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The Standard hotels in New York City are taking the concept of experiential travel to new heights with their latest offering: a room and tattoo package dubbed Inked Out. In a partnership with upscale Brooklyn tattoo studio Atelier Eva, The Standard is catering to the growing trend of people happy to travel to get inked by artists they follow on Instagram. Atelier Eva's founder, Eva Karabudak, told Surface that around 30-40 percent of the studio's clients travel from other cities to get tattooed by one of its artists.Guests booking stays at The Standard's East Village or High Line locations receive a USD 100 credit towards a tattoo session at Atelier Eva, plus priority booking access. The package aims to streamline the often-challenging process of securing appointments with in-demand artists. Post-ink, visitors can pamper their new artwork with complimentary Mad Rabbit aftercare products. This collaboration not only taps into the burgeoning tattoo tourism market speaking directly to the tribes of devoted tattoo lovers but also aligns with The Standard's reputation for curating distinctive experiences beyond traditional hospitality offerings.
Category:
Marketing and Advertising
Hong Kong-based travel experiences booking platform Klook is partnering with TikTok to integrate booking features directly into the app. Announced in August 2024, this initiative will allow consumers in Southeast Asia and Japan who discover travel experiences on TikTok to immediately book them in-app.
Category:
Marketing and Advertising
Bang & Olufsen just unveiled Beoplay H100, its flagship headphones. As expected, the product promises superior sound quality and noise-cancellation technology, with 40mm custom-made titanium drivers and a novel EarSense feature that tailors sound to the wearer's unique fit in real time. But what stands out most for this trend analyst, at least is how the headphones have been designed for durability and longevity from the ground up.They're crafted from materials that age well, including aluminum, glass and leather. Parts like the inner headband and earpad cushions are user-replaceable, while the product's modular construction provides service teams with easy access to internal components like batteries, drivers and circuit boards. The brand's commitment to a long lifespan extends beyond hardware; the H100 runs on a new software platform that allows upgrading over time, ensuring the headphones won't become obsolete as technology advances. When new features come out, users just update their software to get access.As Bang & Olufsen says, "One day, we believe all headphones will be designed like this. Intuitive. Long-lasting. Modular. So you can care for and make them like new again. And again." Future-proofed quality comes at a price: the Beoplay H100 is listed for EUR 1499/USD 1,549.
Category:
Marketing and Advertising
Fruittella Brasil has uncovered a new tactic for getting kids outside: a book with pages that seem empty until sunlight hits them. The story that's revealed focuses on outdoor adventures like riding a bike and playing hopscotch, with you guessed it no screens in sight, while the book's retro illustrations harken back to a time before Fortnite.This activation by the candy brand integrates a handful of goals: encouraging kids to get off their devices, read books, go outside and play with others. The limited edition publication, titled Lá Fora É Mais Legal (Outside is Cooler), was launched this past weekend in So Paulo's Ibirapuera Park and developed by creative agency VML Brasil. Fruittella is tapping into growing concerns about excessive sedentary screen time with a creative nudge. The storybook's sun-activated feature not only adds an element of surprise but also cleverly reinforces the message that outdoor play is as delightful as it is essential all while positioning Fruittella as a champion of wholesome childhood fun.
Category:
Marketing and Advertising
Innovation update / Last year, we wrote about Autoescola Xtraordinária, an initiative by Localiza that saw the Brazilian rental car company fund driving lessons for 30 people with Down syndrome. Now, Localiza is taking another step towards inclusivity in driving by releasing a comprehensive guide for all individuals with intellectual disabilities who'd like to get their driver's license. This free, downloadable resource provides a step-by-step roadmap to becoming a licensed driver in Brazil.The guide, developed in collaboration with Instituto Mano Down, offers practical advice on fulfilling prerequisites, choosing the right driving school, and preparing for theoretical and practical exams. It also addresses potential challenges unique to individuals with intellectual disabilities, such as vision exams and psychometric assessments. By demystifying a complex process and offering tailored advice, Localiza builds on its mission to make driving accessible, reinforcing that independence and mobility should be within reach for everyone, regardless of their cognitive abilities. Campaigns for a cause are fantastic. But they're often short-lived, so it's no wonder consumers are calling out companies for purpose-washing. Localiza's latest effort underscores a crucial lesson for anyone engaged in impact-driven marketing: follow through. Brands that show concrete and continued progress toward their stated goals are more likely to earn consumer trust and loyalty, distinguishing themselves in a marketplace where empty promises are quickly exposed and dismissed.
Category:
Marketing and Advertising