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Sleep is no longer just a fundamental human need anymore its the path to peak self-actualization, with REM cycles the new wellness frontier. IKEAs extensive global sleep study, IKEA Sleep uncovered, surveyed over 55,000 people across 57 markets, exposing how sleep deprivation, inequality and tech habits are fueling the sleep economy:
Category:
Marketing and Advertising
Paris's iconic Le Bon Marché Rive Gauche has transformed into a high-end playground for dog lovers with its new store-wide event, "Je t'aime comme un chien!" Running through 20 April 2025, the luxury department store is celebrating canine companions with a comprehensive program that reflects the growing cultural significance of dogs "nos amis 4 pattes, icônes de la pop-culture."The elaborate installation reimagines the store's architecture through a dog-lover's lens, with giant bone sculptures adorning escalators, colorful panoramas lining the aisles, and stylized dog houses replacing traditional display cases. Beyond the visual spectacle, the event features a range of interactive experiences, including dog yoga sessions led by certified "doga" instructor Andreea Sembely, pet grooming conversations with professional Fatima Veliz, and creative workshops where visitors can make personalized dog toys from upcycled fabric scraps. Author Mylne Bertaux will also be present to sign copies of her book "Toutoute: La nouvelle place des chiens dans nos vies."This canine celebration is more than just a themed retail moment it represents the luxury market's growing recognition of pet owners as a lucrative consumer segment. With dedicated spaces like Alpha Dogs House offering specialized grooming services and the canine magazine Bâtard establishing a café within the store, Le Bon Marché demonstrates how high-end retailers are adapting to consumer priorities. Around 40-50% of high-net-worth individuals across major markets are pet owners, creating significant opportunities for (luxury) brands to develop premium pet-focused offerings that merge fashion, wellness and pet care.
Category:
Marketing and Advertising
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