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Threads just announced that it has experienced significant growth throughout November, to the tune of 35 million signups. A platform spokesperson told Engadget that the social media app has received more than a million signups every single day for the past three months. To that end, Instagram CEO Adam Mosseri announced 15 million signups for November in the middle of the month. Meta CEO Mark Zuckerberg recently informed investors that the app had over 275 million monthly active users. Theres one likely reason Threads is crowing like this. Rival social media app Bluesky has been rapidly growing and snagging a whole lot of positive press. However, its worth noting that Bluesky just passed the 20 million user mark, which my advanced math skills tell me is much lower than 275 million. Threads garnered 20 million users in around a day after launching, though it has the entire weight of Meta behind it, and both Facebook and Instagram display posts from the app to pull in new users. Bluesky basically has word of mouth and a collective seething hatred of X Jay Graber, Bluesky CEO:"I think social media should be basically common infrastructure that society gets to use and evolve it as society evolves, building a more democratic form of social media to reflect a democratic society."https://t.co/x6v5YW0WFT pic.twitter.com/cylOnKkMYV bluesky (@bluesky) November 20, 2024 Threads has also begun to copy some of the pre-existing features from Bluesky. The platform recently introduced custom feeds and the ability to change the default feed to people you follow. Mosseri admitted that it had started pulling forward certain features that were already in the works. In other words, its certainly feeling some kind of heat. This tells me that Meta thinks there can be just one short-form, text-based social media app to rule public attention. Both platforms want to be the next X, now that X is a sludge-filled cesspool of grievance, pornbots and off-putting advertisements. The platform is also home to a whole bunch of Nazis.This article originally appeared on Engadget at https://www.engadget.com/social-media/threads-just-announced-it-had-more-than-35-million-signups-in-november-175705975.html?src=rss
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Marketing and Advertising
There are a bunch of Black Friday deals on PlayStation products, but here's one that was perhaps a little unexpected. The PS5 Access controller has dropped to $59, which is a record low price. It's slightly over a third off the list price of $90. Sony created this controller to make the PlayStation 5 more accessible to a wider group of players. It released the Access controller last December. The Access controller comes with 19 button caps and three stick caps to help players find a configuration that works best for them. A button cap that takes up two sockets might be a better fit for someone compared with the standard one, for instance. There are 23 swappable tags for the button caps to help players identify which input they've mapped to each button. In addition, there are four 3.5mm aux ports, into which players can plug external buttons, switches and other accessories. It's possible to create as many as 30 profiles with different button and stick settings. Buttons can be disabled to avoid accidental presses too. Meanwhile, there's the option to pair up to two Access controllers and a standard DualSense together as one virtual controller. That way, as many as three people could control the same character, meaning that loved ones and caregivers can offer some direct assistance to those playing the games. Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/the-ps5-access-controller-is-on-sale-in-a-black-friday-playstation-deal-174747478.html?src=rss
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American EV maker Rivian just announced that it has received a commitment from the US Department of Energy (DOE) for a loan totaling $6.6 billion. This is thanks to the DOEs Advanced Technology Vehicle Manufacturing (ATVM) Loan Program. This includes a principal loan of $6 billion and approximately $600 million of capitalized interest. The company says it will use this money to to accelerate its growth and leadership of electric vehicle design, development and manufacturing in the United States. Rivian fans can guess what that means. The Georgia manufacturing plant is back on the table, after the company halted construction to save money back in March. If finalized, the loan will support continued construction of its manufacturing facility near Social Circle, Georgia. This plant will be used for production of the companys midsize platform, which includes the forthcoming R2 SUV and the absolutely stunning R3/R3X line. Designed, engineered, and built in America to deliver an incredible combination of capability, function, performance, and pricing, Rivian believes its R2 and R3 vehicle lines will be critical drivers in the companys long-term growth and profitability, the company wrote in a press release. Rivian says this will bring around 7,500 operational jobs to the area, along with 2,000 construction jobs. The plant will be able to build 400,000 vehicles each year, which will support Rivians continuing expansion both in America and in foreign markets. The current plan is for the facility to be built in two phases, with phase one (accounting for 200,000 vehicles per year) going live in 2028. This will not impact the manufacturing output of the companys current plant in Normal, Illinois. However, that facility is reportedly not the safest place to work, so maybe it could stand to slow things down a bit. Overwhelmed by the wonderful response to our new vehicles: R2, R3 and R3X. In less than 24 hours, weve taken more than 68,000 R2 reservations. We are thrilled to see this vehicle resonate so strongly with our community! pic.twitter.com/tEIBhwlJQC RJ Scaringe (@RJScaringe) March 8, 2024 The loan hasnt been fully finalized yet, as the DOE and the company must satisfy certain technical, legal, environmental and financial conditions before the Department of Energy enters into definitive financing documents and funds the loan. The ATVM Loan Program is quite renowned in the EV space, as it is largely credited for saving Tesla from an early death all the way back in 2010. Thanks to that loan, Tesla can continue to create the internets favorite punching bag, the Cybertruck, and a bunch of robots that dont actually do anything. No wonder Rivian has been posting outstanding preorder numbers.This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/rivian-will-likely-receive-66-billion-loan-from-the-government-to-open-its-plant-in-georgia-164338924.html?src=rss
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