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For its first brand refresh in 13 years, Domino’s updated its color palette, packaging, and font to look more engaging. When it came to making new tagline, though, the Michigan-based pizza chain is trying something unique: they just added more Ms to their wordmark. Mmm. Domino’s announced a rebrand Wednesday that includes brighter reds and blues and a new font called Domino’s Sans that was designed to “be thicker and doughier” and proves that using sans serifs doesn’t have to be bland. Team members will get new branded gear to wear in the kitchen and out delivering orders, and there’s a reimagined suite of new pizza boxes, including one black-and-metallic-gold box designed for premium menu items, like Domino’s Handmade Pans, to better upsell pricier pizzas. [Image: Domino’s] It’s a brand refresh optimized for craveability, like recent rebrands for Burger King and Papa Johns that used squishy type and color palettes chosen to convey freshness and ingredients. This is graphic design meant to look delicious and make you hungry. For its new taglinewhich Domino’s is calling it its “cravemark”they tapped Shaboozey, who draws out the “m” sound when saying “dominos” in campaign ads (like “dommmino’s,” get it?). On screen, the musician’s jingle is visually reinforced with an animation that adds the extra Ms to the Domino’s wordmark before the letters snap into the Domino’s domino logo. “Rather than launching a more traditional tagline, we’re baking craveability right into our name and every aspect of our brand as a reminder of this relentless focus,” Domino’s executive vice president Kate Trumbull said in a statement. “You literally can’t say ‘Domino’s’ without saying ‘mmm.'” The cravemark is a wordmark, tagline, and jingle all rolled up into one, and judging by who the company got to sing it, Domino’s has big ambitions for its new brand asset. Shaboozey’s “A Bar Song (Tipsy)” tied the record for the longest-running No. 1 in Billboard Hot 100 chart history last November, and he was the only artist to be featured on Beyoncé’s Cowboy Carter twice. In a statement, he called pizza “that one food that brings everyone together” across generations and cultures. Domino’s is aiming for an asset with wide appeal and recognition. Domino’s is the leading U.S. pizza chain by revenue, bringing in $4.78 billion annually, ahead of Papa John’s, Yum! Brands-owned Pizza Hut, and Little Caesars. Same as its competitors, though, Domino’s has also seen its year-over-year same-store sales plummet since the pandemic as fewer people seek out delivery options. Like Peloton or Zoom, delivery pizza brands are pandemic darlings that are readjusting to new norms. Pizza has been hit especially hard by inflation, with median restaurant meal prices rising 12% for pizza, more than any other food category, according to data from Datassential. [Image: Domino’s] Other pizza chains have responded to shifting quick-service restaurant trends with redesigns of their own, like Papa Johns, which introduced a food-inspired brand refresh last year, and Pizza Hut, which is experimenting with its own new store concepts and premium menu items at home and a new, fun, retro logo abroad. Trumbull, the Domino’s executive, denies that their brand refresh is due to the company struggling, but it does have something to do with repositioning the brand. “Over the past decade, we became known as a technology company that happens to sell pizza,” she said. The pizza chain remembered for its pizza tracker and website would like to start being remembered for “making and delivering the most delicious products and experience,” as Trumbull put it. Though the brand refresh will show up in digital advertising and on Domino’s app and website, the impetus behind it is human.
Category:
E-Commerce
With no end in sight to the political impasse in Washington that has shut down the government, the U.S. IPO market is expected to experience a significant slowdown just as it was beginning to show signs of life again. Some companies are nevertheless forging ahead with their listings. Phoenix Education Partners, parent company of the for-profit University of Phoenix, which announced its IPO plans one day before the shutdown began, said on Wednesday that it has priced its shares at $32. That’s the midpoint of its earlier targeted range of between $31 and $33 a share. The company intends to list on the New York Stock Exchange (NYSE) under the “PXED” ticker symbol. Selling shareholders will offer roughly 4.3 million shares of its common stock, with Morgan Stanley, Goldman Sachs, BMO Capital Markets, and Jefferies serving as lead book runners. At its offering price, Phoenix Education has a valuation of roughly $1.14 billion, Bloomberg reported. “An attractive and growing sub-segment” University of Phoenix is almost 50 years old and has been accredited since 1978, according to a company prospectus filed with the Securities and Exchange Commission (SEC). The school is geared toward online adult education, with most of its students already in the workforce and seeking to advance their careers in some way. “Adult learners represent an attractive and growing sub-segment of the higher education market,” Phoenix Education writes in its prospectus. “However, they face unique challenges that are not addressed by traditional programs designed for 18- to 22-year-olds, including the time constraints and responsibilities of work, community and caring for dependents.” The school says it had an average total enrollment of 82,700 degree-seeking students as of the first nine months of this fiscal year. Roughly 70% of its students are seeking bachelor’s degrees, with business and IT being its most popular areas of study, followed by healthcare and behavioral and social sciences. Is University of Phoenix profitable? Unlike some of the high-profile tech startups that have gone public this year, University of Phoenix is already profitable. Last year, it generated net income of $115 million on revenue of $950 million, according to its SEC filings, up from net income of $52 million on revenue of $801 million in 2022. What else is there to know? Phoenix Education is backed by Apollo Global Management and investment firm Vistria Group, with the former being a majority shareholder. The company is expected to list its shares today (October 9, 2025) at some point after the opening bell.
Category:
E-Commerce
The IRS will furlough nearly half of its workforce on Wednesday as part of the ongoing government shutdown, according to an updated contingency plan posted to its website. Most IRS operations are closed, the agency said in a separate letter to its workers.The news comes after President Donald Trump and Congress failed to strike an agreement to fund federal operations, and the government shutdown has entered its second week, with no discernible endgame in sight.The agency’s initial Lapsed Appropriations Contingency Plan, which provided for the first five business days of operations, stated that the department would remain open using Democrats’ Inflation Reduction Act funds.Now, only 39,870 employees, or 53.6%, will remain working as the shutdown continues. It is unclear which workers will remain on the job.Doreen Greenwald, president of the National Treasury Employees Union, said in a statement that taxpayers should expect increased wait times, backlogs and delays implementing tax law changes as the shutdown continues.“Taxpayers around the country will now have a much harder time getting the assistance they need, just as they get ready to file their extension returns due next week,” she said. “Every day these employees are locked out of work is another day of frustration for taxpayers and a growing backlog of work that sits and waits for the shutdown to end.”She urged the Trump administration and Congress to “reach an agreement that reopens government and restores the services that Americans need and deserve.”The notice to workers states that furloughed workers and those who remain on the job will receive back pay once the shutdown ends. This is notable since the Republican administration on Tuesday warned of no guaranteed back pay for federal workers affected by a government shutdown.Last week, Trump said roughly 750,000 federal workers nationwide were expected to be furloughed across agencies, with some potentially fired by his administration.Representatives from the IRS, the Treasury and the White House did not comment on the furlough plans.Earlier this year the IRS embarked on mass layoffs, spearheaded by the Department of Government Efficiency, affecting tens of thousands of workers. At the end of 2024, the agency employed roughly 100,000 workers and currently that hovers around 75,000. Fatima Hussein, Associated Press
Category:
E-Commerce
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