South Korean event agency Nominom hosted the 'Best Dream Concert,' the first sleep concert in Korea. Designed to help those suffering from insomnia and sleep deprivation, the event featured artists performing soothing, slow-tempo music live over 12 hours from 7 pm to 7 am. Attendees could also participate in a light yoga class to unwind before bedtime. Instead of seats, beds and pajamas were provided for each concertgoer. Held in Q2 2024, the event sold out quickly, with tickets priced at KRW 70,000 (approximately USD 50).
Category:
Marketing and Advertising
Latest from this category |
|
|
