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2026-03-10 15:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

B2B buyers now rely on reviews, self-serve research, and AI to evaluate vendors before speaking with sales. Learn how transparency and credible proof drive interest in modern buying journeys. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2026-03-10 15:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Some 63% of Americans think AI-powered HR screening tools make the hiring process less fair, according to a recent survey. Read the full article at MarketingProfs

Category: Marketing and Advertising

2026-03-10 15:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to recent research. Read the full article at MarketingProfs

Category: Marketing and Advertising

2026-03-06 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Catch up on select AI news and developments since Friday, February 27. Stay in the know. Read the full article at MarketingProfs

Category: Marketing and Advertising

2026-03-05 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

AI enables faster content production, but scale often erodes brand voice and differentiation. Discover how elastic marketing helps teams balance AI efficiency with human strategy and identity. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

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