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2025-10-17 19:00:00| Fast Company

Apples mission to remake Apple TV into a streaming hub for sports is on track, literally. Apple will buy exclusive broadcast rights to Formula One (F1) races in the U.S. for the next five years, the company announced Friday. Apple cited the success of F1: The Movie in its decision to partner more deeply with Formula One, as the international motorsport gains a foothold among U.S. viewers.  The five-year deal aims to extend the appeal of an Apple TV subscription to a broader swath of viewers while converting existing Apple TV users into racing fans, if things go as planned. Terms of the deal werent disclosed, but reports from CNBC and New York Times-owned The Athletic put it in the ballpark of $140 million. Apple TV will air practice, qualifying, and sprint sessions and Grand Prix events for subscribers, and some races and all practice sessions will be available for free through the Apple TV app. F1s existing subscription service, F1 TV Premium, will remain available in the U.S. only through Apple TV.  Were thrilled to expand our relationship with Formula One and offer Apple TV subscribers in the U.S. front-row access to one of the most exciting and fastest-growing sports on the planet, said Eddy Cue, Apple’s senior vice president of services. 2026 marks a transformative new era for Formula Onefrom new teams to new regulations and cars with the best drivers in the worldand we look forward to delivering premium and innovative fan-first coverage to our customers in a way that only Apple can. The deal follows Apples success with the summer blockbuster F1: The Movie, starring Brad Pitt, its highest-grossing original film to date. The movie earned $293 million at the box office 10 days after release and marked a high point for Apples at times faltering film strategy. After earning $629 million at the global box office to date, the racing film will hit Apples streaming service on December 12. Streamers scoop up sports With the Apple deal, F1 will leave its existing media partner, ESPN, for greener pastures. ESPN was paying roughly $90 million for each F1 season, but Apple offered around $140 million to poach broadcast rights to the sport, according to CNBC. Apples move to throw cash at a growing sport to lure it away from a stagnant ESPN contract has echoes of Paramounts recent $7.7 billion play for UFC, which will double what it earns each season under its new terms. In its announcement, Apple notes that it will boost the sport across its suite of apps, including Apple News, Apple Maps, Apple Music, and Apple Fitness+. Apples Sports app will include live F1 updates, real-time leaderboards, driver standings, and a special home screen widget. Apples F1 deal isnt its first foray into sports in the U.S. In 2022, Apple announced a 10-year deal to air all Major League Soccer matches. The company charges $14.99 for MLS Season Pass, its soccer streaming package, on top of an Apple TV subscription, though existing subscribers get a few bucks off. Based in the U.S. and Canada, MLS doesnt approach the popularity of soccer leagues in Europe and South America, but it does host Argentine legend Lionel Messi. Messi signed with Inter Miami in 2023, giving the world a reason to tune in to Apples exclusive MLS streams and earning a revenue-sharing agreement with the tech giant to boost the more than $20 million he makes on the field each season.  In 2022, Apple also picked up the streaming rights to weekly Major League Baseball doubleheaders, branded as Friday Night Baseball, during the regular season. The company pays $85 million a season for the games, but its not yet clear if that relationship will continue as MLB negotiates new media rights deals for its games. Even if Apple does back away from its exploratory relationship with MLB, its clear the company sees big potential in owning the rights to stream growing sports in the United States. Soccer and F1 arent exactly niche sports, but neither dominates U.S. viewership like the classic American trifecta of football, basketball, and baseball. With a big boost at the box office over the summer, F1s U.S. growth might be on the cusp of booming, a trend Apple hopes to amplify by bringing its races under the Apple TV umbrella.


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2025-10-17 18:10:00| Fast Company

Would you want to be in a group chat with your favorite sports celebrities and athletes? You’ll have your chance this fall, thanks to a collaboration between WhatsApp and OffBall.  OffBall, a year-old sports media startup that focuses on careful curation for its followers, announced on Friday that it was bringing back The Chat, which it had previously conducted with sports stars such as LeBron James. The franchise is designed to get users to participate in big group chats and discuss sports or anything else. High-profile personalitiessuch as professional athletes or othersalso take part, and everyone can text or message each other like any other group chat, or simply follow along with the discussion. With the success of previous iterations of The Chat, OffBall is going to hold additional Chats, featuring F1 driver Daniel Ricciardo, media personality Kylie Kelce (wife of former NFL player Jason Kelce, and future sister-in-law of Taylor Swift), and NBA players Tyrese Maxey and Tyrese Haliburton. The Chats will occur during live sporting events, allowing fans to engage and discuss whats happening, Offball said. The company describes it as a unique “second screen” experience. Heres the announced schedule for the future chats: October 19: F1 Austin Grand Prix with Daniel Ricciardo, Hunter Lawrence, and Jett Lawrence. November 12: NBA Los Angeles Lakers versus Oklahoma City Thunder with Tyrese Maxey and Tyrese Haliburton. November 23: NFL Indianapolis Colts versus Kansas City Chiefs with Kylie Kelce and Caleb Hearon. In an interview published earlier this year by Lia Haberman on her Substack newsletter ICYMI, OffBall cofounder Michaela Hammond said that The Chat was born of athletes love of social media, and fans love of group chatting around sports.  The Chat is built on an existing product feature on WhatsApp called Communities,” Hammond said. “People already use it for larger community-based chats, like neighborhoods, parents at a school, and workplaces.


Category: E-Commerce

 

2025-10-17 18:00:00| Fast Company

The U.S. has succeeded in blocking a global fee on shipping emissions as an international maritime meeting adjourned Friday without adopting regulations. The worlds largest maritime nations had been deliberating on adopting regulations to move the shipping industry away from fossil fuels to slash emissions. But U.S. President Donald Trump, Saudi Arabia, and other countries vowed to fight any global tax on shipping emissions. The U.S. had threatened to retaliate if nations support it. Trump urged countries to vote “No” at the International Maritime Organization headquarters in London, posting on his social media platform Truth Social on Thursday that the United States will not stand for this global green new scam tax on shipping. The IMO is the United Nations agency that regulates international shipping. Saudi Arabia called for a vote to adjourn the meeting for a year. More than half of the countries agreed. Now you have one year, you will continue to work on several aspects of these amendments, Arsenio Dominguez, secretary general of the International Maritime Organization, said in his closing remarks. You have one year to negotiate and talk and come to consensus. Ralph Regenvanu, minister for climate change for the Pacific Island nation of Vanuatu, said the decision is unacceptable, given the urgency we face in light of accelerating climate change. If the green shipping regulations were adopted, it would have been the first time a global fee was imposed on planet-warming greenhouse gas emissions. Most ships today run on heavy fuel oil that releases carbon dioxide and other pollutants as its burned. The delay leaves the shipping sector drifting in uncertainty. But this week has also shown that there is a clear desire to clean up the shipping industry, even in the face of U.S. bullying, said Alison Shaw, IMO Manager at Transport & Environment, a Brussels-based environmental nongovernmental organization. Shipping emissions have grown over the past decade to about 3% of the global total as trade has grown and vessels use immense amounts of fossil fuels to transport cargo over long distances. In April, IMO member states agreed on the contents of the regulatory framework, with the aim of adopting the Net-Zero Framework at this London meeting. Adopting the regulations was meant to demonstrate how effective multilateral cooperation can deliver real progress on global climate goals, said Emma Fenton, senior director for climate diplomacy at a U.K.-based climate change nonprofit, Opportunity Green. Delaying the process risks undermining the framework’s ambitions, they added. The regulations would set a marine fuel standard that decreases, over time, the amount of greenhouse gas emissions allowed from using shipping fuels. The regulations also would establish a pricing system that would impose fees for every ton of greenhouse gases emitted by ships above allowable limits, in what is effectively the first global tax on greenhouse gas emissions. The IMO, which regulates international shipping, set a target for the sector to reach net-zero greenhouse gas emissions by about 2050, and has committed to ensuring that fuels with zero or near-zero emissions are used more widely. What matters now is that countries rise up and come back to the IMO with a louder and more confident yes vote that cannot be silenced, said Anas Rios, shipping policy officer for Seas At Risk. “The planet and the future of shipping does not have time to waste. ___ The Associated Press climate and environmental coverage receives financial support from multiple private foundations. AP is solely responsible for all content. Find APs standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org. Sibi Arasu and Jennifer McDermott, Associated Press


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