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PR and marketing teams are discovering AI's power to streamline workflows and automate repetitive tasks, giving marketers more time to focus on strategy and storytelling. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Stop chasing clicks and leads. Discover five practical shifts that help marketers connect, inspire trust, and move deals forward through human-centered strategies. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Most webinar leads go cold within 72 hours. Use this hour-by-hour follow-up framework to convert high-intent attendees faster and improve B2B pipeline impact. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Some 71% of American workers have been at the same job for more than two years, and 40% say they haven't looked for a new job in the past six months, according to a recent survey. Read the full article at MarketingProfs
Category:
Marketing and Advertising