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Its no secret that non-traditional news sources are becoming an increasingly relevant part of the already fractured online media environment. But a new report from Pew Research and the Knight Foundation offers a more complete picture of what the growing crop of news influencers on social media believe. Titled Americas News Influencers, the report is based on a survey of 10,000 US adults, as well as an analysis of 500 news influencers. Pew defined the latter group as individuals who regularly post about current events and civic issues on social media and have at least 100,000 followers on Facebook, Instagram, X, TikTok or YouTube. The report highlights the growing popularity of these accounts, particularly among younger Americans. The researchers note that 20 percent of US adults report regularly relying on influencers as a news source, and that the number climbs to 37 percent for people between the ages of 18 and 29. It also offers new insights about the people behind these influential accounts. The researchers found that news influencers are far more likely to be men and slightly more likely to identify with the political right than the left. (Pew notes that about half of the influencer accounts studied didnt explicitly identify with a political ideology.) But regardless of political affiliation, its clear that influencers are tapping into a real demand for non-traditional news sources. There's no partisan split, says Galen Stocking, a senior researcher at Pew. Republicans and Democrats are saying they're getting news regularly from news influencers at roughly the same rate. Pews researchers did, however, uncover some notable differences between platforms. While most of the 500 influencers they studied were active on multiple platforms, X was by far the most popular with 85 percent of influencers having a presence on the platform formerly known as Twitter. News influencers on X were also more likely to explicitly identify with the political right (28 percent) than the left (21 percent), the report says. In fact, that trend holds true for almost all of the platforms in the study. On Instagram, 30 percent of news influencers identified with the right while 25 percent identified with the left. YouTube had a similar split with 28 percent right-leaning influencers and 21 percent left leaning. On Facebook, it was even more pronounced. Influencers on Facebook are particularly likely to prominently express right-leaning views: There are three times as many explicitly conservative news influencers (39%) as liberal ones (13%) on the site, the report notes. Pew-Knight Initiative TikTok, meanwhile, looks somewhat different. It was the only platform to have a slightly higher share of left-leaning news influencers, at 28 percent, compared with 25 percent on the right. It also had the highest share of women news influencers at 45 percent. While the report doesnt attempt to unpack what the greater share of conservative voices may mean, Stocking points out that the social media users surveyed by Pew also expressed some differences in how they perceive the content shared by news influencers. There's actually a pretty interesting gap where the moderates within the parties are less likely to say that it helps them better understand current events, Stocking tells Engadget. Pews researchers are far from the first to note that the political right is often more prominent on social media. A 2021 report from Media Matters found that posts from Facebook pages aligned with the political right consistently outperformed those from nonaligned and left-leaning pages. Researchers at the University of Pennsylvania found in 2022 that conservative news was more visible on the platform then known as Twitter. And while Pew doesnt speculate about whether platforms themselves are incentivizing certain viewpoints, the researchers note that their findings are at odds with what many on the right believe about mainstream social media. Many Republicans have long believed that social media sites censor conservative viewpoints, the report says. But overall, more news influencers explicitly present a politically right-leaning orientation than a left-leaning one (27% vs. 21%) in their account bios, posts, websites or media coverage.This article originally appeared on Engadget at https://www.engadget.com/social-media/americas-news-influencers-skew-conservative-pew-report-finds-150002876.html?src=rss
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Marketing and Advertising
Apple's new Mac Mini has only been out in the world for only a few weeks but its already on sale. Right now, you can get the Mac Mini with Apple's M4 chip for $549, down from $574, thanks to a $25 coupon. You can click the coupon right on the product page and it should apply your discount at checkout. This $25 sale is available on the Mac Mini with 16GB of unified memory and 256GB of SSD storage. The 2024 Mac Mini is available with an M4 or M4 Pro chip, both of which give the desktop computer a real boost from its previous version. We gave the upgrade a 90 in our review, in part due to the Pro's perks (which we'll get into later), but also general features like the base level being 16GB of RAM. This generation also offers front USB-C and headphone ports, as well as a design that's less than half the size of its predecessor. The Mac Mini with M4 chip should be plenty of power for all your basic tasks. But, if you need a bigger boost, then check out Mac Mini with an M4 Pro chip. It's currently on sale for $1,270, down from $1,370, due to a $100 coupon available on the product page. This deal is available on the model with 24GB of unified memory and 512GB of SSD storage. It's remarkably fast and offers Thunderbolt 5 support, rather than the M4's Thunderbolt 4. Thunderbolt 5 can triple data transfer speeds to 120GB/s, up from 40GB/s. Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/apples-m4-mac-mini-drops-to-a-record-low-of-549-for-black-friday-144307916.html?src=rss
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Marketing and Advertising
Though I do love walking through a supermarket and picking out my own foods, I will admit that, come winter, I often turn to delivery apps to get my products. DoorDash, one of the many delivery apps on the market, has launched a new feature that could make this process even more seamless, allowing iOS users import their grocery list from Reminders into the app. To take advantage of this, you can go to Reminders and copy your list or import it directly in the DoorDash app. An option should appear while you're shopping inside a store that says "Got a grocery list?" in a box on the page. From there you can click import and choose which list you want to sync based on the titles and a preview of the items. DoorDash will then show you options based on your list. So, for example, if you wrote onions, then it will let you scroll through different onions for sale and below it will have your next item with other options. DoorDash is also unveiling other changes, such as letting you add items from multiple stores to an order before placing it. The company has offered DoubleDash since 2021 but that only allowed you to include items from close stores after placing the original order. This article originally appeared on Engadget at https://www.engadget.com/apps/doordash-can-import-grocery-lists-from-ios-reminders-app-140020164.html?src=rss
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