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Sony announced that it will run a beta test for cloud streaming on its PlayStation Portal gaming handheld. The feature will begin rolling out in an update today, with Europe due to get it starting on Wednesday. Only PlayStation Plus Premium members will be able to access cloud streaming during the beta test, but it's a promising sign that Sony is finally working on this function, even though it took a year to get here. Adding cloud gaming to the Portal addresses one of the big critiques in our review of this handheld, which didn't seem to have an obvious target audience. More than 120 titles from the PS5 Plus Game Catalog will be available in the beta test. That covers a range of games including Dave the Diver, Ghost of Tsushima, Marvels Spider-Man: Miles Morales, Monster Hunter Rise and Ratchet & Clank: Rift Apart. No games from the PlayStation 4 or PlayStation 3 will be supported during the beta, but maybe those will join the roster whenever the feature is more broadly available. Portal owners might also want to know that this update adds a couple tweaks to audio and volume controls. But let's be honest, cloud gaming is really the point.This article originally appeared on Engadget at https://www.engadget.com/gaming/playstation/sony-will-trial-cloud-streaming-for-the-ps5-portal-230817262.html?src=rss
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Marketing and Advertising
UK mobile operator O2 has unveiled an innovative approach to fighting phone fraud: an AI-powered digital grandmother who wastes scammers time with meandering conversations about knitting and family stories. Named Daisy, this Head of Scammer Relations combines various AI models to conduct real-time, human-like conversations with fraudsters, successfully keeping them on the line for up to 40 minutes at a time.O2s campaign arrives as new research reveals 67% of Brits are concerned about being targeted by fraud, with one in five experiencing attempted scams weekly and not just older demographics. While 71% of people would like revenge against scammers whove targeted them or their loved ones, most are unwilling to waste their own time doing so. By deploying Daisy around the clock to answer suspicious calls, O2 is not only preventing scammers from reaching real victims but also gathering intelligence about their tactics to better protect customers.The scam-baiting nana is part of O2s broader Swerve the Scammers campaign, which includes spam-fighting tools and caller identification services. The company blocked 89 million fraudulent texts last year and intercepted over GBP 250 million in suspected fraudulent transactions. O2 is encouraging people to report suspicious calls and texts, giving them the satisfaction of knowing that an AI granny might well launch a counterattack.
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Marketing and Advertising
Spanish fashion retailer Bershka has partnered with Los Angeles-based studio FFFACE.ME to launch what theyre calling the worlds first TikTok clothing collection. Building on four previous releases geared towards Instagram, the new phygital drop features five exclusive designs on t-shirts and sweatshirts primed for sharing on TikTok. Each Wearable Art shirt features a QR code that, when scanned with a smartphone, brings augmented reality elements to life for enhanced videos of the wearer that are optimized for uploading to TikTok.The social commerce collection marks a shift from Instagram Filters to TikToks Effect House platform a move prompted not just by TikToks popularity but also by Metas decision to shut down its Spark platform of third-party AR tools and content. According to FFFACE.ME, the previous semi-digital clothing collabs with Bershka generated over 64,000 pieces of user-generated content and more than ten million online impressions.
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Marketing and Advertising
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