Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, researchers analyzed millions of conversations from the Claude platform. Read the full article at MarketingProfs
Discover how a hybrid event strategy--the virtual sandwich method--improves attendee experiences and extends impact to before and after live events. Read more. Read the full article at MarketingProfs
Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI. Read the full article at MarketingProfs
In Spain, Lidl is taking a significant step in the battle against childhood obesity by removing child-targeted visual elements from its private label products with lower nutritional profiles. The supermarket chain has already redesigned packaging for over 50 items and plans to extend this initiative to more than 60 products by January 2026, proactively moving ahead of any potential national regulations.The transformation involves replacing animated characters, playful names and bright colors with more subdued, product-focused designs. Notable examples include Capitán Rondo chocolate cookies, which have traded their pirate character for a simpler design; Ladrillos and Tubitos gummies, now showing realistic representations of the product; and chocolate milk that's swapped its cartoon dog for a more natural product image.This initiative, part of Lidl's broader strategy to promote conscious eating, comes as childhood obesity affects one in three children in Spain. Framing obesity as a public health issue not a personal failure opens up new ways for brands to engage. If regulation hasn't already mandated the removal of 'fun' elements from less nutritious foods in your market, time to get ahead of the competition through self-regulation! How could your brand contribute to better long-term health outcomes?
Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers surveyed 508 consumers and business buyers. Read the full article at MarketingProfs
AI is reshaping marketing roles, freeing teams and marketers from grunt work and elevating creativity and taste as core differentiators in modern marketing organizations. Read more. Read the full article at MarketingProfs
BBC Maestro has unveiled a writing course that uses cutting-edge AI technology to recreate Agatha Christie, allowing the world's bestselling novelist to share her writing secrets decades after her death. The two-year project, involving nearly 100 professionals, combined human expertise with AI innovation to digitally resurrect the author. Actor Vivien Keene, selected after an 18-month casting process involving 150 auditions, provides the physical performance while AI technology transforms her appearance and voice to recreate Christie's likeness as closely as possible.What sets the project apart is its meticulous attention to ethical considerations and authenticity. Created in full collaboration with Christie's family, the course draws exclusively from Christie's own recordings and writings. A team of leading academics and Christie scholars carefully analyzed her manuscripts, letters and interviews to extract her views on writing.Far from eliminating jobs, this application of AI demonstrates how new technology can create employment opportunities: 100 people worked on the project, expanding BBC Maestro's typical production team to include specialists in period costume, hair and makeup design, visual effects experts who recreated Christie's appearance, and sound engineers who transformed Keene's voice into Christie's. This collaborative blend of human artistry and technological innovation points toward a future where AI amplifies creative work rather than diminishing it.TREND BITEThe new course positions Agatha Christie not just as a literary icon, but as a mentor for 21st-century aspiring writers, allowing new generations to learn directly from one of literature's greatest minds in her own words. We've entered an era where influential figures can 'live on' as interactive educators. People want to learn from the greats, and now they can.How Christie was brought to life feels respectful, not dystopian. Every decision from casting to voice tech to visual nuance appears to have been guided by integrity. In an age of deepfakes and digital cloning, that level of consideration aligns with a growing consumer expectation: if tech is going to replicate the dead, it better be meaningful, ethical and deeply crafted.
How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs? Read the full article at MarketingProfs
Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say they've made their jobs easier, according to a recent survey. Read the full article at MarketingProfs
This article by the "father of modern branding" explores three growing branding challenges--disruption, distrust, and data--and their implications for modern brand strategy. Read more. Read the full article at MarketingProfs
