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The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. AI and energy are two of the most critical forces shaping the future of our planetand their relationship is impossible to ignore today. From the significant power consumption of data centers to the growing energy requirements of AI-driven applications, the rapid adoption of AI is driving a surge in global energy demand that is outpacing the growth of renewable energy sources. This presents a crucial challenge: How to balance the environmental impact of this technology with the transformative potential it holds? The solution is more AI. Transform the environmental impact of energy production As I explored in my recent article, technologies like cloud, edge computing, and AI are reducing the carbon intensity of oil and gas production today while helping to advance the new energy systems of tomorrow. For example, consider the parallels between data intelligence for energy operations and autonomous vehicles. Much like how self-driving cars interpret real-time data about other drivers and traffic conditions to make decisions, AI-enabled devices in the oil field interpret data from wells and facilities in the network to take proactive and autonomous actions. This ensures that operations stay in the sweet spot, unlocking significant productivity gains while reducing costs and carbon emissions. This is only the beginning. Soon, AI will enable optimization throughout the entire production life cyclefrom subsurface exploration to field development and production operations. This will allow us to optimize assets in real time, marking a significant step forward in energy production while maximizing performance and sustainability. But to realize this vision, we must unleash the full potential of AI across our industry. It must evolve from a digital tool that supports individual tasks into a fundamental capability set woven into the very fabric of our planning, decision making, and operations. AI will be the X factor for our industry. It has the potential to fundamentally transform the environmental impact of energy production. But for this to happen, we cant rely on traditional AI and machine learning workflows. We need tailor-made solutions to meet the unique demands of the energy industry. Enter engineered AI. Engineered AI: AI for the energy industry The AI lexicon is constantly expanding and now includes everything from narrow AI to general AI to superintelligent AI, alongside the now ubiquitous generative AI. However, the unique challenges of the energy industry demand a specialized approach. To address them effectively, we at SLB propose “engineered AI”a specialized approach to AI development focused on solving the energy sector’s most pressing challenges. Now, you may ask, Do we really need more AI? Well, consider this: Before a single barrel of oil or cubic foot of gas is produced, vast amounts of data are generated, analyzed, and acted upon. In fact, a single well can produce more than 10 terabytes of data per day, roughly equivalent to half of the text content in the U.S. Library of Congress. Engineered AI is purpose-built to address these complexities. It combines machine learning and generative AI with energy-specific data, physics-based modeling, and the deep domain expertise of the scientists and engineers across our industry. With open, secure, and adaptable architectures, we can unlock decades of historical data to drive innovation across the industry. As engineered AI evolves, it will enable the industry to rapidly accelerate and derisk processes such as reservoir design and management, construction of wells and facilities, and asset maintenance and performance. Ultimately, this will result in greater efficiency, reduced costs, and lower carbon emissions across the entire energy value chain. AI for the energy transition While engineered AI will be critical for improving performance and reducing emissions in the oil and gas industry today, it will also play a key role in scaling the low carbon solutions of tomorrow. Leveraging decades of subsurface data, we are already developing engineered AI solutions to identify optimal locations for carbon capture and storage and geothermal energy developments. This represents a significant step forward in reducing industrial emissions and accelerating the transition to clean, renewable energy systems. And as engineered AI capabilities mature, its impact will continue to accelerate. So, while the rapid growth of AI undoubtedly introduces new complexities to the global energy mix, I believe AI will unlock new opportunities, becoming one of our most valuable tools in delivering secure, affordable, and sustainable energy for all. When we get it right, AI isnt just technology. Its the key to a world with more energy and less emissions. Rakesh Jaggi is president of Digital & Integration at SLB.
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E-Commerce
A child who wasn’t vaccinated died in a measles outbreak in rural West Texas, officials there said Wednesday, the first U.S. death from the highly contagious respiratory disease since 2015. The school-aged child had been hospitalized and died Tuesday night, state officials said, amid the widespread outbreak, Texas’ largest in nearly 30 years. Since it began last month, a rash of 124 cases has erupted across nine counties. The Texas Department of State Health Services and Lubbock health officials confirmed the death to The Associated Press. The Lubbock hospital where the child had been treated didnt respond to a request for comment. Robert F. Kennedy Jr., the nation’s top health official and a vaccine critic, said Wednesday that the U.S. Department of Health and Human Services is watching cases, though he did not provide specifics on how the federal agency is assisting. He dismissed Texas’ outbreak as not unusual during a Wednesday meeting of President Donald Trump’s Cabinet members. We’re following the measles epidemic every day, Kennedy said. The U.S. Centers for Disease Control has told the AP it is providing vaccines as well as technical and laboratory support in West Texas, but the state health department is leading the response. Texas Gov. Greg Abbott said through a spokesman that his office is in regular communication with the state health department and epidemiologists, and that vaccination teams are in the affected area. The state will deploy all necessary resources to ensure the safety and health of Texans, said spokesman Andrew Mahaleris, calling the child’s death a tragedy. The CDC has said it will only provide weekly updates on the measles outbreak, and has not yet updated its public webpage to reflect the childs death. Texas health department data shows that a majority of the reported measles cases are in children. The virus has largely spread among rural, oil rig-dotted towns in West Texas, with cases concentrated in a close-knit, undervaccinated Mennonite community, health department spokesperson Lara Anton said. Gaines County, which has reported 80 cases so far, has a strong homeschooling and private school community. It is also home to one of the highest rates of school-aged children in Texas who have opted out of at least one required vaccine, with nearly 14% skipping a required dose last school year. The measles, mumps and rubella vaccine which is safe and highly effective at preventing infection and severe cases is recommended for children between 12 and 15 months old for the first shot, with the second coming between 4 and 6 years old. Vaccination rates have declined nationwide since the COVID-19 pandemic, and most states are below the 95% vaccination threshold for kindergartners the level needed to protect communities against measles outbreaks. The vaccine series is required for kids before entering kindergarten in public schools nationwide. Last week, Secretary Kennedy vowed to investigate the childhood vaccine schedule that prevents measles, polio and other dangerous diseases, despite promises not to change it during his confirmation hearings. Measles is a respiratory virus that can survive in the air for up to two hours. Up to 9 out of 10 people who are susceptible will get the virus if exposed, according to the U.S. Centers for Disease Control and Prevention. Most kids will recover from the measles if they get it, but infection can lead to dangerous complications like pneumonia, blindness, brain swelling and death. Measles cases rose in 2024, including a Chicago outbreak that sickened more than 60. Devi Shastri, AP health writer AP writers Amanda Seitz, Jim Vertuno, and JoNel Aleccia contributed to this report.
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E-Commerce
He’s not a movie buff, so New York musician Larry Saltzman doesn’t always watch the Oscars. This year, however, he’s got a rooting interest. Saltzman taught actor Timothée Chalamet how to play guitar for the role of Bob Dylan in A Complete Unknown. In turn, Chalamet earned a best actor nomination and the film is also up for best picture at the Academy Awards on Sunday. A guitarist who’s performed with Simon & Garfunkel, Bette Midler and David Johansen, as well as in the pit at Broadway productions Hairspray and Ain’t Too Proud to Beg, Saltzman has developed a specialty in teaching actors how to play music for their roles. Besides Chalamet, recent pupils have included Adam Driver and Sadie Sink of Stranger Things. On a fellow musician’s recommendation, Saltzman first got a call from a movie studio about a decade ago. He admits to being cranky as discussions dragged on. I almost did everything to talk them out of hiring me, he said. Not until the fifth phone call did the studio identify the client: Meryl Streep. She needed to learn the electric guitar for her starring role in the 2015 film Ricki and the Flash, where she portrayed an aging rocker trying to keep her career and life together in the wake of a series of disappointments. Working with Streep is a little like a political consultant’s first client being elected president. If she likes you and word gets around, other students will follow. Teaching actors now represents about 40% of his business, the 69-year-old said. My time spent with her was excellent, he said of Streep. She’s smart. She knows how to learn things. There was a steady progress over three or four months. She did very well. Faking it just won’t do for serious actors and film directors. It’s like lip-syncing the audience is going to tell the difference, and the characters will be less believable. That was especially true with Chalamet, who needed to sing and play at the same time for a character whose artistry is the centerpiece of the film. When the actors come to you, they’re kind of vulnerable, Saltzman said. They want to do a great job. Saltzman had more than 50 sessions with Chalamet, starting in person and retreating to Zoom during the pandemic. It wasn’t easy. Chalamet had to learn some 25 songs in the script. Sometime in 2018 I had my first lesson with this great guitar teacher named Larry Saltzman who at some point became less of a teacher and more a co-sanity artist through COVID, Chalamet recalled during a recent interview with The Associated Press. I think we were keeping each other sane. We would Zoom three, four times a week and doing songs that never made it into the movie. It helped that Saltzman is a Dylan buff. Focusing on imparting the guitar playing of pre-electric Bob, he taught his charge so well that Chalamet was a musical guest as well as host on Saturday Night Live, performing obscure Dylan cuts last month. Saltzman says, in the course of their sessions, Chalamet went the extra mile and unearthed very early, obscure Dylan songs that weren’t even in the script. Saltzman generally likes teaching actors more than common folk, in part because there’s a specific goal: They need to learn certain songs to inhabit a particular character. When it’s open-ended someone just wants to learn the guitar it can be more of a challenge, he said. Saltzman also believes that it’s an advantage to not be a regular teacher, someone who may approach clients with a more rigid style. Actor Johnny Cannizzaro said he appreciated Saltzman’s calming bedside manner and felt welcome in an apartment filled with guitars. Cannizzaro has the role of E Street Band member Little Steven Van Zandt in the upcoming Bruce Springsteen biopic, Deliver Me From Nowhere. There was never really a moment where he expressed any sort of frustration or impatience with me during a session, said Cannizzaro, who has background playing keyboards but not guitar. If anything, he would express some excitement when you grasped something he was teaching. That put me at ease. Saltzman also studied films of Van Zandt so he wasn’t just teaching Cannizzaro guitar he was showing specifics of how Van Zandt plays, the actor said. Beyond teaching, Saltzman’s time is divided between studio work, playing in New York clubs accompanying different artists and Broadway he’s just about to begin Smash. It’s an eye-opening experience for him to later see his students on screen. That was particularly the case when he saw A Complete Unknown and marveled at Chalamet’s ability as an actor. All the more reason to watch the Oscars, and to take some pride in his own work. In my own humble way, I’m a small gear in that machinery, he said. What is rewarding is knowing that in some small way I’m contributing to making a better film. David Bauder, AP entertainment writer
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E-Commerce
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