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Apple has offered $100 million to Indonesia as part of an effort to lift a recent ban of the iPhone 16 in the country, as reported by The Wall Street Journal. The company has presented an investment plan that would use that $100 million to set up a manufacturing plant in the nation. Earlier this month, Apple offered the country $10 million to reverse the ban. This latest proposal is worth ten times that, so the company certainly sees Indonesia as an important market. After all, the country is home to 280 million potential smartphone customers. The Ministry of Industry of Indonesia is scheduled to review Apple's proposal this week. This all started because Apple missed a local investment threshold by around $15 million. Indonesia mandates that certain devices sold in the country must have at least 40 percent domestic content. This percentage can be met by using domestically-sourced materials, building manufacturing plants or by employing local workers. Apple previously invested around $94 million in the country through a variety of means, but it wasnt enough to stave off the ban. The sale stoppage also applies to other recently-released Apple products, like the Apple Watch Series 10. The ban doesnt impact older Apple devices, which are still available for purchase throughout the country. Apple has opened up several developer academies throughout the country, but an actual manufacturing plant would be a major boon for Indonesia. Both Samsung and Xiaomi have already set up factories in the nation.This article originally appeared on Engadget at https://www.engadget.com/big-tech/apple-pledges-100-million-indonesia-investment-to-lift-iphone-16-ban-162217627.html?src=rss
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Marketing and Advertising
A Colombian eyewear brand has transformed what many would consider a limitation into a competitive advantage. Soul Optic employs blind artisans who handcraft sophisticated, screw-free frames in darkness, leveraging their heightened tactile sensitivity. Each pair of sunglasses and prescription glasses is meticulously assembled using a system inspired by Braille writing slates. The frames distinctive bridge design draws inspiration from bats creatures who, like the artisans, navigate their world through heightened non-visual senses.Rather than treating inclusivity as an afterthought or marketing angle, Soul Optic has embedded it into its core production process and brand identity. By developing a product and production process adapted to its workers, the company can provide economic opportunities for visually impaired individuals from disadvantaged communities. Besides forming a connection thats clear as day for consumers to grasp eyewear made by people who cant rely on vision Soul Optic is tangible proof of how assumed limitations can spark innovation when brands leverage purpose as their driver of creativity.
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Marketing and Advertising
Caring for yourself can be as simple as sitting down to do a breathing exercise or curling up under a weighted blanket. Or it can be getting a massage, going for a workout or dressing up for a fancy dinner. There are plenty of things you could get for someone that not only shows how much you care about them, but also remind them that its worthwhile to take time for themselves. And while theres nothing wrong with an aromatherapy candle, its more fun to go beyond the obvious choices and look at what tech products could help your loved ones feel their best. Our picks include things like styling gadgets and grooming devices, but also less techy options like a hair turban and face masks.Its worth calling out that these beauty tech and personal care suggestions are highly personal, so its important that you take time to learn about your giftees preferences. What type of hair do they have? What are their skincare concerns? What aches and pains have they been feeling lately? Getting just a few more details from them can better inform your holiday shopping and improve your relationships, too. The best self-care gifts for 2024 Check out the rest of our gift ideas here. This article originally appeared on Engadget at https://www.engadget.com/best-self-care-gifts-160025041.html?src=rss
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Marketing and Advertising
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