Here's a twist on traditional wedding celebrations that isn't about the food, the flowers or the venue: Paris-based Invitin allows couples to sell a limited number of wedding invitations to carefully selected strangers. The platform, founded by Katia Lekarski after a simple question from her five-year-old daughter ("Why are we never invited to weddings?") creates a marketplace where couples can offset wedding costs while offering outsiders access to authentic celebrations typically reserved for friends and family.
Innovation update | Last year, we covered Flok Health, an AI physiotherapy platform in the UK. Now, results are in following the app's initial rollout within the NHS. A 12-week trial in Cambridgeshire and Peterborough treated over 2,500 patients and reduced back pain waiting times by 55% and all musculoskeletal treatment waits by 44%. Perhaps more significantly for stretched healthcare resources, the platform successfully managed 98% of referred patients entirely within the digital environment, with only 2% requiring transfer back to face-to-face care with human practitioners.However, professional bodies are urging caution as the service prepares to expand across the NHS. As reported by the Guardian, The Chartered Society of Physiotherapy warns that AI-powered care could widen health inequalities for patients unable or unwilling to access treatment via smartphone apps. John Cowman, the organization's chief executive, also argues that recruitment freezes preventing graduate physiotherapists from finding NHS work represent a more fundamental problem than technology can solve. "We have a workforce ready to provide proven, safe care which will help cut waiting times," he noted, emphasizing that AI should supplement rather than replace human practitioners. The efficiency gains 856 hours of freed clinician time per month suggest AI healthcare solutions may indeed offer relief for overworked staff, but the debate over digital accessibility ensures the technology's expansion won't be without scrutiny.
A new rapid-charging electric bike is challenging the notion that only four-wheeled EVs deserve cutting-edge battery and charging tech. Unveiled last week, the sleek ride by Morelle can reach an 80% charge in just 12 minutes, slashing the typical e-bike recharge time by more than two-thirds and addressing a pain point that has long frustrated those who get around on two wheels.
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From August 4th17th, food delivery platform Deliveroo and French pet lifestyle brand French Bandit are
targeting pet owners with a limited-edition offering: customers order a meal for themselves and get a matching toy for their canine companion, free of charge. When ordering pizza from Tripletta, a sandwich from Land&Monkeys or ice cream from Mann'el Glace via the Deliveroo app, customers receive a coordinating French Bandit pet toy.
The partnership responds directly to changing relationship dynamics between humans and their animal companions. According to recent IPSOS research, 69% of French consumers now consider their pets to be full-fledged family members, and more than half enjoy giving them gifts on birthdays or holidays.
TREND BITE
Pets have graduated from simple companionship to meaningful social relationships. While pet brands have long capitalized on this trend, we're now seeing the wider experience economy extend to include four-legged family members. Utility clearly isn't the focus of a meal-toy combo for dogs and their people it's about sharing a moment, a treat, a ritual.
Three other reasons this campaign isn't as fluffy as it seems:
Deliveroo × French Bandit's partnership taps into a desire for playful, Instagrammable micro-moments (perfect for amplifying both brands)
The campaign shifts food delivery from a transactional moment to an emotional experience: convenience meets connection
At the height of summer, urban routines can slow down, and emotions can run high (heat, loneliness, etc.), making it an ideal time for a whimsical mood booster in the shape of pizza and a squeaky toy
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research. Read the full article at MarketingProfs
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