The outcomes era is transforming marketing by linking brand-building efforts to measurable sales outcomes through transaction data, creating shared accountability across teams. Read more. Read the full article at MarketingProfs
What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their PR programs? Read the full article at MarketingProfs
Which social media platform is the most popular with various age groups? To find out, researchers looked at publicly available global data from a range of sources. Read the full article at MarketingProfs
Email sender requirements by Google and Yahoo have changed the rules for marketers. Learn how to restore sender reputation, reduce blocks, and improve inbox placement for your email campaigns. Read more. Read the full article at MarketingProfs
When rail operator Eurostar unveiled its new uniform collection last week, coinciding with Paris Fashion Week, one detail stood out: skirts are now available to any team member who wants to wear one, regardless of gender. The policy applies across all 2,600 employees working on trains and in stations, making Eurostar one of the first major European transport operators to fully embrace gender-neutral workwear options.Developed in collaboration with 80 colleagues and designer Emmanuelle Plescoff, the collection features interchangeable pieces designed to accommodate individual expression. While the uniforms blend French tailoring, Brussels and Amsterdam street art influences, and British Dr. Martens, it's the inclusive approach to traditionally gendered garments that's generating conversation. The move has predictably attracted criticism from conservative commentators, but Eurostar has been clear: the uniform reflects the diversity of its teams and customers, and everyone is welcome to dress in a way that feels authentic to them.TREND BITEEurostar's gender-inclusive uniform policy sits at the intersection of workplace culture change and brand values in action. As social attitudes around gender expression evolve particularly among younger demographics rigid dress codes increasingly feel outdated and alienating. Forward-thinking employers recognize that allowing staff to present themselves authentically is as much about recruitment and retention as it is about progressive optics. Could your brand's employee policies become as powerful an expression of its principles as any marketing campaign?
In New York's West Village, Anthropic has momentarily transformed an Air Mail newsstand into a space for contemplation and connection. Open through October 7th, it's a Claude-branded haven where visitors can work, read or simply have a ponder over coffee. The pop-up drew lines down the block on opening day, and there was a run on free thinking caps baseball caps emblazoned with the word "thinking." Visitors sat around with coffee, books and pen and paper, not screens, answering Anthropic's call for a "zero slop zone" (a pointed reference to the proliferation of low-quality AI-generated content flooding the internet). The activation aligns with Claude's positioning as a thinking partner rather than a replacement for human intelligence. By emphasizing analog thinking tools, Anthropic is staking out territory in the increasingly crowded AI landscape. The brand's pitch? Technology that accelerates human progress rather than replacing human intelligence. The vintage aesthetic reinforces this message, evoking trust through familiarity at a moment when many view AI with apprehension.TREND BITEAs AI anxiety intensifies and digital exhaustion hits new highs, Anthropic's analog approach taps into a broader cultural desire for depth over speed, quality over quantity and human connection over algorithmic efficiency. By creating a physical space that celebrates contemplation and creativity, the company acknowledges what many consumers already sense: that the most valuable use of AI isn't to do our thinking for us, but to free us up to think better.
The world's largest hotel loyalty program, with over 237 million members, has launched a platform focused on outdoor travel. Marriott Bonvoy Outdoors enables travelers to search across 450+ hotels, 50,000 vacation homes, and curated activities, all filtered by outdoor pursuits.
This infographic covers insights from a recent survey related to what the researchers call "AI atrophy" (increasing reliance on AI) and "antisocial AI" (turning to AI over teammates) in the workplace. Read the full article at MarketingProfs
Generative AI is no longer a side tool for B2B marketers; it's transforming creative workflows, media planning, and marketing strategy across industries. Read more. Read the full article at MarketingProfs
