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Kristina Smithe was running the California International Marathon in 2019, grabbing cups of water to stay hydrated, when she started to think about how much waste such events produce. On the flight home, she did the math: 9,000 runners, 17 aid stations, and something like 150,000 cups used once and thrown away.“I was just shocked that, even in California, it’s not sustainable,” Smithe said.That sparked her idea for something more durablea lightweight, pliable silicone cup that could be used again and again. After working out a design, Smithe ordered her first shipment and tested them at a race in 2021.Now her business, Hiccup Earth, has 70,000 cups that Smithe rents out to interested races to replace the typical white paper cups that can pile up like snowdrifts at busy water stops.Billions of disposable cups are used around the world each year. These cups are often made of plastic, but even if they are made of paper, they typically have a plastic lining that makes it difficult for them to biodegrade. And making these cups, and disposing or burning them, generates planet-warming greenhouse gas emissions.“That’s just a small subset of the amount of plastic waste that we produce, but it’s a pretty visible one,” said Sarah Gleeson, solutions research manager and plastics waste expert at climate nonprofit Project Drawdown. “It’s something that generates a lot of waste, and wastedepending on what exactly it’s made ofcan really last in landfills for hundreds of years.”As she was getting her business off the ground, Smithe emailed race directors to ask if their event used disposable cups.“The answer was always yes,” she said. Her response: “If you’re looking for a sustainable solution, I have one.”Now, she rents out the cups by the thousand, driving them to events in massive totes and leaving bins with the company logo for collection after use. Smithe picks up the used cups and washes them in a proprietary dishwasher.At the PNC Women Run the Cities race in Minneapolis and St. Paul, Minnesota, in early May, Smithe helped quench the thirst of thousands of runners, dropping off 17-gallon tote bags full of her flexible blue cups.After that race, Smithe, 35, estimated she’s taken her cups to 137 races and spared 902,000 disposable ones from the landfill. She also says her washing process needs only 30 gallons (114 liters) of water per 1,500 cups. An average efficient household dishwasher uses three to five gallons (11 to 19 liters) for far fewer dishes.“It’s just a solution to a problem that’s long overdue,” Smithe said.One trade-off is that the cup rentals cost race directors more than other options. Disposable cups might run just a few cents each, while 10,000 Hiccup cups would rent for about 15 cents each. That price drops if more cups are needed.Gleeson, of Project Drawdown, sees the reusable cups as just one of many ways that innovators are looking to cut down on waste. Such solutions often have to be rooted in convenience and grounded in local or small applications to get more people to adopt them. Some cities, for instance, are experimenting with reusable food takeout containers that customers return to nearby drop-off spots later on.While no one solution can fully tackle the problem, “The scalability is there,” Gleeson said. “I think in general, high adoption of these kinds of solutions is what is able to bring costs down and really maximize environmental benefits that you could get.” Alexa St. John is an Associated Press climate reporter. Follow her on X: @alexa_stjohn. Reach her at ast.john@ap.org. Read more of AP’s climate coverage at http://www.apnews.com/climate-and-environment The Associated Press’ climate and environmental coverage receives financial support from multiple private foundations. AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org. Alexa St. John, Associated Press
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E-Commerce
Accenture announced on Wednesday that David Droga, CEO of its technology-focused creative group Accenture Song, will step down from his role in September. Droga will transition from his day-to-day leadership role into a broader strategic role as vice chair of Accenture. As part of the transition, Ndidi Oteh, who currently serves as the Americas lead for Accenture Song, will become the CEO of Accenture Song, the company said. He will also join Accenture’s Global Management Committee. Meanwhile, Nick Law, current creative chairperson for Accenture Song, is set to become the creative strategy and experience lead. ‘Once-in-a-generation creative leader’ An award-winning creative executive, Droga founded his New York-based namesake advertising agency, Droga5, in 2006. Under his leadership, the creative agency won numerous awards for its innovative advertising campaigns. In 2019, Droga sold Droga5 to Accenture Song (formerly Accenture Interactive). The agency has offices in New York City, London, Dublin, Tokyo, and So Paulo. He became CEO of Accenture Song in 2021 after Accenture chair and CEO Julie Sweet asked him to step into the leadership role, as Sweet told Modern CEO in January. She saw the benefit of bringing his creative perspective to the leadership team. Droga’s ideas helped to transform Accenture Song and accelerated the company’s growth. As CEO, he introduced an operating model that merged creativity, design, technology, AI, data, and strategy into one connected platform. Droga spoke about how AI was transforming the advertising industry on Fast Company‘s Brand New World podcast in February. In a news release, Sweet described Droga as a “once-in-a-generation creative leader and business builder” who has “lived our core value of stewardship and has developed the next generation of leaders who will build an even better Song.” ‘I am ready to catch my breath’ In todays company news release, Droga expressed appreciation and conveyed his optimism for the future of Accenture Song. “With such extraordinary leadership in place, it felt like the right time,” he said. He also discussed his next chapter. “After 30 plus years of leaping, I am ready to catch my breath. And being vice chair will allow me to do that, but also to contribute in new ways.” Shares of Accenture Plc (NYSE: ACN) were flat in early trading on Wednesday.
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E-Commerce
Between reports of travelers being arrested or hassled at border crossings and boycotts due to President Trumps divisive rhetoric, its no surprise that the number of international visitors to the United States has taken a sharp downturn. Now new research from Tourism Economics predicts an 8.5% decline in international tourism to the United States this year. As a result, the country could see an $8.5 billion downtick in international visitor spending, according to Tourism Economics, an Oxford Economics company. Meanwhile, the World Travel & Tourism Council has an even bleaker prediction, estimating a loss of $12.5 billion for 2025. The formers predictions are an improvement from a report two months ago, which put the decrease in arrivals at 9.4% and spending down to 5%, compared to 4.7%. However, theyre shocking when you consider that the researchers had initially predicted a 9% increase in international travelers and a 16% boost in their spending for 2025. ‘Negative sentiment effects’ The largest decline for a single country is predicted to reach 20.2% from Canadathe independent nation that President Trump has posited should go from neighbor to 51st state. Western Europe follows at an expected 5.8% decrease in visitors to the U.S. Canada and Europe already have a significant drop in flights booked for May to July, down 33% and 10.4%, respectively. Overall, the strained relationship between the U.S. and its key trading allies and tourism source markets will continue to weigh heavily on travel demand, stated Aran Ryan, the reports author and the director of industry studies. These negative sentiment effects referenced in our prior research, explain our view that Trump administration rhetoric and policies have contributed to a mix of traveler backlash and concerns about traveling to the U.S.
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E-Commerce
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