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We live in a world of increasing change. The international order is shifting and political certainties are evaporating day by day. Technological shifts are changing how we experience the world and interact with others. And in the workplace, AI is poised to unleash what might be the most revolutionary set of changes humanity has experienced since the first hunter-gatherers settled down to grow crops and build cities. But while change is everywhere, we still find it hard to manage. The statistics around organizational change have always been brutal. For at least the last quarter century, corporate transformation efforts have failed at a remarkable rate: only three out of ten are brought to something approaching a successful conclusion. The age of AI will make things even more challenging. We will need to adapt more rapidly and more comprehensively, and we will need to manage multiple layers of continuous change at any one time. How will we cope? Many different factors contribute to making change hard, but one in particular stands out: change is tiring. At the human level, constant transformation depletes our energy, attention, and commitment. At the organizational level, this depletion translates into stalled initiatives, institutional resistance, and a diminishing capacity for further adaptation. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/10\/creator-faisalhoque.png","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/10\/faisal-hoque.png","eyebrow":"","headline":"Ready to thrive at the intersection of business, technology, and humanity? ","dek":"Faisal Hoques books, podcast, and his companies give leaders the frameworks and platforms to align purpose, people, process, and techturning disruption into meaningful, lasting progress.","subhed":"","description":"","ctaText":"Learn More","ctaUrl":"https:\/\/faisalhoque.com","theme":{"bg":"#02263c","text":"#ffffff","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#ffffff","buttonHoverBg":"#3b3f46","buttonText":"#000000"},"imageDesktopId":91420512,"imageMobileId":91420514,"shareable":false,"slug":""}} To make the process of change navigable for real humansrather than the compliant ideals who often appear in strategy deckswe need to rethink how we understand change. We need to find the stable foundations that persist amidst the maelstrom of transformation. The adaptation fallacy The standard response to the reality of ever-increasing change is to insist that individuals and organizations simply adapt to it. Everything flows, as the ancient Greek philosopher Heraclitus is reported to have said. The world is in flux, nothing is fixed, and we should all get used to the idea that the stability of the past was just a temporary illusion. This ancient wisdom has become something of a cliché, the It is what it is of the business world. It is offered up as a slogan to hold onto, a manifesto that distils the increasingly rapid change of the Fourth Industrial Revolution. But it doesnt do much to help people stay afloat. Human beings are not infinitely malleable. There is a psychological and physical toll to constant, chaotic change that compounds in two distinct ways. The first is the sheer quantity of simultaneous initiativesthe burden of switching between half a dozen transformation efforts at once. People find themselves juggling competing priorities, each with its own vocabulary, metrics, and demands on their attention. It becomes hard to see the big picture because the parts never stay still long enough to focus. The cognitive overhead of keeping track of everything crowds out the close attention that each single initiative requires. The second is the exhausting length of individual change processes that can stretch over many months, or even years. The reasons for the change, once vivid and urgent, become abstract and distant. Champions move on, new people arrive who werent part of the original vision, and maintaining momentum becomes harder with each passing quarter. The demand that team members adapt to the new reality addresses neither problem. The flux pushes and pulls them in different directions with no coherence, giving them no stable ground to stand on. Expecting people to get used to it amounts to expecting people not to be human. Leaders who demand adaptation without addressing the underlying human experience are not solving the problem. They are adding to it. The other Heraclitus Heraclitus has some real wisdom that can help here, but we need to move past the most common versions of his sayings. Heraclitus most famous aphorism is usually rendered as You cannot step into the same river twice. The idea is that when you step into the river, the water flows on and so it is not the same when you take your next step. Panta rhei. Everything flows. But there is another version of this saying that comes closer to capturing what Heraclitus actually meant: We step and do not step into the same river twice. The difference is small, but it matters. Yes, the water flows. Yes, the river is never the same from one moment to the next. But the river itself remains. The river has an identity that persists through its constant flow. There is an important lesson here for organizations seeking to manage change. Recognizing that things flow is important. But we also have to identify and spotlight what it is that persists through that change. Finding, defining, and celebrating the order that underlies the chaos is essential if we do not want to be swept away. The task is not to eliminate fluxthat is neither possible nor desirablebut to identify and preserve the stability that gives change its meaning. Purpose, identity, strategic clarity: these define the organization and give it its identity. They provide the stable vessel that allows people to float happily along on the flowing water rather than being pulled under by the constant motion. Providing this stability is the leaders responsibility. The constants that allow people to navigate change do not maintain themselves. They must be deliberately established, clearly communicated, and actively protected. What leaders must do If change fatigue is not a failure of individual resilience but a failure of organizational design, then leaders must take responsibility for building organizations in which change happens more easily. Here are five principles that can help provide stability in a changing world. Be discerning about what you change. Not every transformation deserves equal energy. The familiar danger of chasing shiny objectsconstantly running from one initiative to the nextundermines the efforts that actually matter. Every proposed change should be tested against the organizations strategic purpose. If it doesnot clearly advance the core mission, it should not be adding to the cognitive burden on your teams. Communicate the why, not just the what. Much of change fatigue comes not from the pace of change itself but from the cognitive burden of not understanding how changes connect. When people cannot see how a new process, tool, or structure contributes to an outcome, changes feel arbitrary and exhausting. Often, even C-suite executives are not fully aligned on precisely why things matter. That confusion cascades downward, multiplying fatigue at every level. Leaders must articulate the purpose behind each initiative and show how it fits into a coherent whole. Build a unified narrative. When organizations pursue multiple change initiatives simultaneously, a unified story smooths the cognitive burden by holding the pieces together. Rather than experiencing six disconnected transformations, people can understand themselves as participating in a single journey with multiple dimensions. The narrative does not eliminate the work, but it reduces the sense of fragmentation. Create systemic anchors that survive turnover. Long-term change efforts may see key leaders depart before the work is complete. If the change depends entirely on individual champions, it will falter when those individuals leave. There must be a process coregovernance structures, documentation, embedded practicesthat can survive personnel changes and maintain momentum independent of any single person. Co-design the change with the humans who must live with it. Change fatigue intensifies when transformations are handed down fully formed, only to collide with realities about which leaders were unaware. Co-design reverses this logic. Frontline staff know the constraints they face; customers know what the change feels like on the receiving end. When the people involved help shape the new way of working that will affect them, compliance turns into ownership, and the change arrives already adapted to the world it must survive in. Principles in practice A clear illustration of these principles being put into successful practice comes from Gold Coast Mental Health and Specialist Services in Queensland, Australia, which undertook a sustained transformation to support the adoption of a Zero Suicide approach. The case is instructive both for the ambition of the goalto permanently shift the culture of a whole health systemand for the care that was taken to make the change sustainable over time. From the outset, the program was framed as a system-wide approach rather than as the heroic efforts of individual practitioners. This distinction matters. When success depends on personal endurance, organizations quietly burn through their people. By treating transformation as a collective endeavor supported by organizational structures rather than individual willpower, the program avoided placing impossible burdens on staff already working in an emotionally demanding field. The new practices were institutionalized, not merely announced. Training reached more than 500 staff and was then embedded into orientation for new hires and supported by online modules, face-to-face sessions, and custom-produced materials designed with the local culture in mind. The change was designed to outlast the people who initiated itthe kind of systemic anchor that keeps momentum alive even as personnel turn over. Crucially, the service built feedback loops to prevent drift. Staff received timely data on adherence to the new pathway, followed by supervision and coaching to embed skills. This continuous improvement cycle meant that standards did not have to be constantly re-litigated; the system itself kept reinforcing what good practice looked like. Co-design was an essential component of the Gold Coast approach. The services culture change strategy explicitly integrates suicide attempt and loss survivors in leadership and planning roles, recognizing that effective prevention requires perspectives beyond those of clinicians. The result is that change is shaped by those most exposed to its failure modes. Gold Coasts transformation success did not depend on asking already-stretched professionals to simply try harder. Instead, the program leaders ensured that their teams could see the unifying structures that provided stability, meaning, and identity through change. Conclusion The 70% failure rate is not a law of nature. It is the predictable result of asking people to navigate constant change without giving them anything constant to hold onto. Purpose, identity, strategic claritythese are not luxuries to be addressed once the real work of transformation is complete. They are the vessel that keeps people afloat. Without that vessel, you are asking your people to swim through every change. And eventually, swimmers tire. Build the structures. Communicate the purpose. Shine a clear and steady light on what endures. That is how transformation succeedsnot by demanding more adaptation, but by providing stable foundations on which to build something new. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/10\/creator-faisalhoque.png","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/10\/faisal-hoque.png","eyebrow":"","headline":"Ready to thrive at the intersection of business, technology, and humanity? ","dek":"Faisal Hoques books, podcast, and his companies give leaders the frameworks and platforms to align purpose, people, process, and techturning disruption into meaningful, lasting progress.","subhed":"","description":"","ctaText":"Learn More","ctaUrl":"https:\/\/faisalhoque.com","theme":{"bg":"#02263c","text":"#ffffff","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#ffffff","buttonHoverBg":"#3b3f46","buttonText":"#000000"},"imageDesktopId":91420512,"imageMobileId":91420514,"shareable":false,"slug":""}}
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E-Commerce
Much to the chagrin of investors, the value of Bitcoin continues to slide. As of Wednesday morning, the world’s most popular cryptocurrency was trading around $75,000 per coin. Thats down more than 10% over the past five days, down 18% over the past month, and down a whopping 34% over the past six months. It’s a far cry from October of last year, when Bitcoins price topped out at nearly $125,000. Values are now roughly where they were in early April 2025, and before that, in November 2024. From bump to slump Notably, Bitcoins value is now lower than it was when Trump took office last January, effectively giving up all of the Trump Bump gains that it and other crypto assets saw over much of 2025. That bump was real, too: Bitcoin returns were down around 12% during Q1 2025, but jumped to nearly 30% during Q2, and then 6.3% in Q3, according to data from Coinglass. The downturn seemingly took hold at some point during Q4, when returns were down 23%. Ethereum, the second-largest crypto on the market, saw a similar trajectory: It saw huge increases (37% during Q2 and 67% during Q3), followed by a big drop in Q4 (down 28%). Here are a few notable crypto slumps year to date as of this writing: Bitcoin (BTC): Down 13.86% Ether (ETC): Down 25.56% XRP (XRP): Down 15.13% Why are crypto values declining? As for whats causing the sell-off? A lot of things, but mostly, investors looking for off-ramps from riskier assets. This can partially be blamed on a government shutdown delaying the release of important economic data (the jobs report was supposed to come out on Friday, but has been delayed), geopolitical tensions rising in many parts of the world, on-again off-again tariff threats, and even the fear of increased regulation on the crypto industry, according to reporting from CNBC. The crypto markets are also caught in the maelstrom of other downturns. The stock market has been flat for the past month, with some earnings announcementsnotably Microsoftscausing fervor and worry among investors. President Trump has also named a new Fed Chair, who if confirmed will take up the position in mid-May, adding another variable of uncertainty into the mix. As a cherry on top, precious metals have seen a steep sell-off, too. Gold and silver prices had shot to the moon in recent months, last week, silver experienced its worst day ever, falling nearly 30%. The confluence of all of these factors is whats led to massive crypto volatility. This story is developing…
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E-Commerce
President Donald Trump says history is on his side.He wants to build a towering arch near the Lincoln Memorial and argues that the nation’s capital first clamored for such a monument two centuries ago even going so far as to erect four eagle statues as part of the project before being derailed by the attack on Fort Sumter.“It was interrupted by a thing called the Civil War, and so it never got built,” Trump said aboard Air Force One as he flew to Florida last weekend. “Then, they almost built something in 1902, but it never happened.”Trump’s history is off the eagles he references are actually part of a bridge connecting Virginia and Washington that was built decades after the Civil War. The closest Washington came to an arch was a wood and plaster construction built in 1919 to mark the end of World War I and even that was always meant to be temporary.“For 200 years they’ve wanted to build an arc,” Trump said, meaning an arch. “They have 57 cities throughout the world that have them. We’re the only major city Washington, D.C. that doesn’t.”Chandra Manning, a history professor at Georgetown University, said Washington was fledgling in the 19th century, dealing with a housing shortage, a lack of boarding houses for visitors, roads that went nowhere and an incomplete U.S. Capitol.“Washington coming into the Civil War was still this unfinished city,” Manning said. “There’s no push for decorative memorialization in Antebellum Washington because it’s still such a place that doesn’t even have all the functional buildings it needs yet.” Trump has offered a similar historical rationale for the $400 million ballroom he demolished the White House’s East Wing to begin building arguing that officials for 150 years have wanted a large event space.That claim, too, is dubious. While space at the White House has indeed long been an issue, there’s no record of public outcry for a ballroom. Trump nonetheless is employing a similar argument to justify the arch.“I think it will be the most beautiful in the world,” he said. ‘Biggest one of all’ The arch would stand near the Arlington Memorial Bridge, which spans the Potomac River.Trump first unveiled the idea at an October dinner for top donors to his ballroom. Without divulging how much the arch would cost, who would pay for it or whether he’d seek approval from planning officials, the president showed off three different-sized arch models, all featuring a statue of Lady Liberty on top.The president acknowledged then that the largest one was his favorite, and The Washington Post reported that Trump is mulling building an arch standing 250 feet (76 meters) tall. Asked about that aboard Air Force One, Trump didn’t confirm the exact height he desires, but offered: “I’d like it to be the biggest one of all.”“We’re setting up a committee, and the committee is going to be going over it,” Trump said. “It’ll be substantial.”The president says he’d like the new structure to be reminiscent of the Arc de Triomphe, at the end of the Champs-Élysées in Paris, which was built to honor those who fought for France during the French Revolution and Napoleonic wars.But that monument stands only 50 meters (164 feet) high. A 250-foot Washington arch would dwarf the Lincoln Memorial and White House, and even rival the Capitol, which stands 288 feet (88 meters).The finished arch would be part of a building boom Trump has personally triggered, anxious to use his background as a onetime New York construction mogul to leave a lasting physical mark on the presidency.In addition to the ballroom, Trump is closing the Kennedy Center for two years of renovations amid backlash from artists over changes he’s made at the nation’s premier performing arts venue. He replaced the lawn in the Rose Garden with a patio area reminiscent of his Mar-a-Lago estate in Florida, and redecorated the Lincoln Bathroom and Palm Room in the White House’s interior.Trump also installed a Walk of Fame featuring portraits of past presidents along the Colonnade, massive flagpoles on the north and south lawns, and golden flourishes, cherubs and other flashy items to the substantially overhauled Oval Office.The arch would extend the president’s influence into Washington, where he has talked of beautifying “tired” grassy areas and broken signage and street medians and also deployed the National Guard to help break up homeless encampments.Harrison Design, a local firm, is working on the project, though no construction start date has been announced. Trump wants to unveil the new structure as part of celebrations marking America’s 250th birthday. The bridge actually came after the Civil War Pressed on what Trump meant by the four eagles, the White House sent a photo showing eagle sculptures at the four corners of the Arlington Memorial Bridge, but no further details.“President Trump is right. The American people for nearly 200 years have wanted an Arch in our Nation’s capital to showcase our great history,” White House spokesperson Davis Ingle said in a statement. “President Trump’s bold vision will be imprinted upon the fabric of America and be felt by generations to come. His successes will continue to give the greatest Nation on earth America the glory it deserves.”The president’s timing is off, though.The Arlington Memorial Bridge was first proposed in 1886, but it wasn’t approved by Congress until 1925. According to the National Park Service, the bridge was conceived after the Civil War and meant to memorialize the symbolic reunification of the North and South.It was originally built to link the site of the Lincoln Memorial with the home of Confederate Gen. Robert E. Lee where Arlington National Cemetery now stands. At the time, the direction the eagles would face right or left, meant to symbolize inward toward the city or outward facing visitors sparked controversy.The park service says the bridge was constructed between 1926 and 1931, and an engineer’s report lists only slightly different dates still decades after Trump’s timeline.Washington also once had a Victory Arch built near the White House in 1919, to commemorate the end of World War I. It was wood and plaster, however, and meant to be temporary. That structure was torn down in the summer of 1920.A 2000 proposal called for a peace arch in Washington, but those plans were abandoned after the Sept. 11 attacks the following year.Manning, who is also a former National Park Service ranger, said that, Washington aside, “I don’t know of a long U.S. tradition of building arches for things.”“That sounds like an import from elsewhere to me,” she said. Will Weissert, Associated Press
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E-Commerce
Norwegian skier Nikolai Schirmer on Wednesday handed the International Olympic Committee a petition signed by more than 21,000 people and professional athletes who want to stop fossil fuel companies from sponsoring winter sports.Schirmer delivered the “Ski Fossil Free” petition to the IOC’s head of sustainability, Julie Duffus, at a hotel in the Italian city of Milan two days before the Milan Cortina Winter Olympics kick off.The petition asks the IOC and the International Ski and Snowboard Federation, FIS, to publish a report evaluating the appropriateness of fossil fuel marketing before next season. Schirmer, a filmmaker and two-time European Skier of the Year, spoke exclusively with The Associated Press outside the hotel, and said the IOC informed him that it would not allow media to witness their meeting.“It seems like the Olympics aren’t ready to be the positive force for change that they have the potential to be,” Schirmer told the AP afterward. “So I just hope this can be a little nudge in the right direction, but we will see.” Norwegian skier Nikolai Schirmer walks out of a Milan hotel, Wednesday, Feb. 4, 2026, after privately meeting with the IOC’s head of sustainability, Julie Duffus, to hand her a ski fossil free petition with over 20,000 signatures two days before the Opening Ceremony for the 2026 Milan Cortina Winter Olympics. [Photo: Fernanda Figueroa/AP Photo] Retreating winters spurred the skier to take action Schirmer is a freeride skier who documents his adventures exploring Europe’s steep terrains. While freeride skiing is not currently an Olympic event, he said he felt like he needed to bring attention to fossil fuel marketing.“The show goes on while the things you depend on to do your job winter is disappearing in front of your very eyes,” he said. “Not dealing with the climate crisis and not having skiing be a force for change just felt insane. We’re on the front lines.”Burning fossil fuels coal, oil and gas is the largest contributor to global climate change by far. As the Earth warms at a record rate, winters are shorter and milder and there is less snow globally, creating clear challenges for winter sports that depend on cold, snowy conditions. Researchers say the list of locales that could reliably host a Winter Games will shrink substantially in the coming years.Schirmer launched his petition drive in January. He surpassed his goal of 20,000 signatures in one month, and people continue to sign.It’s a first step, he argues, much like a campaign nearly 40 years ago that led to a ban of tobacco advertising at the Games. United Nations Secretary-General Antonio Guterres has urged every country to ban advertising from fossil fuel companies.In his meeting on Wednesday, Schirmer said, the IOC’s head of sustainability pointed to the organization’s commitments to renewable energy. He said he feels that isn’t enough.The IOC told the AP in a statement that climate change is one of the most significant challenges facing sport and society. It didn’t say whether it will review fossil fuel marketing, as demanded by the petition.Olympic partners play an important role in supporting the Games, and they include those investing in clean energy, the statement said.FIS welcomes mobilization campaigns like this one, spokesperson Bruno Sassi said. He noted that He noted that no fossil fuel companies are partners of the FIS World Cup and FIS World Championships. Athletes say the petition is the start of a conversation Athlete-driven environmental group “Protect Our Winters” supported the petition drive. This is the first coordinated campaign about fossil fuel advertising centered around an Olympic Games, POW’s CEO Erin Sprague told the AP.American cross-country skier and Team USA member Gus Schumacher said he signed because it starts the conversation.“It’s short-sighted for teams and events to take money from these companies in exchange for helping them hold status as good, long-term energy producers,” he wrote in a text message.American cross-country skier Jack Berry said he’s hopeful this is an influential step toward a systemic shift away from the industry. Berry is seeking a spot on Team USA for the Paralympics in March. An Italian oil and gas company is sponsoring these Olympics Italy’s Eni, one of the world’s seven supermajor oil companies, is a “premium partner” of these Winter Games. Other oil and gas companies sponsor Olympic teams.Eni said it’s strongly committed to the energy transition, as evidenced by how it’s growing its lower carbon businesses, reducing emissions and aiming for carbon neutrality by 2050. And the company defended its role in the Winter Games.“Through the partnership with the biggest event hosted by Italy in the next 20 years, Eni wants to confirm its commitment to the future of the country and to a progressively more sustainable energy system through a fair transition path,” spokesperson Roberto Albini wrote in an e-mail.A January report found that promoting polluting companies at the Olympics will grow their businesses and lead to more greenhouse gas emissions that warm the planet and melt snow cover and glacier ice. Albini disputed the emissions calculations for Eni in the Olympics Torched report.Published by the New Weather Institute in collaboration with Scientists for Global Responsibility and Champions for Earth, the report also looks at the Games’ own emissions.“They have lots of sponsors that aren’t in these sectors,” said Stuart Parkinson, executive director at Scientists for Global Responsibility. “You can get the sponsorship money you’re after by focusing on those areas, much lower carbon areas. That reduces the carbon footprint.” McDermott reported from Cortina D’Ampezzo, Italy. AP Olympics: https://apnews.com/hub/milan-cortina-2026-winter-olympics
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E-Commerce
Shares of Chipotle Mexican Grill are down over 6% in premarket trading following a relatively humdrum fourth-quarter earnings report. The report, released on Tuesday, February 3, showed a 2.5% decrease in comparable restaurant sales from quarter-three and a 1.7% drop year-over-year. However, it appears Chipotle has a plan to fix all that: more limited-time offerings. Yes, the companys secret weapon of choice is to bump up its number of fresh menu options. This shift will include four limited-time offers throughout the year, Chipotle CEO Scott Boatwright said in an earnings call. He described the move as an increase in Chipotle’s “menu innovation cadence.” The limited-time offers (or LTOs) will start next week with the return of Chicken al Pastor, which Boatwright called the most celebrated limited-time offer in history, with two times the requests on social media to bring it back compared to any other LTO.” Boatwright adds that Chipotles data shows a core guest is more likely to choose a restaurant that has a new menu item. Protein, rewards, and of course AI Chipotle has also recently rolled out its high-protein line, with Boatwright nodding to the increased use of weight-loss drugs. It includes a $3.50 taco with 15 grams of protein as an addition to an 80-gram double-protein bowl. Theres also a $3.80 high-protein cup that is inspired by hacks that our guests rely on to boost their intake and offers a solution to those looking for smaller portions, which is a fast-growing trend with the adoption of GLP-1s, Boatwright stated. Furthermore, the fast-casual chain is relaunching its rewards program and using AI to create more personalized and impactful experiences. Even with these steps, Chipotle predicts its comparable restaurant sales for 2026 will be flat. The company did report some wins for quarter-four. It reached $2.98 billion in revenue, beating Wall Streets expected $2.96 billion, according to consensus estimates cited by CNBC. What happened to that Chipotle boycott? Quarter-one for 2026 has brought its own uncertainties to the fast-casual chain thanks to misinformation spreading online. Chipotle faced boycott calls in January after Bill Ackman, the billionaire CEO and founder of Pershing Square Capital Management, donated $10,000 to a GoFundMe campaign for Jonathan Ross, the ICE agent who shot and killed Renee Nicole Good as she turned her vehicle away from him. In 2016, Ackman bought a 9.9% stake in Chipotle, valued at about $1 billion, Newsweek reports. At the time, Pershing Square Capital was one of Chipotles top shareholders, but the company sold all of its shares as of November 2025. In response to the boycott, Chipotle took to social media to clarify that Ackman is no longer connected to the brand. Chipotles stock price (NYSE: CMG) was down more than 33% over 12 months when the market closed on Tuesday.
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E-Commerce