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Today's Headlines

2025-07-05 23:53:16| Between the Hedges



Category: Investing
 

Evening Headlines

2025-07-05 04:53:21| Between the Hedges



Category: Investing
 

Stocks Rising into Close on US-Global Trade Deal Optimism, US Economic Data, Technical Buying, Tech/Financial Sector Strength

2025-07-03 19:53:45| Between the Hedges



Category: Investing
 

Marketing and Advertising


Otriums AI models give unsold fashion a second chance

2025-07-04 01:02:20| TRENDWATCHING.COM

European fashion outlet platform Otrium has launched Ovatars, an AI-powered modeling system designed to give unsold clothing items a second shot at reaching consumers. The initiative addresses a persistent challenge in fashion retail: how to effectively showcase single-SKU items that don't typically warrant expensive model photography shoots.The system works by photographing unsold items in basic format, then digitally placing them on seven AI-generated models that represent diverse styles and customer segments. These virtual avatars with names like Ava (The Minimal Muse) and Zion (The Street Prodigy) allow Otrium to create product detail pages, lookbook visuals and animated advertisements for inventory that might otherwise languish in a warehouse. Early results suggest the approach delivers tangible business benefits: conversion rates have jumped 15% to 50%, while model photography costs have dropped 40%. The Amsterdam-based company, which partners with over 300 brands and serves 4 million members across Europe, developed the technology with digital agency DEPT.TREND BITEAs brands grapple with mounting overstock challenges exacerbated by unpredictable demand patterns and shortened fashion cycles the ability to cost-effectively showcase every item becomes crucial for waste reduction. Otrium's Ovatars highlight how AI can solve immediate business problems while supporting sustainability goals. As generative AI tools become more sophisticated and accessible, expect similar applications to emerge across retail categories where visual presentation drives purchase decisions. Could your brand use AI to breathe new life into overlooked products or underperforming inventory?



Category: Marketing and Advertising
 

Top 10 Favorite Creator-Led Brands [Infographic]

2025-07-03 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers in the United States. Read the full article at MarketingProfs



Category: Marketing and Advertising
 

AI Update, July 3, 2025: AI News and Views From the Past Week

2025-07-03 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs



Category: Marketing and Advertising
 
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