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Belmond has entered the growing field of ambient content with Long Shots, the first slow TV series from a major hospitality company. The series features 60-minute high-definition videos capturing destinations like Portofino, Rio de Janeiro and the Scottish Highlands, providing immersive experiences that align with the company's ethos of enjoying travel at a leisurely pace. Besides appealing visuals, each video also features a carefully calibrated soundtrack. Waves lapping a beach, cafe bustle, the brown noise of a boat's motor all creating the gentle, non-distracting background hum familiar to anyone who uses focus playlists or concentration apps.For the LVMH-owned leisure brand, which operates luxury hotels, train services, river cruises and safaris worldwide, the content serves as both a marketing vehicle and a genuine contribution to the ambient video landscape. The launch comes amid surging interest in long-form ambient content, which research suggests can facilitate focused work, reduce anxiety and create a sense of calm in viewers and listeners. Notably, Belmond's Long Shots are extremely short on marketing and branding the videos don't feel like extended commercials.Originally pioneered in Norway in 2009 with a seven-hour broadcast of a train journey, the slow TV format has evolved into a significant YouTube phenomenon. Belmond's entry into this space reflects both market awareness and strategic alignment with current wellness trends, as more consumers seek mindful digital experiences that counterbalance the rapid-fire content dominating social platforms.
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Marketing and Advertising
DirecTV just announced the availability of Genre Packs, which are channel groupings tied to specific interests. The satellite TV provider teased this in January with the introduction of a sports-related bundle, but now there are more to choose from. These new packs include options for news, entertainment and Spanish language content. Just like the MySports subscription, many of these new bundles come with live TV channels and subscriptions to streaming platforms. For instance, the MyEntertainment bundle allows access to around 40 channels, including Bravo and FX, but also includes a subscription to Disney+ with Hulu. That one costs $35 per month, making for a pretty good deal. DirecTV The MyNews bundle doesnt come with any premium streaming subscriptions, but does allow access to the 24-hour news cycle in all of its brain-melting glory. Purchasers get access to all of the big ones here, including MSNBC, Fox News, CNN and, for some reason, Newsmax. It costs $40 per month, which seems like a lot just to watch a bunch of rich people yell at you, but what do I know. MiEspaol offers access to more than 50 channels, including many Spanish-language stalwarts like Univision and Telemundo. It costs $35 per month. The MySports bundle, introduced in January, is still around, for $70 per month. It provides access to more than 25 sports-related channels and includes a subscription to ESPN+.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/directv-launches-genre-packs-a-more-affordable-way-to-get-channels-you-actually-want-163012043.html?src=rss
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Marketing and Advertising
Sony is permanently reducing the price of the PlayStation VR2. Starting in March, the headset will cost $400, 450 and 400 down from $550, 600 and 530, respectively. Included in the price cut is the Horizon Call of the Mountain bundle, which, like the standard package, will cost $400, 450 or 400 depending on your region. While its been possible to buy the PS VR2 for less than $400 during recent sales, the new pricing should give retailers the flexibility to discount the device even more aggressively down the road. Its hard to say what this means for the future of the PS VR2. Arguably, it was too expensive at launch, and at $400, it still costs more than the Meta Quest 3S, a standalone headset that doesnt require a PlayStation 5 or PC to power it. Sony recently added support for low-latency hand tracking, but overall the company doesnt appear keen on investing more time and money into the platform. Major first-party studios havent made many games for the PS VR2, and those that have, including the creators of Call of the Mountain, have seen layoffs in recent months. This article originally appeared on Engadget at https://www.engadget.com/gaming/playstation/sony-cuts-the-price-of-ps-vr2-to-400-154138227.html?src=rss
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Marketing and Advertising
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