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Marketing and Advertising

2022-06-23 12:35:14| Engadget

The Polestar 5 is making its first public appearance at the 2022 Goodwood Festival of Speed in West Sussex, England. A prototype of the upcoming four-door electric GT sports car will drive up the Goodwood hill twice daily during the event that takes place starting today, July 23rd, until July 26th as part of the "First Glance" group of vehicles. Polestar's UK team developed a "unique bonded aluminum chassis" for the EV, which the company says is key to achieving "a driving experience that is as desirable as the design."The sports car's new electric powertrain is still under development in Sweden, though, where Polestar's sibling company Volvo is also based. Polestar 5 will have a dual electric motor setup, with a rear electric motor that uses an 800-Volt architecture. In all, the complete dual motor powertrain is expected to deliver up to 884 horsepower (650 kW) and 663 lb-ft (900 Nm) of torque.Jörg Brandscheid, Polestar's CTO and Head of R&D, says: "The new powertrain we are working on will set a new brand benchmark in our high-performing cars. Combining strong electric motor engineering ability with advances in light-weight platform technology is leading to truly stunning driver's cars."Polestar 5 is the production version of a concept EV called Precept, which was introduced back in 2020. When the company announced that it was going to turn the concept into a real vehicle, it said it was going to manufacture the EV at a new carbon neutral facility in China. The new images of the Polestar 5 show that it still resembles the original concept, with its "shark-like" nose and geometric creasing, though the automaker could still make changes to its final version. If you want to see how Polestar created a real vehicle out of a concept, you can watch a short series about the process on YouTube. The company plans to launch Polestar 5 in 2024 after launching the Polestar 3 and Polestar 4 electric SUVs. With all these vehicles in its lineup, including the Polestar 2, the brand is bound to become a veritable Tesla rival. Speaking of Polestar 2, the automaker is also debuting a high-performance limited edition version of the EV at Goodwood Festival, where attendees will have the opportunity to book it for a test drive.

Category: Marketing and Advertising

2022-06-23 12:20:21| digg

If we're all the main character and anyone can be famous, maybe we need to decide whose stories are worth telling.

Category: Marketing and Advertising

2022-06-23 12:16:17| digg

According to a new study, you might feel differently about who you've swiped right on after you've had a snack.

Category: Marketing and Advertising

2022-06-23 12:00:15| Engadget

TikTok users now have another way to catch up on their For You page. The app is available on Vizio smart TVs starting today and you'll be able to watch TikTok TV content directly from the home screen.The app, which landed on smart TVs from the likes of Samsung and LG last November, reworks the TikTok experience for big-screen viewing. TikTok TV features popular videos from categories including gaming, comedy, food and animals. If you have a TikTok account, you can log in to view videos from your Following and For You feeds. The app has an autoplay feature as well, so you'll be able to watch an endless string of TikToks without interruption if you wish.

Category: Marketing and Advertising

2022-06-23 11:53:59| digg

It's missing some key context.

Category: Marketing and Advertising

2022-06-23 11:47:30| digg

A new edition of a seminal book brings together iconic images of the band, documenting on-stage swagger and off-stage camaraderie.

Category: Marketing and Advertising

2022-06-23 11:38:50| digg

The victim and suspect appeared to know each other, said Supervisor Rafael Mandelman, who represents the Castro District.

Category: Marketing and Advertising

2022-06-23 11:34:23| digg

Federal prosecutors also said in the sentencing memo that the court should impose the maximum total allowable fine of $750,000.

Category: Marketing and Advertising

2022-06-23 11:24:08| digg

A Manhattan jury found the man who drove his car onto bustling sidewalks of Times Square in 2017, killing one person and injuring at least 20 others, is not responsible for the attack because he was suffering from mental illness.

Category: Marketing and Advertising

2022-06-23 11:07:56| digg

For weeks, the heartbroken families of children massacred in an Uvalde, Texas, elementary school have been calling for accountability over the delayed police action in tackling the gunman.

Category: Marketing and Advertising

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