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When a 7.8 magnitude earthquake struck Turkey in February 2023, killing over 50,000 people, banks struggled to maintain operations as road access collapsed. ºbank's answer in 2026? A ship that can navigate Istanbul's waterways when land routes fail.The º Vapur, inspired by a historic Bosphorus ferry from the bank's founding years, operates year-round from Galataport as a regular branch with cultural events and café space. But its modular design allows rapid transformation during emergencies. Rather than waiting for recovery, the floating branch is ready to deliver essential services to affected communities within hours.The 50-meter vessel can expand from three banking terminals to thirteen, convert social spaces into sleeping quarters for 300 people, and deploy medical facilities, kitchens and hygiene stations. On-board ATMs enable self-service cash withdrawals while the vessel travels between neighborhoods cut off by infrastructure damage.TREND BITEWelcome to anticipation as action! ºbank designed its floating branch not as crisis response, but as crisis readiness infrastructure that exists before disaster strikes, eliminating the gap between event and intervention. This represents a fundamental shift from resilience (bouncing back) to preparedness (being ready and positioned). As climate disruption accelerates, more organizations will embed disaster scenarios into their core operations instead of treating them as exceptional circumstances. The question isn't whether your business can recover from the next flood, earthquake or storm; it's whether your infrastructure is already mobile, modular and ready to deploy the moment trouble draws near.
Category:
Marketing and Advertising
Roughly a quarter of every broccoli plant consists of edible leaves that are typically left to rot in the field. So, this month, IKEA Sweden is introducing broccoli leaf soup at its restaurants.A broccoli plant is roughly 20% floret, 30% stalk and 50% leaves. Yet when harvested, the leaves remain unharvested, even though about half are perfectly edible. Harvesting the tenderest half of the leaves could theoretically double broccoli yield without requiring additional land, water, fertilizer and seeds, and without depleting soil nutrients. IKEA's soup emerged from a pilot project led by Axfoundation, which brought together the entire value chain to develop an efficient method for processing Swedish broccoli leaves.By chopping, packaging and gently heat-treating the leaves, the team created a raw ingredient with appealing flavor, color, aroma and texture suitable for various dishes. Vegetable wholesaler Grönsakshallen Sorunda then developed the soup recipe, combining broccoli leaves with leeks, potatoes and onions. Priced at SEK 25 (roughly USD 2.70/ EUR 2.30), the soup will be available in limited quantities across all Swedish IKEA stores starting late January, with hopes to scale up significantly during the 2026 harvest season.TREND BITE Food waste in agriculture often happens long before consumers enter the picture, with perfectly usable parts of crops abandoned at harvest. IKEA's broccoli leaf initiative demonstrates how retailers can work backward through the supply chain to capture value that's literally being left on the ground.By developing processing methods and recipes for overlooked ingredients, brands can turn agricultural inefficiency into affordable menu items while making a tangible dent in food waste. And at SEK 25, IKEA is making the eco-positive choice the accessible choice aligned with their "democratic design" philosophy. The environmental benefit becomes almost incidental to the consumer they're just buying affordable soup that happens to be rescuing food waste.
Category:
Marketing and Advertising
As cars become screen-dense digital environments, Volvo is reframing typography as critical safety infrastructure. Volvo Centum is a custom font designed to improve glance-based comprehension while driving.The Swedish automaker partnered with type studio Dalton Maag to engineer a font that minimizes cognitive load and maximizes clarity across digital interfaces. Every letterform was calibrated for split-second readability, with adjustments made for different lighting conditions, screen sizes and reading distances. The typeface supports over 800 languages, including complex scripts like Chinese and Arabic, ensuring consistent performance whether displayed on a dashboard in Stockholm or Shanghai. It debuts in the upcoming EX60 model before rolling out across Volvo's ecosystem.
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Marketing and Advertising
Midway through singing at Taipei Dome late December, Jolin Tsai mounted a 30-meter mechanical serpent that carried her through the venue while she performed "Medusa" a spectacle that left 40,000 attendees stunned and went viral online.The pop star's "PLEASURE" world tour, which cost around USD 280 million to produce, opened with a three-story-tall ceremonial bull procession before Tsai appeared unexpectedly on an elevated platform wearing a dual-faced mask expressing both pleasure and pain. The massive snake, which she rode as she circled the entire dome, was just one element of what ETtoday reports was the most expensive concert production in the Taipei Dome's history. The show's five narrative chapters also featured nearly 30 large-scale art installations and 20 hybrid fantasy creatures.TREND BITEAs generative AI makes digital spectacle infinitely reproducible, physical experiences are moving into the realm of the impossible to fake. Tsai's serpent too massive, too mechanical, too viscerally present to be dismissed as a deepfake exemplifies how live entertainment is weaponizing scale and IRL overwhelm against the flattening effect of screens.The strategy extends beyond concert stages: Louis Vuitton's ship-shaped Seoul flagship and Gentle Monster's theatrical retail spaces demonstrate that when algorithms can conjure anything, brands compete by building what AI cannot: three-dimensional absurdity that demands physical presence to fully comprehend. The question facing industries from hospitality to automotive isn't whether to embrace maximalism, but whether they can engineer moments so deliberately excessive that "you had to be there" becomes the ultimate social currency.
Category:
Marketing and Advertising
OpenAI just introduced ChatGPT Health, a dedicated space within its chatbot designed to help people make sense of fragmented health information.
Category:
Marketing and Advertising