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Major Brazilian clothing brand Malwee is tackling a common concern for beachgoing families with a two-pronged approach to child safety. The company has launched UV-protective t-shirts featuring QR codes that help reunite lost children with their parents, merging sun protection with a practical safety solution. When scanned, the QR code on a 'Me Encontre,' or 'Find Me,' t-shirt provides quick access to the child's emergency contact information, allowing anyone who finds a lost child to immediately reach their parents or guardians. The t-shirts are designed to be stylish enough for everyday wear, suggesting Malwee sees potential for the safety feature to extend beyond beaches into other crowded environments where children could become separated from their caregivers.
Category:
Marketing and Advertising
While labeling screen addiction an epidemic might oversimplify the issue, its undeniably a pervasive problem across demographics. Paul English, co-founder of travel site Kayak, has developed a potential solution. His new app, Steppin, requires users to walk before they can scroll: for every 100 steps, they unlock one minute of access to restricted apps. Users can also set a higher step-to-minute ratio if they prefer.The concept reframes the often guilt-laden experience of scrolling through social media into a reward for healthy activity, addressing that other epidemic too much sitting in addition to excessive screen time. Rather than simply imposing restrictions, as many digital wellness tools do, Steppin establishes a positive feedback loop between movement and smartphone use. (Whether its helpful to position screen time as a reward is up for debate and/or research.)
Category:
Marketing and Advertising
As some of the most destructive fires in California's history ravaged Los Angeles neighborhoods and destroyed thousands of homes, an innovative mixed-use development broke ground in South LA. The project, which combines a Costco store on the ground floor with 800 residential units above, is the first partnership of its kind between the retailer and a residential developer.
Category:
Marketing and Advertising
Pro sports teams are taking meaningful steps to make live games more inclusive for fans with vision impairments, with two pioneering approaches emerging in late 2024 and early 2025. At Selhurst Park in London, Crystal Palace FC introduced GiveVision headsets that stream real-time match footage directly to the functional part of users' retinas, enabling them to follow the action from any seat in the stadium. Meanwhile, the Portland Trail Blazers partnered with Ticketmaster to become the first professional sports team to offer OneCourt's haptic displays at all home games, allowing fans to track gameplay through touch-based feedback.Both technologies tackle a crucial challenge in different ways. The GiveVision system operates on a dedicated private 5G network that eliminates broadcast delays, ensuring users experience every moment in sync with other spectators. OneCourt takes a different approach, translating NBA's live gameplay tracking data into intuitive vibrations that fans can follow with their fingertips on a sturdy, lap-based device. Neither solution requires users to sit in special sections, preserving the social experience of attending games with friends and family.These initiatives address a significant gap in sports accessibility - according to research, 73% of sports fans with visual impairments avoid attending matches due to accessibility barriers. Early feedback suggests these technologies are transforming the live sports experience. As Leigh Ramsey, parent of a OneCourt user, shared after a Trail Blazers game: "This was amazing inclusive, integrated, and not attention-drawing." With over 1 billion people worldwide affected by some degree of sight loss, innovations like OneCourt and GiveVision could enable millions of sports fans to fully participate in live sports. One to bring to a court, pitch or stadium near you?
Category:
Marketing and Advertising
Since every woman experiences perimenopause differently with symptoms varying widely in type, intensity and duration managing the transition is a challenge for both patients and healthcare providers. A new wearable device aims to help through better tracking. Peri, which garnered recognition at CES 2025 as an Innovation Awards honoree, uses a small sensor, worn just below the chest, to continuously monitor physiological changes through the skin. That data can offer women (and others assigned female at birth) unprecedented insight into their unique path through perimenopause.
Category:
Marketing and Advertising