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2025-04-25 06:45:00| TRENDWATCHING.COM

In larger than life projections on Shanghai's SuHe Haus building, Night Bloom reimagines climate narratives through Chinese Sign Language and Visual Vernacular (the latter is a sign-based storytelling method using expressive movement). The one-off performance, which took place on 29 March 2025, featured three deaf dancers portraying a blend of climate themes and deaf expression. Sudden storms and wilting plants represented exclusion, for example, while flourishing gardens symbolized hope and renewal. The art piece was co-created by British artist Cathy Mager and Shanghai deaf performer Hu Xiaoshu, and developed through a yearlong collaboration between deaf communities in China and the UK.Reaching beyond artistic expression, Night Bloom highlights how deaf communities are navigating both the climate crisis and communication barriers. During extreme weather events, for example, deaf individuals often receive warnings too late due to the absence of sign language alerts. The project also questions whose voices are heard in climate discourse research shows that marginalized communities, including people with disabilities, are disproportionately impacted by climate change, yet are often not afforded a say in the decision-making that directly affects them. Night Bloom aims to highlight these challenges while raising awareness of sign language as a critical tool in climate communication.Bringing art into public spaces isnt new. But Night Bloom leverages eye-catching aesthetics to surface a powerful message and spark conversations. What urgent message does your brand need to communicate? And could a familiar format deliver it in an unexpected, impactful way?

Category: Marketing and Advertising
 

2025-04-25 01:01:32| Engadget

AI company Perplexity announced in February that it was building its own browser called Comet. In a recent interview with the TBPN podcast, CEO Aravind Srinivas gave some insight as to why the business appeared to be branching out from its artificial intelligence focus: It's to collect user data and sell them targeted advertisements. "Thats kind of one of the other reasons we wanted to build a browser, is we want to get data even outside the app to better understand you," he said. We plan to use all the context to build a better user profile and, maybe you know, through our discover feed we could show some ads there. If that all sounds familiar, it could be become Google's Chrome browser has taken a similar approach. In fact, Comet is built on Chromium, the open-source browser base from Google. That's not to say Perplexity wouldn't take the chance to go straight to the source and acquire Chrome in the aftermath of Google's recent monopoly court ruling regarding online search. In the ongoing hearings about Google and its potential sale of Chrome, Chief Business Officer Dmitry Shevelenko said he thought Perplexity would be able to continue running the browser at its current scale. Unsurprisingly, he wasn't too keen on OpenAI acquiring the property.This article originally appeared on Engadget at https://www.engadget.com/ai/perplexity-is-building-a-browser-in-part-to-collect-customer-data-for-targeted-ads-230132091.html?src=rss

Category: Marketing and Advertising
 

2025-04-24 21:00:54| Engadget

Remedy's first foray into co-op shooters, FBC: Firebreak, is officially launching on June 17. Following employees tasked with cleaning up The Oldest House, the mysterious headquarters of the Federal Bureau of Control, the game balances team-based action with the supernatural abilities and enemies that made Control so interesting.  In our hands-on with the game, the biggest and most positive point of comparison for Firebreak''s chaotic action was Left 4 Dead, but the game's unique collection of "jobs" (Remedy's name for missions) includes plenty of weirder tasks, too, like dealing with ominously multiplying sticky notes. Remedy plans to support Firebreak with new jobs after launch and into 2026. All new playable content will be for free, save for cosmetics, which Remedy plans to charge for. The developer originally announced it was making a multiplayer game set in the Control universe in 2021, when the game was still being published by 505 Games. Following the success of Alan Wake II, Remedy acquired the rights to the entire Control franchise from 505 Games in 2024. FBC: Firebreak will be available on June 17 for $39.99 on Xbox Series X/S, PlayStation 5 and PC. A $49.99 "deluxe edition" will also be available with exclusive cosmetics. If you subscribe to Game Pass Ultimate, PC Game Pass or PlayStation Plus Premium or Extra, you'll be able to download and play the game for no additional cost.This article originally appeared on Engadget at https://www.engadget.com/gaming/remedys-co-op-shooter-fbc-firebreak-comes-out-june-17-190054471.html?src=rss

Category: Marketing and Advertising
 

2025-04-24 21:00:06| Engadget

Back when Meta first introduced its Twitter competitor Threads, many noted that the company had failed to secure the threads.com domain and instead launched the website at threads.net. At the time, the Threads dot com domain belonged to a messaging app startup that said it was reluctant to rebrand its business. But that startup was later acquired by Shopify and Meta did eventually acquire the coveted threads.com domain for an undisclosed amount. Now, Meta is finally moving Threads website to threads.com, and adding some much needed functionality to the web version of Threads. The update adds a new composer that pops up in its own window so you can continue to browse your feeds as you type out a new post. It also allows you to scroll your various custom feeds in a single-column view (much like Threads mobile app), and finally adds a menu shortcut for saved posts. (Previously, the only way to view saved posts on web was to add it as a pinned column.) Screenshot via Threads Meta is also stepping up its efforts to lure users directly from X. The company says its testing a new feature that allows users to upload a list of people they follow on X and find the corresponding accounts on Threads. The feature, currently labeled as being in beta, sounds a bit clunky according to Metas in-app description. It notes that downloading data from X can take as long as three days, so its not exactly a simple process. But in addition to giving users a way to find familiar accounts on Threads, it could also give Meta some valuable insight into users habits on other platforms.This article originally appeared on Engadget at https://www.engadget.com/social-media/threads-is-moving-to-threadscom-and-adding-a-bunch-of-new-web-features-190006238.html?src=rss

Category: Marketing and Advertising
 

2025-04-24 20:32:26| Engadget

Razer has unveiled two new iterations of its Pro Click mouse with an eye toward comfort. The Pro Click V2 is a standard mouse model, while the Pro Click V2 Vertical Edition is the first vertical mouse design from the company. More and more peripheral manufacturers are offering vertical designs, which can be a more ergonomic mouse option, particularly if you experience discomfort when spending long stretches at a computer. The Pro Click V2 Vertical Edition has eight programmable buttons and promises a battery life of up to six months. It has a 71.7 degree tilt, so a user holds it in a handshake-like grip, which can reduce strain for long use sessions. There's also a support on the base that aims to cut down on wrist friction. This model retails for $120.  The standard Pro Click V2 model costs $100. It has an additional ninth button but its battery life is only up to 3.5 months. It has a slight angle of 30 degrees for a more natural grip.  RGB lighting has long been a hallmark of Razer's products, and whether you love it or love to hate it, that colorful visual signature is present on both mice. This article originally appeared on Engadget at https://www.engadget.com/computing/accessories/razer-has-a-vertical-mouse-now-183226307.html?src=rss

Category: Marketing and Advertising
 

2025-04-24 20:11:35| Engadget

The joint ESA and NASA Solar Orbiter mission has delivered a stunning new image of the Sun and its corona. The sun-observing satellite originally launched in 2020, and besides making the Sun look cool, the data it's captured has impacted things like our understanding of solar wind. Today's photo shows off the spun-sugar-like particles caught in the magnetic field of the Sun's atmosphere, the dark "filaments" of cooler material weaving their way in between and bursting active areas that emit solar flares. The ESA says the photo is technically a composite of 200 separate images taken with the Extreme Ultraviolet Imager, around 77 million km from the Sun. The EUI allows the traditionally unobservable parts of the Sun's atmosphere or corona to be visible in photographs. ESA & NASA/Solar Orbiter/EUI Team, E. Kraaikamp (ROB) Solar Orbiter has regularly provided a clear look at our closest star, and even offered insights into Venus as it made its way to its current position observing the Sun. For more details on the image, and interactive labels explaining the different regions of the Sun, check out the ESA website. This article originally appeared on Engadget at https://www.engadget.com/science/space/can-i-offer-you-a-nice-image-of-the-sun-in-these-trying-times-181135043.html?src=rss

Category: Marketing and Advertising
 

2025-04-24 19:53:04| Engadget

Meta is finally acknowledging that Facebooks feed is filled with too many spammy posts. In an update, the company says it plans to start cracking down on some of the worst offenders. Facebook Feed doesnt always serve up fresh, engaging posts that you consistently enjoy, the company writes. Were working on it. Specifically, Meta says it will lower the reach of creators that share posts with "long, distracting captions as well as posts with captions that are irrelevant or unrelated to the shared content. These accounts will also no longer be eligible for monetization. Likewise, the company says its taking more aggressive steps to combat spam networks that coordinate fake engagement. This includes making comments from these accounts less visible, and removing Facebook pages meant to inflate reach. Meta is also testing a feature that allows users to anonymously downvote comments in order to flag them as not useful. The update comes as Meta is trying to revamp Facebook to make it more appealing to young adults. The company recently brought back a tab for friends content, in an update Mark Zuckerberg described as making the platform more like OG Facebook. Notably though, Metas update doesnt mention one of the more persistent forms of engagement bait thats emerged on Facebook over the last year: AI slop. The phenomenon, which has been extensively documented by 404 Media, involved bizarre, often nonsensical AI-generated images like the now infamous Shrimp Jesus that serve little purpose other than to farm engagement for people trying to make money on or off Facebook. These spammers are often aided by Facebooks own algorithm, which boosts the posts, researchers have found. AI slop and engagement bait arent the only types of low-quality posts that have overwhelmed users Facebook feeds in recent years. I regularly see posts from pages that seem to do nothing but screenshot old Reddit posts from r/AITA, or recycle old news about celebrities I dont follow or particularly care about. Metas reports on the most widely-viewed content on its platform regularly feature anodyne posts that are engineered to rack up millions of comments, like those that ask users to comment amen or solve basic math equations. Posts like that may not fit neatly into Metas latest crackdown, though its unlikely many Facebook users are actually enjoying this content. The company does note its also trying to elevate the creators that are actually sharing original content, including by cracking down on accounts that steal their work. But given how much easier it is to make AI slop than good original content, it could be a long time before Meta is able to get Facebooks spam problem under control.This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-finally-acknowledges-that-facebook-has-a-major-spam-problem-175304372.html?src=rss

Category: Marketing and Advertising
 

2025-04-24 19:39:53| Engadget

Netflix is adding a new way to watch with subtitles. Starting with season five of the psychological thriller You, captions with only dialogue will be available alongside the standard Subtitles for the Deaf and Hard of Hearing (SDH/CC). If you aren't already familiar, SDH/CC subtitles include not only dialogue but audio cues like [alarm rings], [knock on door] or [Don't Stop Believing intensifies over the jukebox]. Netflix's new option cuts those non-dialogue audio descriptions. You'll find the dialogue-only subtitles in Netflix's language picker labeled "English." Meanwhile, SDH/CC captions will remain as "English (CC)." The company says that, in addition to You season five, the new type will be available in all upcoming Netflix originals in every language it supports for SDH/CC subtitles.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/netflix-subtitles-are-now-available-in-a-dialogue-only-format-173953227.html?src=rss

Category: Marketing and Advertising
 

2025-04-24 19:16:53| Engadget

Bowers & Wilkins is back with another pair of high-end wireless headphones. The Px7 S3 looks like an improvement over the previous release in every major way. The companys calling it the "most advanced wireless headphone" it has ever made. To that end, this model features re-engineered drive units, dedicated headphones amplifiers and "greatly-upgraded" active noise cancellation technology. Bowers & Wilkins says that every aspect of these headphones have been redesigned, except for the cone. The new drive units should improve resolution and dynamics, all while delivering lower distortion. These units are powered by discrete headphones amplifiers, a first for the companys over-ear headphone line. The Px7 S3 integrates with both the aptX TM Adaptive 24/96 wireless platform and Qualcomms aptX Lossless technology. This optimizes sound quality for high-resolution streaming services like Tidal. Overall, the headphones offer 24-bit/96kHz high-resolution audio. These cans feature eight microphones located around the periphery of each ear cup. They work together to deliver enhanced ANC and help eliminate unwanted noise while making phone calls. The company boasts that the battery life maxes out at around 30 hours per charge, but well have to see how that works out in real life. Bowers & Wilkins The physical design has received an overhaul. The company promises a slimmer profile and an improved fit, thanks to memory foam ear cups. The included carry case is also more compact. Bowers & Wilkins has redesigned its Music app to accompany this release. The app allows for instantaneous access to platforms like Tidal, but also includes a five-band EQ with preset memory. For the app-averse, there are physical controls on each ear cup. The company says that spatial audio is coming to this device, but not until later this year. The Px7 S3 headphones will be available in three colors, including black, blue and white. Now onto the bad news. Bowers & Wilkins has yet to reveal pricing and availability. Theres a notification page that indicates theyre likely to be priced at $429 when they release. But thats subject to change due to the ongoing uncertainty regarding Trumps tariffs.This article originally appeared on Engadget at https://www.engadget.com/audio/headphones/bowers--wilkins-new-px7-s3-wireless-headphones-feature-updated-anc-tech-171653627.html?src=rss

Category: Marketing and Advertising
 

2025-04-24 18:22:04| Engadget

Google is offering free repairs and (in some countries) payments to remedy Pixel 7a battery issues. 9to5Google spotted a Google support page detailing an extended repair program in 40 countries. If your Pixel 7a is visibly swelling or its battery drains faster than usual, you may get a battery replacement on the house. The company says it's "determined that certain Pixel 7a phones may experience unexpected battery swelling." Telltale signs include the phone appearing thicker than usual, a bulging back cover, visible gaps or openings along its edges or faster-than-expected battery drain. Google faced complaints on social media about the Pixel 7a issue before taking action. For example, in December, u/Eszence08 posted in the Pixel subreddit that, after failing to get help from Google support about the battery swelling issue, they only got a solution from the company after posting about it on Reddit. Their conclusion: "Make a post; Google is more helpful on Reddit than their chat support." Even if your device exhibits one or more symptoms, it still needs to pass a check before moving forward. You can start by visiting Google's eligibility page, which will walk you through the steps to determine eligibility for your specific device. After that, a repairperson will inspect it before proceeding. That last step is necessary because unrelated damages, including liquid damage, exposure to sharp objects or excessive force, will void the repair. (Most of those precautions sound like "we need to make sure you didn't pry your phone open to get a free battery.") In addition, out-of-warranty damage like display or cover glass cracks will incur a repair cost, for which Google will provide an estimate before starting. When we get to the country-by-country breakdown, things get more complicated. You have two options in the US and India: Mail your device to Google or take it to an authorized walk-in repair center. In-person repairs are also available in Canada, the UK, Germany, Japan and Singapore. (Those countries don't offer mail-in fixes.) The program also extends to those who bought their device in Australia, Malaysia, Taiwan, Switzerland and EEA countries. If your country isn't listed, you get nothing. However, for countries without a mail-in option (all but the US and India), Google offers alternate "appeasement options," i.e., payouts or store credit. If your Pixel 7a is out of warranty, you can claim $200 converted to your local currency or $300 (also converted locally) in a Google discount code toward purchasing another Pixel phone on the Google Store. If it's still under warranty, you can get a healthier $456 payment converted to your local currency. If you think your Pixel 7a is eligible, you can head to Google's support page to get started.This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/google-launches-a-battery-replacement-program-for-swollen-pixel-7a-handsets-162204629.html?src=rss

Category: Marketing and Advertising
 

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