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Yesterday, shockwaves rippled across the American tech industry after news spread over the weekend about a powerful new large language model (LLM) from China called DeepSeek. News of DeepSeeks capabilitiesnot to mention the fact that it is open source and free for anyone to use and modifysent U.S. markets reeling, including the tech-heavy Nasdaq, which saw $1 trillion evaporate from its market cap as AI-adjacent stocks such as Nvidia and Broadcom were hit hard. U.S.-listed shares of TSMC, which trade on the New York Stock Exchange (NYSE), also took a dive. But today, some of those stocks are recovering, at least to a degree. Heres what you need to know about DeepSeek and its latest market impact. ‘DeepSeek R1 is AI’s Sputnik moment.’ Investor and engineer Marc Andreessen posted on X yesterday that ‘Deepseek R1 is AI’s Sputnik moment.’ DeepSeek R1 is the Chinese firm’s latest reasoning mode. “AI’s Sputnik moment” refers to the time when the Soviets leapfrogged the U.S. in the space race with the launch of the world’s first satellite, a milestone that caught America off guard. https://twitter.com/pmarca/status/1883640142591853011 Andreessen and many other tech experts seem to believe that DeepSeek is a similar milestoneand for several reasons. First, not only did DeepSeeks AI model outperform reigning U.S. champions like OpenAIs ChatGPT and Metas Llama, but it was made at a fraction of the cost that U.S. tech giants spent developing their homegrown LLMs. DeepSeek reportedly cost less than $6 million to train, while U.S. tech giants have spent hundreds of millions or billions to develop theirs. Second, DeepSeek was reportedly trained on mid-range AI hardwareNvidias H800 chips. It was previously thought that a model with such industry-defining capabilities couldnt be trained on anything but the latest high-end chipsets. Third, DeepSeeks LLM is also more energy efficient, making it more environmentally friendlynot to mention cheaper to run. These three factors made it appear that Americas tech giants vastly overspent on training their LLMs, which now appear to be inferior to DeepSeek. This also suggests that Americas major tech giants operating in the AI space, including OpenAI, Meta, and Google, arent as impenetrable to competition as once thought. When the financial barrier to entry into creating an LLM that could compete with Americas best models was thought to be relatively higha company would need hundreds of millions or billions in capital to enter the raceit gave Americas tech giants a competition buffer. Not many other tech companies, and certainly not upstarts, would have the financial resources to compete. But now, if they can compete for just a few million dollars, Americas AI tech giants might have a lot more competition in the months ahead, threatening their AI dominance. Why did DeepSeek knock $1 trillion off U.S. markets? After news of DeepSeeks achievements spread, U.S. markets sank yesterday, especially the tech-heavy Nasdaq. By the end of the day, the Nasdaq had lost $1 trillion. The majority of that loss came from a sell-off of Nvidia shares. As noted by CNBC, Nvidias stock (Nasdaq: NVDA) plummeted nearly 17% yesterday, which wiped almost $600 billion from its market cap. Other AI-adjacent stocks like chipmaker Broadcom Inc. (Nasdaq: AVGO) fell over 17%, and OpenAIs largest investor, Microsoft Corporation (Nasdaq: MSFT), fell over 2%. These and falls in other AI-related tech stocks helped account for that $1 trillion loss. As for why DeepSeek sent shares tumbling, it’s because its existenceincluding how little it cost to train and the inferior hardware it was trained onis a threat to the interests of some of the reigning American AI giants. If advanced AI models can now be trained on lower-spec hardware, why should companies keep shoveling money to Nvidia for their latest, most costly chips? And if any company can create a high-performance LLM for a fraction of the cost that was once thought to be required, Americas AI giants are about to have much more competition than ever imagined. That kind of news scares investors who have invested heavily in Americas AI tech giants over the last few years. How are U.S. tech stocks reacting this morning? The good news for tech-heavy investors is that in premarket trading this morning, many U.S. tech stocks that plummeted yesterday are recovering today, albeit slightly. As of the time of this writing, Nvidia shares are up about 5% over yesterdays close. Broadcom shares are up about 3.4%. TSMC shares are up about 3.2%. However, shares in Microsoft and in chip-tooling maker ASML are relatively flat. This doesnt necessarily mean DeepSeeks effect on U.S. stock markets is over. Todays slight recovery of yesterdays biggest losers likely suggests that some investors are seemingly catching their collective breaths as they wait to see how Americas AI leaders respond to “AI’s Sputnik moment” as the week continues.
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Want more housing market stories from Lance Lamberts ResiClub in your inbox? Subscribe to the ResiClub newsletter. Speaking on D.R. Horton’s earnings call last week, CEO Paul Romanowski was asked about geographic housing demand trends and if rising inventory in Florida and Texas was impacting the sales of Americas largest homebuilder. Some of the [recent] buildup we’ve seen in inventory has had some impact on [our] sales when you look at portions of the Florida market and as well isolated to some of the Texas markets where they saw a significant run-up in valuations,” Romanowski responded. “We’ve seen some moderation there. But generally, as we enter into the spring, [we] have been pleased with what we’ve seen in these first few weeks in our sales offices across our footprint. The regional variation described by D.R. Horton is supported by the data. According to John Burns Research and Consultings Burns Homebuilder Survey for December, which was published this month, homebuilders in Florida and Texas are spending the most on sales incentives, while homebuilders in the Northeast and Southern California are spending the least. Broadly speaking, homebuilders have been more willing in recent years to compress marginswhich reached historic levels during the pandemic housing boomand allocate them toward incentives or affordability adjustments to “meet the market” when and where needed, rather than making significant cutbacks in production. Indeed, just last month Lennar CEO Stuart Miller told analysts: We’re going to adjust to market [when and where needed]. We’re going to maintain [sales] volume. In Florida, homebuilders are spending 10% of the sales price on incentives to help move unsold inventory. On a $500,000 home, that would come out to spending $50,000 on incentives. In the Northeast, homebuilders are spending 3% of the sales price on incentives for unsold inventory. On a $500,000 home, that would come out to spending $15,000 on incentives. Often those new construction incentives are baked into the price; however, if a particular community or market shifts quickly, and a builder needs to rapidly increase incentives to keep selling homes, its essentially a net effective home price cut. And although both new and existing home inventories have increased from historically low levels, the supply of homes at affordable price points is generally still limited,” Romanowski told analysts. “To help spur demand and address affordability, we are continuing to use incentives such as mortgage rate buy-downs, and we have continued to start and sell [more] of our smaller floor plans.” !function(){"use strict";window.addEventListener("message",(function(a){if(void 0!==a.data["datawrapper-height"]){var e=document.querySelectorAll("iframe");for(var t in a.data["datawrapper-height"])for(var r=0;r
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Andy Hunter decided something needed to be done about the endless rise of Amazon in 2018the year that the e-commerce giant surpassed 50% of book sales in the U.S. market. I was concerned at that rate of growth, says founder and CEO of Bookshop.org. Hunter did a back of a napkin projection and figured that by 2025, Amazon would have secured an 80% share of the U.S. market. That worried Hunter, who had long worked in the publishing industry, especially when paired with stats showing half of all independent, local bookshops in the country went out of business at the same time as Amazon became ascendant. I felt very strongly that books are too important to our culture to give complete control of them to a single monopolist-like retailer, says Hunter. The vision was what would become Bookshop.org, which is now launching an e-book initiative, enabling its users to download digital books. But whatever the tech, the mission has been the same: supporting local bookstores by allowing them to keep most, if not all, the revenue from book sales made through the website, while giving them a digital storefront at a time when customers do more and more shopping online. (Bookshop.org makes its money through direct sales, where it gets 20% of a books value; affiliate sales for other companies, where it gets 10%; and advertising from publishers.) Hunter began building the site in mid-2019, and launched it on January 28, 2020, with a small team of four people. At the time, he was working two day jobs, alongside Bookshop.org as a side project. It was a big gamblebut one that paid off. Within the first month, the site sold $50,000 of books. I considered that a success, but we didnt know if it was going to work, he admits. We only had eight months of cash runway before we would run out of money and disappear. While many businesses were negatively impacted by the pandemic, Bookshop.org benefitted from the world moving online. Within the first six weeks of COVID-19, the company onboarded 1,200 bookstores, and fielded interest from the U.K.s Booksellers Associationresulting in the company launching in the U.K. in November 2020, ahead of the holiday season there. We launched right into peak trading season, says Nicole Vanderbilt, a former Etsy executive who led the U.K. arm of Bookshop.org. It was an immediate success. The platform has continued its growth in the five years since, embedding itself into the industry in a way that surprises even Hunter. Global revenue in December 2024 hit $8.6 million, $7.5 million of which was from the United States. Hunter believes its the personalized touch, and the knowledge that each purchase supports independent bookstores, that has helped the company succeed. We arent cheaper than Amazon and were not faster, he says. While the company tries to remain competitive on price and delivery time, it cant possibly compete with Amazons infrastructure or scale. Ultimately, the only reason you would ever buy a book from Bookshop or from one of our stores is because of your values, because you appreciate it culturally, he says. Thats why we’ve succeeded: because there are enough of those people who have shared the values that we have. So far, Bookshop.org has competed with Amazon only on physical book sales. But from today, its taking the fight to the tech giant with e-book sales, too. The company has developed its own e-book platform, accessible through a web browser or downloadable app for Apple and Android, designed to compete with Kindle, allowing shoppers to buy digital versions of their favorite books from independents. It cost us about $2 million and took about nine months longer than we thought it would, says Hunter. That outlay isnt all that significant for big tech firms, but it was for Bookshop.org, the CEO explains. Yet it was a necessary decision to remain competitive. E-books are about 15 to 20% of all books sold, and right now you can’t buy them from your local bookshop, he says, pointing to a European vacation he took with his children last summer where they wanted to read on e-readers, but were forced into big techs grasp to do so. Audiobooks will also soon be released in the U.K. later this year, Hunter saysanother attempt to maintain feature parity with Amazon. The next five years of Bookshop.org will see the company pursue further digital options for customers, Hunter saysattempting to eke further into Amazons market share and to slow its spread as the dominant entity in the market. After all, that was the founding principle that motivated Hunter to set up his company: to stop Amazon reaching that forecast 80% share by 2025. We are eating into it, he says. I know weve eaten into it. But the analogy is that weve stolen a crumb from the giants mouth. Nearly four in five Bookshop.org customers say they used to buy books on Amazon, according to the companys own surveysmeaning theres an untapped market that can be tackled even further.
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E-Commerce
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