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2026-01-29 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

AI-driven creative helps B2B advertisers move beyond vanity metrics to measurable business impact, using generative insights, predictive modeling, and dynamic optimization to drive pipeline and revenue. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2026-01-29 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

AI-powered workflows are transforming marketing operations into strategic leaders who architect systems, govern data, and turn strategy into execution at scale. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2026-01-29 14:30:12| Engadget

Google has agreed to a preliminary $135 million settlement in a class action lawsuit brought by Android users who accused it of harvesting their data without consent. The suit alleged that since November 12, 2017, Google has been illegally collecting cellular data from phones purchased through carriers, even when apps were closed or location features were disabled. As reported by Reuters, the affected users believed Google using their data for marketing and product development meant it was guilty of "conversion." In US law, conversion occurs when one party takes the property of another with "the intent to deprive them of it" or "exert property rights over it." Subject to approval from a judge, a settlement of $135 million was filed in a San Jose federal court earlier this week. The payout would be one of, if not the largest ever in a case of this nature, according to Glen Summers, a lawyer for the plaintiffs. Each user involved in the lawsuit would be entitled to up to $100 from Google, which denies any wrongdoing and has agreed to seek consent during the setup process of a new phone from now on. A toggle will be added to enable users to easily disable data transfer, while the Alphabet-owned company will also adjust its terms of service accordingly. A trial is scheduled for August 5. This is the second settlement this week for Google. On January 26, the company also agreed to a $68 million settlement regarding claims that Google Assistant had been spying on users after being triggered by what it had misheard as wake words. Again, Google denied any wrongdoing in the class action suit.This article originally appeared on Engadget at https://www.engadget.com/big-tech/google-will-pay-135-million-to-settle-illegal-data-collection-lawsuit-133012112.html?src=rss

Category: Marketing and Advertising
 

2026-01-29 14:30:00| Engadget

It's the year 2026 and the hottest game in my living room is Fruit Ninja. No, I'm not in the midst of an ill-advised retro mobile gaming kick. Instead, my family and I have been jumping around and slicing flying fruit in our living room using the Nex Playground. It's a tiny gaming system built entirely around Kinect-like games. With its camera and onboard computer vision processing, the $249 Nex Playground can track up to four players as effectively as Microsoft's clunky old Xbox motion tracker. Simply put, the dream of the Kinect, as well as Nintendo's Wii, lives on in the Nex Playground. I'll admit, I was skeptical about Nex making a dent in the console arena. It's tough for new companies with no hardware experience to steal any limelight away from entrenched competitors like Sony, Nintendo and Microsoft. But the Nex Playground's simplicity, accurate motion tracking and library of kid-friendly titles (including the likes of Peppa Pig and Bluey) has made it a hit among families. The company says it sold 650,000 units last year, which might not sound like much, but it was enough to beat the beleagured Xbox last November. Honestly, I'm just happy it gets my kids off the couch. I do my best to limit screen time with them, but as someone who has fond memories planted in front of my TV playing endless hours of SNES games, I also leave some room for my kids to explore tech and media on their own. I love the way Minecraft's near-limitless creative potential has unleashed my daughter's imagination, but I also want her to move more, especially in these winter months when we can't easily go outside.  Even though the Nex Playground is another screen-based activity, the sheer variety of games to play keeps my kids entertained and it helps them break a sweat. The consoles version of Fruit Ninja is similar to that game's VR forays, where you have to stand up and make an effort to swipe your arms. You're not just dragging your fingers across a screen. Go Keeper gamifies the role of a soccer goalkeeper, which leads to my kids jumping all over our family room to block and catch stray balls. And we all love having mini-dance parties with Starri, which has you swinging your arms and dodging obstacles, similar to VR titles like Beat Saber and Synth Riders. In addition to those three games, the Nex Playground comes with Party Fowl, a collection of mini games, as well as its own spin on Whack-a-mole. If you want more games, you have to subscribe to the Nex Play Pass for $89 a year or $49 for three months. The company also offers a $29 Sports Pack at Target stores, which includes tennis, basketball and bowling games. Beyond those options, though, there's no other way to add new titles to the Playground. You can't buy anything individually, and since the entire platform is digital, there's also no market for cheap used games like you'd find for consoles. Nex's subscription model is undoubtedly the Playground's biggest flaw, especially given the systems $249 price. Instead of being an expensive console that you buy once (like an Xbox), and then occasionally purchase new titles for, the Playground is an ongoing commitment constantly calling for your wallet. To the company's credit, the device doesn't feature any ads or in-app purchases. Nex Playground Nex "Ultimately, we would like to establish that long-term relationship ... we want to serve your family consistently with new content, and new updates all year round," Nex CEO David Lee said in an interview on the Engadget Podcast. He noted that the company added twenty new games to its subscription over the last two years, as well as 40 game updates over the last year. Similar to Xbox's Game Pass, the goal is to maintain the Nex Play Pass's value over time.  You could argue the Nex Play Pass's steep price isn't as bad as the $15 to $30 per child that indoor activity centers charge. Those godforsaken places only distract kids for a few hours at a time, and visiting one also comes with the risk of contracting exotic childhood illnesses. Theoretically, the Nex Playground could be something you turn to whenever you need to work out restless energy from your kids. And if that means parents could get a bit more sleep on the weekend, or just a few minutes to themselves for a cup of coffee, all of a sudden $89 a year doesn't seem so bad. I'm also impressed by the Nex Playground's hardware and software, both of which are far more polished than I'd expect from a new hardware company. The device itself is a pastel-colored plastic box with a camera on the front (and a cute lens cover). You just have to plug it into power and an HDMI port, slap some batteries in the remote (which looks like an elongated Roku remote) and connect to Wi-Fi. It took a few minutes for the Playground to update the first time I turned it on, and I also had to create a Nex account using my phone.  Once that initial setup phase was over, it took another five minutes to download the initial batch of five games to the Playground via my gigabit connection. That timing entirely depends on your internet setup I've seen reports of it taking up to 30 minutes to install the Nex's core games. I was also able to download the entire Play Pass library of titles in 35 minutes, but it could take a few hours on slower connections. Thankfully, those downloads happen in the background, so you can play other titles while waiting for new ones to install.  Another plus? Once you've downloaded the ames, you can play them entirely offline. That makes it easier to grab the Playground and bring it on vacation, or to a friend's house, than it is to travel with other consoles. As long as you can reach a TV's inputs, have nearby power and clear out around six feet of space, you can play the Playground. Nex Playground Nex Nex's long experience developing motion-tracked games and experiences is a major reason why the Playground is so successful. The company previously created Homecourt, an app for tracking your basketball skills, as well as Active Arcade, a collection of Playground-like minigames for iOS devices. Lee admitted that its tough to get parents to use their phones for things like Active Arcade. That led him to develop the Playground as a closed ecosystem, where the company could build a suite of games around a device where it could control every aspect of the hardware.  Now that Nex Playground features games from well-known kids brands like Peppa Pig, its clear that Lees intuition has paid off. While I have some concerns about the companys subscription model, Nex has accomplished a rare feat: It developed a simple box that makes it easy for your entire family to jump into genuinely innovative games and experiences. You dont need to set up a clunky console or any additional accessories. Just plug in the Nex Playground, and you too could be hand-slicing virtual fruit on your TV in no time. This article originally appeared on Engadget at https://www.engadget.com/gaming/the-nex-playground-is-everything-xbox-kinect-wanted-to-be-133000397.html?src=rss

Category: Marketing and Advertising
 

2026-01-29 14:00:00| Engadget

Brandon Sanderson, a popular author of high-fantasy and science fiction books, has signed a deal with Apple TV to adapt his works set in the Cosmere fictional universe into films and TV shows. Sanderson said last year at Celsius 232, Spains annual sci-fi and fantasy convention, that his ultimate dream project is a really good Mistborn film. Apple TV is making that come true: Some of the first projects to come out of the deal are feature film adaptations of the Mistborn books and a TV show based on series. According to The Hollywood Reporter, Sandersons deal with the streaming service is unprecedented, because he will have major creative control over the adaptations. He will write, produce and consult for the projects under development, and he will have the power to sign off on various aspects of the adaptations. Thats a level of control other famous authors such as George R. R. Martin dont enjoy. In fact, Martin recently talked about how House of the Dragons showrunner, Ryan Condal, has stopped taking his notes and suggestions into account. Sandersons Cosmere universe encompasses dozens of books set in various but interconnected worlds and timelines. Theyre all bound by a single creation myth, which explains where the universes different types of magic come from. Apple TV has yet to announce timelines and release dates for the projects based on Sandersons work, but The Stormlight Archive TV adaptation already has a producer (Blue Marble) attached to it. This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/apple-tv-signs-tv-and-movie-deal-for-brandon-sandersons-fantasy-books-130000797.html?src=rss

Category: Marketing and Advertising
 

2026-01-29 14:00:00| Engadget

Virtual private networks (VPNs) have been household technology for a while now, but there's still a lot of uncertainty around them. This is partly due to the fact that they can conceal online activity that local or national governments deem illegal up to and including, say, circumventing ID checks for age verification. Consumers aren't helped by the sheer amount of duds sold in app stores right next to the best VPNs, especially when they're purposefully exploiting moments that have people rushing to shore up their online anonymity. If you've almost decided to start using a VPN, you may be wondering if the services you're looking at are actually safe.Unfortunately, the answer is a hard "it depends." VPNs are technology that can work well or poorly, just like they can be used for good or evil. There's nothing intrinsically dangerous about using a VPN whether or not one is safe comes down to who built it and how they're running it. The good news is that there are easy ways to tell whether youre using one of the good ones.The question "Are VPNs really safe?" can also mean something else "Is using a VPN enough to keep me safe online?" I'll get into that too, but to spoil the ending: VPNs are important security tools, but they aren't enough to protect against all digital threats by themselves. Also, to be clear, I'm talking here about commercial VPNs like Proton VPN and ExpressVPN, not commercial VPNs like NordLayer or Cisco AnyConnect.What makes a VPN unsafe?There are two main things that can make me call a VPN unsafe: negligence and malice. A negligent VPN doesn't protect against the dangers it's supposed to ward off, leaving you more exposed than if you weren't using a VPN at all. A malicious VPN is designed to make you less safe so the people behind it can profit.Some ways a negligent VPN might endanger its users:Using outdated protocols with cracked encryption, like PPTP, or homebrewed protocols with insufficient security. A weakly secured protocol might expose your search activity.Allowing leaks by using public DNS servers rather than setting up their own system to resolve requests. This risks revealing what websites the VPN's users are visiting.Leaking the user's real location by failing to block or properly manage IPv6.Leaving its servers in the hands of unvetted third parties, who might let them get hacked.Failing to include a kill switch, which puts users at risk of connecting to false servers.Some ways a VPN can be malicious:Making its money from in-app ads, especially if those ads contain trackers.Harvesting the user's residential IP address and selling it as a proxy.Tracking the user's activity and selling it to advertisers.Planting malware on the user's device.I want to stress again that none of these risks are inherent to how a VPN works. VPNs aren't required to be dangerous in any way. There are plenty of good ones, which makes it all the more important to pick the bad ones out of the lineup. In the next section, I'll discuss how to do that.How to tell if a VPN is safeThe process of checking up on a VPN starts before you buy it. Before you consider downloading any VPN app, do your research and learn as much as you can. Read review sites like Engadget, but also try to get reports from regular users on social media and app stores. Be suspicious of five-star reviews that are light on specifics the more positive reviews from actual users, the better.While researching, look for any cases in which the VPN failed in its mission to protect customers. Did it ever turn information over to police, despite having a no-logs policy? Were any of its servers ever breached by hackers in ways that put other users in danger? Is it cagey about key information, like where it's based or who its parent company is?You can also close-read the VPN's privacy policy, like I do in my VPN reviews. A privacy policy is a legal document that can invite lawsuits if the provider ignores it outright, so most companies prefer to plant vague loopholes instead. Read the policy and decide for yourself if it makes any unacceptable exceptions to "no logs ever."If the answer to all those questions is no, your next step is to download the VPN and test it. Every worthwhile VPN has a guaranteed refund within a certain period, so you can use that time to test the factors below. If you like the results, you can subscribe for longer; if not, you can cancel and get your money back. Here's what to look for during the refund period:Check which VPN protocols are available. The best expert-verified protocols are OpenVPN, IKEv2 and WireGuard. If the VPN uses a protocol other than these three, make sure it's using an unbreakable encryption cipher like AES-256 or ChaCha20.Test for leaks. You can run a simple leak test using a website like ipleak.net or whatismyipaddress.com. Just check your normal IP address, connect to a VPN server, then check again. If the IP address you see is the same as before, the VPN is leaking.Find the kill switch. A kill switch prevents you from accessing the internet while you're not connected to its associated VPN. This is critical to prevent certain types of hack that rely on fake servers to work. Most top VPNs have a kill switch or a similar feature with a different name (such as Windscribe's Firewall).See if the apps are open-source. A VPN making its services available for viewing on Github states powerfully that it has nothing to hide. Anonymity is an inalienable right for individuals, but VPN apps aren't people the more transparent the code, the better.Test its other security features. If the VPN has a blocker for ads, malware or trackers, see if it prevents banner ads from loading. Try connecting to a test malware site like www.ianfette.org or httpforever.com and check if the VPN blocks it.There's one more factor that generally denotes a safe VPN: paid subscriptions. I'm not going to claim that all free VPNs are dangerous, but if a service claims to be always free with no need whatsoever to pay, you have to ask how it makes money. VPNs that don't charge for subscriptions usually turn their users into the product, selling their data to advertisers or for use as residential proxies.Is a VPN enough to keep you safe online?Another way in which VPNs aren't totally safe is that they aren't, by themselves, a ttal solution for cybersecurity. A VPN does one specific task: it replaces your IP address with an anonymous server and encrypts communication with that server so your real device can't be seen. This means you won't reveal your identity or location in the normal course of using the internet.However, if you reveal information another way, then all bets are off. If you click a sketchy link that downloads malware onto your computer, that malware doesn't care that your IP address is concealed it's already where it needs to be. Similarly, if you leak critical information in a social post, or privately give it up to a phishing scammer, a VPN won't help.I put together a list of 12 cybersecurity habits that'll keep you safe from nearly all threats online. Getting a VPN is one of them, but there are 11 others, including strengthening your passwords, immediately installing updates and conditioning yourself to spot social engineering hacks. Don't fall into the trap of thinking you're untouchable just because you use a VPN.The safest VPNsIt can be a lot of work to figure out whether a VPN is safe and trustworthy. If you just want to pick one you can use without having to open a federal case, check out my best VPN roundup or best free VPN list or just use one of the suggestions in this section.Proton VPN, my favorite VPN, is majority-owned by the nonprofit Proton foundation, has open-sourced its entire product family and has never suffered a serious hack or breach. Despite some controversy around its parent company, ExpressVPN remains secure; its servers have been confiscated at least once and found to hold no information.NordVPN suffered a hack in 2018 and learned the right lessons from it, doubling down on security at its server locations. Similarly, Surfshark was criticized for using a weak authentication method and deprecated it entirely in 2022. Often, a VPN responding correctly to a security breach looks better than one which has never been attacked at all sometimes strength can only be known in adversity.This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/vpn/are-vpns-really-safe-the-security-factors-to-consider-before-using-one-130000539.html?src=rss

Category: Marketing and Advertising
 

2026-01-29 13:00:56| Engadget

DJI just revealed the RS 5 camera gimbal, a new entry in its long-standing Ronan Series. The RS 5 is lightweight, at around three pounds, with a maximum payload of nearly seven pounds. This gimbal offers what DJI calls "enhanced intelligent subject tracking." The tracking was already impressive with some of the company's older offerings, so any improvement will be icing on the cake. A new tracking module lets videographers frame live footage and follow subjects directly from an included touchscreen, all without having to fiddle with the actual camera. DJI The tracking module also offers the ability to follow more than people. It can track pets, vehicles or just about any other object. It can also help maintain a locked focus on a human subject up to 10 meters away. The RS 5 includes the company's latest stabilization algorithm, which DJI says lets videographers "effortlessly achieve complicated camera movements, such as surround shots, reverse tracking or single-person fixed-camera tracking." It's also great for when the cameraperson is capturing footage while walking or running. It's been designed to carry a wide range of mainstream mirrorless cameras and lens combinations and can switch to vertical shooting without additional accessories. There's a nifty little briefcase handle for capturing footage from above or below. The RS 5 delivers up to 14 hours of use per charge and can be fully charged in just an hour. Video shoots can take forever, so this is a welcome bit of news. For true marathons, there's a separate enhanced battery grip accessory that extends the runtime to 30 hours. DJI The standard DJI RS 5 includes the gimbal, a quick-open tripod, quick-release plates, a regular battery grip and some other useful accessories. That pack costs around $680. The combo pack includes all of the above, plus the enhanced tracking module, a carrying case and an electronic briefcase handle. That costs around $859. Now for the bad news. We don't have a US release date or even any information as to if it will be available here. Engadget has reached out to DJI for more information. The company's drones were recently banned from being imported to the US. This only impacts newly-released models and shouldn't impact gimbals or anything like that.This article originally appeared on Engadget at https://www.engadget.com/cameras/dji-launches-the-lightweight-rs-5-camera-gimbal-for-video-creators-120056173.html?src=rss

Category: Marketing and Advertising
 

2026-01-29 11:47:50| TRENDWATCHING.COM

LETI Pharma's "Mayores amigos" (Senior Friends) initiative is tackling two overlooked demographics simultaneously: elderly residents in senior living facilities and aging dogs in shelters.

Category: Marketing and Advertising
 

2026-01-29 02:06:21| Engadget

Tesla will basically stop the production of its Model S and X electric vehicles next quarter, CEO Elon Musk has announced at the automakers earnings call for the 2025 fiscal year. Its time to bring the Model S and X program to a end with an honorable discharge, because were really moving into a future thats based on autonomy, Musk said. You can still buy the vehicles as long as there are units to be sold, and Tesla promises to support them for as long as people have them. Once theyre gone, though, theyre gone for good, because Tesla is converting their production space in the companys Fremont factory into a space for the manufacturing of Optimus humanoid robots.Model S is Teslas second vehicle and has been in production since 2012, while the Model X SUV has been in production since 2015. Their shine has faded over the years, however, and the newer Model 3 and Y now make up the bulk of the companys sales. For the entirety of 2025, for instance, Tesla delivered 1,585,279 Model 3 and Y vehicles but only sold 418,227 Model S and X units. The company also had to stop selling Model S and X in China in mid-2025, because they were being imported from the US and were subject to Chinas tariffs that were put in place in response to US President Donald Trumps tariffs on imported goods. In the call, Musk said that Teslas long-term goal is to be able to manufacture 1 million Optimus robots in the current Model S and X production space. At the World Economic Forum in Davos, Switzerland a few days ago, the CEO announced that Tesla will start selling Optimus to the public by the end of next year. Musk has big plans for Optimus and once said that its bound to become the biggest product of all time, bigger than cellphones, bigger than anything. But the humanoid robot has been failing to live up to the hype during demonstrations, and Musk is known for his overly optimistic timelines. The companys earnings report has also revealed that Tesla invested $2 billion in Musks other company, xAI. Teslas shareholders notably sued Musk in 2024 for starting xAI, which they argued is a direct competition to the automaker. The CEO has been claiming for years, after all, that Tesla is an AI company and not just an EV-maker. Still, Teslas shareholders approved Musks $1 trillion pay package in late 2025 on the condition that the company reaches a market value of $8.5 trillion. This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/tesla-is-killing-off-its-model-s-and-x-cars-to-make-robots-010621101.html?src=rss

Category: Marketing and Advertising
 

2026-01-29 00:50:23| Engadget

Apple picked up an intriguing new member for its design team today in Sebastiaan de With, co-founder of the iPhone camera app Halide. He announced the move today on Threads, adding, "So excited to work with the very best team in the world on my favorite products."The Halide app has caught our eye at Engadget at several points over the years. de With also is co-founder of Lux, which is Halide's parent company. The other Lux apps also have an emphasis on photography and videography, particularly on Apple devices. Prior to Halide, de With had done other work at Apple, collaborating on properties including iCloud, MobileMe and Find My apps. It's unclear if his exit will mean any notable changes for Halide, or for the Lux apps Kino, Spectre and Orion.For a long time, Apple's design philosophy was personified by Jony Ive, who left the company in 2022. Since his departure, no single person has emerged as the face and voice of Apple's attitude toward design, which could be why recent moves such as Liquid Glass have been met with deeply divided reactions. This article originally appeared on Engadget at https://www.engadget.com/big-tech/halide-co-founder-joins-apples-design-team-235023416.html?src=rss

Category: Marketing and Advertising
 

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