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Catch up on select AI news and developments since the workweek ended February 13. Stay in the know. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Winning technical OEM deals requires more than a superior product. Learn how to map stakeholders, tailor messaging, and equip sales to navigate complex buying committees effectively. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Issues like inflated signals, AI noise, and disconnected tools are combining to create a "data mirage" that's hampering B2B performance marketing effectiveness, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Growth in professional services firms comes from earning brand preference. Learn how strategy, commercialization, and culture must align to demonstrate expertise, deliver results, and build lasting client trust. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
What volume of emails and text messages do people consider to be "too much" from a brand? To find out, researchers surveyed 6,000 consumers in Australia, Canada, New Zealand, the United Kingdom, and the United States. Read the full article at MarketingProfs
Category:
Marketing and Advertising