Just because youre an ultra-talented global celebrity doesnt mean youre a shoo-in for an amazing gig. In fact, even stars have to apply to jobs, just like the rest of us. Just ask Charlie Puth, wholl be singing The Star-Spangled Banner at Super Bowl LX Sunday night.
It shows how humility fuels success for even someone at the top of their gamein this case, a dream opportunity for one of pops biggest stars on entertainments biggest stage.
In a recent Rolling Stone interview, the We Dont Talk Anymore singer spoke frankly last month about how he applied and auditioned to sing the national anthem, and how hes elated for the gig.
He shared that performing the national anthem at the Super Bowl was a dream goal and seemed like he didnt expect any preferential treatment: I applied. I auditioned for it, but I made up my own audition because Ive always wanted to do it. He adds, because I love it musically, he told the magazine: Its the best song. Musically, its so special.”
“I actually have always wanted to do this, and I recorded a little demo, just me singing with the Rhodes and sent it to Roc Nation. Ive been told Jay-Z loved it, and it got Goodell and they all said that I could do it,” the 34-year-old said.
The New Jersey native is a prime example of how even high-achievers and applicants at the height of their industry audition or apply for jobs. Its that blend of humility and experience that can lead people to great things: Humility can be a very impressive personality trait, and the kind of authenticity that shows in Puths Rolling Stone answers is the kind that tells a hiring manager youre grateful for the opportunity, and communicates real passion. Theres even research to back up that humility is a trait that can make you a more desirable candidate for a job.
Puth kept that humility when talking about iconic Super Bowl performances from the past: “Im going to be inspired by what Whitney did, but I cant ever touch what she did, he told Rolling Stone. I just wanna show people that I can do it. I feel like people dont really think of me as, like, a stand-alone vocalist at times.
To channel your inner Charlie Puth humility, try these strategies:
Balance it with confidence: Thats especially the case for leaders. Have trust in your talents, but also be adaptable, empathetic, and open to learning from other people in your field.
Model it for others: Sometimes deciding to be a model of supportive collaboration, trustful integrity, and taking responsibility can bring out your inner humility, which others can in turn learn from and be inspired by.
Talk less about yourself: An easy way to unlock inner humility, this also helps you not compare yourself too much to others.
Another element of a professional business persona is not to respond negatively to those who arent happy with your achievements.
Puth responded with grace on X back in December after a snide social media post from a doubter. Striking a diplomatic tone, he wrote: Ill never claim to be as good of a singer as Whitney Houston ever was. But I assure you were putting a really special arrangement togetherin D major. Itll be one of my best vocal performances.
Design culture loves the fantasy of blue sky thinking. No constraints. No limits. Pure imagination. It sounds liberating, but it often produces design that only works in ideal conditions for an ideal user who does not exist. Blue sky leads to paper designgreat ideas that never come to market.
The truth is simple: Constraints fuel creativity. The most valuable constraint is the human one.
When designers embrace real limits like limited dexterity, low lighting, fatigue, mobility restrictions, sensory sensitivities, small living spaces, and tight budgets, they stop designing for abstraction. They start designing for reality. That is where innovation becomes inevitable. That is where design becomes a successful game changer in business strategy.
WHY CONSTRAINTS CREATE BETTER PRODUCTS
Constraints do powerful things.
First, they force clarity. When you cannot assume perfect vision, perfect grip, perfect posture, or perfect attention, you have to prioritize what truly matters.
Second, they reveal opportunity gaps. The friction points that average user personas miss become visible. Those friction points are where unmet demand lives.
Third, they raise the bar for usefulness. A product that performs under constraint often performs exceptionally well under normal conditions. That is why so many accessible innovations become mainstream.
THE EDGE IS WHERE THE BREAKTHROUGH BEGINS
Many of the features we now take for granted started as solutions for constrained conditions. Curb cuts were designed for wheelchairs, then they became indispensable for strollers, luggage, delivery carts, bikes, and scooters. Captions support deaf and hard of hearing communities, and they also help everyone in loud environments, quiet environments, and multilingual contexts.
This pattern is not accidental. Designing for the edge forces teams to solve for higher friction. Once solved, the benefit cascades outward.
A PRACTICAL CONSTRAINT FRAMEWORK
If you want constraints to generate innovation instead of frustration, treat them as design inputs early, not late-stage fixes.
Start with four questions:
1. What are the most common constraints in the users environment? Noise, glare, cold, clutter, time pressure.
2. What are the most common constraints in the users body? Dexterity, strength, mobility, stamina.
3. What are the most common constraints in the users mind? Cognitive load, stress, distraction, ambiguity.
4. What emotional constraints does the user bring with them? Fear of making mistakes, embarrassment, loss of confidence, and the desire for dignity, capability, and control.
When those four constraints are treated as defaults, products stop proving they work and start proving they care. That shift is what separates good design from beloved products. Design as if those constraints are the default, not the exception. For every body, they are, or become, the default at different times and phases of life.
THE DIFFERENCE BETWEEN WORKS AND WORKS WELL
A product can technically work yet still fail. It can be compliant, yet frustrating. It can be usable, yet unloved. It can function, but make people feel like there is something wrong with them. Constraints help solve that gap because they push the product beyond minimum viability and toward genuine excellence.
When you design under constraint, you make fewer assumptions. You write clearer cues into the form. You reduce steps. You decrease error. You create comfort. You remove shame. You build trust.
CONSTRAINTS ARE NOT A LIMITATIONTHEY ARE THE BRIEF
The brands that lead next will not be those chasing novelty for noveltys sake. They will be the ones willing to design inside real human boundaries and treat those boundaries as creative partners. Inclusion is not a constraint layered on top of design. It is the constraint that makes design better. When you stop trying to escape limits, you start making products that people can actually live with, love, and keep.
Ben Wintner is CEO of Michael Graves Design.
Over the years, Ive written and spoken extensively about my belief that design has the power to change the world. I find daily inspiration in the many individuals and organizations leaning away from design as pure aesthetics and embracing design as a powerful tool for promoting the wellbeing of both people and the planet.
I refer to wellbeing as holistic health. It includes holistic health of the people: end usersthose using the products, and makerssuppliers, producers, and manufacturers. Also, of the planet, because no design is isolated; it is always dependent on and embedded in systems. Our choices have far-reaching impact. Upstream decisions about a designs materials, energy, and water requirements for manufacturing and operations, and end of life, for example, matter as much as the final form or user interface. For a design to truly promote wellbeing, all aspects across supply chain and user behavior must consider the physical, psychological, and environmental wellbeing of all stakeholderspeople and planet alike.
We are at a critical moment in human history, and organizations must go beyond business as usual to design products and systems that are deeply, truly ethical. In my work over three decades, Ive spoken continuously about this with leading voices in business, science, technology, innovation, and design who are championing this shift toward responsibility and integrity. Here, I want to share some of the insights Ive gained on how design can actively support wellbeingmaintaining beauty, while also promoting justice.
FORM FOLLOWS FEELING
In season 7, episode 10 of my podcast, FUTURE OF XYZ, I hosted Suchi Reddy, founder of Reddymade, an architecture, design, and public art studio based in New York City. We continued our conversation on a panel during Archtober on the topic of designing for wellbeing.
Suchi is an expert on neuroaesthetics, the study of how art, architecture, and design affect the brain and body. Renowned for design that utilizes principles of neuroaesthetics, Suchis practice emphasizes how environments influence our emotional and physiological states. When designers tap into that, they are able to create spaces and objects that are not only beautiful, but profoundly enriching to users lives.
Rather than imposing a predetermined style, Suchi believes design should emerge from feelings, comfort, need, memory, and neural response. By centering design on purpose first, the aesthetics then gain depth, richness, and endurance. When we design to feel, not just to look beautiful, aesthetics become more meaningful and design becomes more human.
In her studio, Suchi translates these principles into projects ranging from small objects for large corporate gifting (like a stone dish and incense inspired by memory and scent) to large-scale architecture including residences, cultural institutes, and commercial showrooms. She asks: How much stimulus does a person need? Where do they feel safe? How can proportion, texture, light, and movement be calibrated to support wellbeing?
True aesthetic beauty invites emotional attachment, encourages reuse, and resists disposability. Thus, high-quality, durable, purpose-rooted design is a potent tool for promoting both human and ecological wellbeing.
DESIGN FOR A NET-POSITIVE FUTURE
Design that promotes wellbeing, as Ive so far defined it, is inherently sustainable. That said, far too many products today are marketed as sustainable, yet the evidence goes no further than the consumer messaging. Real environmentally-conscious design has sustainability woven into its DNA, beginning with the materials and means of production, and carrying through the products full lifecycle. During our October conversation about design as a catalyst for wellbeing, Suchi and I were joined by Sergio Silva, vice president of design and innovation at Humanscalean ergonomic design company and a leading voice in environmental ethics. Sergio argues that true sustainable design not only mitigates harm, but must be regenerative to truly advance wellbeing This means taking a systems-based approach and pushing for circular, climate-positive models.
Humanscale, for instance, uses lifecycle analyses to identify environmental impact. When negative impact cant be fully avoided, they deploy a handprint strategy: Measure the carbon footprint, scale it through sales, and invest in positive initiatives (like solar for nonprofits or water restoration) until the positive impact exceeds the negative. They dont buy carbon offsets or other more nebulous claims. This is a human-centered, forward-thinking approach that reflects a shift from doing less harm to doing more good. Its a vision for design where every decision, material, and process contributes to a healthier, more equitable world.
DESIGN WITH CONSCIENCE
Grace Farms Design for Freedom initiative is a groundbreaking movement uniting industry leaders to eradicate forced labor from global architecture, design, and construction. I have been lucky enough to attend the projects annual conference twice, and have been deeply inspired by the work theyre doing.
Founded by the interdisciplinary Grace Farms Foundation in New Canaan, Connecticuta center dedicated to advancing human flourishing through nature, arts, justice, community, and faithDesign for Freedom challenges the industry to not only address its enormous environmental impact, but to confront an often-overlooked ethical crisis embedded within the built environments supply chain.
Even today, achieving a truly transparent, slavery-free building requires systemic transformation. The construction industry remains one of the least regulated sectors in this regard, with an estimated 75% of U.S. construction firms owned and operated by a single individual with no payroll. Plus, the sheer complexity of sourcing, from raw minerals to composite materials to hard and technological finishes, makes it nearly impossible to ensure that every component is free from forced labor. Design for Freedom exposes these concerns, providing remarkable tools, solutions, and support to help designers, builders, engineers, and business leaders transition into a forced labor-free future.
CLOSING THOUGHT
To design for wellbeing means more than creating products or spaces that nurture users happiness and enhances beauty. It requires a holistic understanding tat wellbeing encompasses everyone and everything involved in the design and creation process from end-to-end: material suppliers, manufacturers, implicated communities, and the planet. Every design decision carries real impact, and to ignore that is to overlook the very essence of ethical design. Design can and should be a catalyst for wellbeingalways.
Lisa Gralnek is global head of sustainability and impact for iF Design, managing director of iF Design USA Inc., and creator/host of the podcast, FUTURE OF XYZ.
Noah Winter brags he’s been to way more Super Bowls than Tom Brady.Brady competed in 10 more than any other player. But Winter will be part of the Super Bowl spectacle for his 30th straight year this year, not in uniform but as the guy in charge of the celebratory confetti after the game ends.Winter’s company, Artistry in Motion, also makes confetti for rock concerts, movies, political conventions and the Olympics. But the annual blizzard of color falling onto the field at the end of each Super Bowl is probably what he’s best known for.It certainly is what he’s most likely to get asked about at dinner parties. “It’s become an iconic moment,” Winter marvels, sitting in his Northridge, California, office and confetti factory.Jane Gershovich, a photographer who worked for the Seattle Seahawks when they won the Super Bowl in 2014, said that when the confetti falls, everyone wants to play in it. The players and their families have been known to toss it in the air and make confetti angels.“Just seeing the players and their kids engage with it at such a wholesome level, it brings a lot of joy to everyone on the field,” she said.So, what goes into planning and executing a giant confetti drop? Winter fields some questions:
What happens to the losing team’s confetti?
Artistry in Motion trucks 300 pounds (135 kilograms) of two-colored confetti for each of the teams to the Super Bowl. They bring confetti cannons onto the field with about 4 minutes remaining, and line them up around the stadium walls.Even if the teams stream onto the field before the clock runs out, the confetti waits until the timer shows the game is officially over. And the winners’ colors get the go-ahead.“It’s always better to be late then early,” Winter explained. “Sometimes players go out and shake hands. We don’t launch until triple zero on the clock. Over the 30 years, we never have launched the wrong color or launched too early.”The color mix is not 50-50, because some colors dominate on video, so the company has to experiment to find the correct mix.Massachusetts company Seaman Paper has for 25 years manufactured the tissue paper that Artistry in Motion turns into confetti, said Jamie Jones, one of Seaman’s owners. A lot of New England Patriots fans who work there are particularly excited about their part in this year’s Super Bowl.The company makes about 150,000 pounds (68,000 kilograms) of tissue paper a day mostly for gift wrapping and food service.“It’s a very prestigious but not big order,” Jones said of the Super Bowl paper.
How do you get the best flutter?
Winter has found that a rectangular shape is best for confetti because it turns on its axis and hangs in the air.But TV viewers might not realize that there are actually two confetti drops at the Super Bowl one at game’s end, and the other when the Vince Lombardi Trophy is presented to the winning team. That second round of confetti is cut in the silhouette of the trophy.Messages can be printed on the tiny rectangles too. For a handful of Super Bowls, Artistry in Motion printed social media messages on each tiny flag at the request of event sponsor Twitter.Some people ask whether the confetti is cut by hand (it isn’t), and Winter jokes that his hands get tired.
Is the confetti biodegradable?
The tiny rectangular flags of tissue paper are made from U.S.-sourced, 98% postconsumer recycled material, Winter says. The paper is biodegradable.The company makes confetti in the colors of the four final NFL playoff teams. All that isn’t used is recycled.The confetti makes a beautiful mess in the stadium, but cleanup isn’t Winter’s job. Every stadium uses a different approach, depending in part on the field’s makeup. Some use rakes. Others employ leaf blowers, taking care not to degrade the artificial turf.
How do you get into the confetti business?
Winter studied lighting design in college and did pyrotechnic work at venues including the Hollywood Bowl before Disney asked his team to recreate leaves falling and twirling for a live “Pocahontas” show in the mid-1980s. Soon, he was creating confetti for Disney’s daily parade at Disneyland.In 1986, Mick Jagger saw the confetti at Disney and asked Artistry in Motion to make some for a Rolling Stones’ concert at Dodgers Stadium. Then, he brought the fledgling confetti company on tour. Other artists, including Bono from U2, asked that confetti be made for their shows as well.Stadium concerts led to sporting events. The company’s first Super Bowl was in 1997, when the Green Bay Packers defeated the Patriots (pre-Brady) at the Louisiana Superdome in New Orleans. The year before that, Winter had been a pyrotechnician at the Super Bowl, making this year’s game his 30th.In 2025, an estimated 127.7 million people watched the game on TV or streaming.Winter wouldn’t admit to having a favorite team, but he did say he has two brothers who are New York Jets fans, and he has promised to bring them to the Super Bowl to work a confetti cannon if their team ever returns. Quarterback Joe Namath led the Jets to their last Super Bowl, in 1969.
Donna Gordon Blankinship, Associated Press
When Savannah Guthrie made a heart-wrenching plea to the kidnapper of her 84-year-old mother to send “proof of life,” she addressed the possibility of people creating deepfakes.“We live in a world where voices and images are easily manipulated,” she said.Before artificial intelligence tools proliferated making it possible to realistically impersonate someone, in photos, sound and video “proof of life” could simply mean sending a grainy image of a person who’s been abducted.That’s no longer true.“With AI these days you can make videos that appear to be very real. So we can’t just take a video and trust that that’s proof of life because of advancements in AI,” Heith Janke, the FBI chief in Phoenix, said at a news conference Thursday.Hoaxes whether high or low-tech have long challenged law enforcement, especially when it comes to high-profile cases such as Nancy Guthrie’s disappearance last weekend from her home in the Tucson area.As technology has advanced, criminals have grown savvy and used it to their benefit, confusing police and the public and masking their identities. The FBI in December warned that people posing as kidnappers can provide what appears to be a real photo or video of a loved one, along with demands for money.Police have not said that they have received any deepfake images of Guthrie. At least three news organizations have reported receiving purported ransom notes that they have given to investigators, who said they are taking them seriously.Investigators said they believe she’s “still out there,” but they have not identified any suspects.Separately, a California man was charged Thursday with sending text messages to the Guthrie family seeking bitcoin after following the case on television. There’s no indication that he’s suspected of having a role in the disappearance, according to a court filing.She appeared in an emotional video on Instagram Wednesday, sitting in between her sister and brother. Her voice cracked as she spoke directly to the kidnapper, saying the family is “ready to talk” and “ready to listen” but also wanted to know that their mother is alive.Images of Nancy Guthrie, publicly shared by family, could be used to create deepfakes, said former FBI agent Katherine Schweit.She said ransom demands over history have evolved from phone calls and handwritten notes to email, texts and other digital tools. A century ago, ransom notes were analog. For example, when the toddler son of famous aviator Charles Lindbergh was kidnapped, a piece of paper demanding $50,000 was found on a windowsill.“Investigative techniques accumulate over time,” Schweit said. “There’s never less to do as years go by; there’s more to do. Digital and forensic work is a perfect example. It just adds to the other shoe-leather work we would have done in years past. Nothing can be dismissed. Everything has to be run to ground.”Schweit said directly addressing a kidnapper, like Savannah Guthrie did in her video, is a tactical move.“The goal is to have the family or law enforcement speak directly to the victim and the perpetrator, and ask the perpetrator: What do you need? How can we solve this? Let’s move this forward,” she said.Janke suggested to reporters that the FBI may have had some influence on Guthrie’s decision to release a video message.“We have an expertise when it comes to kidnappings, and when families want advice, consultation, expertise, we will provide that,” he said. “But the ultimate decisions on what they say and how they put that out rests with the family itself.”Barbara Ortutay and Ed White, Associated Press
President Trump and the Republican party have worked hard over the years to undermine the Affordable Care Act (ACA), leaving fewer people with access to health insurance.
Now, the current administration is launching TrumpRx, a site that offers discounted prices on medications bought out-of-pocket. A note claims that the days of Big-Pharma price gouging are over and that the President has ensured every American gets the lowest prices on prescription medications in the developed world.
How does TrumpRx work?
TrumpRx currently offers 43 brand name drugs, including weight-loss medication like Ozempic and Wegovy alongside things like Premarin and Cortef. It claims that more options are on the way.
Customers can download a coupondisplaying a golden eagleand bring it to participating pharmacies.
If it sounds a lot like GoodRx, there’s a reason. The long-standing discount prescription company is a key integration partner for TrumpRx, connecting pharmaceutical companies like Pfizer.
Transparent direct-to-consumer prescription pricing helps to ensure millions of Americans have access to the healthcare they deserve, Wendy Barnes, president and CEO of GoodRx, said in a statement. “GoodRx gives manufacturers a proven way to launch discounted cash pricing at scale and extend it directly into TrumpRx. Together, were turning the promise of prescription drug affordability into a reality for millions of Americans.
TrumpRx and GoodRx even have similar disclaimers on their respective websites.
Is TrumpRx really helping with healthcare affordability?
At present, TrumpRx has limited options and in some cases less affordable ones than GoodRx. One Bluesky user noted that GoodRx offers generic versions of medications, allowing for much cheaper options. TrumpRx only carries brand names.
Some health experts have openly criticized the effort. TrumpRx is a side show, Sean D. Sullivan, a health economist at the University of Washington, told The New York Times. I consider it not a real, serious effort in service to lowering prescription drug prices for Americans.
Fast Company has reached out to GoodRx to ask about whether TrumpRx will offer any unique discounts or generic medications. We will update this post if we hear back.
Friday is the opening ceremony for the 2026 Winter Olympics. But, if youve spent any time on TikTok over the past week, you might have already got a sneak peek at some behind-the-scenes content courtesy of the athletes themselves.
In 2024, the International Olympic Committee loosened its rules governing what athletes can capture and share on social media. The shift helped spark viral moments during the Paris Games, when Team USA rugby star Ilona Maher and Norways swimmer Henrik Christiansen, whose chocolate muffin reviews became an unlikely hit, took over TikTok feeds.
This year, Olympians have already been posting vlogs of their journeys to the Olympic Village from all over the world. The Team USA ice dancer Emilea Zingas shared a snippet into what makeup she packed for the Olympics, as well as a get-ready-with-me video before her first practice. Dutch speed skater Jutta Leederman, who’s dating American boxer Jake Paul, documented her journey to Milan via private jet.
@zingaskolesnik33 Makeup is packed all my extras/other tools and things I packed yesterday:) #roadtomilanocortina2026 #icedance #iceskatingtiktok @Team USA original sound – Emi and Vadym
Once inside the Village, room tours have become a major draw. Sleeping arrangements, in particular, have drawn attention in recent years, following the Tokyo and Paris Games, where athletes slept on beds made from reinforced cardboard, reportedly designed to discourage intimacy. This time around, a Team GB athlete revealed that the beds are made from sturdier materials.
@nathanpare_ The details everyone wants to know!! Follow along to see the inside scoop of this Winter Olympics. #olympics #winterolympics #roomtour #fyp #teamusa original sound – nathanpare_
If youve ever wondered what Olympians eat in the run up to the games, look no further. South African snowboarder Matt Smith has been rating the food inside the athletes canteen, tucking into Italian staples like lasagna and pizza. The Olympic village gnocchi is my chocolate muffin, American snowboarder Hahna Norman said in a TikTok video of her own.
@thesnowbok Couldnt help but start my canteen exploration in the Italian section. #crosscountryskiing #xcskiing #athlete #milanocortina2026 #nordicskiing @Milano Cortina 2026 Get Lucky – Stay Groove Band
Olympic hauls are no longer limited to medals. Videos of athletes unboxing sponsored gear are going viral, too. Team USAs kit this year comes from Ralph Lauren, along with additional swag from Skims. Team South Korea ice dancer Hannah Lim modeled a North Face puffer jacket and matching luggage, while Canadian speed skater Brooklyn McDougall shared her Lululemon haul.
@brooklyn_mcdougall Come be overstimulated with me thank you @lululemon original sound – brooklyn_mcdougall
Between competitions and training sessions, athletes are also documenting how they spend their downtime. Coca-Cola has outfitted a recreational area with foosball tables, air hockey, and gaming systems, which American ice-dancing duo Emilea Zingas and Vadym Kolesnik toured for their nearly 36,000 followers. British ice dancer Phebe Bekker filmed herself attending a sound bath meditation session before being interrupted by media obligations. Speed skater Casey Dawson even treated followers to ice ASMR during a practice at the Milan arena.
@phebebekker Sound bath class in the Olympic village?! #olympics #milanocortina2026 #olympicvillage #coronacero Carefree Days – Peaceful Reveries
In between events, many Olympians are hoping to capitalize on this brief window of hyperattention. The hashtag #winterolympics has already been used in more than 37,000 TikTok posts, while #milancortina2026 has surpassed 900 tagged videos.
As the Games get started, even more content will be coming out of the Olympic Village. After all, competing may be the top priority, but posting about it has become a close second.
Amazon sales surged 14% during the fourth quarter, helped by strong holiday spending and a better-than-expected growth in its prominent cloud computing unit.But shares fell 11% in after hours trading on Thursday as investors appeared to be spooked by the Seattle-based tech company’s plans to increase capital spending by nearly 60% to $200 billion from last year’s $128 billion as it sees opportunities in artificial intelligence, robots, semiconductors and satellites. The company’s fourth-quarter profits also were slightly below analysts’ projections.Wall Street analysts were expecting capital spending to rise to around $147 billion this year, according to FactSet.Amazon’s CEO Andy Jassy told investors on the call following the earnings release that it anticipates strong long-term return on the invested capital.“We are continuing to see as fast as we install this capacity, this AI capacity, we are monetizing it,” Jassy said. “So it’s just a very unusual opportunity. I passionately believe that every customer experience that we know of today is going to be reinvented.”The results come as Amazon is slashing about 16,000 corporate jobs in the second round of mass layoffs for the e-commerce company in three months. Amazon said in an emailed statement last week that AI was “not the reason behind the vast majority of these reductions.” Rather, the cuts had more to do with eliminating layers to drive speed.Separately, Amazon said last week it would cut about 5,000 retail workers, according to notices it sent to state workforce agencies in California, Maryland and Washington, resulting from its decision to close almost all of its Amazon Go and Amazon Fresh stores.That’s on top of a round of 14,000 job cuts in October, bringing the total to well over 30,000 since Amazon’s Jassy first signaled a push for AI-driven organizational changes.Analysts are analyzing retailers’ performances for insight into how shoppers spent during the holidays and what’s in store for 2026.Amazon is also under pressure to shore up confidence that its computing arm Amazon Web Services is just as powerful as Microsoft’s Azure and Google’s Google Cloud platform.Amazon delivered 24% growth for AWS in the fourth quarter, the fastest in 13 quarters, the company said. That followed a 20% growth in the third quarter and a 17.5% increase in the second quarter. In comparison, Google parent Alphabet said Wednesday that its cloud business registered a 48% increase, or nearly $18 billion in revenue.Meta, Apple and other Big Tech firms are expected to ramp up their spending on artificial intelligence this year. After investing $91 billion into capital expenditures devoted mostly to AI, Alphabet said Wednesday that it expects to double down by spending another $175 billion to $185 billion this year.Amazon also continues to invest in its speedy fulfillment network, through a combination of robotics, AI technology and more efficient warehousing.Amazon’s new service called Amazon Now, an ultra-fast delivery that offers delivery on thousands of items in 30 minutes or less, is now available in various cities in India, Mexico and the United Arab Emirates and is being tested in several communities in the U.S. and the United Kingdom, the company said.Amazon is also expanding its same-day grocery delivery to more than 2,300 cities and towns across the U.S.Jassy told investors the company continues to see strong customer response to everyday essentials and groceries.Meanwhile, Amazon is closing almost all of its Amazon Go and Amazon Fresh locations as it narrows its focus on food delivery and its grocery chain, Whole Foods Market.Some of the shuttered stores will be converted into Whole Foods locations, the company said in a blog post last week.Amazon reported net income of $21.2 billion, or $1.95 per share, for the three-month period ended Dec. 31. That compares with $20 billion, or $1.86 per share, in the year-ago quarter.Revenue rose to $213.4 billion in the fourth quarter, compared with $187.8 billion in the year-ago period.Analysts were expecting $1.97 per share on sales of $211.4 billion, according to analysts polled by FactSet.Revenue from Amazon Web Services reached $35.6 billion. Analysts were expecting $34.9 billion.Product sales during the holiday period rose 9.4%, the company said.The company said that it expects sales to be between $173.5 billion and $178.5 billion for current quarter.Analysts are projecting $175.6 billion.
Anne D’Innocenzio, AP Retail writer
The Dietary Guidelines for Americans aim to translate the most up-to-date nutrition science into practical advice for the public as well as to guide federal policy for programs such as school lunches.
But the newest version of the guidelines, released on Jan. 7, 2026, seems to be spurring more confusion than clarity about what people should be eating.
Ive been studying nutrition and chronic disease for over 35 years, and in 2020 I wrote Sugarproof, a book about reducing consumption of added sugars to improve health. I served as a scientific adviser for the new guidelines.
I chose to participate in this process, despite its accelerated and sometimes controversial nature, for two reasons. First, I wanted to help ensure the review was conducted with scientific rigor. And second, federal health officials prioritized examining areas where the evidence has become especially strongparticularly food processing, added sugars and sugary beverages, which closely aligns with my research.
My role, along with colleagues, was to review and synthesize that evidence and help clarify where the science is strongest and most consistent.
https://youtube.com/watch?v=zo-f0j1E_jY%3Fwmode%3Dtransparent%26start%3D0
The latest dietary guidelines, published on Jan. 7, 2026, have received mixed reviews from nutrition experts.
Whats different in the new dietary guidelines?
The dietary guidelines, first published in 1980, are updated every five years. The newest version differs from the previous versions in a few key ways.
For one thing, the new report is shorter, at nine pages rather than 400. It offers simpler advice directly to the public, whereas previous guidelines were more directed at policymakers and nutrition experts.
Also, the new guidelines reflect an important paradigm shift in defining a healthy diet. For the past half-century, dietary advice has been shaped by a focus on general dietary patterns and targets for individual nutrients, such as protein, fat and carbohydrate. The new guidelines instead emphasize overall diet quality.
Some health and nutrition experts have criticized specific aspects of the guidelines, such as how the current administration developed them, or how they address saturated fat, beef, dairy, protein and alcohol intake. These points have dominated the public discourse. But while some of them are valid, they risk overshadowing the strongest, least controversial and most actionable conclusions from the scientific evidence.
What we found in our scientific assessment was that just a few straightforward changes to your dietspecifically, reducing highly processed foods and sugary drinks, and increasing whole grainscan meaningfully improve your health.
What the evidence actually shows
My research assistants and I evaluated the conclusions of studies on consuming sugar, highly processed foods and whole grains, and assessed how well they were conducted and how likely they were to be biased. We graded the overall quality of the findings as low, moderate or high based on standardized criteria such as their consistency and plausibility.
We found moderate to high quality evidence that people who eat higher amounts of processed foods have a higher risk of developing Type 2 diabetes, cardiovascular disease, dementia and death from any cause.
Similarly, we found moderately solid evidence that people who drink more sugar-sweetened beverages have a higher risk of obesity and Type 2 diabetes, as well as quite conclusive evidence that children who drink fruit juice have a higher risk of obesity. And consuming more beverages containing artificial sweeteners raises the risk of death from any cause and Alzheimers disease, based on moderately good evidence.
Whole grains, on the other hand, have a protective effect on health. We found high-quality evidence that people who eat more whole grains have a lower risk of cardiovascular disease and death from any cause. People who consume more dietary fiber, which is abundant in whole grains, have a lower risk of Type 2 diabetes and death from any cause, based on moderate-quality research.
According to the research we evaluated, its these aspectstoo much highly processed foods and sweetened beverages, and too little whole grain foodsthat are significantly contributing to the epidemic of chronic diseases such as obesity, Type 2 diabetes and heart disease in this countryand not protein, beef or dairy intake.
From scientific evidence to guidelines
Our report was the first one to recommend that the guidelines explicitly mention decreasing consumption of highly processed foods. Overall, though, research on the negative health effects of sugar and processed foods and the beneficial effects of whole grains has been building for many years and has been noted in previous reports.
On the other hand, research on how strongly protein, red meat, saturated fat and dairy are linked with chronic disease risk is much less conclusive. Yet the 2025 guidelines encourage increasing consumption of those foodsa change from previous versions.
The inverted pyramid imagery used to represent the 2025 guidelines also emphasizes proteinspecifically, meat and dairyby putting these foods in a highly prominent spot in the top left corner of the image. Whole grains sit at the very bottom; and except for milk, beverages are not represented.
Scientific advisers were not involved in designing the image.
Making small changes that can improve your health
An important point we encountered repeatedly in reviewing the research was that even small dietary changes could meaningfully lower peoples chronic disease risks.
For example, consuming just 10% fewer calories per day from highly processed foods could lower the risk of diabetes by 14%, according to one of the lead studies we relied on for the evidence review. Another study showed that eating one less serving of highly processed foods per day lowers the risk of heart disease by 4%.
You can achieve that simply by switching from a highly processed packaged bread to one with fewer ingredients or replacing one fast-food meal per week with a simple home-cooked meal. Or, switch your preferred brands of daily staples such as tomato sauce, yogurt, salad dressing, crackers and nut butter to ones that have fewer ingredients like added sugars, sweeteners, emulsifiers and preservatives.
Cutting down on sugary beveragesfor example, soda, sweet teas, juices and energy drinkshad an equally dramatic effect. Simply drinking the equivalent of one can less per day lowers the risk of diabetes by 26% and the risk of heart disease by 14%.
And eating just one additional serving of whole grains per daysay, replacing packaged bread with whole grain breadresults in an 18% lower risk of diabetes and a 13% lower risk of death from all causes combined.
How to adopt kitchen processing
Another way to make these improvements is to take basic elements of food processing back from manufacturers and return them to your own kitchen what I call kitchen processing. Humans have always processed food by chopping, cooking, fermenting, drying or freezing. The problem with highly processed foods isnt just the industrial processing that transforms the chemical structure of natural ingredients, but also what chemicals are added to improve taste and shelf life.
Kitchen processing, though, can instead be optimized for health and for your households flavor preferencesand you can easily do it without cooking from scratch. Here are some simple examples:
Instead of flavored yogurts, buy plain yogurt and add your favorite fruit or some homemade simple fruit compote.
Instead of sugary or diet beverages, use a squeeze of citrus or even a splash of juice to flavor plain sparkling water.
Start with a plain whole grain breakfast cereal and add your own favorite source of fiber and/or fruit.
Instead of packaged energy bars make your own preferred mixture of nuts, seeds and dried fruit.
Instead of bottled salad dressing, make a simple one at home with olive oil, vinegar or lemon juice, a dab of mustard and other flavorings of choice, such as garlic, herbs, or honey.
You can adapt this way of thinking to the foods you eat most often by making similar types of swaps. They may seem small, but they will build over time and have an outsized effect on your health.
Michael I Goran is a professor of pediatrics and a vice chair for research at the University of Southern California.
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Its time to become an armchair expert on sports that you only think about every four years. In other words, the 2026 Winter Olympics have arrived.
This years competition takes place in two Italian cities, Milan and Cortina d’Ampezzo, and the surrounding regions. It is not Cortinas first rodeo, as the city hosted previously in 1956, while the country of Italy has hosted the games three times prior.
The action kicked off on Wednesday, February 4, when the worlds best alpine skiers and curlers strutted their stuff.
Despite the curling, the official Olympic Opening Ceremony takes place today (Friday, February 6). Heres everything you need to know so you can comfortably coach the players from your couch.
Who is the creative force behind the opening ceremony?
Host countries take the duty of putting on a spectacular opening ceremony very seriously. This also means most of the specific details are kept secret until showtime. This year is no exception to the rule.
Many creatives have collaborated to create the opening ceremonies. Balich Wonder Studio is producing and Maria Laura Iascone serves as the director of ceremonies for the Milano Cortina Foundation organizing committee.
While he cant get into specifics, creative director Marco Balich explained to Reuters that the theme of the evening is the Greek concept of harmony and, of course, celebrating the host country of Italy.
We want to show that Italy, though small, has influenced global habits through design, fashion and food,” he mused.
A rendering of an Olympic cauldron. [Image: IOC]
Audiences should be prepared for a big spectacle, spread out for the first time across multiple locations.
The main action will take place at Milans historic San Siro Stadium with simultaneous events taking place at Predazzo, Livigno, and Cortina dAmpezzo. At the conclusion, two Olympic cauldrons will be ignited at the Arco della Pace in Milan and in Piazza Dibona in Cortina dAmpezzo.
Who is performing at the opening ceremony?
A cast of 1,200 volunteer performers, ages ranging from 10 to 70from 27 different countrieswill take the stage. These performers will don 1,400 different costumes and utilize around 1,000 props.
Beyond the volunteers, world-famous musicians and actors will lead their talents to the big event.
Mariah Carey and Andrea Bocelli are scheduled to perform. Additionally, The White Lotuss Sabrina Impacciatore, Chinese pianist Lang Lang, and Italian singer Laura Pausini will do their thing.
Lets not forget Italian actor and film producer Pierfrancesco Favino and mezzo-soprano Cecilia Bartoli. The Law According to Lydia Poets Matilde De Angelis will narrate the action.
How can I watch or stream the Olympic Opening Ceremony?
To see this technological marvel and cheer on your favorite athlete, all you have to do is tune into NBC, the official channel for all things Olympics.
If you have traditional cable, you’re all set. Cable subscribers can also watch the action on NBCOlympics.com, NBC.com, the NBC app, or the NBC Sports app.
And remember you can watch NBC for free with an over-the-air antenna, you are set.
You can also watch the ceremony on NBCUniversal’s Peacock streaming service.
If Peacock is not in your streaming arsenal, consider a live-TV streaming service that carries NBC, such as YouTube TV, Hulu+Live TV, or Fubo.
Be sure to double-check regional differences before committing to a new monthly charge, as coverage varies.
What time does the ceremony begin?
The event takes place at 2 p.m. ET. If you’re stuck at work and can’t watch, never fear. NBC and Peacock will re-air the ceremony for a special prime-time event at 8 p.m. ET.
