“It’s Our Home” is P&G’s latest big-budget campaign aimed at persuading consumers to mind their environmental footprint. Is it a marketing misfire?
A young girl named Louisa is a cosmic space traveler who has decided to make Earth her new home planet. She takes the opportunity to point out some new rules that will require us to adjust our consumption habits to save her newly adopted residence. Use cold water. Use less water and electricity. Use recycled plastic and less packaging. “Resource conservation is vital,” she says, as Dad turns off the tap while shaving. “My beautiful planet will be respected, which may require some sacrifices.”Read Full Story
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