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Meta is said to be planning a fiber-optic subsea internet cable that will span the world and could cost north of $10 billion. The project, which was originally reported by subsea cable expert Sunil Tagare, could be formally announced early next year. However, sources linked to Meta told TechCrunch that the project is in the early stages. Only a few contractors would be capable of building out that infrastructure and many are tied up with commitments to other customers. If the project does come to fruition, its likely to take several years before the cable is laid and switched on. Meta is said to be the part-owner of more than a dozen subsea networks but this would be the first one that it owns and operates entirely. Google has a few of its own, though Amazon and Microsoft don't have any dedicated cables and are part owners of others. Meta will reportedly be the sole user of its cable. The company and its services are said to account for about 10 percent of global fixed internet usage (and about 22 percent of mobile traffic). At this point, Meta generates more revenue from international markets than it does in North America. The cable would give it greater ownership over its infrastructure in the aim of ensuring its services are as stable as possible, though ISPs and mobile providers will still of course be responsible for keeping users' devices connected. Meta has worked its own Wi-Fi and mobile internet projects, but it wound down the former in 2022. Its expected that the cable will run from the US east coast to South Africa then to India and the north coast of Australia before hitting the west coast. All told, the cable could be at least 25,000 miles or so long. That supposedly safe route would avoid areas where there are said to be "major single points of failure," according to Tagare. Those include the Red Sea, the South China Sea, Egypt, Marseilles, the Straits of Malacca and Singapore. It would also steer clear of many geopolitical hotspots. Two undersea cables were severed in the Baltic Sea over the couple of weeks. Investigators believe that a Chinese commercial trawler possibly acting under the influence of Russian intelligence cut the cables by dragging its anchor along the seabed. This article originally appeared on Engadget at https://www.engadget.com/big-tech/meta-is-reportedly-planning-a-10-billion-globe-spanning-subsea-internet-cable-161613820.html?src=rss
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Marketing and Advertising
The Thai Health Promotion Foundation and the Women and Men Progressive Foundation have partnered with BBDO Bangkok to launch a campaign against domestic violence with a bold twist. The campaign centers around the late Gigi Supitcha, a Thai public figure who tragically lost her life in 2023. Supitcha had previously survived a near-fatal confrontation with her partner, only to face another incident of violence by the same individual, leading to her death.
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Marketing and Advertising
Brand experience agency Innocean is embarking on a mission to revitalize public spaces in South Korea. Despite serving essential functions for local communities, many have fallen into neglect due to decreased usage or an aging population. The first public facility to be revamped was Iljuk Mogyoktang, a 27-year-old bathhouse in Gyeonggi Province. First constructed in 1997, the bathhouse now serves a local community comprised mostly of elderly citizens. It was remodeled with the needs of those patrons in mind and equipped with features that reduce the risk of heat shock, drowning and falls.Bathhouses are a tentpole of Korean culture. Traditional mogyoktangs () started as a necessary public good in the 1960s, when most houses did not yet have access to heated bathrooms or hot running water. Today, in urban South Korea, bathhouses have given way to modern public saunas (jjimjilbang, ), which have become popular recreational complexes for families, friends and couples. In addition to bathing facilities, jjimjilbangs also offer restaurants, movie rooms, karaoke, massages, nap spaces and more.
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Marketing and Advertising
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