Those cheap hot dogs sold just inside IKEA stores? In the UAE, they've been supersized. IKEA's in-store bistros and restaurants have long been a stroke of commercial genius. Loss-leading hot dogs and meatballs lure millions through the door and keep them fueled through marathon furniture runs. Introduced on 30 January 2026, the retailer's new hot dog stretches to nearly 50 centimeters, dwarfing the standard version and priced at a modest AED 19 (around USD 5). For context, the iconic blue FRAKTA bag is just 5 cm bigger. IKEA leaned into the inherent comedy of scale something so ridiculous it demands to be photographed, shared and discussed. The visual absurdity is the point: images of shoppers clutching what looks like a pool noodle on a bun spread rapidly across social media, turning a food court novelty into a viral moment. And unlike many social-first stunts, this one delivers tangible value: it's a real product, at a real price, available at real stores.TREND BITEIn a media landscape fractured by algorithms and niche feeds, breaking through requires either surgical precision or sheer spectacle. IKEA chose spectacle. The half-meter hot dog taps into what we've dubbed ABSURDDITIES: the growing recognition that maximalist, deliberately over-the-top moves are among the most reliable ways to create shared cultural moments. When nearly a third of social media users log on specifically to find out what everyone's talking about, brands that manufacture unmissable absurdity earn attention that traditional advertising struggles to buy.
Amazon MGM just released the final trailer for its upcoming film starring Ryan Gosling, Project Hail Mary, and it provides our first good look at his five-legged alien co-star, Rocky. The movie adapts a 2021 Andy Weir (The Martian) novel of the same name, and follows Dr. Ryland Grace, a scientist who wakes up on a spacecraft far from Earth with no recollection of how he got there or why, only to discover he's on a seemingly impossible mission to stop an extinction event. If you've read the book, you already know we're in for an emotional rollercoaster with this one, and the latest trailer aptly tugs at our heartstrings with a glimpse of the friendship that grows between Grace and an alien he meets after waking up and the incredibly high stakes they're facing. The movie will be released nationwide on March 20, but Amazon announced alongside this trailer that it'll be offering tickets for early screenings in premium formats including IMAX, Dolby Cinema, 4DX and 70MM to Prime members. Those screenings will begin on March 16, and tickets go on sale February 20 through Fandango. This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/the-final-trailer-for-project-hail-mary-is-here-and-its-an-emotional-ride-213444765.html?src=rss
It might be near impossible to be a kid these days without a smartphone, but AT&T wants to offer parents a decent compromise. The wireless carrier launched its AmiGO Jr. Phone, which combines Samsung hardware and AT&T's app, to offer kids a smartphone that has parental controls baked right in.
The AmiGO Jr. Phone is just a Samsung Galaxy A16, which still remains a solid budget smartphone pick with a 50-megapixel main camera, a 6.7-inch display and reliable battery life. However, AT&T tweaked the Samsung hardware into its kid-friendly smartphone by including features like live location tracking, safe zones and screentime restrictions that can be controlled via the AmiGO app. It's not the first time we've seen a smartphone with parental controls, since competitors like Bark and Pinwheel have been on the market for a couple of years now, but it's the first time a major mobile carrier is offering its own standalone product.
As for the AmiGO Jr. Phone, it's now available on AT&T's website for $3 a month, but you'll have to commit to a 36-month contract that provides bill credits. You still have to pay for your monthly service charges as an AT&T customer, but it'll be cheaper than buying a Galaxy A16 outright for $200. For even more security, AT&T also launched its AmiGO Jr. Watch 2 to expand its ecosystem that already includes a tablet designed for kids.This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/atts-budget-friendly-phone-for-kids-was-designed-with-parental-controls-in-mind-202200139.html?src=rss
It's about that time. Apple is gearing up for a slew of hardware announcements that will include upgrades for the entry-level iPad, iPad Air, MacBook Pro and MacBook Air, according to Mark Gurman's Power On newsletter. In line with what we've seen in recent years, Gurman reports, "A product launch is currently slated for as early as the week of March 2."Apple unveiled the M5 MacBook Pro in October, bringing the chip first to the 14-inch model. With the coming announcements, we should see the M5 Pro and M5 Max chips finally arrive. Gurman notes that new 14-inch and 16-inch MacBook Pros are on the way, along with a new MacBook Air. We're also likely to see new iPads soon. A new entry-level iPad will be able to support Apple Intelligence thanks to the inclusion of the A18 chip, and the iPad Air will be getting the M4, according to Gurman. Updates to the Mac Studio and Studio Display are expected to follow, as well as a Mac mini refresh down the line this year. As Gurman previously reported, Apple is also said to be releasing its first "low-cost MacBook" sometime in the very near future.This article originally appeared on Engadget at https://www.engadget.com/computing/we-may-see-apples-new-ipads-and-macbooks-in-only-a-matter-of-weeks-192953977.html?src=rss
Steam is adding a little more transparency when it comes to Early Access games. Announced in a blog post, Steam introduced a new feature for game developers to add the exact date of when their game would leave Early Access and see a version 1.0 launch. According to Steam, this feature stems from developers who requested a way to display an official launch date.
While games still in Early Access give eager players a way to experience the early stages of a title and contribute towards the development, some games have been stalled in this phase for years. With this new feature, players can see a precise launch date displayed on the game's store page just underneath the Early Access Game note. However, game devs can choose a specific date or a more vague timeframe, including displaying only the year of the expected release.
Steam
In the blog post, Steam noted that this feature was optional for developers, adding, "just because this feature exists, does not mean you should or must use it." Steam also said that game devs should only offer their player base a concrete date if there's a "very high degree of confidence."This article originally appeared on Engadget at https://www.engadget.com/gaming/pc/steam-now-lets-developers-display-the-exact-date-of-when-their-game-leaves-early-access-190413701.html?src=rss
Apple is keeping the entry level for iPhones at $599, according to Bloomberg's Mark Gurman. In the latest Power On report, Gurman said that the iPhone 17e is "due imminently" and will keep the same price as its predecessor.
Considering were about a year away from the iPhone 16es announcement, were due for a successor to Apples more affordable smartphone. According to Gurman, Apple upgraded the new budget-friendly iPhone with MagSafe charging and the A19 chip that's seen in the iPhone 17 base model. The iPhone 17e will also get Apple's latest in-house cellular and wireless chips, Gurman reported.
In our review of the iPhone 16e, we weren't particularly sold because of its limited camera capabilities, particularly when compared to the iPhone 17's release a few months later. However, for the same $599 price, Apple's iPhone 17e is getting a few notable upgrades and will compete with Google's Pixel 10a. More specifically, Gurman expects Apple to target the emerging economies and enterprise demographics with the iPhone 17e. While Apple faces a lot more competition in overseas markets, iPhone sales have been experiencing a resurgence in China. Apple is even forecasting strong sales for iPhones across Asia, especially in China and India.This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/the-iphone-17e-will-reportedly-bring-some-key-upgrades-without-raising-the-price-174154577.html?src=rss
On Friday, New York State Senators Liz Krueger and Kristen Gonzales introduced a bill that would stop the issuance of permits for new data centers for at least three years and ninety days to give time for impact assessments and to update regulations. The bill would require the Department of Environmental Conservation and Public Service Commissions to issue impact statements and reports during the pause, along with any new orders or regulations that they deem necessary to minimize data centers' impacts on the environment and consumers in New York.The bill would require these departments to study data centers' water, electricity and gas usage, and their impact on the rates of these resources, among other things. The bill, citing a Bloomberg analysis, notes that, "Nationally, household electricity rates increased 13 percent in 2025, largely driven by the development of data centers." New York is the sixth state this year to introduce a bill aiming to put the brakes on data centers, following in the footsteps of Georgia, Maryland, Oklahoma, Vermont and Virginia, according to Wired. It's still very much in the early stages, and is now with the Senate Environmental Conservation Committee for consideration. This article originally appeared on Engadget at https://www.engadget.com/big-tech/new-york-lawmakers-introduce-bill-that-aims-to-halt-data-center-development-for-three-years-224005266.html?src=rss
Netflix's acquisition of Warner Bros. Discovery isn't quite a done deal yet. As first reported by The Wall Street Journal, the US Department of Justice has started its probe of Netflix's proposed purchase, but is notably interested in whether the streaming giant was involved in any anticompetitive practices. According to the civil subpoena seen by WSJ, the Justice Department is looking into any "exclusionary conduct on the part of Netflix that would reasonably appear capable of entrenching market or monopoly power."
While Netflix announced plans to acquire Warner Bros. Discovery in December at a value of $82.7 billion, the deal was expected to close in 12 to 18 months, subject to required regulatory approvals. The DOJ has the power to block the transaction and this investigation could hint at the agency's approach, which may involve proving that Netflix put its competition at an unfair advantage.
Netflix's attorney, Steven Sunshine, told WSJ that this probe was standard practice and that, "we have not been given any notice or seen any other sign that the DOJ is conducting a separate monopolization investigation." Netflix also said in a statement that it's "constructively engaging with the Department of Justice as part of the standard review of our proposed acquisition of Warner Bros." According to WSJ, the investigation is still in its early stages and could take up to a year to complete.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/doj-is-investigating-if-netflix-used-anticompetitive-tactics-as-part-of-its-merger-probe-210940856.html?src=rss
The State Department is wiping the post history of its X accounts and making it so you'll have to file a Freedom of Information Act request if you want to access any of the content it removed, according to NPR. The publication reports that the State Department is removing all posts from before President Trump's current term a move that affects several accounts associated with the department, including those for US embassies, and posts from the Biden and Obama administrations. Posts from Trump's first term will be taken down too. Unlike how past administrations have handled the removal of social media content and the transition of accounts, these posts won't be kept in a public archive. A spokesperson for the State Department confirmed this to NPR, and said the move is meant "to limit confusion on U.S government policy and to speak with one voice to advance the President, Secretary, and Administration's goals and messaging. It will preserve history while promoting the present." The spokesperson also called the X accounts "one of our most powerful tools for advancing the America First goals." The Trump administration has been purging information from government websites since he took office last year. Just this week, the CIA unexpectedly took down its World Factbook, a global reference guide that's been available on the internet since 1997.This article originally appeared on Engadget at https://www.engadget.com/social-media/the-state-department-is-scrubbing-its-x-accounts-of-all-posts-from-before-trumps-second-term-205515745.html?src=rss
Trump Mobile is already failing to deliver on some early promises, according to the latest report from The Verge. The report revealed the near-final design of the T1 smartphone and uncovered some major changes with pricing and manufacturing.
The Verge spoke with Don Hendrickson and Eric Thomas, two of the three execs behind Trump Mobile, about the company's first smartphone, which will get a more expensive price tag and no longer boast being made in the USA. Thanks to a screenshot from the report, we can see that the latest T1 design also changed the camera array, which first resembled the iPhone's but now has three cameras in a misaligned vertical stack.
As for the price, Hendrickson told The Verge that anyone who paid the $100 deposit will still pay $499 total for the T1 as an "introductory price," but that later customers could fork up to $999. Thomas also revealed that the T1 smartphone will go through "final assembly" in Miami and no longer be "proudly designed and built in the United States," as seen in the introductory press release. Instead, the website now shows a description that says, "with American hands behind every device." We still don't have a release date and now we don't even have a final price but the website still claims the T1 smartphone will be released "later this year."This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/trump-mobiles-t1-phone-is-apparently-still-coming-but-itll-be-uglier-and-more-expensive-190626835.html?src=rss
