reuters
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E-Commerce
TJX Companies, parent company of TJ Maxx, Marshalls, and HomeGoods, among other retail brands, reported strong sales and operating results on Wednesday for the fourth quarter and fiscal year ended February 1. For Q4, TJX exceeded Wall Streets revenue expectations, with sales of $16.35 billion. However, its revenue and earnings guidance for the coming fiscal year were below analyst expectations, according to a consensus estimate cited by CNBC. Key takeaways Here are the main points from the announcement: Q4 fiscal 2025 (13-week period): Net sales: $16.4 billion (flat compared to the prior years 14-week period) Consolidated comparable store sales: increased by 5% Net income: $1.4 billion Diluted earnings per share (EPS): $1.23, a 1% increase from the prior years adjusted EPS of $1.12 Growing retail footprint and store count In contrast to other retail giants that have faced recent bankruptcies and sweeping store closures or have gone out of business altogether, TJX has continued its expansion efforts, hitting a major milestone last year by opening its 5,000th store. During fiscal 2025, the company added another 131 stores globally, bringing its total count to 5,085 stores. TJX also grew its total retail square footage by 2% year-over-year. In the United States, store counts and gross square footage increased as follows: TJ Maxx: 1,319 to 1,333 stores, square footage from 35.7M to 36.0M Marshalls: 1,197 to 1,230 stores, square footage from 33.7M to 34.4M HomeGoods: 919 to 943 stores, square footage from 21.4M to 22.1M Sierra: 95 to 117 stores, square footage from 2.0M to 2.4M Homesense: 55 to 72 stores, square footage from 1.5M !function(){"use strict";window.addEventListener("message",(function(a){if(void 0!==a.data["datawrapper-height"]){var e=document.querySelectorAll("iframe");for(var t in a.data["datawrapper-height"])for(var r=0;r
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