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2026-03-05 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent research. Read the full article at MarketingProfs

Category: Marketing and Advertising

2026-03-04 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

AI agents can scale marketing execution, but they cannot replace human judgment. Discover why B2B marketers must guide, verify, and strategically direct AI-driven workflows. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2026-03-04 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

What are the top challenges teams face when creating, managing, and distributing content? How are they working to improve their content production? To find out, researchers surveyed 434 content professionals. Read the full article at MarketingProfs

Category: Marketing and Advertising

2026-03-03 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Many B2B brands overinvest in intent signals and short-term ROAS. Learn how share of voice, reach, and memory-building drive sustainable growth in 2026. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2026-03-03 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

This infographic looks at 10 key cold outreach stats from recent research covering email, calling, LinkedIn, and social selling. Read the full article at MarketingProfs

Category: Marketing and Advertising

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