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Americans expressed their preference for alternatives to the Super Bowl this year, and Kid Rock wasnt it. The Puppy Bowl brought in 15.3 million viewers last Sunday according to official Neilsen numbers released Thursday, the pup-centered events biggest audience since 2018. The Super Bowl side event featuring romping baby dogs, now in its 22nd year, offers a lighthearted alternative for anyone alienated by the yearly American football ritual. In the Puppy Bowl, two teams of puppies (Team Ruff and Team Fluff) wrestle, romp and nap their way down a miniature football field featuring live play-by-play commentary, referees, and even a Lombarky trophy. The event raises money for animal shelters and also adopts out most of its own star pups, whether they emerge victorious or not. Last year, 12.8 million viewers tuned in to the Puppy Bowl, which airs on Animal Planet, Discovery, TBS, truTV, and HBO Max. The fluffy Super Bowl alternative drew in 6 million viewers in its first year and has been averaging around 12 million viewers in the last handful of years. This years Puppy Bowl delivered its strongest performance in nearly a decade, and its success across linear and streaming highlights our unique ability to unite audiences around content that feels good and does good, Discovery Channel Head of Content Joseph Boyle said in a press release. Were grateful to bring viewers so much joy and are deeply proud of the purpose at the heart of this event. The Puppy Bowl wasnt the only alternative Super Bowl show in town. Billed as the All-American Halftime Show, conservative org Turning Point USA promoted a MAGA-approved alternative show headlined by Kid Rock for people angry about Bad Bunnys booking at Super Bowl LX. This year, Super Bowl LXs official halftime show starring Bad Bunny averaged 128.2 million viewers enough to put it in the all-time top four, but a dip from Kendrick Lamars record-setting 133.5 million viewers in 2025. The performance was almost exclusively in Spanish, a choice that inspired outrage from President Trump and others in his orbit, but still inspired a massive swath of people to tune in. MAGAs hater halftime While the Kid Rock halftime show was originally expected to stream on X, by game time Turning Point USA hit a snag and was pointing followers solely to its YouTube stream. UPDATE: Due to licensing restrictions, we are unable to stream The All-American Halftime Show on X, the organization wrote on X. Head on over to our YouTube channel tonight around 8PM ET to watch the full show . On YouTube, the competing performance pulled six million concurrent viewers at its peak. On MAGA-friendly video site Rumble, the concert had been viewed 2.3 million times as of Thursday morning. If all two million of those views happened live, which isnt likely, that could leave the Kid Rock-led show at around 8 million viewers without factoring in some of the niche networks with relatively small audiences like OAN that aired the performance. Much like the Puppy Bowl, Turning Post USAs alternative Super Bowl halftime show was pre-taped. An intro video from U.S. Defense Secretary Pete Hegseth kicked things off, praising the organization founded by the late Charlie Kirk for its courage. During the headline performance, Kid Rock visibly struggled to lip sync the words to his own hit song Bawitaba, joining the backing track only occasionally a fact made even more puzzling given that it was pre-recorded. MAGA-approved musicians Brantley Gilbert, Lee Brice and Gabby Barrett also performed during the alternative halftime show. By Thursday afternoon, Turning Point USAs video of the Kid Rock-led concert was up to 21 million views, which is closer to the only numbers that Turning Point has provided publicly. The NFLs official YouTube channel racked up more than 78 million views of Bad Bunnys performance during the same time frame. Republicans vs. Bad Bunny In a Truth Social post following Bad Bunnys halftime show, President Trump called the international superstars notably joyful celebration absolutely terrible. Nobody understands a word this guy is saying, Trump said, sidestepping the fact that the NFL itself chose Bad Bunny to reach a massive, untapped audience within the U.S. and abroad. The game itself wasnt always riveting, but Bad Bunnys Super Bowl halftime show was widely considered to be a performance for the ages. The inventive Spanish language set showcased energetic choreography, intricate street scenes of New York and Puerto Rico, many nods to the islands culture and its struggles, and even a real, live wedding. Trump wasnt the only one to criticize Bad Bunny. House Speaker Mike Johnson told a reporter last year that the NFL made a terrible decision when it invited Bad Bunny, one of the most popular musicians in the world. “There are so many eyes on the Super Bowl, a lot of young, impressionable children, Johnson said. The irony is rich given the fact that Kid Rocks own songs have glorified statutory rape. The 2001 Kid Rock song Cool, Daddy Cool features the lines Young ladies, young ladies, I like ’em underage, and See, some say that’s statutory, but I say it’s mandatory lines that drew fresh outrage leading up to the Super Bowl. Other members of the MAGA base questioned or outright denied Bad Bunnys status as an American citizen, including super influencer-turned-boxer Jake Paul, who called the performer a fake American citizen a claim so plainly racist that even his brother called him out. “Puerto Ricans are Americans & Im happy they were given the opportunity to showcase the talent that comes from the island,” Logan Paul wrote on X.
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Part of a figure skaters job is to make their routine look as effortless and graceful as possible, as if theyre floating on ice and soaring into the air through sheer force of will. In reality, theyre often launching themselves multiple feet into the air with what amounts to sand bags on their feet; generating hundreds of pounds of centripetal force through rotations; and landing on a blade thats just 3/16 of an inch wide. At the 2026 Winter Games in Milan and Cortina, Italy, NBC is using an AI tool developed by a former MIT researcher to help audiences understand just how mind-boggling the feats of todays Olympic athletes are. Jerry Lu [Photo: Bryce Vickmark/MIT] Jerry Lu is a 2024 MIT graduate and the founder of OOFSports, a sports analytics company that uses AI to analyze program footage, document performance data in real time, and allow commentators to give viewers a more concrete understanding of athletes feats. At Milan Cortina, hes partnering with NBC Sports on its figure skating, snowboarding, and skiing programming, collecting data like the height of jumps, athletes speed, and their rotational paths. As figure skaters continue to break new ground in the sportlike landing more and more jumps with quadruple rotations (see American skater Ilia Malinins first-ever quad axel landed at the Olympics), Lus AI-powered tech can help make sense of their routines, moment by moment. [Video: Jerry Lu] A big ask from NBC Lus career in sports analytics began with his own interest in competitive swimming. During his undergraduate studies at the University of Virginia, he worked with the mathematician Ken Ono to develop a wearable device that let the schools swimmers analyze their strokes, which helped them to increase propulsion and reduce drag. Lu later served as a technical consultant for five swimmers who won medals at the Tokyo Olympics in 2020, followed by 16 medalists at the Paris Olympics in 2024. During his time at MIT in its dedicated sports lab, Lu began experimenting with sports analytics technology for other fields, including a program designed to help Australias BMX freestyle team optimize its strategy. Following the Paris Olympics, he says, NBC approached him directly to ask if he could create a data analytics system for figure skating in Milan Cortina. At that point, some of the artistic sports were missing this data-driven storytelling abilityif you watch hockey on TV, it looks slow, but if you watch it in person, it looks fast, Lu says. Similarly, he explains, if one were to watch American figure skater Amber Glenn perform a jump on screen, it might not look mind-blowingbut in person, she would be soaring unbelievably high in the air. NBC needed a way to bridge the gap between those two experiences. Building an AI model for the Olympics For Lu and his teamnone of whom are skatersthe first step toward building this tool was jumping on a call with former Olympic skaters and longtime NBC analysts Tara Lipinski and Johnny Weir. Unlike sports like swimming or track and field, the judging parameters for figure skating can involve quite a bit of grey area, meaning that Lus team needed a full run-down of what the judges would be looking for. They essentially taught us the sport, Lu says. They taught us exactly what they were looking for, what the judges are looking for, what, from their understanding, is a virtue, and whats a vice. We needed to come up with ways to quantify those and essentially give them the metrics with which they can compare across athletes. Making a tool for analyzing figure skating required a completely different system from swimming, Lu says. Whereas propulsion and drag were the two main variables in that sport, figure skating is all about the speed and rotation needed to complete complicated jumps. To calculate those metrics without wearables, his team trained an AI model to analyze program footage and identify a variety of rotational points on the athletes body, from their head to shoulders, elbows, hips, and ankles. Using those data points, the team then taught the model to categorize different jumps based on body positioninglike the toe loop, luxe, and axeland, further, to count the athletes total rotations in order to classify the jumps as a double, triple, or quad. By understanding exactly where the skater is at any given point, the AI model can calculate statistics like their speed when entering a jump, total jump height, jump exit speed, and the ground they cover across the rink; all crucial elements of their performance. These kinds of numbers can help commentators like Lipinsky and Weir paint a much more detailed picture for this years Olympic viewers. Will AI ever replace Olympic figure skating judges? This researcher says no Outside of his collaboration with NBC, Lu has turned his figure skating model into an app called OOFSkate, which lets skaters of any level film their routines and instantly understand their own stats. The app became an official partner of U.S. Figure Skating in December 2025. Lus next step is creating a version of this technology that not only tracks skaters routines, but also scores them. Right now, he already has a model in the works, which he plans on debuting some time during the skating off-season. Ultimately, he says, the model will be able to assist in evaluating technical performance on a select number of skills, but it will never replace human judgements on athletes artistic performance. Figure skating is this very unique blend of artistic and technical abilities, u says. The Olympics is all about athletes going higher, faster, strongerotherwise you dont deserve to be here. Figure skating has a part of that, which is that the bigger jumps get awarded bigger points, which is correctif you did a quad and I did a triple, you should get more points. But at the same time, this artistic element is also part of the thesis of figure skating.
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E-Commerce
For investors, DraftKings has been anything but a sure bet. The company reported earnings on Thursday, which showed revenue of nearly $2 billionan increase of 43% year-over-yearand earnings per share of $0.25. We closed 2025 on a high note. Fourth quarter revenue increased 43% year-over-year and we achieved records for revenue and Adjusted EBITDA. Our core business is strong as we enter 2026, said Jason Robins, DraftKings Chief Executive Officer and Co-founder, in a statement included with the earnings release. However, despite the strong numbers, DraftKings stock was down more than 15% during pre-trading on Friday morning, and is now down almost 30% since the beginning of the year. Further, over the past calendar year, its down more than 45%. The catalyst? Future uncertainty. Specifically, the company is forecasting fiscal year 2026 revenue guidance range of $6.5 billion to $6.9 billion and a fiscal year 2026 Adjusted EBITDA guidance range of $700 million to $900 million, which is below estimates and softer than anticipated. The broader issue is that the sports gambling and prediction markets are evolving quickly, and theres the distinct possibility that regulation could rein things in, or that individual states could start to tax the companies or users themselves to different degrees. Further, prediction market companies like Kalshi and Polymarket are now in the fray, and both of those companies may offer users a different way to scratch their itch by offering betting products that are exempt from state taxes due to the way theyre structured. DraftKings, too, has a predictions app (DraftKings Predictions) available to users in 38 states, while its sports betting app is available in 28 states. DraftKings isnt alone in taking it on the chin from the markets. Flutter Entertainment, the largest sports betting stock by market cap, and parent company of FanDuel and others, was likewise down more than 4% before the market opened on Friday, and down more than 35% year-to-date. MGM, which also runs a betting app, was down by similar amount, as was Caesars.
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Maybe you first bonded over shared workplace frustrations. You gradually started finding each other every lunch break and synchronizing trips to the coffee machine. Eventually they become a confidant for venting about your real life outside of work. They become your work spouse. And if you find yourself strolling the greeting card aisle sometime today, you may even feel compelled to get this person in your life a trinket for celebrating the most romantic day of the year. Turns out, there are options available. For my work wife on Valentines day, one option reads from Card Factory. Ive finally found someone just as inappropriate as me! A card to show appreciation for your work spouse on Valentines Day might seem like a sweet gesture. But if you have an actual spouse or partner waiting at home. . .they might think differently. Im sorry, one TikTok creator posted after spotting the card in the wild, but the argument that would ensue if my partner came home from work with one of these cards from his colleague on Valentines day. “Im already mad thinking about it,” one user commented. The video quickly racked up almost 700,000 views and hundreds of comments. Another quipped: I didn’t know card factory even sold divorce papers. A third wrote: “the person who designed them cards just LIVES to stir up drama, i just know it.” While honoring a colleague on Valentines Day might be taking things a little far if youre otherwise spoken for, the idea of a work wife or work husband has been a feature of American offices for decades. Its also been much-parodied online, with the overly flirtatious colleague stereotype a trigger for many. Im not even married but Im already planning an argument with my husband, one comment under a viral skit read. I punched my phone by reflex, another added. The boundaries of the work spouse relationship can get blurry. Its by nature more intimate from other workplace relationships, but it must remain strictly platonic. Some scholars have argued that the connection actually sits somewhere between friendship and romance. Having lunch with my work wife, one TikTok creator posted. Hoping my wife wife doesnt find out. Of course, having close friendships at work is no bad thing. In fact, its good for both productivity and performance. According to a new study from KPMG, employees said that having workplace friendships increases their motivation to go above and beyond their job description. More than half (57%) would even take a salary 10% below market rate if it meant being able to have close friends at work. But labeling someone other than your spouse your wife or husband, however innocently, can easily spiral into conflict, especially given the close proximity that working together necessitates. A 2023 Newsweek poll found that 45% of adults in the U.S. dont think its appropriate to have a work spouse. Only 21% deemed it okay. Having a work spouse is one thing. But getting them a Valentines Day card if you have an actual spouse at home? That might be a one-way ticket to the doghouse.
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E-Commerce
News that the Washington Post had laid off hundreds of workers and scrapped several sections of the storied paper altogether stunned the journalism community last week. The Post cut roughly one-third of its staff, reduced local coverage, and completely destroyed its sports and international departments. The paper is owned by Jeff Bezos. The Amazon founder, who has a staggering net worth of approximately $250 billion, bought the Post for $250 million in 2013. The newspaper has consistently lost more money than it has made since the 2020 election, yet has long been considered a stalwart of American dailies. But last week, The Posts editor-in-chief Matt Murray told employees the layoffs were part of a strategic reset meant to attract more customers. Though he acknowledged the cuts were painful, the overall messaging seemed to be that they were necessary. Of course, not everyone agrees. Martin Baron, who served as the outlets executive editor until 2021, told The Guardian, This ranks among the darkest days in the history of one of the worlds greatest news organizations. But one question has persistently risen out of the fog of disappointment and disillusionment: if Jeff Bezos understood that owning such a vital newspaper was a “sacred trust,” why is he no longer willing to keep it running at a loss for a tiny percentage of his net worth? Yes, the financial optics for the Post arent the most promising: the New York Times reported in 2022 that the papers online ad revenue fell to $70 million that year, a 15% drop from 2021. Last year the number of print subscriptions fell to below 100,000 for the first time in 55 years. The Post hoped to gain 5 million digital subscribers by 2025; in late 2024, the outlet reported having approximately 2.5 million digital subscribers. And the Post lost $177 million in 2023 and 2024 combined, per the New Yorker. Trebor Scholz, a scholar-activist and Associate Professor for Culture & Media at The New School in New York who has authored several books on labor and economics, hinted that it might just be that Bezos simply doesnt find the Post useful anymore. Bezos is a businessman first and foremost, and if the paper isnt making money, cuts have to be made. I think financially, [the Post] is not a great consideration for him, right? Scholz says. He also pointed out that Bezos may have lost interest in the newspaper after owning it for several years and called to mind Elon Musks decision to purchase X, then Twitter, in 2022. Musk intended to own the social media platform as a means to control discourse and swing the political atmosphere in a particular direction, Scholz says. That plan appears to have worked, he added, as X, which was considered an online gathering space for politically engaged people of all persuasions during Twitters heyday, is now fairly useless for social movements and has really turned into this sort of toxic right-wing space. (The platform has spent considerable time and money battling a surge in bots and misinformation since Musks takeover.) The Post isnt the only newspaper thats been taken over by a seemingly benevolent billionaire, Christina Bellantoni, director of USCs Annenberg Center and former Los Angeles Times editor told Fast Company by phone. Patrick Soon-Shiong swooped in to save the Los Angeles Times in 2018, when he paid $500 million for the paper, a transaction that was initially celebrated by the media. But Soon-Shiongs decision to order the paper to cancel its endorsement of Kamala Harris ahead of the 2024 election pushed most of its editorial staff out, and the outlet began to lose money. He fired 20% of the papers staff in the same year, and in late 2025 Soon-Shiong announced plans to take the paper public. Soon-Shiong didnt buy the paper just to come in and fire people, Bellantoni said. I think he really did believe in himself and the ability to save it, to turn it around and make it this thing he’d be very proud of and also make money on, she added. That’s not what happened, and I think people are really angry about him but also because they’re mad they put him on a pedestal. Both newspapers benefitted from the surge in public interest in reading the news that marked the first Trump administration; both ended up gutted by their owners after later declining to endorse a political candidate in 2024 (on top of that, both owners have been criticized for their professional and personal ties to the Trump administration). That decision caused a lot of damage for the Post and the Times, Bellantoni also said. Subscribers departed both in large numbers despite the pleas of journalists to stick with them. But things can also work out: in 2013 John Henry (who founded his own investment firm and is the owner of several sports teams, including the Boston Red Sox and Pittsburgh Penguins), paid $70 million for the Boston Globe. Though print subscriptions to the paper have dropped, digital subscriptions are over 250,000. The intersection of morality and business isnt one-size-fits-all, which makes questions of Bezos own internal philosophy toward the Post and the value of the free press difficult to discern. After all, he could have just shut the paper down, Bellantoni noted, but he didnt. Obviously, he knows how important the Post is that’s why he bought it, she said. And I think he does know its value and in the end, you know, if he wanted to kill it, he could do that too. The Post is still doing great journalism every day, and there are a lot of people there who really care about their work, Bellantoni concluded. And so the question is: whats next? To that end, Bezos has praised the newspapers essential journalistic mission and said he will continue to focus on the data that tells us what is valuable and where to focus. Though conversations about data over the enormous benefits the public can reap from a fully-staffed, storied news outlet such as the Post raise the hackles of some (as former Post Opinions writer Molly Roberts put it, Democracy dies in The Data), business owners have been data-driven for years. The Post is and will continue to produce great work, Bellantoni said, and in the end, there will always be that institutional love for the Washington Post because it has been there forever, and it has had such an important place in society, whether it is struggling inancially or not. The tale of what happened after Jeff Bezos bought the Washington Post may be a cautionary tale to billionaires everywhere who invest in the news in the future. This is not a recipe for lining your pockets with money anymore. Its a hard, expensive industry to finance.
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E-Commerce