When it comes to EVs, a bigger battery isnt always better.
Ford Motor Company is making that bet as part of its effort to manufacture a new suite of more affordable electric vehiclesbeginning with a $30,000-starting-price mid-size electric truck set to launch in 2027.
To get more out of a smaller battery, Ford has had to reimagine every step of its manufacturing process. It has scrapped the typical assembly line process in favor of what the automaker calls its Ford Universal EV Platform, and simplified every part of its EV, from the miles of wiring inside the electric system to the number of parts that make up its frame.
And its had to rethink the battery itself, to make it both more efficient and less expensive to produce. Ford credits many of those innovations to the team from Auto Motive Power, an EV charging startup Ford acquired back in 2023.
[Photo: Ford]
Ford Bounties to increase efficiency
Batteries are a massive challenge to designing affordable, efficient EVs. The battery makes up at least 25% of an EVs total weight and around 40% of its total cost.
In recent years, EV batteries have kept getting bigger. A bigger battery can add miles to an EVs range, but that also means adding more weight, which makes an EV less efficient, and potentially more difficult to handle. It also means more production costs, which could make that EV more expensive.
To make more affordable EVs, then, Ford has rethought every part of its EV in service of that battery.
Every engineer, whether working on the vehicles aerodynamics or its interior ergonomics, uses metrics that Ford calls bounties to weigh design tradeoffs in terms of how they affect the vehicles range and battery costs.
Alan Clarke [Photo: Ford]
That has led to a system-level optimization that the team has done to turn over every rock to find dollars of cost and watts of efficiency, says Alan Clarke, executive director of Fords Advanced EV Development department.
Ford removed 4,000 feet of wiring from its Universal EV Platform, for example, shaving off 22 pounds compared to the wiring used in Fords first-gen electric SUV. While the Ford Maverick has 146 structural parts in its frame, Fords forthcoming midsized EV will have just two parts, thanks to a lighter and simpler “unicasting” process.
[Photo: Ford]
A more efficient battery
Besides the design tradeoffs it made, Ford also redesigned its battery to make it both smaller and more efficient. That can translate to a better range and charging experience for customers, too.
The pipe of electrons coming out of the wall is always the same for every customer, Clarke says. But how many miles that translates into is directly defined by efficiency of the power electronics and efficiency of the vehicle.
[Photo: Ford]
In its forthcoming midsized EV, Ford will use lithium-iron-phosphate, or LFP, batteries. With no nickel or cobalt, these batterieswhich are common in Chinese EVsuse less expensive chemical ingredients than lithium ion and other battery types.
How efficient an EV battery is depends largely on its software, and thats where the team from Auto Motive Power comes in.
An EV battery pack is composed of multiple cells, and “the performance of that battery pack is limited by your worst cell,” Clarke explains. Battery cells are sensitive to temperature, voltage, and other conditions around them.
“You want to buy [an EV] from whatever company understands their batteries the best, thermally manages them the best from a software standpoint, can measure where they are and balance them and charge them at the rates that don’t deteriorate them,” he adds.
The E-box is a single module that controls power distribution, battery management, and provides AC power back to your home during an outage. [Photo: Ford]
Algorithms can monitor a batterys voltage, temperature, and regenerative braking in order to maximize the vehicles energy use.
Software controls how an EV takes energy out of its battery and puts it into the vehicle’s drive unit. And it also allows the automaker to optimize a battery in real time, responding to the drivers behaviors and real-world data to reduce battery degradation and protect its lifespan.
Each customer has different ways of utilizing batteries, explains Anil Paryani, formerly the CEO of Auto Motive Power and now an executive director of engineering at Ford.
In Arizona, they might have different heat challenges . . . so we have user-optimized controls to minimize those trade offs, he says.
Sometimes customers just have different charging behaviors. For example, Paryani says that his mom lives in a condo, and so she almost exclusively uses fast chargers, which can negatively impact an EVs battery life.
What do we have to do to avoid [battery] deterioration? he says. We are addressing that with our software.
Ford is making its battery cells at its BlueOval Battery Park in Michigan.
Akshaya Srinivasan leads vehicle efficiency and performance for the Universal EV Platform team, helping develop bounties. [Photo: Ford]
Staying a startup inside Ford
Auto Motive Power was founded in 2017, and was previously a supplier to Ford before it was acquired by the automaker in 2023.
At the time, the team was still operating as a very scrappy startup, Paryani says. Becoming part of a $56 billion automaker could have drastically changed that, but they were able to maintain that startup energy.
Executives decided to keep the team walled off, Paryani says, so that we can take design risks that I don’t think traditional auto companies would ever think of taking.
[Photo: Ford]
Big companies like Ford can often get caught up in analysis paralysis, Clarke admits, while startups are known for failing fast. Paryani and his team held on to that ethos, while taking advantage of Fords resources, like access to its EV development center.
[Through] all of the different things that Anil’s team have tried, we’ve learned so much about different materials, interaction between different devices, that we wouldn’t have, Clarke says. “Or in order to learn it, we probably would have spent two years building models and realizing it wasn’t a good idea.”
Paryanis team, instead, tried out multiple ideas quickly through prototypes. This work is crucial to developing better EVs, which are ultimately still an early technology.
“Internal combustion engine vehicles have had 120 years of maturation, of engineering work, of optimization, of innovation, that have gone into them,” Clarke says.
EVs, by contrast, are in “inning oneor maybe inning two.”
Anderson Cooper, who has reported for CBS’ “60 Minutes” for the past two decades in addition to hosting a weeknight news program on CNN, said Monday that he’s leaving the CBS broadcast to spend more time with his family.His decision comes at a time of turmoil at “60 Minutes.” Cooper appeared on the show Sunday night, introducing a brief piece on filmmaker Ken Burns. It’s not likely to be his last time on the show; he’s expected to finish the current broadcast season, which ends in May.“Being a correspondent at ’60 Minutes’ has been one of the great honors of my career,” Cooper said in a statement. “I got to tell amazing stories, and work with some of the best producers, editors and camera crew in the business. For nearly 20 years, I’ve been able to balance my jobs and CNN and CBS, but I have little kids now and I want to spend as much time with them as possible, while they still want to spend time with me.”Cooper’s exit from what remains the most prestigious show in television news is sure to raise questions about whether it had anything to do with the leadership of Bari Weiss, editor-in-chief of CBS News since last fall. Cooper’s spokesperson said Monday he had no additional comment.He has contributed stories to “60 Minutes” since the 2006-2007 television season in a unique job-sharing arrangement with CNN. His prime-time cable news show, “Anderson Cooper 360,” has aired since 2003.In a statement, CBS News praised Cooper for his two decades of work.“We’re grateful to him for dedicating so much of his life to this broadcast, and understand the importance of spending more time with family,” CBS said. “’60 Minutes’ will be here if he ever wants to return.”His exit comes at a time of unease at the Sunday night newsmagazine known for its ticking stopwatch. At Weiss’ direction, the show in December held off at the last minute showing a report from correspondent Sharyn Alfonsi about the Trump administration’s immigration policy. She said a greater effort was needed to get an interview with administration officials, while Alfonsi complained privately that the decision was political in nature. The story aired a month later with additional administration comments, but no on-camera interviews.President Donald Trump sued “60 Minutes” for how it handled an interview with his 2024 election opponent, Kamala Harris. Much to the consternation of many at the broadcast, CBS’s parent company Paramount Global settled with Trump out-of-court.Cooper’s exit from CBS was first reported by the online news site Breaker.
David Bauder writes about the intersection of media and entertainment for the AP. Follow him at http://x.com/dbauder and https://bsky.app/profile/dbauder.bsky.social.
David Bauder, AP Media Writer
Today marks the start of the Year of the Fire Horse, which in Chinese tradition is all about action, boldness, and taking on new challenges.
And what better way to celebrate a year that should be full of red hot, blazing energy than with a hand-crafted cowboy hat from Stetson?
The color? Red, of course.
The company, started by John Batterson Stetson in 1865, invented the cowboy hat. Today, it’s still known for embracing the spirit of the West with its quality hats, boots, and outerwear.
And to mark the year of intensity, which hasn’t happened in 60 years, the brand is partnering with Gold House to turn an iconic cultural itemthe cowboy hatinto a modern-day crown fit for 2026.
A good year to celebrate and support Asian-Pacific founders
The partnership is all for a good cause, too. The one-of-a-kind hat, handcrafted in Texas, will be auctioned off (specific details about the auction are forthcoming), with all funds going directly to the Gold House Foundation in order to further the nonprofit’s work in supporting Asian-Pacific culture and entrepreneurs.
Celebrating while redefining our most storied beliefs, symbols, and rituals is core to Gold House,” Bing Chen, CEO of Gold House, said in a statement shared with Fast Company. We are honored to partner with Stetsonan originatorto re-honor who created and who gets to wear the United States most pronounced crownthe cowboy hatfor the Year of the Fire Horse.
Given that this year is also America’s 250th birthday, celebrating Asian-Pacific culture makes sense. While history often fails to mention it, America’s pivotal Transcontinental Railroad was primarily built by Chinese laborers. Its construction inevitably led to the Gold Rush of the late 1840s and early 1850s that kick-started America’s economic boom.
The Stetson-Gold House hat is mostly bright red, but it features a gold horse and gold trim meant to honor those contributions.
While cowboy culture and fashion will forever be relevant in America, this partnership is a timely reminder that it’s also ever-important to revisit our country’s true history, especially the pieces and people who are far too often left out of history books. Hats off to that.
For the past decadeand really, for its entire 84-year historythe laundry detergent brand Tide has been trying to simplify the process of doing of laundry. From its original all-in-one powder to 1980s-era liquid soap to the 2012 introduction of the packet-based Tide Pod, the brand and its parent company Procter and Gamble have regularly reformulated the core product to accommodate the seemingly simple but highly diverse act of washing one’s clothes.
“There are 55 unique steps we’ve identified in the laundry process,” says Marchoe Northern, president of North America fabric care at Procter and Gamble. “Our job is to continue to think about ways to solve today’s modern need challenges.”
[Image: P&G]
That’s why Tide has spent the last 10 years creating a new kind of detergent product in the form of a fabric-like tile called Tide evo. Developed to streamline the way people add detergent to their laundry load, Tide’s new tile format requires little more than dropping a pre-dosed tile or two into a washing machine.
The Tide tile is a new form factor, but not just for novelty’s sake. The tile was developed by a team of 15 PhD-level chemists and engineers to eliminate the need for any fillers or non-cleaning ingredients. Unlike typical powder or sheet detergents that rely on fillers and liquid soaps that are dissolved in water, Tide evo is a 100% concentration of cleaning ingredients like surfactants, enzymes, alkalinity builders, and polymers.
Detergent designed for four senses
It took the company a decade to figure out how to do this, using a proprietary approach to spin these cleaning ingredients into fibers that can be woven together. Each Tide evo tile is made up of more than 15 miles of these fibers, which gradually dissolve when added to water. In contrast to other detergents that have plastic packaging and weights that increase shipping-related emissions, Tide evo is lightweight and comes in a fully recyclable box.
The tile is safe to touch, and in more than two years of market research Tide conducted among consumers in Colorado Spings, Colorado, the company found that people wanted to do more than just touch them. “Typically, people pick up a tile, they kind of flex it to see if it’ll break or crumble, and then they put it up to their nose to smell it,” says Northern.
[Image: P&G]
Leaning into consumers’ sensorial inclination, Northern explains that the company designed the tile itself to be a visually appealing diamond, and engineered its recyclable paperboard box to make an audible click when it’s closed. “This actually engages four of your five senses,” she says.
The fifth sense, taste, is one Tide definitely does not want to engage. In 2018, the brand had a major PR catastrophe on its hands when people on the internet created the “Tide Pod challenge,” daring each other to eat the candy-colored detergent pods. This proved incredibly dangerous. Many people were hospitalized, and there have been incidences where the ingestion of detergent pods has led to death.
The Tide evo is comparably visually simple, with its diamond shape, a monotone color, and a pliable, fabric-like feel. A sample box sent by the company pops open to reveal two neat rows of eight tiles, with no other adornment or packaging. Picking up a tile, it feels like a dense sponge. It is as unappetizing as a fuzzy piece of felt.
Chemically, though, the tile mimics the innovative function of the Tide Pod, which separated its stain removal, whitening, and brightening capabilities into the capsule’s multicolored chambers, allowing them to be deployed at different times during the wash cycle. Tide evo does this through its six layers, which are made up of woven fibers of surfactants, and embedded with cleaning ingredients formulated to perform different tasks, from breaking down stains to whitening to removing odors.
“This is really first-of-its-kind technology,” says Jennifer Ahoni, Tide’s scientific communications director and principal scientist.
On a recent video call, Ahoni offered a science class demonstration of the tile in action. She placed a single layer of the Tide tile on top of a beaker and began slightly soaking it with a stream of water from a squeeze bottle. Within a few seconds, the tile began to dissolve, eventually opening up a hole in the center and leaving a pool of soapy water below.
In another beaker, she fully dissolved a single layer of a tile into water with a few twirls of a tweezer before dropping in a small piece of polyester-cotton fiber that had been soaked with bright orange chili oil. Almost immediately small globs of the orange oil can be seen lifting out of the fabric and rising up to the surface of the soapy water like the inside of a lava lamp. “What you’re seeing here is that concentration. When you’re taking out the extras, the fillers, the water, and just focusing on the cleaning technologies, you can get this instant activation which translates to instant clean,” she says.
Getting to this point has required a large but undisclosed investment. Procter and Gamble has filed 50 different patents related to the product, from the tile itself to the manufacturing process required to produce it. None of the company’s existing facilities were capable of producing the tiles as they’ve been developed, so an entirely new plant had to be built in Alexandria, Louisiana.
But Northern says the time and expense will all be worth i. “We have high degrees of confidence because it’s arguably our most tested product before launch,” she says. Internal projections forecast annual sales to reach up to $500 million.
Tide evo will officially be hitting stores across the U.S. in April.
The Reverend Jesse L. Jackson, a protege of the Reverend Martin Luther King Jr. and two-time presidential candidate who led the Civil Rights Movement for decades after the revered leader’s assassination, died Tuesday. He was 84.As a young organizer in Chicago, Jackson was called to meet with King at the Lorraine Motel in Memphis shortly before King was killed and he publicly positioned himself thereafter as King’s successor.Jackson led a lifetime of crusades in the United States and abroad, advocating for the poor and underrepresented on issues from voting rights and job opportunities to education and health care. He scored diplomatic victories with world leaders, and through his Rainbow/PUSH Coalition, he channeled cries for Black pride and self-determination into corporate boardrooms, pressuring executives to make America a more open and equitable society.And when he declared, “I am Somebody,” in a poem he often repeated, he sought to reach people of all colors. “I may be poor, but I am Somebody; I may be young; but I am Somebody; I may be on welfare, but I am Somebody,” Jackson intoned.It was a message he took literally and personally, having risen from obscurity in the segregated South to become America’s best-known civil rights activist since King.Santita Jackson confirmed that her father died at home in Chicago, surrounded by family.“Our father was a servant leadernot only to our family, but to the oppressed, the voiceless, and the overlooked around the world,” the Jackson family said in a statement posted online. “We shared him with the world, and in return, the world became part of our extended family.”Fellow civil rights activist the Reverend Al Sharpton said his mentor “was not simply a civil rights leader; he was a movement unto himself.”“He taught me that protest must have purpose, that faith must have feet, and that justice is not seasonal, it is daily work,” Sharpton wrote in a statement, adding that Jackson taught “trying is as important as triumph. That you do not wait for the dream to come true; you work to make it real.”Despite profound health challenges in his final years including a rare neurological disorder that affected his ability to move and speak, Jackson continued protesting against racial injustice into the era of Black Lives Matter. In 2024, he appeared at the Democratic National Convention in Chicago and at a City Council meeting to show support for a resolution backing a ceasefire in the Israel-Hamas war.“Even if we win,” he told marchers in Minneapolis before the officer whose knee kept George Floyd from breathing was convicted of murder, “it’s relief, not victory. They’re still killing our people. Stop the violence, save the children. Keep hope alive.”
Calls to action, delivered in a memorable voice
Jackson’s voice, infused with the stirring cadences and powerful insistence of the Black church, demanded attention. On the campaign trail and elsewhere, he used rhyming and slogans such as: “Hope not dope” and “If my mind can conceive it and my heart can believe it, then I can achieve it,” to deliver his messages.Jackson had his share of critics, both within and outside of the Black community. Some considered him a grandstander, too eager to seek out the spotlight. Looking back on his life and legacy, Jackson told the Associated Press in 2011 that he felt blessed to be able to continue the service of other leaders before him and to lay a foundation for those to come.“A part of our life’s work was to tear down walls and build bridges, and in a half century of work, we’ve basically torn down walls,” Jackson said. “Sometimes when you tear down walls, you’re scarred by falling debris, but your mission is to open up holes so others behind you can run through.”In his final months, as he received 24-hour care, he lost his ability to speak, communicating with family and visitors by holding their hands and squeezing.“I get very emotional knowing that these speeches belong to the ages now,” his son, Jesse Jackson Jr., told the AP in October.
A student athlete drawn to the Civil Rights Movement
Jesse Louis Jackson was born on October 8, 1941, in Greenville, South Carolina, the son of high school student Helen Burns and Noah Louis Robinson, a married man who lived next door. Jackson was later adopted by Charles Henry Jackson, who married his mother.Jackson was a star quarterback on the football team at Sterling High School in Greenville, and accepted a football scholarship from the University of Illinois. But after he reportedly was told Black people couldn’t play quarterback, he transferred to North Carolina A&T in Greensboro, where he became the first-string quarterback, an honor student in sociology and economics, and student body president.Arriving on the historically Black campus in 1960 just months after students there launched sit-ins at a whites-only diner, Jackson immersed himself in the blossoming Civil Rights Movement.By 1965, he joined the voting rights march King led from Selma to Montgomery, Alabama. King dispatched him to Chicago to launch Operation Breadbasket, a Southern Christian Leadership Conference effort to pressure companies to hire Black workers.Jackson called his time with King “a phenomenal four years of work.”Jackson was with King on April 4, 1968, when the civil rights leader was slain at the Lorraine Motel in Memphis, Tennessee. Jackson’s account of the assassination was that King died in his arms.With his flair for the dramatic, Jackson wore a turtleneck he said was soaked with King’s blood for two days, including at a King memorial service held by the Chicago City Council, where he said: “I come here with a heavy heart because on my chest is the stain of blood from Dr. King’s head.”However, several King aides, including speechwriter Alfred Duckett, questioned whether Jackson could have gotten King’s blood on his clothing. There are no images of Jackson in pictures taken shortly after the assassination.In 1971, Jackson broke with the Southern Christian Leadership Conference to form Operation PUSH, originally named People United to Save Humanity. The organization based on Chicago’s South Side declared a sweeping mission, from diversifying workforces to registering voters in communities of color nationwide. Using lawsuits and threats of boycotts, Jackson pressured top corporations to spend millions and publicly commit to diversifying their workforces.The constant campaigns often left his wife, Jacqueline Lavinia Brown, the college sweetheart he married in 1963, taking the lead in raising their five children: Santita Jackson, Yusef DuBois Jackson, Jacqueline Lavinia Jackson Jr., and two future members of Congress, U.S. Rep. Jonathan Luther Jackson and Jesse L. Jackson Jr., who resigned in 2012 but is seeking reelection in the 2026 midterms.The elder Jackson, who was ordained as a Baptist minister in 1968 and earned his Master of Divinity in 2000, also acknowledged fathering a child, Ashley Jackson, with one of his employees at Rainbow/USH, Karen L. Stanford. He said he understood what it means to be born out of wedlock and supported her emotionally and financially.
Presidential aspirations fall short but help ‘keep hope alive’
Despite once telling a Black audience he would not run for president “because white people are incapable of appreciating me,” Jackson ran twice and did better than any Black politician had before President Barack Obama, winning 13 primaries and caucuses for the Democratic nomination in 1988, four years after his first failed attempt.His successes left supporters chanting another Jackson slogan, “Keep Hope Alive.”“I was able to run for the presidency twice and redefine what was possible; it raised the lid for women and other people of color,” he told the AP. “Part of my job was to sow seeds of the possibilities.”U.S. Rep. John Lewis said during a 1988 C-SPAN interview that Jackson’s two runs for the Democratic nomination “opened some doors that some minority person will be able to walk through and become president.”Jackson also pushed for cultural change, joining calls by NAACP members and other movement leaders in the late 1980s to identify Black people in the United States as African Americans.“To be called African Americans has cultural integrityit puts us in our proper historical context,” Jackson said at the time. “Every ethnic group in this country has a reference to some base, some historical cultural base. African Americans have hit that level of cultural maturity.”Jackson’s words sometimes got him in trouble.In 1984, he apologized for what he thought were private comments to a reporter, calling New York City “Hymietown,” a derogatory reference to its large Jewish population. And in 2008, he made headlines when he complained that Obama was “talking down to Black people” in comments captured by a microphone he didn’t know was on during a break in a television taping.Still, when Jackson joined the jubilant crowd in Chicago’s Grant Park to greet Obama that election night, he had tears streaming down his face.“I wish for a moment that Dr. King or (slain civil rights leader) Medgar Evers . . . could’ve just been there for 30 seconds to see the fruits of their labor,” he told the AP years later. “I became overwhelmed. It was the joy and the journey.”
Exerting influence on events at home and abroad
Jackson also had influence abroad, meeting world leaders and scoring diplomatic victories, including the release of Navy Lt. Robert Goodman from Syria in 1984, as well as the 1990 release of more than 700 foreign women and children held after Iraq’s invasion of Kuwait. In 1999, he won the freedom of three Americans imprisoned by Yugoslav President Slobodan Milosevic.In 2000, President Bill Clinton awarded Jackson the Presidential Medal of Freedom, the country’s highest civilian honor.“Citizens have the right to do something or do nothing,” Jackson said, before heading to Syria. “We choose to do something.”In 2021, Jackson joined the parents of Ahmaud Arbery inside the Georgia courtroom where three white men were convicted of killing the young Black jogger. In 2022, he hand-delivered a letter to the U.S. Attorney’s Office in Chicago, calling for federal charges against former Chicago Police Officer Jason Van Dyke in the 2014 killing of Black teenager Laquan McDonald.Jackson, who stepped down as president of Rainbow/PUSH in July 2023, disclosed in 2017 that he had sought treatment for Parkinson’s, but he continued to make public appearances even as the disease made it more difficult for listeners to understand him. Earlier this year doctors confirmed a diagnosis of progressive supranuclear palsy, a life-threatening neurological disorder. He was admitted to a hospital in November.During the coronavirus pandemic, he and his wife survived being hospitalized with COVID-19. Jackson was vaccinated early, urging Black people in particular to get protected, given their higher risks for bad outcomes.“It’s America’s unfinished businesswe’re free, but not equal,” Jackson told the AP. “There’s a reality check that has been brought by the coronavirus, that exposes the weakness and the opportunity.”
Former Associated Press writer Karen Hawkins, who left The Associated Press in 2012, contributed to this report. Associated Press writers Amy Forliti in Minneapolis and Aaron Morrison in New York contributed.
Sophia Tareen, Associated Press
This should come as a shock to very few people, but Krispy Kreme doughnuts, which typically needs very little reason to give away its doughnuts, is giving away free doughnuts today.
This time, the free doughnut giveaway is in honor of Fat Tuesday 2026. But theres a catch. Heres what you need to know.
What is Fat Tuesday?
Today (Tuesday, February 17) is Fat Tuesday, otherwise known as Mardi Gras. The holiday always falls on the final Tuesday before the Christian holy day of Ash Wednesday, which is the beginning of the Lent observance period.
Traditionally, Christians refrain from eating certain foods during Lent, particularly rich and fatty ones.
As a result, the Tuesday before the Lenten fasting period began has historically been a day when followers binged on sweet and fatty foodstheir last chance to do so for over a month. This Tuesday thus became known as Fat Tuesday.
Why is Krispy Kreme giving away doughnuts on Fat Tuesday?
The ubiquitous doughnut chain never seems to miss an opportunity to give away free doughnuts.
While this practice may appear anathema to a profitable business model, Krispy Kreme knows that giving away a few doughnuts will likely spur customers to spend more in-store than the chain is losing by giving away carefully formulated dough that costs it just a few cents each.
After all, who can eat just one glazed doughnuts and not want to wash it down with a cup of (high-margin) coffee?
What is Krispy Kreme giving away on Fat Tuesday 2026?
Participating Krispy Kreme doughnuts locations will be giving away a free original glazed doughnut to those who go to their shops today.
However, theres a catch.
How can I get my free doughnut on Fat Tuesday?
In order to get the free doughnut, youll need to wear beads, the traditional accessory that people adorn themselves with during Mardi Gras celebrations.
As Krispy Kreme notes on its website, Bring your celebration spirit, and your shiniest beads, to a Krispy Kreme shop near you for a FREE Original Glazed doughnut per guest.
The offer is available to those who physically enter a participating Krispy Kreme store or use its drive-through. Unfortunately, the offer isnt available for online orders. A disclaimer on Krispy Kreme’s website also notes that the offer is valid for today only and “while supplies last.”
Hospital intensive care units are notoriously noisy, with medical equipment emitting alarms, beeps, and other alerts designed to grab the attention of overextended healthcare workers.
That constant barrage can lead to what experts call alarm fatigue, causing stress and exhaustion for doctors and nurses who must distinguish between routine signals and those indicating a patient is in urgent distress. Patients, too, often struggle to rest amid the cacophony, even though sleep is critical to recovery.
To Ophir Ronen, a serial tech entrepreneur who sold his IT alert-handling startup Event Enrichment HQ to PagerDuty, the problem sounded familiar. Ronen first encountered the ICU alarm issue while volunteering in search and rescue, and he realized that although alarm fatigue has been widely discussed in scientific literature, no one had yet developed a comprehensive solution.
I thought to myself, wow, we certainly experienced the problem of alarm fatigue in operations and enterprise ITI wonder if its the same pattern, he says.
[Image: CalmWave]
Betting the problem might have a similar fix, Ronen founded CalmWave in 2022, with early backing from the Allen Institute for AIs incubator program. The startup aims to help hospitals silence unnecessary alarms, prioritize those that truly demand action, and build datasets that make it easier for computers to tell the difference.
Like other complex IT operations, Ronen found that critical information in hospitals is siloed across at least two systems: electronic medical records (EMR), which track diagnoses and treatments, and networks of sensors and monitoring systems that log vital signs and trigger alarms. Those monitoring data points typically never make it into EMR systems, which arent designed to handle that volume of information, Ronen says. CalmWaves technology integrates both streams.
[Image: CalmWave]
The system presents staff with a unified view of patient vital signs alongside treatment timelines, such as medication administration, reducing the need to toggle between records to assess a patients status. Drawing on its accumulated data, CalmWave can also recommend how to adjust alarm thresholds for specific patients, backed by clinical evidence explaining its reasoning. That might mean widening acceptable ranges to reduce unnecessary noise or tightening thresholds to catch problems earlier, according to Ronen.
We don’t just reduce alarms, he says. We restructure which alarms fire when and why, giving the nurses the clinical evidence of why this makes sense.
[Image: CalmWave]
While the system is based on machine learning, its not powered by large-language models or other similarly inscrutable generative AI tools, Ronen emphasizes. Thats helped win acceptance from even skeptical medical professionals, and the technology is currently deployed in 14 hospitals. The company has also raised money from a number of investors, including in a follow-on round announced last June that brought in $4.4 million from Third Prime, Bonfire Ventures, Catalyst by Wellstar, and Silver Circle.
An early pilot study with Wellstar Health System found CalmWaves system could lead to a 58% reduction in non-actionable alarmsreducing clinician interruptions and cutting by approximately 10 hours the time the average patient is exposed to alarms.
On Tuesday, the company announced a new feature called Recovery State, designed to help hospitals identify patterns suggesting a patient may be ready for transfer or discharge from the ICU. Like its alarm-configuration tools, Recovery State draws on data from monitoring systems and EMRs, matching patient profiles to recovery patterns while leaving final decisions to clinicians.
CalmWave hopes to roll out the feature this year. Ideally, Ronen says, it will help move patients out of stressful ICUsand potentially out of the hospitalsooner, freeing up resources and reducing costs. More broadly, he argues, it offers hospitals a way to measure when patients are improving, not just when they are deteriorating.
Healthcare has always known how to detect when things go wrong, he says. What it’s never had is an objective, continuous way to confirm when things are going right.
Too many years ago, I remember slotting a 3.5-inch disk into my PC. With my allowance, Id bought $5 video game design software from a catalog. And as I looked at the terminal, lost without some familiar GUI . . . my coding efforts died.
Game design became an abstract concept even as I became a game journalista topic sketched in notebooks, theoretically discussed, critically observed. That was, until I loaded Moonlake AI. With $30 million in funding from investors including Nvidia, AIX, Googles Chief Scientist Jeff Dean, and YouTube founder Steve Chen, the 15-person startup founded by two Stanford PhD students dreams of building complete gamesfrom first person shooters to 2D puzzlesvia a single, one-shot prompt.
[Screenshot: Moonlake AI]
Yes, vibe-coding apps like Claude Code and Replit make it possible to build games, too, but Moonlake is purpose-built for the task. It will never ask you to copy a snippet of code, offers templates to start with if youd like, and has straightforward paths to bring in your own assets, too. It remembers your vision and constantly works to improve it alongside you.
For a $40/mo subscription (though you can technically try the platform for free), you type what you want to play, and presto, its coded, bug tested, and appears into existence.
Moonlake AI founders Sun Fan-Yun and Sharon Lee [Photo: Moonlake AI]
Launching to the public in beta today, the Moonlake AI team knows they arent a one-shot game generator yetwhile I was playtesting my first draft game in minutes, it took hours of going back and forth with the machine to polish it much further.
And in fact, the longer term goals for Moonlake AI stretch well beyond the lofty goal of vibe-coding video games. Their larger plan isn’t just to build Moonlake to be more capable, but to leverage the process of video game design itself to build a frontier AI model for the world.
Building my game in Moonlake AI
Am I the only one who, staring at the prompt, facing this machine that can do anything, suddenly cant think of doing anything?
It was this lack of creativity that sunk me the first time Id taken Moonlake for a test-drive. I couldn’t come up with anything unique, so I suggested a 3D dungeon crawler. Despite having no original ideas, I walked through my vision in a multi-paragraph, explicit prompt. It felt too taxing to the system, too grand in scope, and too out of touch with what I imagined. My prompt was realized as one big broken room filled with pill shaped characters and no simple way forward.
When I recount this story to Moonlake AI cofounder Sun Fun-Yun, he suggested starting smaller. Focusing on smaller interactions and building from there. (Even though he shared a few single-shot projects that hed made in one day, including this Centipede clone and postapocalyptic simulator).
So I did the human work, and racked my brain for days before landing on a new concept: A miniature chef runs back and forth with a giant ice cream cone, catching falling scoops of ice cream. They stack and get harder and harder to balance. From here, I could pursue all sorts of game loops, depending on what felt fun about it (maybe you got points for each scoop, maybe some flavor combinations introduced bonuses, maybe ice cream scoops you didn’t catch got in the way). But for now, I focused on this simple introduction.
[Screenshot: Moonlake AI]
I typed this request into the prompt on the left side of the interface. And much like ChatGPT, Moonlake got to work, praising me for my brilliant creative idea, and then breaking down the tasks that would need to be taken to bringing it to life.
Moonlake offered me an estimate of 1520 minutes to finish the job. Then it launched: Faster than I could possibly parse, the system created and worked through a checklist of to-dos. It needed to create graphic meshes, wobble mechanics, and sprites for my graphics. It researched topics it didnt readily understand. A mix of plain language explanations, and then hundreds of lines of code, populated into the chatbox, expanding and then consolidating away from my eyes.
[Video: courtesy of the author]
I was impressed by the decisions it made on its own, not just breaking down necessary tasks for a minimum viable product, but introducing a bouncy animation when the ice cream hit the cone (a detail I figured Id add in a polishing pass later). The system even said it was loading th game, and testing itspotting and squashing a few bugsbefore that magical button appeared in the big center box making up most of the UI: Play Game.
The moment reminded me of the first time I tried gen AI; this actually worked! Sort of!
[Video: courtesy of the author]
My first draft felt something out of the early PC gaming era. My chef was too big, cone was too small. And the ice creams wouldn’t stack.
But gosh, it got so much right about my simple pitch. The core vision was there. Ice cream fell at just the right pace from the sky. The scale of the entire scene felt right. The controls were all mapped without me needing to explain which key should do what. My chef . . . was something of a white blob stuck to a cone. He needed work. But Moonlake even did a decent job of creating a white tile kitchen background, with subtle sundaes printed upon it like murals.
[Video: courtesy of the author]
From there, I began lecturing the machine to fix the ice cream so it stacked. That created other issues. Ice cream started stacking, but would fall with any movement. Negotiating the feel led me to try all sorts of new prompts, and even as it failed and failed again, I started recognizing how the AI was translating ideas like stickiness into its own annotated code. Hours of casual updates in a tab in my browser followed.
Fixing the physics of the scoops was vexing. I ended up in a loop of not quite solved problems.
[Video: courtesy of the author]
But I also asked for a new chef, this one with a proper, giant hat, with little sweat marks poking out every time he changed directions. This entire idea, Moonlake nailed out of the gate. My exact preferred aesthetic? No. But it captured the vibe. I found myself pleased, but also realizing that polishing this experience into something that felt delightful would take a lot of work. Another day? A week? It was tough to tell.
The next morning, in a final ditch effort (I did have an article to file!), I decided to add a bunch of my lingering requests in one final push just to see what Moonlake could do. I wanted big multiplier scoring, a Kawaii graphic upgrade, and a few more fixes to my vexing scoop physics.
It was unfair to request all these updates at once, and almost sure to break something. Fifteen minutes of coding followed, while I grabbed a coffee. What I returned to? Largely my brief! A few new issues around ice cream slippage! A game over screen I didnt ask for! But, at last, a true gamebuilt for about 950 of my 1,500 monthly creditsand published for you to try with a button press.
(Moonlake is still determining pricing on extra credits.)
[Video: courtesy of the author]
Creating the frontier model
Like a lot of AI companies, Moonlake is only charging customers its cost of computingwhich is why the base subscription comes with a limited amount of credits to run the AI. Everyone believes that cost should go over time, which could either widen Moonlake’s margins on subscriptions, or simply be reinvested to make the platform more capable. But only when I ask how Moonlake trained its model do I really learn how it all works, and to some extent, why this video game generator even exists as a business.
Moonlake is an ever-growing AI model. However, its also really a video game building agent that takes your task and coordinates it with several specialized third party AI models that might handle anything from physics to asset generation. And its also growing into something even more ambitious as a result of sitting on top of so much existing AI power.
Ours is an orchestrator that learns to fuse these modalities together, says Fan-Yun. And over time, our model can actually be more and more capable and incorporate other models’ capabilities into our own.
But thats only the start of the strategy. As you vibecode in Moonlake, you are creating your own video game. You are also training Moonlakes own frontier modelwhat falls into a very hyped segment of world models or what Moonlake qualifies as multimodal modelsthat dont just rearrange words and concepts LLMs, but have a deep understanding of what the world is, how it works, and how all of its surfaces and touchpoints respond to inputs across physical space.
That means when I correct Moonlake, saying an ice cream scoop should stack and stick atop another scoop of ice cream, it effectively learns that scoops of ice cream stick atop one another. Multiply that across millions of highly specific user requests, and as Moonlake AI cofounder Sharon Lee explains, game design could provide a perfect training loop to feed countless data points about how we expect the world to work into these world models.
No, many or even most games don’t operate on real world physics which would translate 1:1 in some simulation. But in some cases they do, and Moonlake could extract such real physics for their own simulations. Furthermore, the founders believe the aforementioned causal relationships it’s mapping will still add a clarity to world models that’s otherwise hard to pin down.
There’s a gap between large language models today and semantics they understand, versus actually building [a] world out, says Lee. And they believe that gap can be closed with more, intentional data.
Today, researchers are trying to get these world inputs by renting Airbnbs and scanning the rooms with lasers, but that is relatively static information that is hard to scale. AI can also analyze videos to draw conclusions, but those lack the sharpness of human contextualization. As for video games? If you train a model on just a lot of Fortnite data, you know that you’re not going to really generalize to real world data, says Lee. [Our] data will just scale exponentially compared to hand curated data or collected data.
Even Googles Genie AI can generate a slew of amazing 3D worlds with some interactivity, but the interactions they afford are superficial at best.
I think the difference is sort of observing the world as it is, versus observing and understanding the world with causality, says Fan-Yun. And so causality is what Moonlake is after.
Gaming is a task for V1 of Moonlakes model because the user feedback loop can teach it so much, but in the future, the team imagines applying a more mature version of this model to other fields. They see opportunities to train the next generation of robotics or improving driverless cars. Lee says theyve even fielded calls from manufacturing companies, that imagine understanding the human side of the equationcould help identify human factors issues in product design and assembly line production.
The challenge, of course, is building Moonlake well enough that it produces games up to the standards of gamers, and that it continues investing in the product, so that people can restyle the entire graphics package with a button press, or easily export these games to sell on PC, iOS, or any other platform they would like.
These ideas are all on the road map. But for now, Moonlake AI offers an accessible trip into the vibe-coding era, all through the lens of fun.
Gabriela Flax spent the first part of her career working in tech as a product manager. And while every day was different and varied, there were aspects of it that were causing her burnout.
“I’ve always really enjoyed the product marketing aspect of my work,” she says. “I really like talking to end-users about ‘Hey, this is how this thing helps you’ and how to articulate that.” However, she wasn’t able to work on it as much as she would have liked.
At the same time, Flax was in her 20s, living in London, and had stopped drinking alcohol. She began posting her journey in social media, talking about bars and places that were non-alcohol related.
Flax recalls, “The more and more I did that, I started having brands reaching out to me saying, Hey, we’d love to partner with you. We have this event coming upwould you come and speak about what it’s like living in London in your 20s and not drinking?”
By weekends and nights, Flax was organizing events and creating a lot of user-generated content for brands. She was able to exercise her creative muscle and passion for marketing, all while getting paid for it. Eventually, she left her tech job to pursue what is now commonly known as a portfolio career: where individuals make a living from multiple projects and streams of income. Today, she continues to do events and marketing for non-alcoholic beverage brands, alongside her career-coaching business, Pivot School.
Making money through multiple means is not a new thing. But in a landscape where side-hustles, gig work, and freelance contracts have become the norm and at times necessary, Flax’s career trajectory is becoming more and more common.
A solution to burnout
Flax pursued a portfolio career because she felt burned out in her full-time tech job. The same can be said for Anna MacKenzie, who had the same feeling about being a founder. After spending a career in beauty and tech, MacKenzie cofounded a successful, award-winning podcast and events business. But as a “multi-passionate generalist,” MacKenzie eventually felt burned out.
“When you’re a founder, you have to pour absolutely everything into a brand and business,” she says. “I really felt this desire to do multiple things. The reason that I pivoted into a portfolio career, which I didn’t have the language for at the time, was that I was looking for something that was halfway between being an employee and being a founder.”
A portfolio career, MacKenzie explains, allows her to maintain the freedom and flexibility and control of her earning potential. However, unlike being a founder, it didn’t require “the responsibility of building a brand, building a business, and having contractors or a team.”
Today, MacKenzie’s work setup spans advising early-stage beauty startups on how to get into major retailers like Sephora, mentoring, and selling digital products that guide people in building these types of careers. She also does fractional work for tech companies, which is when a high-level professional provides their expertise to a company and joins a team on a temporary, contract, or project basis. This is slightly different than a consultant, who typically plays more of an advisory role and isn’t often embedded in a team.
But as Fast Company covered in a previous story about this trend, pursuing it can have the trappings of hustle culture. Rice University management professor Scott Sonenshein said that self-employed portfolio careerists can have trouble setting boundaries when it comes to workload. He explained, “You might feel like you always need to be working because theres more incremental money to be earned for taking on additional gigs, as opposed to what you might be doing if you were working full-time for a traditional employer.”
Being able to maintain a sense of control
For Tracie Sponenberg, preventing burnout is about being intentional with her schedule and work environment.
The former HR executive coach, keynote speaker, and consultant is having what she calls “one of the busiest months of her life.” Yet she feels nowhere close to burning out. For a few days, she can take a trip to South Carolina and work while overlooking the ocean. Things like that, she explains, “really help.”
Like Flax, Sponenberg experienced burnout during her corporate career (in Sponenberg’s case, in the aftermath of the pandemic). But since she’s been on her own, she’s been able to stay away from it. The decision to do this work, she explains, “and whether I succeed or fail is on me.” That sense of control, Sponenberg says, is what makes that feel like “huge relief” rather than a heavy burden.
For Flax, that sense of control has been extremely crucial to sustaining a portfolio career. She is aware that what hers looks like right now can change and evolve in the future.
“I think that’s the fun part,” she says. “If one piece works today, because you’re the one who is in charge of it, you also have the capacity to turn that part of the engine off.” If there are certain activities that no longer resonate, she explains, “I don’t have to ask permission for someone to stop doing that.”
Engineering a form of stability
Like any entrepreneurial venture, pursuing a this kind of employment does come with risks.
For MacKenzie, this was familiar territory as a founder. But when she decided to pivot into a portfolio career, she landed a lucrative contract, thanks to her extensive network that she’d built during her corporate career and previous business. Because of that, she was able to take her time to experiment and explore with what she wanted to do next. Having that kind of financial security without the stability of a full-time job is something that MacKenzie continues to prioritize.
“To this day, I’ve always had one reliable income stream. Whether that’s a client or a product, I know we’ll bring in enough revenue to cover my life,” she says.
Having this structure in place can also help prevent individuals from putting themselves in a position where they’re constantly selling, which can be a recipe for burnout. While Flax asserts that no contract roles are perfectly safe, being a freelancer where you’re having to pitch your services every single day is quite different from being a contractor with two fractional jobs who do a little bit of writing on the side.
What it takes to succeed
For some, this can also be a temporary arrangement. It can also be a way to build a career around a lifestyle change. MacKenzie believes that it’s a structure that new parents can benefit from, especially for those who are highly skilled.
“There’s an inherent flexibility in terms of how you design and structure your career,” she says. She also believes that it’s a strategic way for people to scale their careers outside of just client work.
But it’s not an arrangement that is suitable for everyone, at least for the long term. Flax says that she has seen many different archetypes try out portfolio careers. And in that time, she’s seen those with similar personality types and motivations both thrive and struggle.
The willingness to improve your risk tolerance
One of the key things that she believes will be crucial is one’s appetite for risk. You need to be someone who “finds the process of instability as something that they can gamify [and] conquer,” Flax explains. When people tell her that they want to pursue this path, she encourages them go ahead only if “not doing so will eat away at you.”
In many instances, this also requires you to put yourself out there, network, and build your personal brand. “If that’s not a line of activity that you’re willing to go down, it’s not impossible, but it’s going to make it harder,” she says.
If you don’t have a high tolerance for risk but still want to go down this path, Flax says, “you’ve got to want to strengthen that muscle.” And that can start when you’re still in your corporate job. Maybe you volunteer for a project that has the potential to fail big. Or perhaps you look for micro examples in your personal life where you can get more exposure to risks.
Alternatively, you can just take the jump and see how you react. Flax suggests, however, having a backup plan you can return to if you do decide that it isn’t for you.
Self-awareness and sustainability
Ultimately, maintaining a portfolio career for the long term requires a good sense of self-awareness.
Sponenberg, for example, knows what she’s good at (and what’s she’s not). When she started her business, she knew that cold calling and traditional business development wasn’t her forte. “What I do know how to do is help people and be really useful and offer advice,” she explains. And due to her multi-decade HR career in manufacturing and distribution, companies came to her for help. So she worked hard to be the go-to person for them anytime they had a people issue.
Flax also says that understanding your working style and tailoring your portfolio career around that is also important. This type of structure, she says is “great for people who are multi-hyphenates, who have so different interests and want to exercise those different parts. But be very conscious if context switching is going to cause you whiplash,” she says.
Flax recommends that at the start, you should be very conscious about how many components you introduce. This way, “you don’t feel overwhelmed by the ecosystem that you’ve built yourself,” she explains. “It can have two pieces to it that scratch very different parts of your brain,” she says. “It doesn’t need to look like a web.”
Accepting that it’s not for everyone
And if it turns out that it’s not something you’re able (or want) to sustain, Flax asserts that there’s no shame in going back to a nine-to-five.
“It is so okay to have a corporate job that pays your bills that you enjoy, ” she says. “I think there’s a bit of an anti-corporate or anti nine-to-five or anti-traditional work rhetoric that’s going on right now, largely driven by the freelance portfolio career self-employment world. It is not for everyone, and that is so okay.”
“It is one of the many ways to think about work. It is not the only way. My personal opinion is that yes, we are moving more towards a decentralized type of work. Having a portfolio career may, in the long term or the medium term, serve you well in that way. But I don’t think in our lifetime, there’s a reality in which no one has a corporate job anymore.”
If you stop by the as-is section at one of Ikeas U.S. stores, you might now find a vintage table from the 1980s.
The company recently started accepting older products in its Buy Back & Resell program, which gives customers store credit for bringing back used items, and then offers them for sale to other customers. Since launching as a pilot in the U.S. five years ago, the programstill the only one of its kind at a major furniture retailerhas steadily expanded, underscoring the demand for circular options.
The program is our opportunity to bring our products back into the store from our customers to keep them out of landfill, says Mardi Ditze, sustainability manager for Ikea U.S.
[Photo: Ikea]
U.S. stores recently started taking back 700 additional SKUs through the program, from vintage furniture to glassware. Last year, customers brought back 14,700 products, growing from 8,000 in 2023. Most resold within 48 to 72 hours.
The brands resale program is also growing globally. Ingka Group, the largest Ikea franchise that operates stores in 31 countries, sourced nearly 690,000 used Ikea products for resale last year. Part of the appeal, especially in the current economy, is the fact that the secondhand products have a built-in discount.
We’ve always had a focus on creating value for money for customers, and this strengthens our low-price offer, says Karen Pflug, chief sustainability officer for Ingka Group. Our research shows that even though we feel we’re affordable, it can still be a barrier for some people. So the secondhand offers a whole new level of affordability.
[Photo: Ikea]
Selling secondhand products doesnt cannibalize the companys sales of new products. Instead, its helping bring in some new customers who are looking for lower-priced options. Customers who bring in their own used products to resell typically spend more than the value of the voucher that they get for the return.
“Our experience has been that when a customer comes and successfully has a buyback resale transaction, has a store credit in their hand, they are likely thinking about what their next purchase is going to be,” says Ditze. “That transaction could happen as soon as that day, and that gift card gets applied to the purchase that they were thinking about doing.”
Ikea also offers a peer-to-peer resale option in a handful of countries, with plans to expand this year. Customers who want to resell something scan their product with Ikea’s app, and then automatically get price recommendations, measurements, descriptions, assembly instructions, and professional product photos for their listing, helping remove some of the friction of posting an ad yourself on another platform like eBay or Facebook Marketplace. Sellers also get either cash or a 15% digital refund card that they can use at Ikea.
Left: a page from a 1979 Ikea catalog with the Billy bookcase. Right: a newer iteration of the Billy, ca. 2022. [Photos: Ikea]
The work is part of Ikea’s larger effort to become a circular company, meaning that it keeps products and materials in use as long as possible, shifts to recycled and renewable materials, and eliminates waste throughout the supply chain. Inter Ikea, the part of the brand that handles design, is also beginning to redesign products for longevity. The classic Billy bookcase, for example, now has more resilient materials and snap-in attachments instead of nails in the back, so it can be disassembled and reassembled more quicklyand more easily be resold and moved.
Ikea has also long offered free parts to repair products if a screw is lost, and sofa covers to help furniture stay in use longer if it gets a stain. Some stores in Europe have tested repair programs for resold items. Ikea is actively finding new recycling options for when products do wear out completelyor if they can’t easily be resold because of hygiene reasons. The company invested in a mattress recycling startup, for example, which can harvest parts from springs to foam for use in new mattresses. And by 2030, Ikea is aiming for a third of the wood in its products to be recycled.
“One part of it is creating a closed-loop circular stream for ourselves because of resource materials coming in,” says Pflug. “But the other is just doing the right thing from a circular economy point of view.”
[Photo: Ikea]
On the resale front, Ikea is tapping into momentum that alread existed. In Europe, Pflug says that Ikea products make up around 9% of the secondhand furniture market. But the company’s efforts could help nudge more people to take the time to give items a second life rather than throwing them out. Other brands could follow the same approach.
“Customers already see the value of our products but also the value of secondhand furniture in general, and are doing it themselves,” says Pflug. “So if you want to have a part of that conversation and a part of that market, you have to make sure you’re being accessible and affordable and removing the barriers and pain points for people to do it. I think that’s when you’ll then get the demand.”
