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May I have a word about the rebranding of Thomas Cook | Jonathan Bouquet

2020-09-20 07:30:37| Guardian Unlimited Business - more business news

The travel company is now online only - but fear not: customer-centricity is uppermost in its mindThis weeks prize-winning perpetrator of marketing speak is the former Thomas Cook group strategy and technology director, Alan French, talking about the rebranding of the travel group. Our new business will combine fantastic UK based customer service with an updated operating model protected by Atol and with the backing of a multibillion-dollar organisation. The part of the brand that wed like to take forward is the customer-centricity. We want to be able to wrap it in a technology lens that allows us to bring that to life. This bold claim left me feeling quite bewildered, as it did Ian Barlow from Bristol, who kindly brought it to my attention.Such a relief to turn to some old-fashioned common sense from a quite unlikely source, namely David the human jelly bean Flatman, the co-presenter of Channel 5s excellent rugby highlights programme. At the end of last weeks show, he let rip: Can people stop talking about the global pandemic? Pandemic means global. Can people please stop saying it. Continue reading...

Tags of word thomas cook

 
Thomas Cook's Chinese owner sees sunny horizons

2020-09-18 03:24:18| BBC News | Business | World Edition

Fosun has plans for concept stores, new resorts and a lifestyle platform for the travel brands it owns.

Tags thomas owner chinese sees

 
 
How Paul Thomas Anderson Made 'Phantom Thread' Without A Cinematographer

2020-09-17 23:56:56| digg

In Depth Cine explores how Paul Thomas Anderson pulled off making a film without his favored cinematographer Robert Elswit.

Tags made thread paul thomas

 
Thomas Cook relaunches as online travel agent

2020-09-16 07:01:13| Guardian Unlimited Business - more business news

Customers can now tailor their own holidays after parent company and Club Med owner Fosun gains Atol licenceThomas Cook is being resurrected as an online-only travel business, exactly a year after the 178-year-old company ceased trading, stranding 150,000 holidaymakers abroad.The relaunch comes as the travel industry faces the worst tourism crisis since records began. World Tourism Organisation figures show that international tourist trips dropped by 65% during the first half of the year, an unprecedented drop. But Thomas Cooks UK chief executive, Alan French, said the company was taking the long view. Continue reading...

Tags online travel thomas agent

 
Thomas Cook: 'I wish the business well'

2020-09-16 01:03:17| BBC News | Business | World Edition

As Thomas Cook relaunches online a year after its collapse, we ask former staff their reaction.

Tags business well thomas cook

 

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