 |
|
|
|||||
A Colombian eyewear brand has transformed what many would consider a limitation into a competitive advantage. Soul Optic employs blind artisans who handcraft sophisticated, screw-free frames in darkness, leveraging their heightened tactile sensitivity. Each pair of sunglasses and prescription glasses is meticulously assembled using a system inspired by Braille writing slates. The frames distinctive bridge design draws inspiration from bats creatures who, like the artisans, navigate their world through heightened non-visual senses.Rather than treating inclusivity as an afterthought or marketing angle, Soul Optic has embedded it into its core production process and brand identity. By developing a product and production process adapted to its workers, the company can provide economic opportunities for visually impaired individuals from disadvantaged communities. Besides forming a connection thats clear as day for consumers to grasp eyewear made by people who cant rely on vision Soul Optic is tangible proof of how assumed limitations can spark innovation when brands leverage purpose as their driver of creativity.
Category:
Marketing and Advertising
Caring for yourself can be as simple as sitting down to do a breathing exercise or curling up under a weighted blanket. Or it can be getting a massage, going for a workout or dressing up for a fancy dinner. There are plenty of things you could get for someone that not only shows how much you care about them, but also remind them that its worthwhile to take time for themselves. And while theres nothing wrong with an aromatherapy candle, its more fun to go beyond the obvious choices and look at what tech products could help your loved ones feel their best. Our picks include things like styling gadgets and grooming devices, but also less techy options like a hair turban and face masks.Its worth calling out that these beauty tech and personal care suggestions are highly personal, so its important that you take time to learn about your giftees preferences. What type of hair do they have? What are their skincare concerns? What aches and pains have they been feeling lately? Getting just a few more details from them can better inform your holiday shopping and improve your relationships, too. The best self-care gifts for 2024 Check out the rest of our gift ideas here. This article originally appeared on Engadget at https://www.engadget.com/best-self-care-gifts-160025041.html?src=rss
Category:
Marketing and Advertising
You don't necessarily need to break the bank for a very good set of wireless earbuds, and that's even more true around this time of year when there are Black Friday deals aplenty to be had. Our pick for the best budget wireless earbuds is on sale for the occasion. Anker's Soundcore Space A40 earphones are 44 percent (or $35) off, which brings the price down to $45. That matches a record-low price for these earphones. We first saw them dip to $45 during the October Prime Day event. While the audio quality isn't on the level of high-end earbuds from the likes of Sony and Bose (a feat that would be extremely difficult to pull off at this price range), we feel that the Space A40s have a pleasant, warm sound. They also have features that you'd often have to spend much more to get from earbuds, such as an adaptive active noise cancellation system that adjusts settings automatically depending on the audio in your surroundings. Other features multipoint connectivity to link the earbuds to two devices simultaneously. They're IPX4-rated for water resistance too. The Soundcore Space A40 earbuds are slated to run for 10 hours on a single charge, with the case adding an extra 50 hours of listening time. A 10-minute charge can add four hours of listening time. The case supports wireless charging too. Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/our-favorite-pair-of-budget-wireless-earbuds-is-on-sale-for-only-45-for-black-friday-154250578.html?src=rss
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||