 |
|
|
|||||
As Sesame Streets 56th season gets underway, Elmo, Big Bird, and the Sesame organization are navigating a volatile chapter in the shows historymarked by government funding cuts, evolving new media habits, and AIs impact on education. Sherrie Westin, CEO of Sesame Workshop, discusses balancing risk-taking with brand trust, partnering with Netflix, and why emotional well-being and kindness are the skills that matter most in todays world. This is an abridged transcript of an interview from Rapid Response, hosted by former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with todays top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podcasts to ensure you never miss an episode. Sesame Streets new season appears on Netflix on the same day as it goes live on PBS Kids. Last year at this time you were on HBO or Max or whatever they were calling it at that point. Right. At that time, yes. HBO dropped the show. Netflix came in. It’s a head-spinning situation. Was this all by design on your end? Well, listen, I mean it all worked out really well. . . . We announced it as a public-private partnership between Netflix and PBS because it was so important that we not only got the incredible reach that Netflix offers, but also that we were still available for all children across the U.S. on PBS. And it’s fantastic that it’s the same time, day, and date, but that part was by design, for sure. And listen, we had a long partnership with HBO. We still have a library deal so that there are still some seasons on HBO Max, but HBO Max was clear that children’s was not their priority. So we don’t take it personally, and we still have a great relationship, but Netflix is such a great place for us to be. As of today, we are reaching children in 190 countries. That’s 330 million households in over 30 languages, and it’s the first time in 56 years that we’re reaching this many children all over the world. So that is something to celebrate. And so even though Netflix, as I understand this, maybe paying you a little less than that HBO deal. Yes. It’s a good trade-off because your reach is so much broader? Well, listen, most people don’t understand that we’re a nonprofit mission-driven organization, so while we desperately need the funding, at the same time the most important thing is our reach because we have to reach to teach. Did you consider moving everything to Netflix? I mean, I imagine you might get a more lucrative deal from Netflix if it was exclusive and the financing being what it is. No . . . Netflix was great. They understood how important it was for us to be on PBS, to reach all children across the country, whether or not they can afford a streaming platform. So that’s just part of our mission and our DNA. You mentioned your long relationship with PBS. It’s been a wild year, this wave of government funding cuts. The Corporation for Public Broadcasting and PBS, you had to lay off 20% of your staff. How hard has it become this year? I don’t ever remember a more difficult, more challenging year than this past year. There were some really difficult decisions and periods. No one ever wants to have to lay off 20% of their staff. That’s one of the hardest things. Any organization, whether it’s for-profit or nonprofit. And again, a lot of organizations have had to deal with downsizing, or rightsizing, if you will. But it has been a really challenging year. I’ve talked to someone about this, how, in some ways, public media has just become media because the support from the public sector isn’t quite there anymore. At the same time, there was that Congressional hearing back in the spring with PBS with this title, like, Anti-American Airwaves. I mean, I’m curious how you address that mood, that climate, with your team when your partner is being, I don’t know, politicized in that way? (Safian is referring to the House subcommittee on government efficiency hearing in March titled Anti-American Airwaves: Holding the Heads of NPR and PBS Accountable, chaired by Republican Representative Marjorie Taylor Greene of Georgia.) The hardest thing is there is such value in public broadcasting, and we find it so painful to have lost the CPB. I think the biggest tragedy is to see some children no longer have access to public broadcasting or the quality early education that PBS has always brought, of course including Sesame Street. You don’t feel like any of this has hampered Sesame Streets own brand by its relationship with these [Congressional hearings]? No. I think, if anything, that it’s clear that the need for Sesame is greater than ever. And it’s true that we are part and parcel public broadcasting. So if you’re attacking PBS, you’re attacking Sesame Street. It’s true. But at the same time, I think that if there’s one silver lining to some of the negative press we’ve had throughout the year, it’s that so many people have stepped up to say, “We love Sesame.” We’ve actually gotten a wonderful outpouring of support from new donors and from people who just want to see Sesame Street remain. Think about what we teach. Our mission is to help children everywhere grow smarter, stronger, and kinder. And that may sound like a clever tagline, but it’s not. It’s a whole child curriculum that’s baked into everything we do. Smarter: ABCs and 123s, the academic basics. Stronger: resilience, health. Kinder: empathy, understanding. . . . Our whole new season is about building community. It’s about kindness. If you use the vernacular of child development, it would be called a compassionate mindset. And that means helping children see themselves and others with kindness, with understanding, with non-judgment. So quite frankly, I think we are rising to meet the needs of the day. I mean, Sesames never been shy about addressing tough topics, from diversity in the early days, the first HIV positive puppet, to Big Bird getting vaccinated during COVID. But things have become so polarized now, especially in the U.S. What kind of conversations do you have about where you can and can’t go and how you decide? Well, we are a nonpartisan organization, but you are correct that there are an awful lot of issues today that one would never have thought of as being political that are political. And while we would never weigh in on very specific partisan politics, we have to stay true to our values. And are some things more controversial? Yes. But if you look at what we all have in common, it’s so interesting because we just did a road tour through the summer and the fall to visit children and families all across the country. But during this road trip, in all these various states, we had a couple f researchers on the ground. And after the events, with everything from state fairs to Minor League Baseball, farm corn mazes, we would have staff saying, “Hello, I’m with Sesame Street. I’m asking parents of young children, would you be willing to talk to us a little bit about your children, about Sesame Street, about who do you trust most? What do you want for your children?” And one of the things I just love about this is regardless of where we were, there was such a clear commonality. What do parents want for their children? They want them to be safe, healthy, and they want them to be kind and get along with others. I mean, that was so consistent. It came up again and again. To me, it’s hopeful and reassuring because when it does feel more divided than ever, you do realize that the one thing that unifies us is hope for our children and what we want for our children. And that’s where, I think, Sesame can play a powerful role. There has been this decline in trust across everything. Absolutely. Media, public officials, business. Sesame remains still pretty well trusted. We are still, if you do brand surveys, we are the No. 1 trusted brand in children’s properties. And that’s something we really cherish. I mean that’s very important to us. Everything we do is based on research. We are always listening to parents and experts. We have a whole team of child development experts, but any project we do, we’re also bringing in advisers and learning from the community. We did an incredible amount of work around parental addiction because of the opioid crisis, working with partners on the ground to distribute those resources. Our emotional well-being work, again, we partner with organizations that are serving children and families, and often it’s the only content you’ll have that looks at those tough issues through the lens of a young child. And that’s something, again, that I think sets Sesame apart.
Category:
E-Commerce
Rep. Marjorie Taylor Greene of Georgia, a once-loyal supporter of President Donald Trump who has become a critic, said Friday she is resigning from Congress in January. Greene, in a more than 10-minute video posted online, explained her decision and said shes always been despised in Washington, D.C., and just never fit in. Greenes resignation followed a public fallout with Trump in recent months, as the congresswoman criticized him for his stance on files related to Jeffrey Epstein, along with foreign policy and healthcare. My message to Georgias 14th district and America.Thank you. pic.twitter.com/tSoHCeAjn1— Marjorie Taylor Greene (@mtgreenee) November 22, 2025 Trump branded her a traitor and wacky and said he would endorse a challenger against her when she ran for reelection next year. She said her last day would be January 5, 2026. The White House did not immediately respond to a message seeking comment Friday night. Greene had been closely tied to the Republican president since she launched her political career in 2020. In her video, she underscored her longtime loyalty to Trump except on a few issues, and said it was unfair and wrong that he attacked her for disagreeing. Loyalty should be a two-way street and we should be able to vote our conscience and represent our districts interest, because our job title is literally representative, she said. Greene swept to office at the forefront of Trump’s Make America Great Again movement and swiftly became a lightning rod on Capitol Hill for her often beyond-mainstream views. As she embraced the QAnon conspiracy theory and appeared with white supremacists, Greene was opposed by party leaders but welcomed by Trump. He called her a real WINNER! Yet over time she proved a deft legislator, having aligned herself with then-GOP leader Kevin McCarthy, who would go on to become House speaker. She was a trusted voice on the right flank, until McCarthy was ousted in 2023. While there has been an onslaught of lawmakers from both parties heading for the exits ahead of next falls midterm elections, as the House struggles through an often chaotic session, Greene’s announced retirement will ripple throughout the ranksand raise questions about her next moves. By Michelle L. Price and Lisa Mascaro
Category:
E-Commerce
The gap between the release of the movie musicals Wicked: Part I and Wicked: For Good feels like the longest intermission ever. Eager fans had to wait a year before seeing the storys conclusion, which premieres November 21. The creative team behind Wicked claims to have tried to condense the plot down to just one film, but an overabundance of material led to the decision to split it into two. Financial considerations also likely came into play as two films will make more money than one. As fans celebrate Wicked: For Goods release week, let’s get you up to speed on everything you need to know, including projected box-office figures. Whos in the movie? Since Part I and For Good were shot back-to-back, many actors are reprising their roles. Cynthia Erivo and Ariana Grande lead the way as former besties Elphaba and Glinda. Sexiest Man Alive Jonathan Bailey smolders as Prince Fiyero. Jeff Goldblum, Michelle Yeoh, Marissa Bode, and Ethan Slater all return as the Wizard, Madame Morrible, Nessarose, and Boq, respectively. There are also some new faces in the sequels cast. Young Glinda is played by 8-year-old Scarlett Spears. Colman Domingo lends his voice to the Cowardly Lion. And Bethany Weaver rocks the iconic blue gingham dress as Dorothy. Are there new songs? Expanding the musical into two movies gave composer Stephen Schwartz the opportunity to write new music. Elphaba (Erivo) and Glinda (Grande) each have solos that were not featured in the original stage production. Early on in the film, Erivo belts out No Place Like Home.” Much later on, Grandes vocal chops are on full display in “The Girl in the Bubble. Both songs serve to flesh out the characters story arcs. Several other songs, such as “Wonderful,” have been expanded. Do you need to see the original Wicked? The blunt answer is yes. Wicked: Part I is the first half of the stage musical. It would be hard to follow if you have never seen the beginning of the story. Plus, the first installment received 10 Academy Award nominations and two Oscar trophiesfor Best Costume Design and Best Production Design. (Director Jon M. Chu was notably snubbed in the Best Director category.) If you need to get up to speed quickly, YouTube has plenty of recaps. What are critics saying? While award season is not yet upon us, critics have given the film mixed reviews leaning toward the positive. As of this writing, the film had a Tomatometer score of 72% and a Popcornmeter score of 97% on Rotten Tomatoes. Vultures Bilge Ebiri liked the second film better than the first. He argued that the conclusion was more somber, more focused, more human than the first film. And it brings the Wicked cycle to a surprisingly satisfying conclusion, at least for now. The BBCs Caryn James agreed wholeheartedly. This latest installment is more captivating than the last and enjoyable to watch throughout. David Rooney of The Hollywood Reporter was particularly moved by Grandes performance of the new song. Grande floods it with so much feeling that it humanizes and enriches the character and, by extension, the whole movie, he mused. Not everyone was so enthusiastic. William Bibbiani from TheWrap called it quite bad because of the plot holes failing to explain its Wizard of Oz origins. The APs Jake Coyle said the film just doesnt delight. Even though both Bibbiani and Coyle did not enjoy the film as a whole, they agreed that the actors gave amazing performances. What are the box-office predictions? Expectations are high for Wicked: For Good. The first film grossed more than $758 million worldwide, according to Box Office Mojo. Its debut weekend alone brought in more than $112 million and set the record for the best opening ever for a movie based on a Broadway musical. Deadline predicts that the global opening weekend for Wicked: For Good will exceed its predecessor and bring in around $200 million. Comcast-owned Universal Pictures, which is releasing the film, is projecting a more conservative estimate of $125 million, Variety reports, adding that the movies budget was $150 million. The long interlude has allowed audiences to build up anticipation for the sequel. Time will tell whether they follow the yellow brick road back to movie theaters this holiday season.
Category:
E-Commerce
All news |
||||||||||||||||||
|
||||||||||||||||||