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2024-07-19 01:06:13| Engadget

Many moons ago, back in 2013, we learned that Hollywood royalty Steven Spielberg had teamed up with Microsoft to create a live-action Halo television series. It took about ten years for the vision to finally come to fruition, but the show has now been canceled by the Paramount+ streaming service after a mere seventeen episodes. The first season aired in 2022 and the second earlier this year. We had mixed feelings about the show's debut, but it's still a sad conclusion for the big-budget project. According to an unnamed Variety source, the show creators plan to shop the project around and search for a new home for the chronicles of Master Chief and Cortana. "We deeply appreciate the millions of fans who propelled the Halo series to be a global success and we remain committed to broadening the Halo universe in different ways in the future," 343 Industries said. "We are grateful to Amblin and Paramount for their partnership in bringing our expansive sci-fi universe to viewers around the world." This is the latest hurdle for fans of the UNSC to get more Halo action. Not only is the TV show gone, but last year's rounds of layoffs at Microsoft didn't leave 343 Industries unscathed. The studio reportedly had to restart its development of the series' next chapter, and we haven't heard much about the games since.This article originally appeared on Engadget at https://www.engadget.com/the-live-action-halo-show-has-been-canceled-at-paramount-230612472.html?src=rss

Category: Marketing and Advertising


2024-07-19 00:03:38| Engadget

Netflix is expanding its games roster with an intriguing (and probably gruesome) new tie-in. During the company's quarterly earnings announcement, Netflix shared that it plans to launch a multiplayer game inspired by Squid Game. Its release date will be timed to coincide with the second season of the South Korean TV sensation. We have no other information about what style of game it will be, but we can guess that it will echo the children's games contestants play for survival on the series. The program has already spawned several spinoffs for the streaming service. After season 1 became an international sensation in 2021, Netflix created a virtual reality version as well as an in-person pop-up experience in Los Angeles based on the fictional reality show. The company also teamed with a British production company to create Squid Game: The Challenge, an actual reality TV show that is fortunately a lot less lethal than its source material. Another insight from the quarterly report is how much advertisements have grown in importance for Netflix. The ad-supported tier is responsible for 45 percent of new sign-ups in markets where the subscription option is available. The plan has only been available for about 18 months, and its audience has already grown 34 percent sequentially in the second quarter of 2024. Part of that shift is happening because the basic plan option is being phased out; it left Canada and the UK already, and the US and France are next up.This article originally appeared on Engadget at https://www.engadget.com/netflix-will-drop-a-new-multiplayer-game-when-squid-game-season-2-premieres-this-year-220338938.html?src=rss

Category: Marketing and Advertising


2024-07-18 23:47:27| Engadget

One of the founders of the movie ticketing service Fandango has died following an apparent suicide in New York City. J. Michael Cline, the co-founder of the movie ticket website and service Fandango, died Tuesday after falling from the balcony of a Manhattan hotel in what the medical examiners office ruled as a suicide, according to The New York Times. Cline co-founded Fandango in 2000 with former chief operating officer Art Levitt during the dot-com boom and became one of the biggest online retailers. Fandango launched with seven movie theater chains, according to Variety. Fandango found success by completely changing the way people went to the movies. Moviegoers didnt have to wait in long ticket lines only to find out that the 6 PM showing of Battlefield Earth was already sold out. They could purchase their tickets before they even left home and still have time to buy an overpriced box of Milk Duds and a watered down Shasta. The companys flashy orange F logo also made it one of the most recognizable online brands in the industry. Cline described his company's whimsical sounding name to Variety as fast and fun and a perfect match to a service designed to make going to the movies easier and more enjoyable than ever before. Five years after its launch, online movie ticket sites like Fandango and its competitor Movietickets.com sold tickets worth over $30 million in one year. Comcast bought the Fandango brand in 2007 for an undisclosed sum. Fandango also bought some of the Internets hottest movie properties such as the aggregated movie review website Rotten Tomatoes in 2017. The movie ticket brand went through subsequent parent sales until it landed with its current owners NBCUniveral and Warner Bros., which expanded the Fandango brand to a streaming service called Fandango at Home as a replacement for Vudu. Fandango continues to thrive as an online ticket retailer even at a time when movie theaters are seeing a huge slump in sales. During the Barbenheimer craze last summer, Fandango sold 3.5 million tickets alone just to the Oscar nominated and winning films Barbie and Oppenheimer. Cline left Fandango in 2011 and went on to become the executive chairman of the tech investment firm Juxtapose that helped launch health and wellness companies like Care/of and Corduroy, according to the firms website. Levitt described his former business partner to the New York Times as a formidable entrepreneur who was a bit of an adventurer and someone who saw an opportunity in the market with Fandango. In the US, the National Suicide Prevention Lifeline is 1-800-273-8255 or you can simply dial 988. Crisis Text Line can be reached by texting HOME to 741741 (US), 686868 (Canada), or 85258 (UK). Wikipedia maintains a list of crisis lines for people outside of those countries. This article originally appeared on Engadget at https://www.engadget.com/fandango-co-founder-j-michael-cline-dead-at-64-214725046.html?src=rss

Category: Marketing and Advertising


2024-07-18 22:59:45| Engadget

After a teaser at last year's BlizzCon, Blizzard today revealed more details about the new character class that will be coming to Diablo IV this fall. The Spiritborn looks like a fun, powerful mix of several characters from past Diablo entries. Imagine the martial arts combat of the Diablo 3 Monk paired with the animal abilities of the same games Witch Doctor plus the aesthetics of the Amazon in Diablo 2. This sounds like a pretty darn tasty recipe to me. The Spiritborn is a dexterity-driven class with four Spirit Guardians whose powers you can draw on in combat. The jaguar grants fire damage and the eagle offers lightning damage abilities. With the gorilla, players get defensive power and survivability. And the centipede provides poison and fear skills for damage over time and crowd control. During the livestream, Class Designer Bjorn Mikkelson said the Spiritborn is "probably our fastest, most aggressive class." Think leaping into groups of enemies to deliver big burst damage with glaives, quarterstaffs, and polearms. A typical rotation will see players using those short cooldown skills infused with an element of a spirit's power. But the real payoff with Spiritborn is the ultimate ability, which brings one of the Spirit Guardians to fight by the player's side. "Summoning the god into battle is the power fantasy for this class," said Diablo IV's Game Designer Brent Gibson. Part of what has always made Diablo games compelling is the ability to personalize and specialize your playstyle within the broad character concept. And some of the other Diablo 4 class designs encourage players to specialize in a single ability tree, such as picking one elemental power to use for a Sorcerer. With the Spiritborn, players will have the flexibility to specialize in a single Spirit Guardian's skill tree if they want, or to mix and match at will without any loss of stats. Things will get even more personalized with the Spirit Hall class mechanic and a whole new set of legendary and ancient gear for the Spiritborn to further fine-tune your preferred playstyle for demon-smashing. Todays livestream also had some good nuggets for the lore nerds, and hardcore fans will likely find it worth rewatching the video to see all the details about the worldbuilding that the Blizzard teams put into developing this character. Diablo IV's Vessel of Hatred expansion, aka 'Neyrelle and the Terrible, Horrible, No Good, Very Bad Day,' will launch on October 8 and the standard edition will cost $40.This article originally appeared on Engadget at https://www.engadget.com/blizzard-reveals-gameplay-for-the-new-diablo-iv-class-spiritborn-205945475.html?src=rss

Category: Marketing and Advertising


2024-07-18 22:23:35| Engadget

CD players are back, baby. As Gen Z absorbs the 90s it never experienced through retro nostalgia like Nirvana, Tamagotchi and wired headphones, audiophile brand FiiO is here to capitalize. The companys new portable CD player, the DM13, builds on the blueprint of icons like the Discman. But it adds modern touches like high-fidelity wireless and a built-in battery, so Gen Zers are spared the pain of lugging around a small arsenal of AA cells to change at the top of every hour. The FiiO DM13 follows the companys retro reboots of the vinyl turntable and (for unfathomable reasons) the cassette player. The upcoming CD player has a sleek design with a digital display across its front, making for a much sharper-looking modern aesthetic than the trash we Gen X old farts used when jamming out to timeless musical legends like Candlebox, Right Said Fred and the Squirrel Nut Zippers. FiiO / Starscream Communications The DM13 supports 3.5mm single-ended 4.4mm balanced outputs for analog line-out listening. For those who prefer wireless, it supports high-quality aptX HD and is compatible with many Android phones and portable media players. (Apple uses its lower-bitrate AAC codec, so iPhone owners get less impressive wireless audio without an adapter.) FiiO says the DM13 supports eight hours of playback per charge. It also has a USB output and a dedicated desktop mode that bypasses the battery and uses its main power at home. The bad news for 90s retrophiles is the DM13 isnt available just yet. After its official unveiling at this weekends CanJam event in London, the CD Player will go on sale in September for $179 (179 in the UK). It begins shipping only in a silver finish, but FiiO says red, blue, titanium and black variants will arrive later in the year.This article originally appeared on Engadget at https://www.engadget.com/fiio-reboots-the-old-school-portable-cd-player-minus-the-aa-batteries-202334462.html?src=rss

Category: Marketing and Advertising


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