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China has sanctioned Skydio, Americas largest drone maker, for providing unmanned aerial vehicles to Taiwans national fire service. Skydio CEO Adam Bry publicly acknowledged the sanctions on Wednesday. A few weeks ago, China announced sanctions on Skydio for selling drones to Taiwan, where our only customer today is the National Fire Agency, Bry wrote in a blog post. As first reported by the Financial Times, the ban has sent Skydio racing to find alternative battery suppliers. Although the company manufactures its drones in the US and sources many of the components that go inside of them from outside of China, Skydio had been wholly dependent on a single Chinese provider for batteries before October 11, when the countrys government imposed the embargo. According to Bry, the company has a substantial stock of power cells on hand, but those supplies wont be enough to prevent near-term rationing, and the alternate suppliers Skydio is working to engage wont come online until the spring of next year. Subsequently, future shipments of the companys flagship X10 drone (pictured above) will only come with one battery for the time being. Among the customers Skydio has been contracted to provide X10 drones to was Ukraines military, which planned to use the UAV for reconnaissance missions. Before the sanctions, Ukraine had requested thousands of X10 units, according to the Financial Times. Skydios relationship with Taiwan may have only been a pretext for the sanctions. We suspect Skydio was targeted by Beijing because it is likely seen as a competitor to DJI, a US official told the Financial Times. If there is a silver lining, we can use this episode to accelerate our work to diversify drone supply chains away from China. DJI, it should be mentioned, has long been in the crosshairs of the US government. In mid-October, the Chinese drone maker filed a lawsuit against the Department of Defense over a decision the Pentagon made to designate it as a Chinese military company. Earlier in the year, DJI narrowly avoided a national ban when the US Senate released its version of the 2025 National Defense Authorization Act.This article originally appeared on Engadget at https://www.engadget.com/general/china-sanctions-us-drone-maker-skydio-in-ongoing-trade-war-144507154.html?src=rss
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Marketing and Advertising
Music streamer Tidal will have its second big layoff in a year, and it might dwarf the last one, Fortune reports. Jack Dorsey, CEO of Block (Tidal's parent company since 2021) announced the organization will return to the style of a start-up, with fewer employees. "So we're going to part ways with a number of folks on our team, Dorsey told staff in a note. Block also owns Cash App, After Pay and BitKey, among others. We're going to lead with engineering and design, and remove the product management and product marketing functions entirely," Dorsey's note to Tidal employees continued. "We're reducing the size of our design team and foundational roles supporting Tidal, and we will consider reducing engineering over the next few weeks as we have more clarity around leadership going forward." Tidal previously laid off about 40 people across multiple departments in December 2023. Dorsey didn't announce the exact number of staff getting laid off, but sources within the company speculate it might be 100 individuals one-fourth of the company's employees. "We have made some internal changes to our Tidal team to focus on serving artists in the most meaningful way," a Tidal spokesperson said in a statement. "This involved the elimination of some roles across our business and design teams. We are going to be smaller, focus on fewer things, and move with a relentless approach to product development." Tidal notably removed its free tier for users in March. This article originally appeared on Engadget at https://www.engadget.com/entertainment/music/tidal-which-is-in-dire-need-of-some-good-marketing-lays-off-its-entire-product-marketing-team-143045120.html?src=rss
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Marketing and Advertising
Google is bringing its Gemini AI assistant into more of its software suite, announcing several new features for Google Maps. Users looking for ideas about places to go in Maps can now ask conversational questions about the type of location they want and receive answers from Gemini. Maps can also use AI to respond to deeper queries about a specific locale. When you're looking at a location on Maps, Gemini can also provide a summary of reviews. These AI-powered features will roll out to the Maps app on Android and iOS beginning this week. The Immersive View Maps feature introduced last year is growing. Google can now apply AI to show what locations will look like at the date and time a person will be present. Immersive View will be available in 150 cities internationally, including Brussels, Kyoto and Frankfurt. New place categories, such as college campuses, are also being added. Driving directions are getting an update too. A button to add stops to driving directions will let users explore notable landmarks or stops along their route. Navigation has also been improved to show more exact details about potentially complicated areas of a route, such as clearer directions about what lane to be in or when to merge. The enhanced driving experience will be available on both Android and iOS, the rollout starts next month in more than 30 metro areas. Waze is also receiving the Gemini treatment in today's announcements. Conversational Reporting that will allow drivers to use natural language to alert the app to road hazards or delays. And why limit AI to Maps when it can be on the whole planet? Google Earth is also getting generative AI tools specifically targeting urban planners with fast access to data.This article originally appeared on Engadget at https://www.engadget.com/big-tech/google-is-adding-gemini-ai-powered-tools-to-maps-140045971.html?src=rss
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Marketing and Advertising
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