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Mens care brand Harrys is leveling up mental health access with Talk Squad, an initiative blending therapy with gaming. In collaboration with mental health service Shout, Talk Squad offers UK gamers free and confidential counseling sessions while they play Fall Guys, Apex Legends or Halo. All they need to do is fill out a Google form to book a 1-on-1 session with a qualified Shout clinician, during which theyre invited to talk about anything thats bothering them.Harrys and Shout are taking aim at two of mens biggest mental health barriers accessibility and stigma. Embedding support into a gaming environment makes therapy feel less like an intimidating leap and more like an easy power-up. Talk Squad launched with a Twitch livestream where UK gaming influencers showcased the service in action, helping normalize mental health conversations in gaming culture.The bigger picture? While the sessions are only on offer from 28 November through 18 December 2024, this is no one-off CSR play. Harrys has an ongoing commitment to mens mental health, donating 1% of its sales to organizations supporting that goal. With Talk Squad, the brand is showing up in a space where its audience already gathers. Cause if you want to connect, youve got to play the game ;)
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Marketing and Advertising
Astrophysicist Stephen Hawking told Last Week Tonights John Oliver a chilling but memorable hypothetical story a decade ago about the potential dangers of AI. The gist is a group of scientists build a superintelligent computer and ask it, Is there a God? The computer answers, There is now and a bolt of lightning zaps the plug preventing it from being shut down. Lets hope thats not what happened with OpenAI and some missing evidence from the New York Times plagiarism lawsuit. Wired reported that a court declaration filed by the New York Times on Wednesday says that OpenAIs engineers accidentally erased evidence of the AIs training data that took a long time to research and compile. OpenAI recovered some of the data but the original file names and folder structure that show when the AI copied its articles into its models are still missing. OpenAI spokesperson Jason Deutrom disagreed with the NYTs claims and says the company will file our response soon. The Times has been battling Microsoft and OpenAI over alleged copyright infringement with its AI models since December of last year. The lawsuit is still in its discovery phase when evidence is requested and delivered by both sides to build its case for trial. OpenAI had to turn over its training data to the Times but hasnt publicly revealed the exact information it used to build the AI modes. Instead, OpenAI created a sandbox of two virtual machines so the NYTs legal team could conduct its research. The NYTs legal team spent more than 150 hours sifting through the data on one of the machines before the data was deleted. OpenAI acknowledged the deletion but the companys legal team called it a glitch. Although OpenAI engineers tried to correct the mistake, the restored data was missing the NYTs work. This led the NYT to essentially recreate everything from scratch. The NYTs lawyers said they had no reason to believe the deletion was intentional.This article originally appeared on Engadget at https://www.engadget.com/ai/the-new-york-times-says-openai-deleted-evidence-in-its-copyright-lawsuit-231805285.html?src=rss
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Marketing and Advertising
2025 could be a tense year for Amazon. Reuters reports that, according to its sources, Amazon will likely be investigated by the European Union (EU) for violating the Digital Markets Act (DMA) by allegedly promoting and offering its own products ahead of others in its online store. The decision to launch the investigation will be made by incoming EU antitrust chief Teresa Ribera. Her term will start next month following outgoing chief Margrethe Vestager, who is stepping down after serving two terms. Amazon denies that it violated the DMA. The EUs antitrust regulators launched an investigation into Apple, Meta and Google in March over issues such as fees and preferential presentation of its own apps on its online stores. The European Commission also hinted that it might be looking into Amazons business practices under the new laws. The DMA took effect last year and establishes criteria for large online platforms to behave in a far way online and leave room for contestability, according to the EUs website. The guidelines prevent big tech companies like Amazon from giving preferential treatment to their own products and services on their platforms.This article originally appeared on Engadget at https://www.engadget.com/big-tech/report-amazon-is-likely-to-face-an-eu-antitrust-investigation-next-year-214556510.html?src=rss
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Marketing and Advertising
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