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AI companions are taking a dramatic leap forward in gaming, with NVIDIA and Krafton introducing the first "co-playable character" (CPC) for PlayerUnknown's Battlegrounds. This AI teammate, announced at CES 2025 and dubbed PUBG Ally, goes beyond traditional scripted behaviors to communicate naturally with players, share strategic advice and adapt to dynamic battlefield conditions. Unlike conventional AI co-players that follow rigid programming, these companions can independently gather resources, operate vehicles and engage in combat while using game-specific terminology that makes interactions feel authentic.The technology powering the co-playable characters is NVIDIA ACE. It uses small language models optimized for quick decision-making so AI co-players can process their environment, plan actions and respond to changing situations much like human players would. The innovation stems from a strategic collaboration between Krafton's Deep Learning Division, established in 2022, and NVIDIA's expertise in AI technology. The way PUBG Ally balances autonomy with collaboration acting independently but remaining responsive to player input and team needs reflects a shift in human-AI interaction in other fields. AI systems aren't simply replacing human tasks but rather augmenting human capabilities, whether assisting physicians in diagnosis while adapting to unique patient cases or, in software development, understanding project context and suggesting coding solutions while still working within a developer's overall vision and strategy.
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Marketing and Advertising
In summer 2023, the Biden administration announced its plan to certify devices with a logo indicating powerful cybersecurity. Now, as Biden navigates his last couple weeks in office, the White House has launched the US Cyber Trust Mark. The green shield logo will adorn any product which passes accreditation tests established by the US National Institute of Standards and Technology (NIST). The program will open to companies "soon," allowing them to submit products to an accredited lab for compliance testing. "The US Cyber Trust Mark embodies public-private collaboration," the White House stated in a release. "It connects companies, consumers, and the US government by incentivizing companies to build products securely against established security standards and gives consumers an added measure of assurance through the label that their smart device is cybersafe." Some companies, like Best Buy and Amazon, plan to showcase labeled products for consumer's easy discovery. Steps to get the program up and running have continued over the last year and a half. In March, the Federal Communications Commission (FCC) approved the program in a bipartisan, unanimous vote. Last month, the Commission issued 11 companies with conditional approval to act as Cybersecurity Label Administrators. The White House's original announcement included plans to also create a QR code linking to a database of the products its unclear if this aspect will move forward. The QR code would allow customers to check if the product was up-to-date with its cybersecurity checks. This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/devices-with-strong-cybersecurity-can-now-apply-for-a-government-seal-of-approval-131553198.html?src=rss
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Marketing and Advertising
RollAway combines the luxuries of a high-end hotel with the freedom of camping, all in a drivable, eco-friendly package. RollAway is a camper-van rental service that offers an on-demand concierge who can plan your trip, direct you along the way, provide tips about the best spots to visit, and keep your space equipped with five-star amenities. The van has a seating area that transforms into a queen bed, a kitchen with a sink and dual-burner stovetop, a shower, toilet, lots of storage, and a panoramic roof. When the vans rear rolling door is pulled down, it acts as a screen for the included projector. But thats just all the built-in stuff. RollAway also comes with a lineup of top-tier amenities, including Yeti coolers and cups, Starlink satellite Wi-Fi, locally sourced breakfast packages, Malin+Goetz toiletries, fresh linens, and a tablet loaded with hospitality services. The tablet gives you access to a live virtual concierge and the Hospitality On-Demand app, which houses your itinerary, room service and housekeeping requests. In the future, RollAway will offer a full housekeeping service, but that feature isnt live quite yet. RollAway Best of all, RollAway is a sustainability-focused, zero-emissions endeavor. The vans are fully electric, courtesy of GMs EV subsidiary BrightDrop, and they have a single-charge range of more than 270 miles. They also have a fast charging option. The vans have solar panels, a waterless toilet, and low-waste water systems for serious off-grid trips, or they can be fully hooked up at RV sites. We took a quick tour of a RollAway van at CES 2025 and found it to be as luxurious as advertised. The kitchen table slides into the seating area when its not in use, creating a fairly open hangout space at the very back of the van. The kitchen felt plenty large for camping purposes, and the most cramped space was the bathroom, which held a toilet and a sliver of a hand-washing sink. All of the finishing touches seemed sturdy and looked sleek. We were deeply tempted to drive right off the show floor in the thing. Engadget RollAway just started booking trips in late 2024, and the service is almost fully reserved throughout 2025. Reservations cost around $400 a night. Its available only in the San Francisco Bay Area for now, but more cities are coming soon. RollAway had a successful funding round on Indiegogo in 2023, raising more than $47,000 of a $20,000 goal. This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/rollaway-is-a-rentable-ev-camper-van-with-a-concierge-service-and-luxury-amenities-130025021.html?src=rss
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Marketing and Advertising
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