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Banking app Revolut has introduced Street Mode, a location-aware security feature that adds a one-hour delay to transfers above a user-set threshold when they're away from designated safe locations, such as home or work.
Category:
Marketing and Advertising
Since reality TV can generate as much daily conversation as any sporting event, Samsung has opened a temporary venue in Stockholm that treats unscripted drama with the same communal reverence typically reserved for soccer matches. Verkligheten Swedish for "the reality" is a pop-up bar in the Södermalm district that responds to a straightforward observation: sports bars are ubiquitous, yet no equivalent exists for fans of reality shows. The concept emerged from social media chatter in Sweden questioning this disparity, prompting Samsung to partner with local bar Lykke Nytorget and create a dedicated space where fans can gather to watch curated reality programming on Samsung screens.Running through mid-December, the venue offers a rotating schedule of iconic and contemporary reality shows, including content from Samsung TV Plus, the company's free ad-supported streaming service. The platform has recently expanded its Swedish catalog to include reality-focused channels such as "World of Love Island" and "Project Runway," underscoring Samsung's push in unscripted entertainment. By integrating Samsung TV Plus into the physical space, the initiative highlights the service's growing offerings while demonstrating that communal viewing experiences shouldn't be confined to sports.TREND BITEBy transforming solitary screen time into a shared social event, Verkligheten challenges the assumption that home entertainment must remain at home. Reality TV thrives on conversation the dissection of drama, the debate over contestants, the collective gasp at plot twists yet most fans experience these shows alone on their couches before taking to social media to find community. Samsung recognized the format's inherent social currency and brought it into the physical world. The pop-up demonstrates how brands can create genuine value by facilitating the human connections their products enable but don't always deliver.
Category:
Marketing and Advertising
Opened last week in luxury mall Siam Paragon, NEXTOPIA is part museum, part technology showcase, part community space.
Category:
Marketing and Advertising
Belgian supermarket chain Okay has opened a plant-based pop-up store on the Vrije Universiteit Brussel (VUB) campus, offering students and staff 24/7 access to 150 exclusively plant-based products until December 12th.
Category:
Marketing and Advertising
French automaker Renault partnered with artisanal bakery chain Maison Kayser for a week-long celebration of national pride in November 2025.
Category:
Marketing and Advertising