WebMD, BBC, Forbes, Business Insider, and People are the Top 5 content publishers cited most by popular AI chatbots/assistants, according to an analysis. Read the full article at MarketingProfs
AI is redefining account-based marketing by accelerating execution, improving targeting precision, and freeing teams for strategic, human-led work that drives stronger B2B relationships and results. Read more. Read the full article at MarketingProfs
Fewer webinar registrations can mean better results. Narrowing your audience and optimizing for quality rather than quantity can generate higher pipeline and engagement. Read more. Read the full article at MarketingProfs
FamilyMart, one of Japan's largest convenience store chains, has redesigned its discount stickers to feature wide-eyed, teary characters pleading "please help me" in a bid to reduce food waste.The campaign, which launched nationwide in March 2025, replaces standard markdown labels with emotionally evocative designs aimed at encouraging shoppers to purchase items nearing their expiration dates. The stickers feature cartoon illustrations of food items with imploring expressions. During a pilot, the initiative demonstrated a 5% increase in purchase rates of marked-down items compared to conventional discount labels. That may seem like a modest increase, but across FamilyMart's network, it translates to an estimated annual reduction of approximately 3,000 metric tons of food waste.The chain tested multiple sticker designs, selecting illustrations that conveyed both empathy and the urgency of food waste reduction. Customer feedback highlighted how the tearful characters made them want to help. FamilyMart has since expanded the initiative, introducing complementary on-screen animations at checkout registers that display grateful, smiling characters thanking shoppers for choosing discounted items. In October 2025, the company made the tearful character designs available free of charge to any food retailer, extending the campaign's reach beyond its own stores. It also added illustrations for bread, meat, fish and cake to the original lineup.TREND BITEFamilyMart's tearful stickers demonstrate how brands can cut through information overload with communication that's immediate, visual and emotionally direct. Rather than relying on factual appeals or complex sustainability messaging, the campaign speaks in the vernacular of emoji culture and social media using simple, expressive characters to deliver an instant emotional hook.The approach reflects a broader shift toward informal information delivery that prioritizes impact and memorability over traditional corporate communication. As consumers grow numb to standard discount signage and environmental appeals, this playful yet purposeful design language proves more effective at driving behavioral change, suggesting that the most persuasive messages may be those that feel less like marketing and more like a quick, authentic plea.
Brazilian beauty conglomerate Grupo Boticário has launched a comprehensive initiative addressing the growing trend of children using skincare products that aren't age-inappropriate.
Italian pet food company FORZA10 has launched FIL BLU, a wet cat food that transforms an environmental crisis into a gourmet meal. The product features blue crab, an invasive North American species that has colonized Italy's Adriatic Sea, devastating local marine ecosystems and threatening the livelihoods of traditional fishermen in the Polesine region. What makes this crustacean particularly destructive is its voracious appetite and rapid reproduction rate, disrupting the delicate balance that sustains native species.The collaboration brings together universities, fishing cooperatives and pet food specialists to create what the company frames as a "virtuous supply chain." Beyond addressing the ecological emergency, FIL BLU offers cats a protein source rich in omega-3 fatty acids, essential minerals like selenium and zinc, plus B-vitamins. FORZA10 has committed to donating proceeds from the product to local fishing cooperatives, creating an economic incentive for fishermen to actively harvest the invasive species while supporting the development of this new processing infrastructure.TREND BITEThe FIL BLU initiative represents a maturing approach to invasive species management, where environmental problems become business opportunities. While it isn't the first brand to turning ecological threats into pet treats (Chippin, for example, focuses on silver carp), FORZA10 adds a strong local twist.The narrative of saving the Adriatic and supporting Polesine fishermen anchors a sustainability story in cultural pride, appealing both to consumers who scrutinize the environmental impact of their purchases and those who might be more easily swayed by an emotional connection to national identity and regional heritage.
This infographic looks at how early-career professionals say LinkedIn has helped them, the LinkedIn features they say have been most helpful during their job searches, and which social platforms they say drive the most meaningful career results. Read the full article at MarketingProfs
Turn one webinar into a months worth of marketing content using a simple three-hour workflow. Plan, capture, and repurpose efficiently to extend impact and ROI. Read more. Read the full article at MarketingProfs
Innovators often face a linguistic gap when new products or services outpace existing concepts. This article explores how naming and language shape understanding and adoption. Read more. Read the full article at MarketingProfs
