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2025-05-08 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-05-08 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Discover how a hybrid event strategy--the virtual sandwich method--improves attendee experiences and extends impact to before and after live events. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-05-08 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, researchers analyzed millions of conversations from the Claude platform. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-05-07 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

AI is reshaping marketing roles, freeing teams and marketers from grunt work and elevating creativity and taste as core differentiators in modern marketing organizations. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-05-07 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers surveyed 508 consumers and business buyers. Read the full article at MarketingProfs

Category: Marketing and Advertising

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