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Black Friday deals have come for Apples AirPods: the AirPods Pro 2 have dropped to $160, which is a record-low price. At the moment, you can also get the AirPods 4 starting at $119. These are some of the most sough after wireless earbuds during this time of year precisely because the sales are so good. While we periodically see AirPods dip in price throughout the year, the best time to buy is during the Black Friday and Cyber Monday time period. However, that also means they can be some of the first tech items to sell out, so if youve had your eye on a new pair or want to gift one this holiday season, we recommend buying them now. AirPods Pro 2 are the best wireless earbuds that Apple makes with excellent sound quality and ANC, plus good battery life. They have all of the conveniences youd expect from a pair of Apple earbuds, like quick paring and switching between Apple devices and hands-free Siri. And with a recent software update, the AirPods Pro 2 can double as hearing aids for those who take Apples hearing test and the results show mild to moderate hearing loss. Whereas the AirPods Pro 2 have looked and felt mostly the same since their initial launch, the AirPods 4 received a big overhaul this year. They now come in ANC and non-ANC styles, and they have a slightly revised open-wear design. The H2 chipset inside gives them the same Apple conveniences as the AirPods Pro 2, but note that neither model supports MagSafe charging via wireless chargers. But these buds have improved sound quality and a better fit than the AirPods that came before them, and theyre noticeably more affordable than the Pro 2. If you prefer over-ear headphones, your only option in the Apple ecosystem (aside from Beats) is the AirPods Max. You can grab them for $400 right now. We always recommend waiting for a sale to buy these cans since they start off much more expensive than all of our other top picks for the best wireless headphones. They also sport the H2 chipset inside, plus good sound quality and ANC, reliable touch controls and a solid battery life. Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/black-friday-apple-deals-include-the-airpods-pro-2-for-a-record-low-of-160-165732874.html?src=rss
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Marketing and Advertising
Apple has offered $100 million to Indonesia as part of an effort to lift a recent ban of the iPhone 16 in the country, as reported by The Wall Street Journal. The company has presented an investment plan that would use that $100 million to set up a manufacturing plant in the nation. Earlier this month, Apple offered the country $10 million to reverse the ban. This latest proposal is worth ten times that, so the company certainly sees Indonesia as an important market. After all, the country is home to 280 million potential smartphone customers. The Ministry of Industry of Indonesia is scheduled to review Apple's proposal this week. This all started because Apple missed a local investment threshold by around $15 million. Indonesia mandates that certain devices sold in the country must have at least 40 percent domestic content. This percentage can be met by using domestically-sourced materials, building manufacturing plants or by employing local workers. Apple previously invested around $94 million in the country through a variety of means, but it wasnt enough to stave off the ban. The sale stoppage also applies to other recently-released Apple products, like the Apple Watch Series 10. The ban doesnt impact older Apple devices, which are still available for purchase throughout the country. Apple has opened up several developer academies throughout the country, but an actual manufacturing plant would be a major boon for Indonesia. Both Samsung and Xiaomi have already set up factories in the nation.This article originally appeared on Engadget at https://www.engadget.com/big-tech/apple-pledges-100-million-indonesia-investment-to-lift-iphone-16-ban-162217627.html?src=rss
Category:
Marketing and Advertising
A Colombian eyewear brand has transformed what many would consider a limitation into a competitive advantage. Soul Optic employs blind artisans who handcraft sophisticated, screw-free frames in darkness, leveraging their heightened tactile sensitivity. Each pair of sunglasses and prescription glasses is meticulously assembled using a system inspired by Braille writing slates. The frames distinctive bridge design draws inspiration from bats creatures who, like the artisans, navigate their world through heightened non-visual senses.Rather than treating inclusivity as an afterthought or marketing angle, Soul Optic has embedded it into its core production process and brand identity. By developing a product and production process adapted to its workers, the company can provide economic opportunities for visually impaired individuals from disadvantaged communities. Besides forming a connection thats clear as day for consumers to grasp eyewear made by people who cant rely on vision Soul Optic is tangible proof of how assumed limitations can spark innovation when brands leverage purpose as their driver of creativity.
Category:
Marketing and Advertising
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