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Bluesky may still be the underdog in the race for alternatives to X, but the once Twitter-affiliated service is gaining momentum. The app just passed the 15 million user mark after adding more than a million new users over the last week, the company said in an update. While Bluesky is still considerably smaller than Threads, which with 275 million users is its biggest rival, there are signs that Threads users have been increasingly curious about the upstart. Bluesky has been a trending topic on Threads in recent days and an in-app search suggestion shows there are more than 19,000 posts about Bluesky. Bluesky itself has also made a push to win over Threads users in recent weeks by posting regularly on the Meta-owned service. That effort seems to be working. A month ago, Engadget noted, the service had just under 9 million users. Its mobile app also has the top spot in Apples App Store, followed by Threads and ChatGPT. Its recent success also seems to be driven, at least in part, by frustration with Elon Musk and X following the US presidential election. A recent report from web analytics company SimilarWeb found that more than 115,000 US web visitors deactivated their accounts, on November 7, more than on any previous day of Elon Musks tenure. The report also noted that web traffic and daily active users for Bluesky increased dramatically in the week before the election, and then again after election day, with Bluesky at points seeing more web traffic than Threads. (Threads mobile usage, however, is still far ahead of Bluesky.) SimilarWeb In the US, Bluesky got more web visits than Threads in the immediate aftermath of the election, the report notes. For context, its important to note that both services are app centric, even though they support a web user interface. On its part, Bluesky seems intent on distinguishing itself from its larger, billionaire-controlled rivals. The company, which began as an internal project at Twitter before it spun off into an independent entity, has experimented with novel features like custom feeds, user-created moderation services and starter packs for new users. You're probably used to being trapped in a single algorithm controlled by a small group of people, that's no longer the case, Blueskys COO Rose Wang shared in a video aimed at new users Tuesday. On Bluesky, there are about 50,000 different feeds these feeds provide a cozy corner for you to meet people with similar interests. And you can actually make friends again, because you're no longer tied to a dominant algorithm that promotes either the most polarizing posts and or the biggest brands, and that's the mandate of Bluesky.This article originally appeared on Engadget at https://www.engadget.com/social-media/bluesky-surges-to-15-million-users-after-getting-a-million-sign-ups-in-one-week-224213573.html?src=rss
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Marketing and Advertising
NHL 25 is slated to get a sizable content update at the end of the year. EA announced that the six teams of the Professional Women's Hockey League will be added to the game in an update this December. The Boston Fleet, Minnesota Frost, Montréal Victoire, New York Sirens, Ottawa Charge and Toronto Sceptres will be available to choose in the game's Play Now, Online Versus, Shootout and Season modes. This EA sports franchise has been putting more women's leagues and female players into the spotlight in recent installments. Women's teams first appeared in NHL 22 back in 2022, and last year NHL 23 showcased Olympic gold medalist Sarah Nurse of Team Canada on its cover alongside Trevor Zegras of the Anaheim Ducks. In addition to the December update with the PWHL partnership, NHL 25 is adding an NHL Arcade mode this Friday. In early 2025, the game will also see new content tied to the upcoming 4 Nations Face-Off event.This article originally appeared on Engadget at https://www.engadget.com/gaming/the-professional-womens-hockey-league-will-join-eas-nhl-25-this-year-224023998.html?src=rss
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Marketing and Advertising
Spotify is aiming to give YouTube some competition with its new partner program for video creators and content that goes viral. The music and podcast app announced a new Partner Program that monetizes audio and video beyond income from advertising starting on January 2, 2025. The new monetization program pays Spotify creators in two ways. Creators can earn a share of ad revenue from their content on all platforms through its Partner Program. They can also earn money through monthly podcast subscriptions that allow listeners to support creators directly in return for exclusive bonus content and perks. Both tiers also come with eligibility requirements. The Spotify Partner Program requires participants to host and upload their content through its Spotify for Creators platform, have streamed 10,000 hours and at least 2,000 unique views in a 30-day period and published at least 12 episodes. Subscriptions will be open to content creators who have at least two published episodes and at least 100 unique Spotify listeners in a 60-day period. The new programs will be available for subscribers in the US, UK, Canada and Australia next January. Spotify has taken other steps to make its video and music content more accessible and mainstream. The music and video streamer integrated with TikTok and Instagram so users can post tracks on the social media sites.This article originally appeared on Engadget at https://www.engadget.com/entertainment/music/spotify-unveils-a-new-payout-model-for-creators-with-popular-videos-221706698.html?src=rss
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Marketing and Advertising
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