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A new Marvel movie, The Fantastic Four: First Steps, is set to arrive in July, and fans are already invested in its marketing campaign. Earlier this month, the films Instagram account uploaded a promo poster, and people have been reacting. On the subreddit r/marvelstudios commenters praised the poster’s minimalistic design and color scheme. (The art for this movie has been [to] die for. Man. Whoever is doing this graphic design should be proud, read one comment.) The retro-futuristic design features only two colors: sky blue and white. Overlapping figure fours surround white silhouettes of Mr. Fantastic, Invisible Woman, Human Torch, and the Thing standing in the middle of the title-less poster, which includes only basic details about the release date (July 25) and the studio (Marvel, of course). The design is distinct in a world full of floating head movie posters (and a far cry from the Fantastic Fours other, more provocative promotional poster). It calls to mind the art of Saul Bass, one of historys most famous graphic designers. View this post on Instagram A post shared by Fantastic Four (@fantasticfour) Who is Saul Bass Bass is the artist behind some of the most recognizable designs of the 20th century, including the title sequences for Alfred Hitchcocks films and the logos of Quaker Oats and AT&T. Born in the Bronx in 1920, Bass took classes at Brooklyn College, where he studied under György Kepes (whose teachings influenced Basss entire career). Jan-Christopher Horak is the former director of the UCLA Film & Television Archive and the author of Saul Bass: Anatomy of Film Design. He said the influence of both the Bauhaus German design school and gestalt principles, which focus on how psychology changes the way we view designs, manifest in the simple construction and geometric arrangement common in Basss designs. Minimal construction is a key part of Basss title sequences, which he started developing for directors in the 1950s. One of his first iconic images is the twisted arm that opens Otto Premingers film The Man With the Golden Arm. He breaks down the story, abstracts it into a kind of geometry, Horak said. In certain pre-credit sequences, youll have just lines moving through spaces. Youll have figures just moving through space. The Bass effect Horak recognizes Basss aesthetic in the design of the Marvel poster, beginning with the reduction to two primary colors. By limiting the color palette, the designer can create intense contrast in different elements. Horak points out that the design maintains its perception of depth despite its limited color scheme. The use of the figure fours layered on top of one another allows the design to be viewed as a tunnel with the characters monochromatic outlines inside. (This is especially true for the short video sequence also posted by the Fantastic Four Instagram.) View this post on Instagram A post shared by Marvel Studios (@marvelstudios) Its a visualization of the title, Horak said. Its focusing the eye and leading the eye. Basss striking work greatly influenced American design in the 1960s; the 1960s retro-futuristic aesthetic of The Fantastic Four: First Steps makes perfect sense, according to Horak. In this period, Bass completed design campaigns for major corporations, creating one unified aesthetic of primary colors and abstraction. This aesthetic screams 1960s to viewers and, likely from Marvels perspective, Marvel fans.
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E-Commerce
If you were to drink improperly recycled toilet water, it could really hurt youbut probably not in the way youre thinking. Advanced purification technology so thoroughly cleans wastewater of feces and other contaminants that it also strips out natural minerals, which the treatment facility then has to add back in. If it didnt, that purified water would imperil you by sucking those minerals out of your body as it moves through your internal plumbing. So if its perfectly safe to consume recycled toilet water, why arent Americans living in parched Western states drinking more of it? A new report from researchers at the University of California, Los Angeles, and the Natural Resources Defense Council finds that seven Western states that rely on the Colorado River are on average recycling just a quarter of their water, even as they fight each other and Indigenous tribes for access to the river amid worsening droughts. Populations are also booming in the Southwest, meaning theres less water for more people. The report finds that states are recycling wildly different proportions of their water. On the high end, Nevada reuses 85%, followed by Arizona at 52%. But other states lag far behind, including California (22%) and New Mexico (18%), with Colorado and Wyoming at less than 4% and Utah recycling next to nothing. Overall, we are not doing nearly enough to develop wastewater recycling in the seven states that are part of the Colorado River Basin, said Noah Garrison, a water researcher at UCLA and coauthor of the report. Were going to have a 2 million to 4 million acre-foot per year shortage in the amount of water that weve promised to be delivered from the Colorado River. (An acre-foot is what it would take to cover an acre of land in a foot of water, equal to 326,000 gallons.) The report found that if the states other than high-achieving Nevada and Arizona increased their wastewater reuse to 50%, theyd boost water availability by 1.3 million acre-feet every year. Experts think that its not a question of whether states need to reuse more toilet water but how quickly they can build the infrastructure as droughts worsen and populations swell. At the same time, states need to redouble efforts to reduce their demand for water, experts say. The Southern Nevada Water Authority, for example, provides cash rebates for homeowners to replace their water-demanding lawns with natural landscaping, stocking them with native plants that flourish without sprinklers. Between conserving water and recycling more of it, western states have to renegotiate their relationship with the increasingly precious resource. Its unbelievable to me that people dont recognize that the answer is: Youre not going to get more water, said John Helly, a researcher at the Scripps Institution of Oceanography who wasnt involved in the report. Weve lulled ourselves into this sense of complacency about the criticality of water and its just starting to dawn on people that this is a serious problem. Yet the report notes that states vary significantly in their development and regulation of water recycling. For one, they treat wastewater to varying levels of purity. To get it ultra pure for drinking, human waste and other solids are removed before the water is treated with ozone to kill bacteria and viruses. Next the water is forced through fine membranes to catch other particles. A facility then hits the liquid with UV light, killing off any microbes that might remain, and adds back those missing minerals. That process is expensive, however, as building a wastewater-treatment facility itself is costly, and it takes a lot of electricity to pump the water hard enough to get it through the filters. Alternatively, some water agencies will treat wastewater and pump the liquid underground into aquifers, where the earth filters it further. To use the water for golf courses and nonedible crops, they treat wastewater less extensively. Absent guidance from the federal government, every state goes about this differently, with their own regulations for how clean water needs to be for potable or nonpotable use. Nevada, which receives an average of just 10 inches of rainfall a year, has an environmental division that issues permits for water reuse and oversees quality standards, along with a state fund that bankrolls projects. It is a costly enterprise, and we really do need to see states and the federal government developing new funding streams or revenue streams in order to develop wastewater treatment, Garrison said. This is a readily available, permanent supply of water. Wastewater recycling can happen at a much smaller scale, too. A company called Epic Cleantec, based in San Francisco, makes a miniature treatment facility that fits inside high-rises. It pumps recycled water back into the units for nonpotable use like filling toilets. While it takes many years to build a large treatment facility, these smaller systems come online in a matter of months and can reuse up to 95% of a buildings water. Epic Cleantec says its systems and municipal plants can work in tandem as a sort of distributed network of wastewater recycling. In the same way that we do with energy, where its not just on-site rooftop solar and large energy plants, its both of them together creating a more resilient system, said Aaron Tartakovsky, Epic Cleantecs CEO and cofounder. To use a water pun, I think theres a lot of untapped potential here. By Matt Simon, Grist This article was originally published by Grist. Grist is a nonprofit, independent media organization dedicated to telling stories of climate solutions and a just future. Learn more at Grist.org.
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E-Commerce
Ralph Waldo Emerson once wrote that a foolish consistency is the hobgoblin of little minds. Despite the popular image of a strong leader as one who makes bold decisions and sticks with them, great leadership actually requires adapting to changing circumstances. A course of action that seemed like a great idea on one day may be a clear losing proposition when additional information becomes available. A complexity with changing your mind as a leader is that your previous choices and plans affect a number of other peoples lives. People who work for you are currently working to implement the plan you laid out. Others, like clients or suppliers, may be planning future engagements based on the initial plan you announced. Furthermore, your change of heart may have a negative impact on some of those people. Your decision may influence peoples jobs or the success of other companies. So it’s natural to feel some regret that your choice may hurt others. It might even feel humane to delay the impact of your decision to the last moment. Resist the urge to kick that can down the road. Why prompt communication is so important As a leader, you are responsible not only for the success of an organization but also for creating a trusted environment that enables people to thrive in their work. When you withhold key information about changes in plans, you may temporarily delay peoples disappointment, but you can have a more permanent impact on the overall environment you have created. The success of most plans is a self-fulfilling prophecy. As a leader, you chart a course of action, provide resources, and move forward. Trust in your leadership creates energy for people who work for you and with you to engage in the effort to turn that plan into a reality. When you delay an announcement about a change, you waste peoples time. They have invested themselves (and perhaps other resources) in your future vision. The longer you delay, the more of that investment they could have put elsewhere. That lost time will create a resentment that will likely affect how much work people want to put into future requests you make. So, kicking the can down the road rather than communicating quickly mortgages the success of future projects to avoid facing a hard conversation in the present. What happens when you do communicate effectively You may push off a difficult conversation to spare someone from having to get bad news, or perhaps to avoid having to deliver bad news. Ultimately, though, this delay does not avoid the problemif anything, it magnifies it. When you change your mind, some people might be upset. But they are going to have to find out eventually. You may as well get it out of the way at a time when you avoid other complications like leading people to make future plans based on their (now mistaken) beliefs about the future. Finally, you may be surprised at how well most people take it when you tell them of a change of heart. Often, other people also have reservations about a course of action you have selected, and so the people you fear upsetting may instead be relieved you have reversed course. Even when youre giving news that will genuinely disappoint someone else, they’re likely to recognize that not every decision in the workplace can go in their favor. Your colleagues are probably mature enough to handle bad news with grace and professionalism. So, your concerns about the consequences of difficult conversations ma be overblown.
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E-Commerce
President Donald Trump has a long-standing grudge against wind power. So it wasnt surprising that when he took office in January, he immediately started to fight the wind industry. In an executive order on his first day, Trump paused leases for offshore wind projects in federal waters. He also paused approvals for wind projects on federal land. At a rally the same day, he said, Were not going to do the wind thing. Big, ugly windmills, they ruin your neighborhood. He declared a national energy emergency, but didnt include windthe cheapest source of new energy, and an economic and job driver in red states like Oklahoma and Texasas a possible solution. He previously said he doesnt want any wind farms built while he is president. Its a big shift from the Biden administration, which saw wind power as a key part of getting to a carbon-free energy system by 2035. But despite the policy change, some wind developers say their business is still booming. Tech companies are driving energy demandand they still want renewables Demand is huge, says Jim Spencer, president and CEO of Exus Renewables North America, a company that develops, owns, and manages utility-scale renewable projects. The biggest reason: Tech companies are racing to build data centers as AI grows, and need an enormous amount of energy overall. By 2030, global data centers could require more than twice as much energy as they do now, with most of that demand coming from the U.S., according to the International Energy Agency. I’ve been doing this for 35 years and I’ve never seen such high power demandwind, solar, storage,” Spencer says. Tech companies were early adopters of large-scale wind and solar projects, and still want to source renewable energy to meet climate goals. But there are also practical and immediate reasons for the demand: Wind and solar are cheaper, in most locations, than building new gas power plants (or restarting closed coal plants, as Trump wants to do). And renewable energy is faster to build. Because of supply chain problems, it can take as long as five years to get some parts needed to make gas turbines for gas power plants. Planning and building new power generation takes years, so new projects that are opening now have been in the works since long before Trump took officeand theyre still mostly renewable. The majority of projects that are currently sitting in the interconnection queue, waiting for approval from grid operators, are also wind or solar. The wind industry still faces challenges Thats not to say that everything is easy for the wind industry now. Even before Trump’s election, wind projects declined last year due to a variety of factors, from high interest rates and permitting delays to supply chain issues and rising turbine prices. Ironically, the Inflation Reduction Act, the landmark bill designed to support decarbonization, also slowed down new projects. Developers were waiting for guidance about which equipment would be considered American-made and qualify for tax credits under the IRA. Because the law was also supposed to keep tax credits in place longer than before, there was less urgency to build. There was no immediate incentive for developers to start construction right now, says Stephen Maldonado, research analyst at Wood Mackenzie. Wind installations in 2024 were the lowest in the U.S. in a decade, according to a recent report from Wood Mackenzie. The report also lowered its projections of new wind installations over the next five years by 40%. One part of the projected decline comes from offshore wind and projects on federal land that are now threatened by Trump. Exus, like some other renewable energy developers, doesn’t work on either type of project. But the overall number of turbine orders was also low in the fourth quarter of 2024 and first quarter of 2025. Maldonado attributes that to uncertainty about federal policy. And though Trump didn’t specifically target onshore wind projects on private land, his executive order includes a temporary pause on federal permits for any wind projects. That could affect permits from the Federal Aviation Administration or Fish and Wildlife Service, for example. (Exus says permits are still being issued, though the process is slow, and it’s not clear whether that’s due to policy or the fact that so many federal employees have lost their jobs.) No slowdown yet Despite the challenges, and analysts’ projections, Exus says it isn’t seeing a slowdown in its own work. New renewable projects continue to come online, from a massive solar and storage facility that will soon open in New Mexico to support a Meta data center, to a wind farm that recently opened in Pennsylvania. The company is now working on multiple RFPs for new projects. Buyers haven’t hesitated, Spencer says, even as tariffs have raised the potential for slight price increases. Tariffs will affect renewables less than some other industries, he says, because the industry has been onshoring manufacturing for a decade, and the Inflation Reduction Act accelerated that. During Trump’s first term, wind power kept growing, with a record number of installations in 2020, despite a lack of support from the administration. (The solar industry also grew 128% during his first term.) More coal plants were also retired during Trump’s first term than Barack Obama’s second term, even though Trump had vowed to end the “war on coal.” It’s not inevitable that current policies will derail renewables now.
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E-Commerce
When Paige DeSorbo was applying to colleges, her mom suggested broadcast journalism school. You would be a great news anchor, she said. DeSorbo agreed; she always loved reading off a teleprompter and ended up attending journalism school in upstate New York. Today, the Bravo reality TV star, 32, isnt exactly reading off a teleprompter, but she is constantly addressing the public. DeSorbo and her best friend and former Summer House castmate Hannah Berner parlayed their weekly Instagram Live musings into a podcast, Giggly Squad, in 2020. There, they bring comedic takes to everything from tariffs (chamoy pickles should have an extra tariff, they decided recently) to the appropriate level of closeness between adult men and their mothers. With more than 44 million downloads as of last year, DeSorbo and Berner have gone on tour, appeared on The Tonight Show, and are now translating their charming and satirical advice into book form, with How to Giggle: A Guide to Taking Life Less Seriously, out today. DeSorbo spoke with Fast Company about the strategy thats propelled her career so far: Choose a business partner like you pick a spouse I met Hannah my first weekend on Summer House, and we immediately hit it off. Not to jinx it, but we don’t see what we do as work because its just talking to each other. Of course, we have to make [business] decisions, but we don’t have a scheduled time during the week for that. We’re talking constantly and bring up work things the way we would any topic. We also have a shared Google Doc and Notes app. When things come up that youd normally text your friend about, we write it down and wait until the podcast. We call ourselves low-maintenance friends. We’re low-maintenance business partners, as well. Hannah and I have never gotten into a fight about anything business-related because we think of things the same way. There’s so many other areas where Hannah and I are completely opposite, but we feel like Giggly Squad is our baby, and we’re co-parenting. Its like getting married. Its the biggest decision of your life, and you have to choose wisely. Know when to sacrifice hair and makeup When we were about to start the Giggly Squad podcast, Hannah and I had to literally go open a Giggly Squad bank account. Doing that with her, I felt like I was 13 years old, but we were represented at agencies. We had to make sure Giggly Squad felt authentic, like the Instagram Lives wed been making before, even though we were making it more professional. That’s why we love our tour so much. On Instagram Live, you’re in the comments. With podcasts, you never get to interact with listeners. Our live shows are almost like we’re back in our Instagram Live days, but in person. When we first started touring, Hannah and I wanted to get our hair and makeup done [for every show]. This is the most non-Paige-coded thing ever, but Hannah suggested we do our own hair and makeup so we could nap during the day. I was like, that’s the best idea. I need to nap before the show. I’ll sacrifice hair and makeup. Now, we’ve gotten so good at doing it ourselves. Use your own voice When Simon & Schuster came to us to write a book, any Bravo person I talked to said you get a ghostwriter. But both Simon & Schuster and Hannah said it needed to be in our voices, because its comedy. We wrote the book fifty-fifty. Some of the stories are the same, but one version is from Hannah’s view and the others mine. It starts with how Hannah and I met. I love seeing her perspective. Then we have different personalized stories from our childhoods that have to do with our moms and growing up. We were influenced by magazines from when we were younger, full of quizzes, graphs, and charts. We wanted that element in our book because its fun and nostalgic for us. Now, I can’t imagine our book being written by a ghostwriter. Giggly Squad is so nuancedwe have so many inside jokes. Explaining that to someone would take too much time. Be fully present At this point in my life, in my early thirties, Ive got passion for my career. It is my number-one focus. Not to say that I don’t want to get married and have childrenI absolutely do. But it’s slowly [becoming] okay for women to say, I’m going to wait on that part because I want to give it my all. When Im doing something, I want to be fully present. With Giggly Squad, writing a book, and going on tour, I want to be fully present. The same goes for motherhood and being a wife. Dont believe the haters . . . or your fans Before I was on Summer House, I watched a lot of Bravo. When you’re watching it, you see people do things and think, That is so crazy! How do you not remember you’re being filmed? Then when you film a reality TV show, you forget there’s cameras there, and you become so close with production. When they’re in the room, you forget they’re producers. A producer told me, before my first season even airedhe was preparing me for it being on TV50% of people will like you and 50% will not. You can’t believe either [group]. You can’t believe your hype, but you also can’t believe the meanest thing anyone’s ever said about you. That was really good advice because when I started, I didn’t have that many followers on Instagram and didn’t think about that aspect. That helped me with all the social media reactions and opinions. Trusting your gut is the biggest partand not just with your career, but in your entire life. There have been so many times in my career where people have questioned Giggly Squad or what I was doing on Summer Houseanything. Knowing yourself and believing in your decisions and power is the most important career advice.
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E-Commerce
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