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One does not simply spend more than 11 hours watching The Lord of the Rings trilogy in a single weekend at home when the opportunity to do so in theaters arises. As The Lord of the Rings: The Fellowship of the Ring turns 25, Fathom Entertainment and Warner Bros. announced theatrical screenings of the Peter Jackson trilogy in their extended editions, according to an exclusive report from Variety. The re-releases will be available in DBOX presentations from January 16 to 19, complete with movements and vibrations to make you feel like you're making the journey to Mordor with Frodo and his entourage. If you prefer a traditional experience, the trilogy will be available in standard format from January 23 to 25. Fathom Entertainment Fathom Entertainment For the collectors out there, the screenings will also feature limited-edition themed concession items. Fans can purchase popcorn buckets that showcase maps of Middle-earth at AMC locations, while Regal venues and other local cinemas will have buckets with designs of the One Ring. Tickets are already on sale at Fathom's website.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/the-lord-of-the-rings-trilogy-returns-to-theaters-in-january-for-25th-anniversary-202433217.html?src=rss
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Marketing and Advertising
Those might not exactly be ads you're seeing on ChatGPT, at least according to OpenAI. Nick Turley, OpenAI's head of ChatGPT, clarified the confusion around potential ads appearing with the AI chatbot. In a post on X, Turley said "there are no live tests for ads" and that "any screenshots you've seen are either not real or not ads." The OpenAI exec's explanation comes after another post from former xAI employee Benjamin De Kraker on X that has gained traction, which featured a screenshot showing an option to shop at Target within a ChatGPT conversation. OpenAI's Daniel McAuley responded to the post, arguing that it's not an ad but rather an example of app integration that the company announced in October. However, the company's chief research officer, Mark Chen, also replied on X that they "fell short" in this case, adding that "anything that feels like an ad needs to be handled with care." "Weve turned off this kind of suggestion while we improve the models precision," Chen wrote on X. "Were also looking at better controls so you can dial this down or off if you dont find it helpful." There's still a lot of uncertainty about whether OpenAI will introduce ads to ChatGPT, but in November, someone discovered code in a beta version of the ChatGPT app on Android that made several mentions of ads. Even in Turley's post debunking the inclusion of live ads, the OpenAI exec added that "if we do pursue ads, well take a thoughtful approach." Turley also posted that "people trust ChatGPT and anything we do will be designed to respect that."This article originally appeared on Engadget at https://www.engadget.com/ai/openais-head-of-chatgpt-says-posts-appearing-to-show-in-app-ads-are-not-real-or-not-ads-190454584.html?src=rss
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Marketing and Advertising
Just a day after receiving a roughly $140 million fine, X has terminated the ad account of the European Commission. Nikita Bier, X's head of product, accused the European Commission of using an exploit to artificially boost the reach of its post announcing the major fine. In the post, Bier said that the commission "logged into [their] dormant ad account to take advantage of an exploit in our Ad Composer" and posted "a link that deceives users into thinking its a video and to artificially increase its reach." Bier explained in a separate post that the exploit has "never been abused like this" and "is now patched." However, X still revoked the European Commission's ability to buy and track ads on its platform. While X decided to remove the European Commission's ad account, it still needs to submit specific measures and an action plan to address the concerns associated with the $140 million fine. The European Commission's spokesperson for Tech Sovereignty, Defence, Space and Research, Thomas Regnier, said that this is the first-ever fine under the Digital Services Act. The European legislative body claimed that X has a deceptive system when it comes to verified accounts, lacks transparency with its advertising repository and doesn't provide effective data for researchers. In response, X's owner, Elon Musk, replied to the European Commission's post, calling it "bullshit."This article originally appeared on Engadget at https://www.engadget.com/social-media/x-shuts-down-the-european-commissions-ad-account-the-day-after-major-fine-173553267.html?src=rss
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Marketing and Advertising
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