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2021-12-02 19:26:14| Engadget

Polestar just offered a teaser of what might be its most important EV to date. The badge has provided its first good look (the last one was draped in a curtain) of the 3, its first SUV and its first US-made vehicle. The "premium" vehicle may be lightly disguised with QR code-like camouflage, but it looks like what you'd expect it's a taller, roomier sibling to the 2 sedan. That's not necessarily a problem, though, and Polestar is betting on a few factors that could make the machine successful.The company isn't shy about the target audience: this will be an EV built "in America for Americans," who keep buying upscale SUVs in large numbers. The category is likely to be one of the first to fully embrace EVs, Polestar said. The 3 should also be one of the "most climate-responsible" cars to date, and will eventually include hands-free highway driving through a combination of LiDAR and NVIDIA computing hardware.The 3 arrives in 2022 and will join a growing EV lineup that includes the long Polestar 5 sedan. How well it fares will depend on factors like pricing and competition from its sibling brand Volvo, but it's clear Polestar is ready to be known as more than a niche brand even if its sales goals (290,000 per year by 2025) are still modest.

Category: Marketing and Advertising


2021-12-02 19:03:15| Engadget

Much like Assassin's Creed, Battlefield is morphing into a "connected universe." EA is plowing more resources into the series and revamping the structure of its studios to support that vision, despite a lukewarm reception (to put it generously) for Battlefield 2042. "As a whole, we're all-in on Battlefield," EA chief operating officer Laura Miele told GameSpot. "Collectively, we are out to unlock its enormous potential."Multiple studios in North America and Europe are said to be working on Battlefield games and experiences. One of those is Battlefield Mobile, which will be released next year.Vince Zampella, the head of Star Wars Jedi: Fallen Order and Apex Legends studio Respawn Entertainment, is now in charge of the Battlefield franchise. Zampella, who took over at DICE LA last year, will continue to run Respawn. In addition to producing the original Call of Duty, he has worked on Titanfall and Medal of Honor games."We intend to build a Battlefield universe, one with multiple projects that are interconnected with the player at the center," Zampella said. "We will continue to evolve and grow Battlefield 2042, and we'll explore new kinds of experiences and business models along the way that we can add to that foundation to provide an awesome array of experiences for our players."Byron Beede, another Call of Duty veteran EA hired as Battlefield general manager this year, said EA has a "long-term plan" for the series. However, the main focus right now is on supporting Battlefield 2042. Ripple Effect, which worked on Battlefield 2042'sPortal customization mode, and a new studio run by Halo designer Marcus Lehto will help DICE improve that game. DICE just rolled out a patch that targeted Battlefield 2042's clunky user interface and fixed a ton of bugs.Meanwhile, DICE general manager Oskar Gabrielson will leave the company at the end of the year. Former Ubisoft Annecy studio director Rebecka Coutaz is taking over that role.

Category: Marketing and Advertising


2021-12-02 18:59:19| Engadget

Google is adding new tools to Search to make it easier to navigate the US healthcare system. To start, youll find a new filter on mobile that allows you to find providers that accept Medicare. Additionally, Google has added a directory option that allows clinics to list the languages the staff at their office speak. With todays launch, theres support for 12 languages, including Spanish and ASL. Lastly, the company now allows healthcare providers to update their Google Business Profile. They can do so by claiming their listing, which should help them ensure important information about their hours and services are accurate.All of those may seem like small additions, but theyre ones that should help make healthcare more accessible for more people. If youre someone who depends on your Medicare, theres nothing more frustrating than showing up at a doctors office or clinic only to find out they dont accept your plan. Similarly, a language barrier can often make a significant difference in healthcare outcomes.  

Category: Marketing and Advertising


2021-12-02 18:38:17| Engadget

Nike isn't the only sportswear brand dabbling in metaverses. Adidas has teased a metaverse where people in "overlooked locations with updated values" can share their "most original ideas" and otherwise let their individualism shine. The company is cryptic about what this will involve, but NFTs might play a prominent role.Adidas has joined the Bored Ape Yacht Club, a collection of Bored Ape NFTs on the Ethereum blockchain, with its own entry, the "rebellious optimist" ape Indigo Herz (shown above). This is a "sign of what's to come," the brand said, noting that NFTs would give metaverse users a chance to own a slice of what they made. The company is encouraging users to grab its Confirmed app to "discover more," and is taking email signups as well.A move like this isn't surprising. It gives Adidas a chance to seize on two tech trends at once and ride the ensuing publicity, of course. However, it could also help the label expand its fashion and art ambitions to the digital realm. You might see other brands follow suit, at least if the metaverses from Adidas and Nike prove relatively successful.

Category: Marketing and Advertising


2021-12-02 18:01:52| Engadget

The last couple of years havent exactly been great for most people, but if the planets most-used emoji are anything to judge by, at least were still in fairly good spirits. The Unicode Consortium says the top 10 most-used emoji are mostly unchanged from 2019 (the group didn't release a list last year).The Tears of Joy () emoji reigned supreme again. It accounted for five percent of all emoji use, even though many Gen Z-ers find it deeply uncool. It was also the top emoji in 2019 and the most tweeted one last year.The Unicode Consortium said the only emoji that gets close to the popularity of Tears of Joy is the Red Heart . The rest of this year's top 10 most-used emoji, which mostly have positive vibes, are: - Rolling on the Floor Laughing - Thumbs Up Sign - Loudly Crying Face - Folded Hands (aka the prayer emoji) - Face Blowing a Kiss - Smiling Face With Three Hearts - Smiling Face with Heart-Shaped Eyes - Smiling Face with Smiling EyesIt seems most of us aren't super creative in our emoji use. The top 100 account for around 82 percent of total emoji shares, even though there are more than 3,600 to choose from, not to mention the mashups on Gboard.Smiling faces and hand-based emoji are generally very popular, as are the plant-flower and emotion (i.e. hearts) categories. The least popular emoji category is flags. Country flags are used the least, even though there are more emoji in that category than any other and the Summer Olympic Games, one of the biggest demonstrations of national pride, took place this year.Given that we've been enduring a pandemic for almost two years, it's not too surprising that there's been a rise in the use of health-related emoji. Even so, only (Hot Face) and (Woozy face) made it into the top 100 this year (Microbe) squeaked into the top 500. After all, instead of using a specific emoji depicting sickness, many people are likely to just say they're feeling like .It's heartening to know that despite the turmoil the humanity has endured lately, our emoji use trends toward happiness, love and positivity. It's far better to be a than a .

Category: Marketing and Advertising


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