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Discover how AI-powered search is changing B2B marketing. Adapt your strategy for context, personalization, and ethics. Stay competitive... Read now! Read the full article at MarketingProfs
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Marketing and Advertising
Bluesky has passed the 20 million user mark as the app continues its recent surge in growth. The decentralized service, which reached 15 million users less than a week ago, has just about tripled its user base in the last three months. Though its still far smaller than its rivals Threads and X, Blueskys current momentum is notable. The app has had several days over the last week where it added a million new users in a single 24-hour period. Thats similar to the growth rate of Threads, which has been getting a million new sign-ups a day for going on three months, according to an update last week from Metas Adam Mosseri. Threads reached 275 million monthly users earlier this month and has added at least 15 million since the start of November. And while Bluesky remains the underdog, there are other signs its gaining momentum. Bluesky has been the top app in Apples App Store for the last six days and has been the top non-gaming app in Google Play for four days, according to data provided by analytics firm App Figures. Metas Threads is currently in the number two spot on the App Store. Though Bluesky has experienced other periods of significant growth over the last year, the recent surge is far bigger than what the open-source service has previously seen. The latest growth for Bluesky seems to be at least partially furled by mounting frustration from some X users. There was a significant spike in traffic to Bluesky on November 7, the day after the presidential election, according to a report from analytics company SimilarWeb. That spike seemed to coincide with a surge in users trying to deactivate their accounts on X. Bluesky has also been keen to differentiate its policies from its larger rivals. Last week, the company pledged that it would not use its users content to train generative AI. Xs new privacy policy allows it to work with third-parties to train AI models on users past tweets. Blueskys CEO Jay Graber has also said that she doesnt want to enshittify the network with ads. Threads, meanwhile, reportedly plans to start experimenting with its first ads in January.This article originally appeared on Engadget at https://www.engadget.com/social-media/bluesky-hits-20-million-users-143920955.html?src=rss
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Marketing and Advertising
Adobe is making it more affordable to access its apps if you pay for a subscription until Black Friday this year. You can get the 100GB Adobe Creative Cloud All Apps plan for $30 a month instead of $60 if you sign up for a subscription until November 29. If you're a student, you can get it even cheaper at $16 per month, or 70 percent less than its usual price. Take note that the offer is only available if you're a first time subscriber, and it requires a one year commitment. You will be paying the discounted rate for the entirety of those 12 months, though, and it's not until your subscription is renewed after the year is over that you'll have to pay for its regular $60-a-month pricing. Creative Cloud for Teams is also discounted until November 29 and will cost businesses $45 per month per license, down 50 percent from $90. Meanwhile, Adobe Express for teams will set businesses back $5 per month per license instead of $8. Adobe Creative Cloud All Apps gives you access to 20 of the company's creative apps. They include Photoshop, which is probably the Adobe app you're most familiar with, as well as Illustrator, Premiere Pro, After Effects, InDesign and Acrobat. In addition, you'll also get cloud storage space, social media templates and thousands of fonts with a subscription. If you want to make a website, you can use the plan's access to Adobe Portfolio create it, and you can also use the included access to Adobe Behance if you want to showcase your creative work. Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/adobes-black-friday-deal-slashes-50-percent-off-creative-cloud-plans-143039647.html?src=rss
Category:
Marketing and Advertising
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