What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders. Read the full article at MarketingProfs
Many employees in the United States feel uncertain about the economy and are not confident in the short-term business outlook of their employer, according to an analysis conducted by researchers at Glassdoor. Read the full article at MarketingProfs
Microsoft's new deliverability requirement affects B2B email senders, in particular. Learn about the current rule and prepare for what are likely to become new requirements in the future. Read more. Read the full article at MarketingProfs
GoodNews recently accepted an unconventional yet decidedly human form of currency: gossip. At one of its Spanish stores, customers were offered free beverages in exchange for a bit of (over) sharing. Coffee for a rumor, matcha for a bit of gossip, and a coffee and cookie for anyone willing to divulge a personal secret.Gossip-for-beverages joins other initiatives the brand has playfully implemented to foster real-world social interaction at its locations in Barcelona, Paris, Madrid and Amsterdam. Earlier this year, for example, GoodNews launched a local book club, offered free drinks for joining a barista-led conga line and handed out drinks to customers who could get the next person in line to laugh at a joke they told.TREND BITEThe Spanish chain is tapping into a growing cultural pushback against digital perfection and algorithmic interactions. As AI-generated content saturates social media feeds, consumers increasingly seek authentic, messy human connections, and GoodNews appears to be positioning itself as a physical space for genuine human exchange. With digital fatigue setting in across demographics, brands can make their mark by sparking moments of emotional authenticity and unfiltered human connection.
