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2026-01-09 17:00:00| Engadget

LG opened CES 2026 by outlining its vision to reduce the physical effort and mental burden of life. Buy enough of the devices its presently working on and youll exist in an environment of ambient care, coddled by the machinery in your home. It sounds positively utopian: When the sensors in your bed know youve not slept well and are getting a cold, a robot will wake you with a glass of freshly squeezed orange juice. When youre in a rush to get to work, the robot will make you a sandwich for you to eat on the go, sparing you the effort of making it yourself. The more I roamed the halls of the show after that, the more I couldnt help feeling uneasy about what so many companies here were pitching. To me, the vision of the future on show here is equal parts solitary and infantilized.Theres obvious reasons for this: AI swallowed the tech industrys oxygen, sapping any chance of innovation in consumer hardware. The advent of Panther Lake is a win for Intel, but its not going to enable dramatic changes in how people work with their PCs on a daily basis. The US policy shift away from EVs and toward fossil fuel-powered vehicles, too, means that the big names in auto manufacture have similarly shied away from the show. That left CES full of various robotics startups offering early visions of humanoid robots designed to work on production lines, take care of your home and replace your pet. I saw more than a few stands where booth attendants were pretending to delight in teaching their wheeled robot pets to play fetch. At least, I hope they were pretending.Im painfully aware of how many devices felt like they were only a hop, skip and a jump away from the Sharper Image catalog. Gadgets that are designed to fill some perceived hole in your life that wont actually make things better or easier in the long run. Im leery about denigrating assistive technology that offers a vital lifeline to people with accessibility needs. Im also leery about knocking devices that may enable people to keep working despite wrestling with long term injuries I've got one eye on the raft of exoskeletons exhibited at the show which might help me work in the garden despite the weakness in my lower back. But Im also not quite sold on how many toilet computers, massage chairs and scootcases we all need in our daily lives. Theres also the elephant in the room that many of these innovations seem intent on acting as a replacement, substitute or supplement for real interaction. Robotic panda bears scuttling around your home to save you the effort of caring for a real flesh-and-blood pet. Holographic AI waifus that will obsequiously respond to whatever you ask of it with nothing but flattery and agreement. The sheer volume of AI Labubus operating as friend, enemy, companion or a combination of all the above. Cuddly home robots that are little more than a tablet on a moveable base thatll keep your kids entertained so you dont have to. Yes, Im being unfair, but sometimes shows like this make me sound like someones grandpa angrily insisting you darn kids get off your screens. I feel some of these gadgets are specifically designed to enable a degree of detachment from our own bodies. Were spending so much time getting dopamine from our devices that were no longer able to pay attention to how our bodies are feeling. In LGs vision of the future, moving around for ourselves and making our own food is a thing of the past, which will, surely, put a dent in our physical and mental health. We lose the ability to connect with the people around us because weve spent too long being flattered by our AI lackeys. We need a machine to monitor the food we eat and the crap we excrete because were not willing to pay attention to what were doing. Much in the same way that AI encourages us to take shortcuts rather than enjoy the process of being creative, the rest of the tech industry seemingly wants us to shortcut the fundamentals of life.This article originally appeared on Engadget at https://www.engadget.com/ces-2026-offered-a-lonely-vision-of-the-future-160000993.html?src=rss

Category: Marketing and Advertising
 

2026-01-09 16:00:00| Engadget

There were no idle hands at Sharpa's CES booth. The company's humanoid may have been the busiest bot at show, autonomously playing ping-pong, dealing blackjack games and taking selfies with passersby. On display wasn't just the robot and its smarts, but also SharpaWave, a highly dexterous 1:1 scale human hand. The hand has 22 active degrees of freedom, according to the company, allowing for precise and intricate finger movements. It mirrored my gestures as I wiggled my hand in front of its camera, getting everything mostly right, which was honestly pretty cool. Each fingertip contains a minicamera and over 1,000 tactile pixels so it can pick up objects with the appropriate amount of delicateness for the task at hand, like plucking a playing card from a deck and placing it gently on the table. Sharpa's robot was a pretty good ping-pong player, too. We've seen ping-pong robots plenty of times before, but these typically come in the form of a disembodied robotic arm, not one that's humanoid from the waist up. The company's products are meant to be general-purpose, with the ability to handle a wide range of jobs, and its humanoid wore a lot of hats at CES to drive the point home.  This article originally appeared on Engadget at https://www.engadget.com/ai/sharpas-ping-pong-playing-blackjack-dealing-humanoid-is-working-overtime-at-ces-2026-150000488.html?src=rss

Category: Marketing and Advertising
 

2026-01-09 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Catch up on select AI news and developments from the past three weeks or so. Stay in the know. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2026-01-09 15:00:00| Engadget

NASA has decided to bring the Crew-11 astronauts home a month earlier than originally planned due to a medical concern with one of them. This is the first time in its history that the space agency is cutting a mission short due to a medical issue, but it didnt identify the crew member or divulge the exact situation and its severity. The astronauts will be heading back to Earth in the coming days. NASA Administrator Jared Isaacman said the agency will be releasing more details about their flight back home within 48 hours. The agency previously postponed an International Space Station (ISS) spacewalk scheduled for January 8, citing a medical concern with a crew member that appeared the day before. NASAs chief health and medical officer, James JD Polk, said the affected astronaut is absolutely stable and that this isnt a case of an emergency evacuation. The ISS has a robust suite of medical hardware onboard, he said, but not enough for a complete workup to determine a diagnosis. Without a proper diagnosis, NASA doesnt know if the astronauts health could be negatively affected by the environment aboard the ISS. That is why the agency is erring on the side of caution. Crew-11 left for the space station on August 1 and was supposed to come back to Earth on or around February 20. After they leave the station, only three people will remain: Two cosmonauts and one astronauts wholl be in charge of all the experiments currently being conducted on the orbiting lab. The teams replacement, Crew-12, was supposed to head to the ISS mid-February, but NASA is considering sending the astronauts to the station earlier than that. This article originally appeared on Engadget at https://www.engadget.com/science/space/nasa-is-ending-crew-11-astronauts-mission-a-month-early-140000750.html?src=rss

Category: Marketing and Advertising
 

2026-01-09 15:00:00| Engadget

Dolby may have announced Dolby Vision 2 a few months ago, but the company gave the new platform its first big reveal at CES 2026. I got the chance to see the improvements in person for the first time, thanks to a variety of demos and Q&A sessions. Dolby Vision 2 will be available this year, but initially, it will be limited. As such, Ive compiled the info on where the image engine will be available first, and whats likely to come next in terms of where and how you can use it. But first, lets quickly summarize what Dolby Vision 2 will even do for your TV. What is Dolby Vision 2?Dolby Vision 2 is Dolbys next-generation image engine that the company announced in September. The new standard will do several things to improve picture quality on your TV, including content recognition that optimizes your TV based on what and where youre watching. This first element will improve scenes that many viewers complain are too dark, compensate for ambient lighting and apply motion adjustments for live sports and gaming. Dolby Vision 2 will also deliver new tone mapping for improved color reproduction. I witnessed this first hand in various demos at CES, and this is the biggest difference between the current Dolby Vision and DV2 for me. Theres also a new Authentic Motion feature that will provide the optimal amount of smoothing so that content appears more authentically cinematic, according to Dolby. This means getting rid of unwanted judder, but stopping short of the so-called soap opera effect. Essentially, Dolby is taking advantage of all of the capabilities of todays TVs, harnessing the improvements to display quality and processing power that companies have developed in the decade since Dolby Vision first arrived.What TVs will support Dolby Vision 2?Lifestyle photo of the TCL X11L SQD-Mini LED SeriesTCLThe biggest Dolby Vision 2 news at CES was the first three TV makers that have pledged support for the new standard. Hisense is bringing it to its 2026 RGB MiniLED TVs including UX, UR9 and UR8. The company also plans to add it to more MiniLED TVs with an OTA update. TCL's 2026 X QD-Mini LED TV Series and C Series will support Dolby Vision 2 via a future update. It will be available on TP Visions Philips 2026 OLED TVs, including the 2026 Philips OLED811, and OLED911 series as well as the flagship OLED951.There are sure to be other companies that announce Dolby Vision 2 support in 2026. Sony doesnt announce its new TVs at CES anymore, so thats just one of the bigger names thats yet to reveal its hand. Any upcoming TVs that seek to leverage the full suite of tools that Dolby Vision 2 offers will need to have an ambient light sensor as thats one of the key facets of Dolbys upgrade. What content will be available in Dolby Vision 2?Peacock is bringing Dolby Vision and Atmos support to more live sports offerings.PeacockThe other big piece of Dolby Vision 2 news at CES 2026 was the first streaming service that will support the platform. Peacock grabbed that honor, and so far its the only streamer to pledge support. However, several services support the current version of Dolby Vision, including Netflix, Disney+, Apple TV+, Amazon Prime Video, HBO Max and Paramount+. Like the additional TV support thats sure to be announced throughout the year, I expect more streaming services will jump on board soon as well. This article originally appeared on Engadget at https://www.engadget.com/home/home-theater/dolby-vision-2-is-coming-this-year-heres-what-you-need-to-know-140000034.html?src=rss

Category: Marketing and Advertising
 

2026-01-09 14:47:24| Engadget

Even as CES 2026 wraps up soon, theres no shortage of standout hardware hiding in plain sight. From genuinely quieter yard tools to ultra-light EVs and companion robots that want to remember your family, Day 3 was all about tech that felt a little more considered and in some cases, refreshingly practical.If you cant get enough of CES, be sure to check out our picks for best of CES 2026, which highlights the most impressive new tech weve seen in Las Vegas. Weve also rounded up the CES gadgets you can buy right now if youre itching to place an order, along with a look at the weirdest tech at CES 2026, because it wouldnt be CES without a few delightfully unhinged ideas.Tone Outdoors T1 leaf blowerTone Outdoors T1Billy Steele for EngadgetThe Tone Outdoors T1 leaf blower is one of the rare CES gadgets that makes an immediate, obvious impression mostly because its shockingly quiet. Whisper Aeros aerospace-derived motor redesign delivers 880 CFM of airflow at around 52 decibels, which we could confirm even amid the noise of the show floor. It also runs up to 50 minutes in Eco mode, supports a forthcoming battery backpack and even includes an LED for nighttime cleanup. Pre-orders are open now for $599, with shipping expected in September.GE Profile Smart FridgeFinally! A reasonably sized fridge screen.Sam Rutherford for EngadgetThe GE Profile Smart Fridge is the first smart fridge weve seen that feels like it was designed around real problems instead of just slapping a massive screen on the door. GEs AI assistant can answer practical questions like where your water filter is, scan groceries via a built-in barcode reader and keep tabs on produce with a crisper drawer camera. The eight-inch display feels refreshingly restrained, while integrations with Instacart and recipe suggestions add utility. It launches in March for $4,899, and for once, were genuinely curious what it would be like to live with it.Longbow Motors Speedster EVLongbow Motors SpeedsterBilly Steele for EngadgetLongbow Motors brought one of the most emotionally compelling EVs weve seen to CES, and its unapologetically minimalist. The Speedster uses in-wheel motors from Donut Labs to hit a jaw-dropping curb weight of just 2,200 pounds, lighter than a Miata. Its stripped-back interior, mystery shift lever and exposed motors feel like a direct rejection of touchscreen-heavy modern cars. Its wildly expensive at just under $100,000, but also one of the few EVs here that got us excited to drive.OlloBot companion robotA robot with eyes on top of a screen showing a smile.Cheyenne MacDonald for EngadgetOlloBot might win the award for most charmingly strange robot on the show floor. Designed as a family cyber pet, it responds to voice and touch, develops a personality over time and stores all its memories locally in a removable heart-shaped module. The robot can help find lost items, make calls and eventually control Matter smart home devices. A Kickstarter is planned for summer, with pricing starting around $1,000.Bluetti Charger 2Here's how the Bluetti Charger 2 would work with dual charging sources.BluettiBluettis Charger 2 fixes a very specific but real problem for off-grid users: charging from your engine and solar panels at the same time. The dual-input system supports up to 600W from solar and 800W from an alternator, dramatically speeding up battery top-ups. It also works with multiple Bluetti power stations and can even jump-start your vehicle in a pinch. Early pricing is $349 through February 7, after which it jumps to $499.CES is ending, but weve got more stories to tellThe CES show floor will soon be closing down, but Engadget still has a lot of stories in our pipeline. As the crowds thin out, were continuing to surface the tech that actually stands out whether its solving everyday annoyances or simply doing something bold and different. Stay tuned to our CES 2026 hub for more hands-ons, deep dives and final takeaways even after CES 2026 comes to a close at the end of this week.

Category: Marketing and Advertising
 

2026-01-09 14:00:38| Engadget

Kia has unveiled its new entry level electric vehicle, the EV2. The boxy model strongly resembles the company's Soul (Kia did make an electric Soul at one point) and has very similar dimensions, though it's slightly shorter in height and length. It's not exactly a range monster and will charge a bit slower than the competition. The EV2 launched at the Brussels Motor Show and the company said it has no plans for US availability at this point.  The EV2 uses Kia/Hyundai's E-GMP platform and slots into the bottom of its EV lineup as an "entry point to electric mobility," according to the automaker. Though nearly the same size, it certainly looks nicer than the dowdy Soul and has more room inside. Competition-wise, it's going up against Volvo's EX30 and may cost about the same, though Kia has yet to divulge pricing.  Kia The EV2 will be offered with two battery options: a 42kWh battery with 197 miles of WLTP range (likely around 170 miles by EPA standards) and 61kWh with 278 miles of WLPT range (around 240 EPA miles). That's not a lot, especially compared to the 261 mile EPA max range of the EX30 so Kia's pricing for the EV2 will be key. As for charging speeds, Kia says the EV2 will charge from 10 to 80 percent in about 30 minutes a bit slower than the 69 kWh EX30. Like other Kia vehicles, the EV2 supports vehicle-to-grid and vehicle-to-load (V2L/V2G) charging.  Kia calls the vehicle's interior a "Picnic Box" as a way to describe the small but useful space. Kia says its "comparable to larger vehicles" in terms of space, with generous rear legroom and rear cargo capacity up to 403 liters. It will come in four- and five-seat versions.  Kia As for tech inside, it offers a generous screen setup, with a 12.3-inch instrument cluster, 12.3-inch infotainment screen and a 5-inch climate display. Ambient lighting in the cabin syncs up with specific vehicle functions. At the same time, it offers a fully array of manual controls climate, volume control and more. It comes with multiple USB-C ports (three up front) that support up to 100W charging. The company has yet to reveal performance figures other than range. Production is set to start in Q1, so deliveries should commence in Europe and other regions later in the year. It doesn't look like the EV2 will arrive stateside any time soon, though, as the company said it "has not announced plans for the US market." This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/kias-budget-ev2-arrives-with-up-to-240-miles-of-range-130038144.html?src=rss

Category: Marketing and Advertising
 

2026-01-09 14:00:00| Engadget

Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an older audience with more expensive and elaborate sets. But when it was time to bring more advanced technology to Lego, the idea right from the beginning was more social and interactive play. If you havent heard about Smart Play yet, its a way for Lego to make its sets more interactive. A Smart Brick filled with sensors makes it so sets can respond to each other, know when theyre moving, play sounds and know when the corresponding Smart Minifigures are near them. Tiny Smart Tags, meanwhile, help the Smart Brick know the context of how its being used whether its in a helicopter, car or duck for example. Tom Donaldson, senior VP and Head of Creative Play Lab at the LEGO Group, told Engadget that the company worked on Smart Play for about eight years before introducing it this week, and that social play was the starting point. We started really looking at consumer needs, and this idea that kids really like social play, said Donaldson Kids really like the sort of things that change when they come back to them, and the kids really like agency. They want to be able to change things. Lego's Tom Donaldson demoing Smart Play at CES.LEGOBut a big part of the creation process was making the Smart Brick as flexible and powerful as possible and then seeing what scenarios could take advantage of it. We wanted to build a really powerful platform,  he said. What we shouldn't do is say, this is what we think we're gonna need. We needed to say, let's create something that has a lot of capabilities that we can then figure out how to use.One of the conflicts with the tech-packed Smart Play system, though, might be the cost. Obviously, Lego has been successful at most ventures it has undertaken in recent years, but the pricing of Smart Play sets could make adoption a bit challenging. The biggest Smart Play set, Star Wars Throne Room Duel & A-Wing, for example, has almost 1,000 pieces and costs $160. Thats quite a bit more than comparably sized sets. The dual factors of the Star Wars license and Smart Play tech certainly impacted the cost. Lego Smart Play Star Wars setLEGOThe set includes two Smart Bricks, five Smart Tags and three Smart Minifigures, the most smart gear included in any of the initial three Star Wars Smart Play sets. Will parents shell out for the more advanced capabilities that Smart Play offers, or will they stick with standard sets? For now, Lego is betting the extremely broad appeal of Star Wars will help these new Smart Play sets find an audience. About three years ago, Lego got its team focused on the Star Wars franchise involved, as well as Lucasfilm, to figure out how to roll Smart Play out to the world. Very early on, we all decided that starting with the original trilogy would be great, said Derek Stothard, Disneys Director of Global Licensing These are such well-known scenes and characters, and they cross generations, so parents can introduce them to  their kids. All that works really well together. Unsurprisingly, Lego is being coy about where things go beyond the initial three Star Wars sets, but its clear that after eight years of development, theyll want to bring it to as many product lines as possible. We're announcing a platform that you can see has tremendous growth [potential], Donaldson said. We made the analogy with the minifigure as something that youll see across the entire [Lego] system, maybe not in every single SKU but itll reappear in many different places. But ultimately we're a company that really focuses on giving kids what they want, what they love, and we'll have to see how it lives in a market.That last point about how it lives in the market is a good one, particularly given the pricing. We probably wont know for sure until Lego moves beyond the safe confines of Star Wars and really shows us what Smart Play can do across more varied scenarios. And going to non-licensed sets might be where Smart Play really takes off its easy to imagine a cheaper Smart Play add-on kit that can bring sets to life at a lower cost. But the idea of transforming anything kids create into something more interactive has a ton of potential if Lego can broaden its appeal beyond Star Wars fans. This article originally appeared on Engadget at https://www.engadget.com/entertainment/lego-is-trying-to-make-tech-invisible-with-smart-play-130000979.html?src=rss

Category: Marketing and Advertising
 

2026-01-09 14:00:00| Engadget

There are no recruitment ads for Immigration and Customs Enforcement (ICE) running on Spotify at the moment, the streaming service has told Variety. A spokesperson has confirmed the news after an ICE agent fatally shot Renee Good in Minneapolis, but they also clarified that the ads stopped running in late 2025. The advertisements mentioned were part of a US government recruitment campaign that ran across all major media and platforms, they explained. Spotify caught flak back in October for playing ICE ads, asking people to join the mission to protect America, in between songs for users on the ad-supported plan. The advertisements even promised $50,000 signing bonuses for new recruits. Campaigns were launched to urge users to cancel their subscriptions and to boycott the service, and even music labels called on the company to stop serving ICE advertisements. Spotify said back then that the ads dont violate its policies and that users can simply mark them with a thumbs up or down to let the platform know their preferences. The company reportedly received $74,000 from Homeland Security for the ICE ads, but thats a tiny amount compared to what other companies received. According to a report by Rolling Stone, Google and YouTube were paid $3 million for Spanish-language ads that called for self-deportation, while Meta received $2.8 million. This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/spotify-is-no-longer-running-ads-for-ice-130000672.html?src=rss

Category: Marketing and Advertising
 

2026-01-09 13:00:00| Engadget

Another first-party Xbox game is making the leap to PlayStation 5. This time around, Obsidians Avowed one of our favorite games of last year is crossing the great divide. The fantasy action RPG will hit Sonys console on February 17, one day shy of the games first anniversary. As it happens, an anniversary update is set to go live on all platforms at the same time. This includes a new game+ mode (allowing those who have beaten the RPG to replay it with all their gear and upgrades from their previous run), a photo mode, a new weapon type and more. Avowed is set in the same universe as Obsidians Pillars of Eternity games. It tasks you with investigating a fungal plague that has infested the world. The writing is stellar throughout, though the sidequests that reveal your companions backstories are particularly poignant," Engadget senior reporter Jessica Conditt wrote. "Avowed is gorgeous, its combat systems are fully customizable, its characters are intriguing and its encumbrance limit is generous. Theres a real sense of magic about the entire game and no, thats not just the mind-altering mushrooms talking."Microsoft has brought a string of first-party Xbox games to PS5 over the last couple of years, freeing them from console exclusivity. Forza Horizon 5, Indiana Jones and the Great Circle, Senua's Saga: Hellblade II and Sea of Thieves are among the games that have crossed over to PlayStation. Later this year, youll even be able to play a Halo game on PS5, something that was utterly unthinkable not too long ago. This article originally appeared on Engadget at https://www.engadget.com/gaming/playstation/xbox-is-bringing-avowed-to-ps5-120000035.html?src=rss

Category: Marketing and Advertising
 

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