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2026-02-07 00:43:25| Engadget

Kris Marszalek, CEO and co-founder of crypto and stock trading platform Crypto.com, has bought an expensive website. In this case it's AI.com, valued at one point at $100 million, which will serve as the online home for his new company of the same name. The website launch is being paired with a Super Bowl ad that will air this Sunday.AI.com's main offering is an AI agent that "operates on the users behalf organizing work, sending messages, executing actions across apps, building projects, and more." It's a similar concept to what companies like OpenAI, Anthropic and Google are promising with their own agents and agentic features, and notably lacking in hard details. Users can make multiple agents with AI.com and have them do a variety of tasks the company's press release mentions trading stocks and updating a dating profile, for example while remaining permission-based and private. It's not clear if AI.com is offering its own AI models or licensing those offered by other companies, but clearly whatever it offers, both for free and via a planned paid subscription, will be flexible.Like Crypto.com's big push into the mainstream during late 2021 and early 2022, AI.com is arriving at a particularly hype-filled time in the AI industry. Anthropic's Claude Code and Claude Cowork tools have been taken up as evidence that AI might actually make people more productive, so AI.com's decision to push an agent of its own is timely. Of course, after Crypto.com's big Matt Damon ad in 2021, and Super Bowl ad in 2022, Bitcoin prices hit an all-time low in June 2022. Ironically, Marszalek's AI.com is also launching during a particularly nasty "crypto winter" which has lowered the price of Bitcoin to under $66,000, a steep drop from the $127,000 it cost in October 2025. That's not to suggest the AI.com CEO is a groundhog for deflating hype balloons. More likely, it's a sign that the future of AI could be as unpredictable and volatile as cryptocurrency. This article originally appeared on Engadget at https://www.engadget.com/ai/the-cryptocom-guy-bought-aicom-and-a-super-bowl-ad-234325394.html?src=rss

Category: Marketing and Advertising
 

2026-02-06 22:34:32| Engadget

Apple plans to allow third-party voice-controlled AI apps in CarPlay, Bloomberg reports. Siri is the default voice assistant for things like controlling music and looking up directions, but future AI apps in CarPlay could handle the complicated, open-ended requests Siri can't answer.The expanded support would let developers like OpenAI or Google offer versions of their ChatGPT and Gemini apps for CarPlay. Similar functionality is possible just by connecting a smartphone to a car over Bluetooth and using an AI app's voice mode, but CarPlay support would presumably make the process a little more seamless. Not so seamless that it replaces Siri, however. Bloomberg writes that these third-party apps won't be able to replace the Siri button in the CarPlay interface or use their own wake words ("Hey Google," etc.). Instead, anyone who wants to spend a long drive talking to Gemini will have to open the app first. That could cut down on the utility of using one of these apps, but Apple presumably wants to get Siri to a place where CarPlay users prefer it as their in-car assistant anyway.Apple and Google recently announced that Gemini would power future versions of Siri and Apple Foundation Models, the AI models underpinning Apple Intelligence. The delayed, updated version of Siri Apple introduced alongside Apple Intelligence in 2024 is supposed to be able to take actions on user's behalf, work across apps and understand the context of what's on screen, all things Gemini can currently do. Reports suggest Apple wants to eventually use Google's Gemini models to transform Siri into a proper conversational chatbot, too. That future version of the voice assistant could be right at home in CarPlay.This article originally appeared on Engadget at https://www.engadget.com/transportation/apple-will-reportedly-allow-third-party-ai-assistants-in-carplay-213432646.html?src=rss

Category: Marketing and Advertising
 

2026-02-06 21:44:29| Engadget

Disney+ subscribers in some European countries have lost access to advanced HDR features like Dolby Vision, TechRadar and FlatpanelsHD report. The issue was first spotted by German Disney+ subscribers on Reddit, but currently also impacts subscribers in Portugal, Poland, France and the Netherlands, according to FlatpanelsHD."Dolby Vision support for content on Disney+ is currently unavailable in several European countries due to technical challenges," Disney said in a statement. "We are actively working to restore access to Dolby Vision and will provide an update as soon as possible. 4K UHD and HDR support remain available on supported devices."If the issue is in fact a technical one, it seems like it could be around for the long-term. Disney has removed any reference to Dolby Vision from its Disney+ video quality support page in Germany. As of now, the company lists HDR10 as its default HDR format, despite Dolby Vision support being a feature of Disney+ for several years now. FlatpanelsHD writes that the real issue might be legal, rather than technological. A company called InterDigital won an injunction in a German court against Disney in November 2025 because it violated at least one of the company's patents on streaming video technology. The injunction specifically requires Disney to stop violating InterDigital's patent on "a method for dynamically overlaying a first video stream with a second video stream comprising, for example, subtitles." It's not entirely clear how that plays into the company offering Dolby Vision in Europe, but it would explain why subscribers in Germany were some of the first people to notice Dolby Vision's absence.Engadget has contacted Disney for more information about Disney+'s missing HDR support and whether InterDigital's injunction played a role. We'll update this article if we hear back.Mentions of Dolby Vision were also stripped out of the US version of Disney+'s video quality support page. InterDigital hasn't won an injunction in the US, but the company is pursuing a patent case against Disney in the United States District Court for the Central District of California. That doesn't necessarily mean Dolby Vision support will be taken from US subscribers next, but it does suggest there's more happening here than just technical challenges.Update, February 6, 3:44PM ET: The original version of this article included mention of Disney+ losing HDR10+ support in Europe, but Disney says it never offered HDR10+ in that region. The article has been updated accordingly.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/disney-loses-access-to-dolby-vision-in-some-european-countries-193930702.html?src=rss

Category: Marketing and Advertising
 

2026-02-06 20:18:07| Engadget

The long wait for The Super Mario Galaxy Movie is nearly over, as the film hits theaters on April 1. To keep the hype train rolling, Illumination and Universal Pictures have dropped a short new teaser. It's exactly 30 seconds long, so you'll probably be seeing it again on TV this Sunday during the Super Bowl. It does feature some nifty footage that we haven't seen before, including a hungry Yoshi absolutely devouring a Magikoopa. There are also shots highlighting the star cannons from The Super Mario Galaxy games and one shot that shows Rosalina bodying Bowser Jr. There seems to be a plot point in which Princess Peach and Toad head to some sort of sci-fi mega-city, which should be fun. There's an Octoomba living there, another shout-out to the OG Wii game. As previously stated, the hotly-anticipated sequel arrives on April 1. The Super Mario Bros. Movie was a total smash, grossing nearly $1.4 billion and becoming one of the most successful animated films ever made. We found the original to be a fun, but safe, trip to the Mushroom Kingdom.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/the-new-trailer-for-the-super-mario-galaxy-movie-shows-yoshi-absolutely-devouring-a-magikoopa-191807037.html?src=rss

Category: Marketing and Advertising
 

2026-02-06 20:16:55| Engadget

Noble Audio has announced the Sceptre, a pocket-sized USB-C Bluetooth transmitter meant to boost wireless audio quality from phones, laptops and tablets. The device is intended to exceed the quality offered by a device's existing hardware. Sceptre is powered by Qualcomm's QCC5181 Bluetooth chipset and supports LDAC, aptX Adaptive, AAC and SBC codecs. Of course, to take advantage of the high quality codecs you'll need a pair of headphones that support them. The dongle has a reported wireless range of roughly 66 feet. Listeners use the Noble app for initial pairing and can then move the dongle between compatible USB-C devices. It also supports pass-through charging with USB-C so users can charge their devices while listening. The company says Sceptre is compatible with iOS, Android and Windows, and the company confirmed with Engadget that iPhones 15 and newer are supported. We've been pleased in the past with Noble Audio products, like the FoKus Apollo headphones, or the FoKus Rex5 earbuds. The Sceptre from Noble Audio is available for $70. This article originally appeared on Engadget at https://www.engadget.com/audio/noble-audio-has-released-a-usb-c-bluetooth-dongle-for-high-fidelity-transmission-191655786.html?src=rss

Category: Marketing and Advertising
 

2026-02-06 17:45:59| Engadget

Spotify is rolling out a feature called About the Song which lets fans learn a bit more about their favorite tunes. This "brings stories and context" into the listening experience, sort of like that old VH1 show Pop Up Video. How does it work? The Now Playing View houses short, swipeable story cards that "explore the meaning" behind the music. This information is sourced from third parties and the company promises "interesting details and behind-the-scenes moments." All you have to do is scroll down until you see the card and then swipe. This is rolling out right now to Premium users on both iOS and Android, but it's not everywhere just yet. The beta tool is currently available in the US, UK, Canada, Ireland, New Zealand and Australia. Spotify has been busy lately, as this is just the latest new feature. The platform recently introduced a group messaging feature and prompt-based playlists.This article originally appeared on Engadget at https://www.engadget.com/audio/spotify-now-lets-you-swipe-on-songs-to-learn-more-about-them-164558366.html?src=rss

Category: Marketing and Advertising
 

2026-02-06 17:36:19| Engadget

Good deals on Apple products arent as frequent as wed like them to be, but if theres one of the companys products that does seem to enjoy pretty regular price cuts, its the AirTag. Right now you can pick up a four-pack of Apples diminutive first-generation Bluetooth trackers for $64, which translates to 35 percent off and a near record low price. Bear in mind that this deal brings the price per AirTag down to about $16 if you were to buy them individually, and when not on sale they usually cost $29. The single first-gen AirTags are also on sale right now, and you can pick one up for 41 percent off at $17. If you use Apple devices and consider yourself to be a serial thing-misplacer, AirTags are extremely useful. Adding one to your account takes a single tap, and with Apples Find My network so well established, locating missing items has never been easier. Using your iPhone you can trigger a sound from the AirTags built-in speaker, or alternatively Precision Finding can be used to pinpoint its location via Find My. You just follow the instructions on your iPhone, paying attention to the vibrations that signal youre getting closer. A reminder again that the above deals apply to the first-generation AirTag only. Apple introduced a refreshed tracker with greater range and a louder speaker last month, which retails at the same price as its predecessor. For deals on the new AirTag, you may have to wait a bit. Follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/get-a-four-pack-of-first-gen-airtags-for-only-64-163619159.html?src=rss

Category: Marketing and Advertising
 

2026-02-06 16:13:10| Engadget

Most people wouldn't leave their phones behind when they so much as go for a drive, but NASA astronauts have had to leave their phones on Earth while they went to work 250 miles away at the International Space Station. That is, until now. In a post on X, NASA Administrator Jared Isaacman shared that the Crew-12 and Artemis II astronauts will be allowed to bring smartphones along for the journey to the ISS and beyond. "We are giving our crews the tools to capture special moments for their families and share inspiring images and video with the world," Isaacman said. While these won't be the first smartphone images captured in space  that distinction belongs to a trio of miniature phone-based satellites sent into Earth orbit in 2013 which succeeded where the earlier British STRaND-1 project failed. But thanks to the upcoming Artemis II mission, we can look forward to the first smartphone images from the moon's orbit. The March (for now) launch will be the agency's first crewed moon mission since Apollo 17 in 1972. The crews' personal devices will be far less cumbersome to use than the old Nikon DSLRs they were previously limited to for high-quality still images. Ideally, this means more spontaneous pictures that can be shared with friends and family back on Earth.This article originally appeared on Engadget at https://www.engadget.com/science/space/nasa-will-now-allow-astronauts-to-take-their-smartphones-to-space-151310548.html?src=rss

Category: Marketing and Advertising
 

2026-02-06 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Catch up on select AI news and developments since the workweek ended January 30. Stay in the know. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2026-02-06 15:18:00| Engadget

Uber must pay a passenger who accused one of its drivers of rape $8.5 million, a federal jury in Phoenix has ordered. The jury found Uber liable for its drivers misconduct, determining that the driver was an agent of the company. Part of Ubers defense was that its not responsible for what its drivers do, as they are independent contractors. This decision is for but one of the 3,000 similar cases against Uber that have been consolidated in federal court. It was a bellwether trial meant to determine the possible outcomes of the other cases, as well as the possible settlements. As The Guardian explains, the results for this case could be used as a precedent for all the other pending lawsuits if the verdict is upheld by the appeals court. The case chosen for the bellwether trial was filed by Jaylynn Dean, who said she was raped by her Uber driver in 2023. Dean said she was intoxicated when she ordered an Uber to take her back home from her boyfriends apartment after celebrating passing a test for her flight attendant training. The driver allegedly stopped at a dark parking lot and raped her in the backseat. Uber argued that the driver had no criminal history, had completed training and had excellent passenger feedback. The companys camp also presented its safety measures, including the development of a machine-learning tool that can assess the risk of potential rides. But Deans lawyers showed evidence during the trial that she was tagged as high risk for a serious safety incident just before her ride arrived and that she wasnt notified about it. They also presented documents suggesting that Uber resisted introducing in-car cameras, because it would slow down growth. Women know its a dangerous world. We know about the risk of sexual assault, Deans layer said in her closing arguments. They made us believe that this was a place that was safe from that.Despite the jury holding Uber liable for the incident, it determined that the company wasnt negligent when it comes to safety practices and its apps safety systems were not faulty. This verdict affirms that Uber acted responsibly and has invested meaningfully in rider safety, an Uber spokesperson told The New York Times. He also said that Uber plans to appeal the jurys decision. In addition to the 3,000 lawsuits consolidated in federal court, Uber is also facing 500 similar cases in California state court. Last year, a California jury found that the company was not liable for a sexual assault that the plaintiff alleged her driver had committed back in 2016. This article originally appeared on Engadget at https://www.engadget.com/transportation/uber-ordered-to-pay-85-million-to-passenger-who-accused-a-driver-of-rape-141800931.html?src=rss

Category: Marketing and Advertising
 

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