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Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Google's latest ad update uses AI to evaluate landing page experience and navigation. Marketers must adapt or risk losing visibility. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Affiliate marketing offers performance-based growth--but it also attracts fraud. Discover how compliance and monitoring tools defend your brand and budget from abuse. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
This infographic provides prompts around various areas, such as value, mission, and humor, to help you home in on your product's unique benefits and how to position it. Read the full article at MarketingProfs
Category:
Marketing and Advertising