Los Angeles-based Bridg, a venture backed company which develops software to help e-commerce retailers improve their sales, has been sold for $350M in cash to Cardlytics. Bridg, led by Amit Jain, was venture backed by Morpheus Ventures, March Capital, as well as other local investors. The company's software uses artificial intelligence and big data to help retailers with their e-commerce efforts. According to Bridg, in addition to the $350M in cash at closing, there are two other, potential earnout payments in cash on stock on the first and second anniversary of the transaction, which a note leaked from Jain said could deliver a "significant additional consideration to the shareholders."
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