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Hyundai is on a design roll these days. Everything that's coming out of the brand's South Korean design studios looks fresh and interesting, and that's very much the case with the new Santa Fe. Dropping next year, the 2024 Santa Fe looks nothing like the current car. In fact it looks more like a Land Rover, but still has a look all its own. It has a selection of great tech, too, like dual wireless chargers, dual 12.3-inch displays and wireless Android Auto/Apple CarPlay. Plus, with three rows of seating, the Santa Fe hauls more folks and more cargo than ever before. Two engines will be on offer: a 2.5-liter, turbocharged four-cylinder making 277 horsepower and a 1.6-liter hybrid, with 232 ponies. But what's it like to drive? And is that third row actually usable? We headed to South Korea to find out. Watch the video below for the full story. This article originally appeared on Engadget at https://www.engadget.com/the-2024-hyundai-santa-fe-adds-edge-to-a-comfortable-family-cruiser-230146510.html?src=rss
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Marketing and Advertising
Amazon has revealed more about its upcoming Fallout series on Prime Video. The company shared the first images from the show and gave Vanity Fair a sneak peek ahead of its April debut. Based on the game franchise, it stars Ella Purnell (Yellowjackets) as a naive newcomer to the post-apocalyptic surface world shes spent her comfortable life hiding from underground. The series takes place in the year 2296. Thats 219 years after nuclear war ravaged the Earth, driving deep-pocketed survivors into subterranean bunkers, leaving everyone else to fend for themselves above ground. Lucy is the daughter of Overseer Hank (Kyle MacLachlan, Twin Peaks), the mayor-like figure of Lucys Vault 33. Vanity Fair says Vault Boy, the iconic game logo, appears as the mascot for Lucys underground dwelling. Well even hear about its origin story. That was something that they came up with thats just really smart, Bethesdas Todd Howard said, describing the series creative take on Vault Boys genesis. Walton Goggins as The GhoulAmazon / Bethesda The Ghoul, familiar to fans of the games, will be played by the scene-stealing Walton Goggins (Justified, The Hateful Eight) in a role that sounds tailored to the wry character actor. Waltons equally adept at drama and comedy, which is so difficult, creator Jonathan Nolan told Vanity Fair. There is a chasm in time and distance between who this guy was and who hes become, which for me creates an enormous dramatic question: What happened to this guy? So well walk backwards into that. Nolan says The Ghoul represents all sides of Fallouts world. Hes got a lot of mileage on him, but hes still got a swagger and kind of a charm to him, Nolan said. The series take on the character strikes a balance between using prosthetics and makeup to show his disfigured face while still giving Goggins room to find the half-dead, half-immortal characters humanity. I need to be able to see Walton and his performance, he needs to look like a Ghoul from the game, and he needs to be kind of hot, Nolan said. The series was created by Westworld creators Nolan and Lisa Loy. They describe the story as hitting similar notes as the games, including its retrofuturistic stylings, biting social commentary and themes of gray morality. We had a lot of conversations over the style of humor, the level of violence, the style of violence, Bethesdas Howard, an executive producer on the show, said. Look, Fallout can be very dramatic, and dark, and postapocalyptic, but you need to weave in a little bit of a wink. I think they threaded that needle really well on the TV show. Fallout premieres on April 12, 2024, on Amazon Prime Video.This article originally appeared on Engadget at https://www.engadget.com/amazons-new-fallout-series-will-reveal-the-origins-of-vault-boy-221607044.html?src=rss
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Marketing and Advertising
The Embracer Group has been on an intense cost-cutting drive as part of a major restructuring over the last six months, as it has canceled games, laid off workers and shut down studios. The company confirmed that in the three months to September 30, it reduced its headcount by around 900 people, some five percent of the workforce. The cuts didn't end there, as it emerged on Tuesday that Embracer laid off around 50 workers from Chorus developer Fishlabs. Free Radical Design, which was reformed a couple of years ago to work on a TimeSplitters revival, is in trouble too. The studio could be shut down as soon as December 11. That's according to an internal email from Embracer CEO Lars Wingefors that VGC obtained. As we move through the consultation process and face the potential closure of Free Radical Design on 11 December 2023, I want to express my gratitude for your commitment and the remarkable work youve done and still keep doing, Wingefors is said to have told staff. This is a challenging time for all of us but especially for you, and our focus is to support you as much as we can during this transition. The studio is based in Nottingham, England. Under UK law, a consultation period of at least 30 days has to take place before Plaion (the Embracer-owned publisher that runs the studio) can lay off any Free Radical workers. During the consultation period, Plaion is required to look at ways of avoiding layoffs. As such, there's a chance that Free Radical may stay open if a new owner takes over. According to VGC, which initially reported earlier this month that the studio was at risk of closure, many Free Radical workers have updated their LinkedIn profiles to indicate that they're looking for work. Other studios are said to have offered interviews to Free Radical employees too. Free Radical, the original developer of the TimeSplitters series, went bankrupt in 2008. Founders Steve Ellis and David Doak revived the studio two years ago under Plaion division Deep Silver to make a new TimeSplitters game. It's unclear what will happen with the current TimeSplitters project should Free Radical shut down. Embracer has closed other studios in recent months, including Saints Row developer Volition. Others are said to be for sale, such as Gearbox, which Embracer bought in 2021 in a deal worth up to $1.4 billion.This article originally appeared on Engadget at https://www.engadget.com/the-timesplitters-revival-may-be-in-limbo-as-its-developer-faces-potential-closure-210033609.html?src=rss
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Apple Musics full year-end Replay experience has arrived. Although elements of the personalized recap are available year-round (including a continually updating playlist), the company spruces up its web interface this time of year for a sleeker presentation as you reflect on your 2023 listening habits. Apple Music also announced its Artist of the Year (Taylor Swift, who you may have heard of) and subscribers top choices in various categories. If you listened to Apple Music this year, you can head to the services Replay 2023 website and log into your account to view a rundown of the music you enjoyed during the last 12 months. It lists your most-streamed artists, songs, albums, genres, playlists and stations. It also includes a highlight video summarizing your habits, which you can share with friends and family or on social channels. If you reach any milestones, like listening to 25,000 minutes of music, it will reveal exactly when you hit them. Apple says Replay 2023 will also tell you if you rank among an artists top listeners. Apple Taylor Swift had a busy year, and her Apple Music streams unsurprisingly reflect that. The platforms Artist of the Year had 65 songs reach its Global Daily Top 100, more than any other artist. The pop icon was also the most streamed artist on the platform in 2023, setting a record for the most listeners in a single year. Meanwhile, Morgan Wallens Last Night took the top spot in Apple Musics Top Songs of 2023: Global list. It was the first country song to top that chart since Old Town Road four years ago. Last Night enjoyed the most days at number one on the services Global Daily Top 100 chart. World music has grown in popularity on the platform. Nigerian breakout artist Rema had the most Shazamd song of the year with the Afrobeats tune Calm Down. Meanwhile, Idol by J-Pop duo Yoasobi was the most popular karaoke song using Apple Musics Sing feature, and it also hit number seven on the year-end top songs chart, joined by fellow J-Pop track Subtitle by Official Hige Dandism. Música Mexicana also did well, with four tracks on the top 20 global songs list. These include Ella Baila Sola by Peso Pluma and Eslabon Armado, un x100to by Grupo Frontera and Bad Bunny, PRC by Peso Pluma and Natanael Cano and Bebe Dame from Fuerza Regida and Grupo Frontera. Year-end rewinds have become a popular feature for streaming services, as people enjoy the self-expression and comedy that can come from sharing their tastes on social media. If recent years are any indication, you can expect Spotify and YouTube to reveal theirs within the coming days.This article originally appeared on Engadget at https://www.engadget.com/apple-musics-year-end-rewind-is-here-to-expose-your-listening-habits-204548370.html?src=rss
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Marketing and Advertising
Amazon Web Services (AWS) just kicked off its Las Vegas-based re:Invent conference with a stream of announcements, most of which involve the years most popular technology, AI. These news items, taken as a whole, give us a sneak peek at the companys long-term goals for artificial intelligence platforms. First of all, AWS unveiled its latest-generation of AI chips intended for model training and for running trained models. Trainium2, which is obviously for model training, has been designed to deliver up to 4x better performance and 2x energy efficiency when compared to its forebear. Amazon promises these chips will allow programmers to train models quickly and at a lower cost, due to a reduction in energy use. Anthropic, an Amazon-backed OpenAI competitor, has already announced plans to build models using Trainium2 chips. Graviton4, on the other hand, is more for general use. These processors are based on Arm architecture, but consume less energy than Intel or AMD chips. Amazon promises an increase of 30 percent in general performance when using a trained AI model embedded within a Graviton4 processor. This should lower cloud-computing costs for organizations that regularly employ AI models and offer a slight uptick in speed for regular users just looking to make some fake photos of Harry Potter at a rave or whatever. All told, Graviton4 should allow AWS customers to process larger amounts of data, scale their workloads, improve time-to-results and lower their total cost of ownership. Its available today in preview with a wider release planned for the coming months. Typically, when a company announces new in-house chips, that spells trouble for current third-party providers like NVIDIA. The company is a huge player in the enterprise AI space, thanks to companies using its GPUs for training and its Arm-based datacenter CPU Grace. Instead of eschewing the partnership in favor of proprietary chips, Amazon is further cementing the relationship by offering enterprise customers cloud access to NVIDIAs latest H200 AI GPUs. Itll also operate more than 16,000 Nvidia GH200 Grace Hopper Superchips expressly for NVIDIAs research and development team. This is a similar approach to its chief AI rival, Microsoft, which also announced an enhanced partnership with NVIDIA at the same time it revealed its proprietary AI chip, Maia 100. Amazon also announced a new business-focused AI chatbot called Q, a name that was likely inspired by the Star Trek demigod and not the Trump-adjacent conspiracy peddler. Its described as a new type of generative AI-powered personal assistant and is specifically designed to help streamline work projects and customer service tasks. It can be tailored to suit any business and offers relevant answers to commonly-asked questions. Amazon Q can also generate content on its own and take actions based on customer requests. Itll even customize interactions based on a users role within a company. Itll exist on communication apps like Slack and in text-editing applications commonly-used by software developers. To that end, Q can actually change source code and can connect to more than 40 enterprise systems, including Microsoft 365, Dropbox, Salesforce and Zendesk, among others. Amazon Q is currently available in preview, with a wider release coming soon. Itll cost anywhere from $20 to $30 per user each month, depending on available features. So what have we learned here? Amazon is betting big on AI, like everyone else. More specifically, its battling with old cloud rival Microsoft to be the go-to company for enterprise-based AI. Its also using AI to continue its dominance in the cloud computing space, hoping to minimize any increase in market share for Microsoft and other players like Google and Alibaba.This article originally appeared on Engadget at https://www.engadget.com/amazon-says-its-next-gen-chips-are-four-times-faster-for-ai-training-200028416.html?src=rss
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Marketing and Advertising
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