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Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more. Read the full article at MarketingProfs
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Marketing and Advertising
Yes, it's already the middle of November which means it's about to be "Oh, no what should I buy the people in my life for the holidays" freak out time. Thankfully, it's also sale season, with deals popping up all over the place ahead of Black Friday. Today's big discount is a great one for checking off gifts for the gamer in your life. Right now, the three month Xbox Game Pass Ultimate is down to about $29 from $45 on Woot. This deal comes courtesy of a 19 percent sale on the pass coupled with an additional 20 percent off when you use the code TWENTY at checkout. The only catch: the deal is just available for today or until its sold out. The Xbox Game Pass gives the recipient access to hundreds of Xbox and PC games with lots of titles becoming available the day they're released. It also includes online multiplayer through an Xbox console, PC or cloud. Overall, this is a great deal for anyone who loves gaming and sure to get you a big thank you at the holidays. Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/black-friday-deals-include-three-months-of-xbox-game-pass-ultimate-for-only-30-145739491.html?src=rss
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Marketing and Advertising
One of the Gemini AI-powered features Google introduced at I/O this year was a solution for never-ending scam calls. It has the capability to detect whether a call is suspicious while it's still ongoing and can alert you so that you could drop the call as soon as possible. That live scam detection feature for phone calls is now available for Pixel 6 and newer devices, as long as you're part of the Phone by Google public beta program in the English language. "[S]cam calls are evolving, becoming increasingly more sophisticated, damaging and harder to identify," the company said in its announcement. Scam Detection uses on-device AI to determine whether a call is a potential scam in real time. For instance, if the caller tells you it's your bank and asks you to transfer funds to another account because yours had allegedly been breached a common scam tactic you'll get an audio and a haptic alert. When you look at your phone, you'll see a visual warning, along with a button to easily end the call. If the AI ends up making a mistake, you can tap on the "Not a scam" button instead. Google Scam Detection is off by default, and it's up to you whether you want to activate it. Google says it doesn't send your calls or their transcripts to a remote server, because the feature processes phone calls on-device. On the Pixel 9 series, it's powered by Gemini Nano, which Google describes as its "most efficient model for on-device tasks." On Pixel devices older than the Pixel 9, it's powered by the company's other machine learning models. Google didn't say when live scam detection will make it out of beta, but it promised that it's coming soon to more Android devices. In October, the company also rolled out enhanced scam detection for Messages, which also uses on-device machine learning models to identify scam texts. This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/googles-live-scam-detection-for-phone-calls-is-now-out-for-pixel-devices-143017096.html?src=rss
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Marketing and Advertising
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