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2021-10-23 17:30:38| Engadget

It may not contain our recommended daily allowance of Vitamin R but milk or "cow juice" as it's known on the streets is among the oldest known animal products repurposed for human consumption. Milk has been a staple of our diets since the 9th century BC but it wasn't until a fortuitous mutation to the human genome that we were able to properly digest that delicious bovine-based beverage. In her latest book, Life as We Made It: How 50,000 Years of Human Innovation Refined and Redefined Nature, author Beth Shapiro takes readers on a journey of scientific discovery, explaining how symbiotic relationships between humans and the environment around us have changed but not always for the better.Basic BooksExcerpted from Life as We Made It: How 50,000 Years of Human Innovation Refinedand RedefinedNature by Beth Shapiro. Copyright 2021. Available from Basic Books, an imprint of Hachette Book Group, Inc.The first archaeological evidence that people were dairying dates to around 8,500 years ago 2,000 years after cattle domestication. In Anatolia (present-day eastern Turkey), which is pretty far from the original center of cattle domestication, archaeologists recovered milk fat residues from ceramic pots, indicating that people were processing milk by heating it up. Similar analyses of milk fat proteins in ceramics record the spread of dairying into Europe, which appears to have happened simultaneously with the spread of domestic cattle.Its not surprising that people began dairying soon after cattle domestication. Milk is the primary source of sugar, fat, vitamins, and protein for newborn mammals, and as such is evolved expressly to be nutritious. It would not have taken much imagination for a cattle herder to deduce that a cows milk would be just as good for him and his family as it was for her calf. The only challenge would have been digesting itwithout the lactase persistence mutation, that is.Because lactase persistence allows people to take advantage of calories from lactose, it also makes sense that the spread of the lactase persistence mutation and the spread of dairying would be tightly linked. If the mutation arose near the start of dairying or was already present in a population that acquired dairying technology, the mutation would have given those who had it an advantage over those who did not. Those with the mutation would, with access to additional resources from milk, more efficiently convert animal protein into more people, and the mutation would increase in frequency.Curiously, though, ancient DNA has not found the lactase persistence mutation in the genomes of early dairy farmers, and the mutation is at its lowest European frequency today in the precise part of the world where dairying began. The first dairy farmers were not, it seems, drinking milk. Instead, they were processing milk by cooking or fermenting it, making cheeses and sour yogurts to remove the offending indigestible sugars.If people can consume dairy products without the lactase persistence mutation, there must be some other explanation as to why the mutation is so prevalent today. And lactase persistence is remarkably prevalent. Nearly a third of us have lactase persistence, and at least five different mutations have evolvedall on the same stretch of intron 13 of the MCM6 genethat make people lactase persistent. In each case, these mutations have gone to high frequency in the populations in which they evolved, indicating that they provide an enormous evolutionary advantage. Is being able to drink milk (in addition to eating cheese and yogurt) sufficient to explain why these mutations have been so important?The most straightforward hypothesis is that, yes, the benefit of lactase persistence is tied to lactose, the sugar that represents about 30 percent of the calories in milk. Only those who can digest lactose have access to these calories, which may have been crucial calories during famines, droughts, and disease. Milk may also have provided an important source of clean water, which also may have been limited during periods of hardship.Another hypothesis is that milk drinking provided access to calcium and vitamin D in addition to lactose, the complement of which aids calcium absorption. This might benefit particular populations with limited access to sunlight, as ultraviolet radiation from sun exposure is necessary to stimulate the bodys production of vitamin D. However, while this might explain the high frequency of lactase persistence in places like northern Europe, it cannot explain why populations in relatively sunny climates, such as parts of Africa and the Middle East, also have high frequencies of lactase persistence.Neither this hypothesis nor the more straightforward hypothesis linked to lactase can explain why lactase persistence is at such low frequency in parts of Central Asia and Mongolia where herding, pastoralism, and dairying have been practiced for millennia. For now, the jury is still out as to why lactase persistence has reached such high frequencies in so many different parts of the world, and why it remains at low frequencies in some regions where dairying is economically and culturally important.Ancient DNA has shed some light on when and where the lactase persistence mutation arose and spread in Europe. None of the remains from pre-Neolithic archaeological siteseconomies that relied on hunting and gatheringhave the lactase persistence mutation. None of the ancient Europeans from early farming populations in southern and central Europe (people believed to be descended from farmers spreading into Europe from Anatolia) had the lactase persistence mutation. Instead, the oldest evidence of the lactase persistence mutation in Europe is from a 4,350-year-old individual from central Europe. Around that same time, the mutation is found in a single individual from what is now Sweden and at two sites in northern Spain. While these data are sparse, the timing is coincident with another major cultural upheaval in Europe: the arrival of Asian pastoralists of the Yamnaya culture. Perhaps the Yamnaya brought with them not only horses, wheels, and a new language, but an improved ability to digest milk.The mystery of lactase persistence in humans highlights the complicated interaction among genes, environment, and culture. The initial increase in frequency of a lactase persistence mutation, regardless of in whom it first arose, may have happened by chance. When the Yamnaya arrived in Europe, for example, they brought diseasespecifically plaguethat devastated native European populations. When populations are small, genes can drift quickly to higher frequency regardless of what benefit they might provide. If the lactase persistence mutation was already present when plague appeared and populations crashed, the mutations initial increase may have happened surreptitiously. When populations recovered, dairying was already widespread and the benefit to those with the mutation would have been immediate. By domesticating cattle and developing dairying technologies, our ancestors created an environment that changed the course of our own evolution.We continue to live and evolve in this human-constructed niche. In 2018, our global community produced 830 million metric tons (more than 21 billion US gallons) of milk, 82 percent of which was from cattle. The rest comes from a long list of other species that people domesticated within the last 10,000 years. Sheep and goats, which together make up around 3 percent of

Category: Marketing and Advertising

2021-10-23 17:15:46| Engadget

T-Mobile will wait a while longer to shut down Sprint's 3G network. The Vergereports T-Mobile has delayed the CDMA network shutdown from January 1st, 2022 to March 31st of that year. The carrier pinned the delay on "partners" who hadn't "followed through" on helping their customers transition to newer network technology.This would supposedly give partners "every opportunity" to fulfill their obligations. "There should be no more room for excuses," T-Mobile said.The explanation appears to be a not-so-subtle attempt to pin the blame on Dish. The satellite TV provider bought Boost Mobile from T-Mobile in July 2020 and planned to use Sprint's legacy network until it could move Boost customers to its 5G service. Dish argued this didn't give it enough time to migrate its customers, and accused T-Mobile of anti-competitive behavior meant to push Boost exiles to T-Mobile.This may be a response to both Dish's original accusation and the ensuing fallout. The Justice Department told Dish and T-Mobile in July that it had serious concerns about the Sprint network shutdown, asking the two companies to do whatever was necessary to lessen the blow. The delay might address those worries and reduce the chances of more serious government scrutiny.A delayed shutdown still isn't ideal. T-Mobile expects to shutter Sprint's LTE network on June 30th, 2022. This leaves a three-month window where Boost customers might have LTE access, but nothing else. While you'll probably have made a decision by the March cutoff if you're a customer, this won't be a very gradual shift for some users they'll have just a short period of limited Boost service before they have to embrace 5G.

Category: Marketing and Advertising

2021-10-23 17:13:28| digg

"Grand Theft Auto III" was far from the first controversial video game, but it became one of the most significant ones in the fights over content, ratings, and free speech. Twenty years later, is a similar backlash even possible?

Category: Marketing and Advertising

2021-10-23 16:01:10| Engadget

Rumors have persisted of a flagship Samsung tablet even larger than the Galaxy Tab S7+, and now you might know what it looks like. OnLeaks and 91Mobiles have shared what they claim are images of the Galaxy Tab S8 Ultra. The slate would minimize the impact of its huge 14.6-inch display by stuffing the front camera system into a notch potentially distracting, but better than a conventional design that might be even larger.The design wouldn't be quite so unusual on the other side. The leak suggests the Galaxy Tab S8 Ultra would have dual rear cameras and the familiar magnetic strip to hold your S Pen. The source claimed the imagery was "not 100 percent complete," so there's a chance the design could change slightly no matter how accurate it is as of this writing.The regular Tab S8 and S8+ models aren't expected to use the notch. They might instead be subtle evolutions of the existing designs, which tuck the front camera into the bezel.It's not clear just when the Galaxy Tab S8 Ultra would arrive. 91Mobiles speculates that Samsung might launch the design in November or December, but it would be odd to wait until the very end of the year to release an important tablet, even if chip shortages weren't a factor. It might be easier for Samsung to wait until early 2022, when it can launch the Tab S8 series alongside the Galaxy S22.

Category: Marketing and Advertising

2021-10-23 16:00:04| Engadget

Its hard to remember, but 20 years ago, Apple was not a very cool company. Sure, OS X was intriguing, and the titanium PowerBook was definitely a cool computer, But when most people thought of Apple, it was probably the bulbous, colorful iMac G3 that popped into peoples heads. The company was starting to build its reputation for truly desirable products, but it wasnt solidified just yet.That all changed on October 23, 2001, when Steve Jobs pulled the first iPod out of his pocket. For a generation of music fans, it became the quintessentially cool item that was more than just a fad. Its not a stretch to say it reinvented the music industry while simultaneously paving a path for Apple to become the worlds biggest company. It was the ultimate gateway drug to getting people who had never bought an Apple product before to see what all the fuss was about.At this point, the somewhat skeptical reception to the iPod is part of tech industry lore particularly Slashdots dismissal of the product as lame compared to a Nomad MP3 player. (Raise your hand if you ever used a Nomad. Thats what I thought.) And its not like the product was an instant hit the first iPod cost $400 and only worked with the Mac, two factors that limited its appeal.Those limitations helped it achieve some serious cachet, though. Seeing an iPod in the wild was a rarity, and my Mac-owning friends who were early adopters had to deal with my incessant questions and requests to hold it and spin its distinctive wheel. It didnt help that my college suite-mate (who had a titanium PowerBook and iPod) and graphic designer friend (with a PowerMac G4 and iPod) were constantly going off about how great their hardware was. I was primed to become one of those switchers Apple liked to talk about in the early 2000s.The iPod may have started out as a Mac-only product, but less than a year later, Apple opened it up to the other 98 percent of computer users by introducing a Windows-compatible model in the summer of 2002. Less than a year after that, Apple completely redesigned the iPod and released a new version of iTunes for Windows. At the same time, Apple launched the iTunes Music Store, making it a lot easier to get legal music onto an iPod. With that, the iPod moved fully into the mainstream.Theres no good way to quantify how many people bought an iPod for Windows and then eventually switched to a Mac. But, Mac sales increased from about 3 million in 2003 to more than 7 million by 2007. Apples move to more powerful Intel processors in 2005 likely helped adoption, but the iPod halo effect was often cited in the mid-2000s as a driver of the Macs increasing popularity.Growing Mac sales and the most popular consumer electronics device of the decade truly paved the way for the iPhone to be the monumental success that it was almost. Sure, the iPhone eventually killed the iPod, but as Steve Jobs said, hed rather cannibalize Apple's sales with another Apple product than let some other company do it this was how he justified the existence of the iPod touch, which was basically an iPhone without a phone.I might be overselling the iPod to Mac to iPhone evolution, because I lived it. After getting a second-generation iPod in 2002 (embarrassing admission time: I also bought four more full-size iPods between then and 2009), I got my first Mac in 2003 and the first iPhone in late 2007. I remember being more excited about my first iPhone than my first iPod, mostly because it was light years better than the Moto RAZR I was using at the time. But my first iPod was similarly a huge step forward from the MP3 players I owned before. And in my early 20s, there was nothing more important to me than music.That may not make me unique, but its still true. Before the iPod was everywhere, someone else who had one was someone you could trust. They took music as seriously as you did; they knew how liberating it was to have your 100 favorite albums with you, on demand, any time you needed them. In a world where Apple Music offers access to 90 million songs anywhere you are for 10 bucks a month, that might seem quaint. But 20 years ago, it was a revelation.I still have the last iPod I ever purchased, a 2008 iPod classic with 120GB of storage about the same space as I have in my iPhone 12 Pro. Its still stuffed to the gills with music, some 11,000-plus songs, most of which come from albums I carefully selected over time. Most of them are still in my Apple Music library, which has now ballooned to more than double that size, with over 25,000 songs.Im still a firm believer in the art of making a good album, but Ive also collected thousands of singles, or a handful of songs from artists who catch my ear on one of the many curated playlists out there. The music industry has changed, and so have I. Whether or not thats a good thing is a debate for another time, but theres no doubt that both the music and technology industries changed completely because of the iPod something its humble introduction 20 years ago only barely hinted at.

Category: Marketing and Advertising

2021-10-23 15:40:06| digg

The 1995 film was supposed to reinvigorate the Mouse, but now it's kept under lock and key.

Category: Marketing and Advertising

2021-10-23 15:23:41| digg

Vogue's November cover star braved the ultimate British taste test, tucking into traditional dishes from cockles to spotted dick - all while wearing a blindfold.

Category: Marketing and Advertising

2021-10-23 15:06:33| Engadget

More and more tech companies are issuing COVID-19 vaccine mandates to comply with the government's directives. Adobe is one of the latest to require all employees in the US to be inoculated against the virus. According to CNBC, the company has told employees in an email that they have to be vaccinated by December 8th if they don't want to be placed on unpaid leave. In the letter seen by the publication, the company explained that it's giving its personnel until December 8th to comply with the Biden administration's executive order. The president previously gave all federal contractors a December 8th deadline to require all their employees to be vaccinated against COVID-19. Adobe does a lot of business with the US government. Earlier this year, it teamed up with government agencies in all 50 states to help them modernize their services with Adobe Experience Cloud and Adobe Document Cloud. It even launched the Government Rapid Response Program during the pandemic to help ensure people can smoothly access government services, such as vaccine scheduling websites. Adobe Chief People Officer Gloria Chen wrote in the email that 93.5 percent of the US employees who responded to an internal survey was already fully vaccinated or in the process of getting both shots. Despite the mandate, the company will consider religious and medical exemptions. The company's move echoes many others in the industry. Google started requiring all employees to be vaccinated against the virus way back in July. Meanwhile, Apple has yet to issue to mandate, but it will start requiring unvaccinated employees to undergo daily rapid testing on November 1st.

Category: Marketing and Advertising

2021-10-23 15:00:00| Wired News: Top Stories

Plus: Data theft in Argentina, a Sinclair Broadcast Group hack, and more of the weeks top security news.

Category: Marketing and Advertising

2021-10-23 14:00:00| Wired News: Top Stories

Young members of the Fort Belknap Indian Community are learning how to identify and save local grasses as part of an effort to restore the land.

Category: Marketing and Advertising

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