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Several months after Meta brought WhatsApp passkey logins to Android, its doing the same on iOS. The company is rolling out the feature now, and it will be available to all users in the coming weeks. Passkeys are seen as a more secure login method as (for one thing) it mitigates the risk of scammers convincing users to share their SMS passcode. Instead, you can log in by verifying a passkey using facial recognition, biometrics or a PIN stored on Apples passkey manager. Passkeys work by securely storing an authentication credential on your device that pairs with one saved by the service you want to log into. To turn on passkeys for WhatsApp on iOS, go to the Account section of the apps Settings, and then tap Passkeys. Passkey verification will make logging back into WhatsApp easier and more secure. Were excited to launch this on WhatsApp and give users an added layer of security, Alice Newton-Rex, WhatsApps head of product, said in a statement.This article originally appeared on Engadget at https://www.engadget.com/whatsapp-is-enabling-passkey-support-on-ios-182527962.html?src=rss
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Marketing and Advertising
The Biden administration is tackling the monumental task of making Americas industrial freight system more environmentally friendly. The White House said on Wednesday that it aims to have 30 percent of industrial truck sales produce zero emissions by 2030 and 100 percent by 2040. In addition to those non-binding targets, the White House is meeting on Wednesday with stakeholders from the commercial vehicle, shipping and infrastructure industries to help execute its agenda. The roundtable is designed to advance the Biden Administrations goal of supercharging the buildout of the infrastructure necessary to make a zero-emissions freight ecosystem a reality in the United States. Unsurprisingly, the freight industry uses a lot of energy and produces a lot of pollution to match. Bloomberg notes that the transportation sector emits about 29 percent of US greenhouse gas emissions, and freight (including shipping, trucking and trains) makes up about a third of that figure. So, you can ballpark that the American freight industry is responsible for roughly 10 percent of the countrys carbon emissions. As part of the election-year rollout, the Biden Administration plans to ask the public to comment on charging infrastructure for heavy-duty vehicles, signaling that the specifics of the plan arent yet finalized. The White House wants to avoid a fragmented industrial EV charging system without a universally agreed-upon standard. The industry has seemingly settled on Teslas NACS as the de facto choice in the lightweight consumer sector. Alongside the newly announced industrial goals, the Biden Administrations Environmental Protection Agency (EPA) is opening up about $1 billion in Inflation Reduction Act (IRA) funding to replace Class 6 and 7 vehicles (school buses, garbage trucks and delivery trucks) with electric equivalents. The IRA requires that at least $400 million of that funding goes to local communities hit the hardest by industrial pollution. The White House says 72 million Americans live near truck freight routes and bear the brunt of their short-term output. Sadly but unsurprisingly (given the nations history), people of color and those from low-income households are most likely to be heavily affected by high environmental toxin levels. The White Houses goals are admirable, given the urgency of the global climate crisis and the freight industrys role. However, one significant problem remains: These are voluntary, non-binding resolutions that could and, given public comments, almost certainly would be undone by a second Trump Administration, should the serial napper return to office next year. As with many other aspects of the nations and worlds future, US voters will decide the outcome this November.This article originally appeared on Engadget at https://www.engadget.com/the-white-house-wants-a-zero-emission-freight-industry-by-2040-180401537.html?src=rss
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Parents throughout the country just breathed a sigh of relief at the prospect of allowing more screen time for their kids that doesnt revolve around some really loud and annoying YouTube dude. PBS just launched a new free ad-supported channel called PBS Retro, as reported by The Wrap. As the name suggests, this is a repository for all of your favorite edutainment classics from the 1980s, 1990s and beyond. The nostalgia is strong with this one. PBS Retro is available via The Roku Channel, which is a streaming service on smart TVs and, of course, Roku devices. The 24/7 channel airs all of the shows youre likely picturing right now, including Reading Rainbow and Mister Rogers Neighborhood. Youll also be able to introduce your kids to Thomas and Friends, Zoboomafoo and Kratt's Creatures, among others. Its a collection of old-school classics. This isnt the only PBS-adjacent channel available on Rokus platform. Its home to other ad-supported channels like PBS Antiques Roadshow, Antiques Road Trip, PBS Food, Julia Child and PBS Nature. There are also plenty of PBS-related channels available via subscription, including PBS Masterpiece, PBS Kids, PBS Living, PBS Documentaries and PBS America. Some of these are available on Hulu+ Live TV. PBS may become an even bigger fixture in the free ad-supported streaming television (FAST) space in the future. The organization says it's in the early days of experimentation with a goal of making PBS content available in new places. It will continue to consider additional opportunities if these FAST channels increase revenue and brand awareness. In the meantime, Mister Rogers Neighborhood makes for some mighty fine ASMR.This article originally appeared on Engadget at https://www.engadget.com/pbs-retro-is-a-new-fast-channel-playing-just-the-classics-173125500.html?src=rss
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Marketing and Advertising
At CES this January, startup Rabbit unveiled its first device, just in time for the end of the year of the rabbit according to the lunar calendar. Its a cute little orange square that was positioned as a pocket companion that moves AI from words to action. In other words, its basically a dedicated AI machine that acts kind of like a walkie talkie to a virtual assistant. Sound familiar? Youre probably thinking of the Humane AI Pin, which was announced last year and started shipping this month. I awarded it a score of 50 (out of 100) earlier this month, while outlets like Wired and The Verge gave it similarly low marks of 4 out of 10. The people at Rabbit have been paying close attention to the aftermath of the Humane AI Pin launch and reviews. It was evident in founder and CEO Jesse Lyu's address at an unboxing event at the TWA hotel in New York last night, where the company showed off the Rabbit R1 and eager early adopters listened rapturously before picking up their pre-orders. Engadget's sample unit is on its way to Devindra Hardawar, who will be tackling this review. But I was in attendance last night to check out units at the event that industry peers were unboxing (thanks to Max Weinbach for the assistance!). What is the Rabbit R1? As a refresher, the Rabbit R1 is a bright orange square, co-engineered by Teenage Engineering and Rabbit. It has a 2.88-inch color display built in, an 8-megapixel camera that can face both ways and a scroll wheel reminiscent of the crank on the Playdate. The latter, by the way, is a compact gaming handheld that was also designed by Teenage Engineering, and the Rabbit R1 shares its adorable retro aesthetic. Again, like the Humane AI Pin, the Rabbit R1 is supposed to be your portal to an AI-powered assistant and operating system. However, there are a few key differences, which Lyu covered extensively at the launch event last night. Rabbit R1 vs Humane AI Pin Let's get this out of the way: The Rabbit R1 already looks a lot more appealing than the Humane AI Pin. First of all, it costs $199 less than a third of the AI Pin's $700. Humane also requires a monthly $24 subscription fee or its device will be rendered basically useless. Rabbit, as Lyu repeatedly reiterated all night, does not require such a fee. You'll just be responsible for your own cellular service (4G LTE only, no 5G), and can bring your own SIM card or just default to good old Wi-Fi. There, you'll also find the USB-C charging port. The R1's advantages over the Pin don't end there. By virtue of its integrated screen (instead of a wonky, albeit intriguing projector), the orange square is more versatile and a lot easier to interact with. You can use the wheel to scroll through elements and press the button on the right side to confirm a choice. You could also tap the screen or push down a button to start talking to the software. Now, I havent taken a photo with the device myself, but I was pleasantly surprised by the quality of images I saw on its screen. Maybe my expectations were pretty low, but when reviewers in a media room were setting up their devices by using the onboard cameras to scan QR codes, I found the images on the screens clear and impressively vibrant. Users wont just be capturing photos, videos and QR codes with the Rabbit R1, by the way. It also has a Vision feature like the Humane AI Pin that will analyze an image you take and tell you whats in it. In Lyus demo, the R1 told him that it saw a crowd of people at an event or concert venue. Cherlynn Low for Engadget Well have to wait till Devindra actually takes some pictures with our R1 unit and downloads them from the web-based portal that Rabbit cleverly calls the Rabbit Hole. Its name for camera-based features is Rabbit Eye, which is just kind of delightful. In fact, another thing that distinguishes Rabbit from Humane is the formers personality. The R1 just oozes character. From the witty feature names to the retro aesthetic to the onscreen animation and the fact that the AI will actually make (cheesy) jokes, Rabbit and Teenage Engineering have developed something thats got a lot more flavor than Humanes almost clinical appearance and approach. Of all the things Lyu took shots at Humane about last night, though, talk of the R1s thermal performance or the AI Pins heat issues was conspicuously absent. To be clear, the R1 is slightly bigger than the Humane device, and it uses an octa-core MediaTek MT6765 processor, compared to the AI Pins Snapdragon chip. Theres no indication at the moment that the Rabbit device will run as hot as Humanes Pin, but Ive been burned (metaphorically) before and remain cautious. I am also slightly concerned about the R1s glossy plastic build. It looks nice and feels lighter than expected, weighing just 115 grams or about a quarter of a pound. The scroll wheel moved smoothly when I pushed it up and down, and there were no physical grooves or notches, unlike the rotating hinge on Samsungs Galaxy watches. The camera housing lay flush with the rest of the R1s case, and in general the unit felt refined and finished. Most of my other impressions of the Rabbit R1 come from Lyus onstage demos, where I was surprised by how quickly his device responded to his queries. He was able to type on the R1s screen and tilted it so that the controls sat below the display instead of to its right. That way, there was enough room for an onscreen keyboard that Lyu said was the same width as the one on the original iPhone. Whats next for the Rabbit R1? Rabbit also drew attention for its so-called Large Action Model (LAM), which acts as an interpreter to convert popular apps like Spotify or Doordash into interfaces that work on the R1s simple-looking operating system. Lyu also showed off some of these at the event last night, but Id much rather wait for us to test these out for ourselves. Lyu made many promises to the audience, seeming to acknowledge that the R1 might not be fully featured when it arrives in their hands. Even on the companys website, theres a list of features that are planned, in the works or being explored. For one thing, an alarm is coming this summer, along with a calendar, contacts app, GPS support, memory recall and more. Throughout his speech, Lyu repeated the phrase were gonna work on amid veiled references to Humane (for instance, emphasizing that Rabbit doesnt require an additional subscription fee). Ultimately, Lyu said we just keep adding value to this thing, in reference to a roadmap of upcoming features. Hopefully, Lyu and his team are able to deliver on the promises theyve made. Im already very inrigued by a teach mode he teased, which is basically a way to generate macros by recording an action on the R1, and letting it learn what you want to do when you tell it something. Rabbits approach certainly seems more tailored to tinkerers and enthusiasts, whereas Humanes is ambitious and yet closed off. This feels like Google and Apple all over again, except whether the AI device race will ever reach the same scale remains to be seen. Last nights event also made it clear what Rabbit wants us to think. It was hosted at the TWA hotel, which itself used to be the head house of the TWA Flight Center. The entire place is an homage to retro vibes, and the entry to Rabbits event was lined with display cases containing gadgets like a Pokedex, a Sony Watchman, a Motorola pager, Game Boy Color and more. Every glass box I walked by made me squeal, bringing up a pleasant sense memory that also resurfaced when I played with the R1. It didn't feel good in that it's premium or durable; it felt good because it reminded me of my childhood. Whether Rabbit is successful with the R1 depends on how you define success. The company has already sold more than 100,000 units this quarter and looks poised to sell at least one more (Im already whipping out my credit card). I remain skeptical about the usefulness of AI devices, but, in large part due to its price and ability to work with third-party apps at launch, Rabbit has already succeeded in making me feel like Alice entering Wonderland.This article originally appeared on Engadget at https://www.engadget.com/rabbit-r1-hands-on-already-more-fun-and-accessible-than-the-humane-ai-pin-163622560.html?src=rss
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Marketing and Advertising
Google keeps promising to phase out third-party cookies on Chrome but not actually doing it. The company vowed to deprecate cookies back in 2020, pushing the date back to 2023 and then 2024. We did get some traction earlier this year, when Google disabled cookies for one percent of Chrome users, but those efforts have stalled. Now, the company says it wont happen until next year. Its easy to drag Google for this but its not entirely in the companys hands. The tech giant is working closely with the UKs Competition and Markets Authority (CMA) to ensure that any tools it implements to replace the cookies tracking and measurement capabilities arent anti-competitive. These tools are known collectively as the Privacy Sandbox and Google says it has to wait until the CMA has had sufficient time to review results from industry tests thatll be provided by the end of June. Googles Privacy Sandbox has stirred up some controversy in recent years. The proposed tools have drawn complaints from adtech companies, publishers and ad agencies, on the grounds that they are difficult to operate, dont adequately replace traditional cookies and give too much power to Google. To that end, the company said that it recognizes ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers. This is another reason given for the delay until next year. The CMA isnt the only regulatory agency giving the side-eye to the current iteration of these Privacy Sandbox tools. The UK-based Information Commissioners Office drafted a report that indicated these tools could be used by advertisers to identify consumers, as suggested by the Wall Street Journal. Those in the ad industry want to see cookies given the heave-ho, despite complaints about Privacy Sandbox. Drew Stein, CEO of adtech data firm Audigent, told Engadget that its time for Google to deliver on the promise of a better ecosystem by implementing its plans to eliminate third-party cookies. The CMA, on the other hand, has indicated a willingness to keep third-party cookies in play, particularly if Googles solution does more harm than good. Craig Jenkins, the CMAs director of digital markets, recently said the organization would delay implementation of Privacy Sandbox tools if were not satisfied we can resolve the concerns, as reported by Adweek. Well see what happens in 2025.This article originally appeared on Engadget at https://www.engadget.com/google-has-delayed-killing-third-party-cookies-from-chrome-again-155911583.html?src=rss
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Marketing and Advertising
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