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2026-02-02 00:14:59| TRENDWATCHING.COM

An unlikely voice on cyber security, McDonald's Netherlands used its menu items as a cautionary tale about passwords.On Change Your Password Day (February 1st), the fast-food chain highlighted data from Have I Been Pwned showing that 'bigmac' has appeared as a password in 110,922 data breaches. The campaign draws attention to how consumers habitually choose predictable passwords. They don't just use names of their pets or children, but also familiar brands and favorite products, which compromises their online security.The rest of the McDonald's menu also appears frequently in compromised password databases: 'frenchfries' shows up 34,407 times, 'happymeal' 17,269 times, and 'mcnuggets' 2,219 times, with countless variations adding numbers or special characters. While cybersecurity experts have long warned against weak passwords, the persistence of these patterns suggests that awareness campaigns haven't translated into behavioral change. McDonald's used the occasion to encourage consumers to rethink their password strategies.TREND BITEAs cyber threats escalate and data breaches multiply, the gap between knowing better and doing better remains stubbornly wide. By turning its own brand ubiquity into a teaching moment, McDonald's demonstrates how consumer-facing companies can step into educational roles that extend beyond their core business. When traditional security campaigns fail to change behavior, brands with cultural currency may prove more effective messengers. What everyday knowledge gap could your brand help close by leveraging what makes you familiar?

Category: Marketing and Advertising
 

2026-02-01 22:41:53| Engadget

Apex Legends developer Respawn said it's ending Nintendo Switch support for the game this summer, with the release of Season 30. After that point, it'll work with the Switch 2 and all other currently supported platforms, but not the original Switch. "Season 29 will be the final update for Apex Legends on Nintendo Switch," the team wrote in a post on X.Hey legends, we want to share an important update about Apex Legends on the Nintendo Switch. Season 29 will be the final update for Apex Legends on Nintendo Switch. Future seasons of Apex Legends will continue to be available on Nintendo Switch 2.- Starting August 4, 2026 Apex Legends (@PlayApex) January 30, 2026 The change will take place on August 4, 2026, so Switch players still have several months left to enjoy Apex Legends on the console and make preparations for their shift to a different platform, if they plan to do so. "All players progress, purchases, and earnings are tied to their individual EA accounts," Respawn said. "Everything that has been earned or purchased, including Apex Coins and cosmetics, will carry over to Nintendo Switch 2, even if you purchase Nintendo Switch 2 after August 4, 2026." The Switch 2 undoubtedly offers a better playing experience for Apex Legends than the earlier model, but the news is still a blow for current Switch 1 players who didn't have plans of upgrading any time soon. Apex Legends first came to Switch in 2021, two years after the game's launch on other platforms.This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/apex-legends-wont-be-playable-on-nintendo-switch-after-its-next-season-214153353.html?src=rss

Category: Marketing and Advertising
 

2026-02-01 21:23:12| Engadget

We may not have a concrete release date for the first foldable iPhone, but Apple may already be looking into a smaller device that will follow it up. According to Bloomberg's Mark Gurman, Apple is exploring a "square, clamshell-style foldable phone," with the caveat that this potential device is "far from guaranteed to reach the market" and only "under consideration" right now. If this eventually leads to a smaller foldable iPhone, that means Apple believes it can compete against existing options on the market, including Samsung's latest Galaxy Z Flip 7 and Motorola's revamped Razr foldable. Gurman's report also signaled that Apple may be very optimistic about the success of its first foldable iPhone, which is rumored to be released sometime later this year, and wants to have follow-up plans ready to capitalize on the potential demand generated. It's not the first time that we've heard of a clamshell foldable iPhone, since a previous report from The Information revealed that Apple created prototypes in this form factor. On the other end of the spectrum, Gurman's Power On newsletter mentioned that Apple is considering a larger foldable that opens like a book. Previously, Gurman said that Apple considered a foldable that's more akin to the size of an iPad. However, the company ran into issues developing such a large device and may be delaying a potential launch to 2029, according to Gurman.This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/apple-is-already-thinking-about-its-second-foldable-iphone-and-it-may-be-a-clamshell-202312700.html?src=rss

Category: Marketing and Advertising
 

2026-02-01 20:04:30| Engadget

Just like buying a new iPhone through Apple's online store, you now select each spec of your new Mac device when purchasing through the website. As first spotted by MacWorld, Apple updated its online configuration tool for purchasing a Mac. Compared to the previous design that allowed you to pick between several prebuilt options, the new configurator lets you choose one spec after another instead. It's not a major difference compared to choosing between preconfigured options, but interested buyers have more customization since they can select the color, display, chip, memory, storage and even power adapter. The updated page also gives customers the option to add pre-installed apps, like Final Cut Pro or Logic Pro, to their new Mac. The updated configuration design might hint towards the expected release of the upgraded MacBook Pros. According to MacWorld, there are rumors that Apple will offer the M5 Pro and M5 Max chips with more flexibility that lets you choose how many CPU and GPU cores you want. As reported by Bloomberg's Mark Gurman, the latest MacBook Pro could be queued up for a release alongside macOS 26.3, which has a release cycle between February and March.This article originally appeared on Engadget at https://www.engadget.com/computing/laptops/apples-online-store-now-lets-you-build-a-new-mac-exactly-the-way-you-want-190430251.html?src=rss

Category: Marketing and Advertising
 

2026-02-01 18:53:05| Engadget

Grok is once again available in Indonesia, after the country lifted its ban on the AI chatbot that was seen generating millions of sexualized deepfakes, thousands of which included children. The country's Ministry of Communication and Digital Affairs released a statement earlier today, which said X is allowed to resume service in Indonesia but will be subject to monitoring for any future violations. According to the Indonesian government agency, X provided a letter that detailed several implemented measures that prevent the misuse of its Grok chatbot. Alexander Sabar, the ministrys director general of digital space supervision, said in the statement that the agency will test the new measures on an ongoing basis and will ban Grok again if it's found spreading illegal content or violating the country's laws regarding children. The issue dates back to earlier this year, when Indonesia, along with Malaysia and the Philippines, banned the AI chatbot after it was found producing sexually explicit deepfake images of women and children without their consent in response to user requests. Later that month, the Philippines lifted its ban on Grok, followed by Malaysia doing the same just a couple of days after. Similar to Indonesia, Malaysian authorities said they will continue to monitor Grok and threatened more enforcement actions if the AI chatbot repeats its past offenses. Beyond the bans, Grok is also facing investigations from California's attorney general and the UK's media regulator concerning the same issue.This article originally appeared on Engadget at https://www.engadget.com/ai/indonesia-is-lifting-its-ban-on-grok-but-with-some-conditions-175305634.html?src=rss

Category: Marketing and Advertising
 

2026-02-01 14:00:00| Engadget

Apples AirTag is designed to run quietly in the background, helping you keep track of everyday items like keys, bags and luggage. Unlike many small trackers, an AirTag doesnt need to be charged. Instead, it uses a standard replaceable coin cell battery that typically lasts around a year, depending on usage.When the battery runs low, your iPhone will alert you. Replacing it is a simple process that takes just a few minutes and doesnt require any tools. This guide explains how to tell when your AirTag battery needs replacing, which battery to use and how to swap it safely.How to replace the battery in your AirTagReplacing the battery only takes a few steps.Hold the AirTag with the polished stainless steel side facing up. Press down firmly on the metal battery cover and rotate it counterclockwise. Continue turning until the cover stops moving.Lift off the cover and remove the old battery.Insert a new CR2032 battery with the positive (+) side facing up. Once the battery is seated correctly, the AirTag will emit a brief chime, confirming that power has been restored.Place the battery cover back onto the AirTag. Align the three small tabs on the cover with the matching slots on the AirTag body.Press down gently and rotate the cover clockwise until it stops. The cover should sit flush with the AirTag and feel secure once locked into place.No pairing or setup steps are required after replacing the battery. Your AirTag will automatically reconnect to your Apple ID.When to replace your AirTag batteryYour iPhone will automatically notify you when an AirTag battery is running low. The alert appears as a notification and doesnt interrupt tracking, but its a good idea to replace the battery quickly to avoid losing location updates.If youre unsure whether your AirTag battery needs replacing, open the Find My app, tap the Items tab and select your AirTag. If a message appears under the AirTag name stating Low Battery, youll know it needs replacing. If no message appears, its safe to assume the battery level is fine for now. AirTags dont have a screen or any other battery indicator, but Apple does show a battery percentage for AirTags in the FindMy app. The low battery warning is the only signal Apple provides before replacement becomes necessary.What to do if your AirTag doesnt make a soundIf you dont hear a sound after inserting the new battery, remove it and check that its oriented correctly with the positive side facing up. You should also secure the back cover onto the AirTag as well, to see if the chime sounds after that.If the battery is oriented properly and still doesnt trigger a sound, try a different CR2032 battery. AirTag uses a CR2032 lithium 3V coin battery, a common type available at most electronics stores, supermarkets and pharmacies. Some batteries, particularly those with thick coatings, may not make consistent contact. Apple suggests looking for packaging that states Compatible with AirTag. Once a working battery is installed, the AirTag should resume normal operation immediately.How often should you replace your AirTag batteryMost AirTag batteries last about a year under typical use. Frequent use of Precision Finding, sound playback or location updates may reduce battery life. iOS will notify you before the battery is fully depleted, so theres no need to replace it preemptively unless youre preparing for long-term travel or storage.Used coin batteries should not be thrown in household trash. Many retailers and recycling centers accept lithium batteries for proper disposal. Check local recycling guidelines for battery drop-off locations. Storing used batteries in a secure container until they can be recycled helps reduce the risk of accidental contact or ingestion.Replacing an AirTag battery is one of the simplest maintenance tasks Apple devices require. With a readily available battery and no tools involved, most users can complete the process in under a minute. As long as you pay attention to low battery notifications and follow basic safety precautions, your AirTag should continue tracking your belongings reliably with minimal effort.This article originally appeared on Engadget at https://www.engadget.com/computing/accessories/how-to-replace-your-airtag-battery-130000463.html?src=rss

Category: Marketing and Advertising
 

2026-01-31 21:55:21| Engadget

NVIDIA CEO Jensen Huang told reporters that the company will "invest a great deal of money" in OpenAI's latest funding round, according to Bloomberg, after The Wall Street Journal on Friday reported that the two companies were rethinking a previous $100 billion deal that hasn't "progressed beyond the early stages" of negotiations. Speaking to reporters in Taipei this weekend, Huang reportedly said it could be "the largest investment we've ever made." NVIDIA and OpenAI jointly announced in September that NVIDIA would be investing up to $100 billion in OpenAI to build 10 gigawatts of AI data centers. The companies said then that they were targeting the second half of 2026 for the first phase of the project to go online. Citing sources familiar with the discussions, The Wall Street Journal reported that Huang has highlighted privately that the agreement was nonbinding and has criticized OpenAI's business approach as lacking discipline. According to Bloomberg, however, Huang called the report's claims "nonsense," and told reporters on Saturday, "I believe in OpenAI. The work that they do is incredible. Theyre one of the most consequential companies of our time. But, Bloomberg reports, he said NVIDIA's investment in this funding round wouldn't come near $100 billion.This article originally appeared on Engadget at https://www.engadget.com/ai/nvidia-is-still-planning-to-make-a-huge-investment-in-openai-ceo-says-205521528.html?src=rss

Category: Marketing and Advertising
 

2026-01-31 21:39:28| Engadget

There may be plenty of gaming handhelds out there, but there aren't many horizontal options that let you play childhood favorites in the original 4:3 aspect ratio. To address that gap, Ayaneo launched a premium option with the Pocket S Mini. As a "true 4:3 retro handheld," the Pocket S Mini won't have those pesky vertical black bars whenever you're emulating video games from the CRT television era. Handhelds like the Anbernic RG405M and even Ayaneo's own Pocket Air Mini already offer a 4:3 aspect ratio, but the Pocket S Mini presents a more high-end build with a full metal frame and a glass front panel. The 4.2-inch LCD screen has a resolution of 1,280 x 960 and is flanked by Hall effect joysticks with RGB lighting, Hall effect triggers and "crystal-textured" buttons. Inside, the Pocket S Mini runs on a Snapdragon G3x Gen 2 chip and is powered by a 6,000mAh battery. Ayaneo Unlike most of Ayaneo's other devices, the Pocket S Mini isn't being done through a crowdfunding campaign. It's already available on Ayaneo's website with a starting early bird price of $319 for either the Obsidian Black or Ice Soul White options with 8GB of memory and 128GB of storage. As usual, the Retro Power colorway will only be available with the highest specs of 16GB of memory and 512GB of storage, starting at $479. We're not sure when Ayaneo will end early bird pricing, but the prices will eventually jump to between $399 and $559 for retail pricing.This article originally appeared on Engadget at https://www.engadget.com/gaming/ayaneos-pocket-s-mini-has-the-perfect-aspect-ratio-for-revisiting-classic-console-games-203926701.html?src=rss

Category: Marketing and Advertising
 

2026-01-31 20:18:42| Engadget

OnlyFans is looking to cash out once again, but this time in a deal that would value it at several billion dollars less than a potential sale that previously fell through. As reported by TechCrunch, the online platform known for subscription-based pornographic content is in talks to sell a majority stake to Architect Capital, an investment firm based in San Francisco. According to the report, the proposed deal includes $3.5 billion in equity and $2 billion in debt, which values OnlyFans at $5.5 billion. TechCrunch also reported that Architect Capital and OnlyFans are currently in exclusive talks, where the website's owner can't negotiate with other potential buyers for a certain amount of time. With no set timeline yet for the deal, the deal is far from an official closing. Last year, OnlyFans' owner Leonid Radvinsky was also negotiating with another investment firm, Forest Road Company, to sell the platform. Although that deal never went through, the talks leading up to the sale valued OnlyFans at a much higher $8 billion. The London-based website, which still doesn't want to be known as just a porn site, is still growing and reported a nine percent increase in gross revenue for its 2024 fiscal year, earning more than $7.2 billion.This article originally appeared on Engadget at https://www.engadget.com/social-media/onlyfans-is-reportedly-in-talks-to-sell-a-60-percent-stake-to-a-san-francisco-investment-firm-191842666.html?src=rss

Category: Marketing and Advertising
 

2026-01-31 18:56:07| Engadget

Elon Musk and his aerospace company have requested to build a network that's 100 times the number of satellites that are currently in orbit. On Friday, SpaceX filed an application with the Federal Communications Commission (FCC) to launch a million satellites meant to create an "orbital data center." This isn't the first time we're hearing of Musk's plans to build an orbital data center, as it was mentioned by company insiders following the news that the CEO was reportedly preparing to take SpaceX public. According to the filing spotted by PCMag, this data center would run off solar power and deliver computing capacity for artificial intelligence needs. SpaceX is requesting to "deploy a system of up to one million satellites to operate within narrow orbital shells spanning up to 50 km each," as detailed in the filing. According to SpaceX's filing, "orbital data centers are the most efficient way to meet the accelerating demand for AI computing power" since they use "solar power with little operating and maintenance costs." To give some scale of the astronomical number of satellites SpaceX is asking for, the company recently hit a milestone of the 11,000th Starlink satellite launched. There aren't as many in orbit since the satellites can run into issues, but an unofficial website that tracks Starlink stats claims there are more than 9,600 satellites in orbit as of January 30, 2026. The FCC is likely to whittle down the amount that SpaceX is asking for in its filing, as the federal agency has done in the past. Earlier this month, the FCC approved SpaceX's request to deploy 7,500 more Starlink satellites, following another 7,500 launched in 2022. However, it's much less than the nearly 30,000 amount that SpaceX first asked for in 2020.This article originally appeared on Engadget at https://www.engadget.com/science/space/spacex-wants-to-launch-a-constellation-of-a-million-satellites-to-power-ai-needs-175607771.html?src=rss

Category: Marketing and Advertising
 

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