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Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete data, as they've tried to drive pipeline growth, according to recent research. Read the full article at MarketingProfs
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Marketing and Advertising
The first Neuralink clinical trials outside the US will take place in Canada. Neuralink has secured Health Canada's approval to launch human trials in the country, with the Toronto Western Hospital being the "first and exclusive surgical site" for the procedure. The company first opened its Canadian patient registry in March this year, but now it's actively looking for potential participants. "Recruitment is now open," it has announced on X. Under the CAN-PRIME study, Neuralink will embed its implant in the brain of the participant so that it can interpret their neural activity. The implant will allow them to control a computer or a smartphone with their brain without the need for wires or any kind of physical movement. Neuralink says the study aims to "evaluate the safety of [its] implant and surgical robot and assess the initial functionality of [its Brain Computer Interface] for enabling people with quadriplegia to control external devices with their thoughts." What it learns from the trials could help the company find safer ways to place the implant inside the brain, as well as to enhance the technology's capabilities. Neuralink's first human patient (pictured above) received his implant earlier this year. He experienced some issues, wherein the implant's threads retracted from his brain, though he seems to be doing well these days. On X, he said that he will soon challenge himself to use Neuralink for 72 hours to demonstrate what the technology can do. For its second patient, Neuralink employed mitigation measures to prevent thread retraction. That patient was already using computer-aided design (CAD) software mere weeks after his surgery in July. At the moment, Neuralink is specifically looking for patients who "have limited or no ability to use both hands due to cervical spinal cord injury or amyotrophic lateral sclerosis (ALS)" for its trials in Canada. Were happy to announce that Health Canada has approved the launch of our first clinical trial in Canada! Recruitment is now open.If you have quadriplegia due to ALS or SCI, you may qualify. Visit our Patient Registry to learn more and apply.https://t.co/5BySJABkkO Neuralink (@neuralink) November 20, 2024 This article originally appeared on Engadget at https://www.engadget.com/science/neuralink-gets-approval-to-start-human-trials-in-canada-143021769.html?src=rss
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Marketing and Advertising
Black Friday is really in the air now, and we got the deals to prove it. Googles latest and greatest smartphone, the Pixel 9 Pro, is $150 off. This deal applies to 1TB version of the standard model. With the discount applied, the Pixel 9 Pro is $1,300. We're seeing various discounts on the beefy XL version as well, but they aren't super consistent. At the moment, the lowest price on the Pixel 9 Pro XL is $934. Thats still a lot of money, but these are maxed out versions of Googles most powerful phones. The latest iPhone 16 Pro models with a full 1TB of storage cost between $1,500 and $1,600. These Pixel handsets are also unlocked, so feel free to bring it to any carrier out there. The Google Pixel 9 Pro easily made our list of the best smartphones in 2024, and this is especially true for those tied to the Android ecosystem. The camera features are outstanding, including the much-improved telephoto camera. We said the Pixel camera is still the best smartphone camera in our official review, and that holds true today. The battery life is on point and the bright screen makes these phones a joy to use outdoors. The newly-adopted Tensor G4 chip even allows the phones run cooler than their predecessors. Both the Pixel 9 Pro and the XL are absolutely best-in-class smartphones, with access to all of the AI tomfoolery one would expect from a modern Google handset. Google Gemini is nearly-baked, while Apple Intelligence is about as half-baked as it gets. On the downside, theres the price. This is a serious investment, even with the discount. Also, 1TB of storage is a whole lot and in todays world, with streaming and cloud storage, is likely overkill. However, avid shutterbugs could probably fill up that drive in no time flat. Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/the-google-pixel-9-pro-with-1tb-of-storage-is-150-off-for-black-friday-143005140.html?src=rss
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