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Over the last two years, the value of content has collapsed. Thanks to the LLM revolution, the internet is drowning in an avalanche of indistinguishable output: an endless parade of fast-food writing, recycled reports, and SEO-bait fluff optimized for algorithms instead of people. Thats why the only competitive moat left is the human story. For business leaders, this creates an urgent mandate: Storytelling is no longer a marketing tactic. Its a strategic business imperativethe only reliable engine for changing minds and shifting behaviors. If your brands narrative isnt uniquely human and demonstrably ownable, it will vanish in the churn. Heres how to find the stories only your company can tell, and why theyre your last true moat. RECOGNIZE THE NEW DISCOVERY REALITY Its tempting to see generative AI as a shortcut to content volume. But when every competitor can churn out a thousand posts, the value of each piece approaches zero. Audiences know this, and theyre tuning out. Trust in the media is near-historic lows. Our Brand Expectations Index shows that 81% of the general public and 84% of knowledge workers trust direct communication from companies, whether in podcasts, videos, or in-depth articles, nearly as much as they trust local news. Even the best SEO playbooks or algorithm hacks are no longer enough. The only thing that cuts through is a story that sparks a gut-level connection. Your mandate: Stop publishing for the algorithm. Start crafting narratives so bold, so human, that your audience chooses to pay attention. EMBRACE THE WHITE SPACE MANDATE This isnt creativity for creativitys sake. Its about strategic differentiation. The first step is proving your story has true, ownable value. Thats the white space mandate: Use data and rigorous analysis to find the strategic gaps your competitors havent filled. Technology for insight, not content. Audit the media and competitor landscape. Map where theyre over-indexing and identify the questions audiences are still asking but not getting answered. Thats the white spacethe open territory where a new conversation can take root. The power of the pivot. This process often forces a shift. The narrative your CEO thinks is critical may be saturated. White space analysis reveals the sharper angle, the uncomfortable, or the unexpected perspective thats necessary to stand out. Ive seen companies discover that the message they were clinging to was indistinguishable from five rivals, while the story that truly set them apart was hiding in plain sight. FIND THE UN-GENERATABLE NARRATIVE Once youve identified white space, the real work begins: filling it with something AI cannot generate. Thats the un-generatable narrativea story born of lived experience, not scraped data. You uncover it through what I call story-mining, deliberate conversations with leaders, employees, and stakeholders to unearth personal conviction, anecdotes, and hidden ambition. The anecdote as anchor. AI can summarize your mission statement; it cannot recreate the founders pivotal failure or the late-night insight that led to a breakthrough. These details are specific, emotional, and unforgettable. They create a narrative that is impossible for a machine to fabricate. Conviction is contagious. When a story is proven to be unique through data and delivered with authentic conviction, it stops being mere communication. It becomes a persuasive argument capable of moving markets and shifting behaviors. THE ONLY FOUNDATION FOR TRUST In an era of content saturation, brands can no longer compete in volume. They must compete with meaning. The stories that will power your business forward arent the ones easily generated. Theyre the ones painstakingly discovered, strategically proven, and deeply human. Because in a world of infinite content, meaning is your only engine for trust. Tyler Perry is the co CEO of Mission North.
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E-Commerce
Tech is shifting faster than the models we built our impact on. And that means even thriving nonprofits face a choice: Keep optimizing what worksor rebuild for what’s coming. Back in June, our leadership team made a decision that felt both risky and obvious: Change a strategy that was still working to accommodate an AI future. Wed been writing and speaking for years about the need for the social sector to stop talking and start doingand we realized it was time to take our own advice. For the last five years, our organization has helped nonprofits worldwide build tech solutions in partnership with leading tech companies. It worked. It made a difference. But by 2025, it became clear: What brought us to this point won’t take us to where we want to go. We could keep matching tech needs with builders. Or we could bet on something biggerteach nonprofits how to prepare for an AI-native future, so they can be capable of building and scaling impact themselves. We chose the latter. A BET ON THE FUTURE In recent weeks, four major reports were released: The Philanthropic Reset, AI for Humanity, Accelerate Whats Possible, and AI With Purpose. Four different sources, same message: Nonprofits are ready for AIbut the systems around them are not. The data is clear: 84% of AI-powered nonprofits lack funding to further develop and scale AI solutions. 87% of funders admit they don’t understand their grantees’ tech capacity. 90% of nonprofits don’t fund AI literacy or infrastructure. And yet, the organizations seeing the biggest results are those that fine-tune AI with their own data, test quickly, and integrate community feedback. The takeaway is simple but uncomfortable: The real bottleneck isn’t technologyit’s capacity. That realization pushed us to rebuild not just our programs, but our mental model of what “tech for good” means in an AI-native world. FROM ONE-OFFS TO ECOSYSTEM For years, the social sector has measured success by the number of pilots launched. But in the AI era, pilots don’t scale. Systems do. So, we’ve started building what we call an AI enablement ecosystema space where nonprofits can build, learn, and scale responsibly, together. That includes initiatives that help organizations prototype their first AI tools and build internal capacity, support proven social solutions so they can scale through responsible AI use, and a venture-style lab that develops shared infrastructure for nonprofits. But this isn’t about our model. It’s about a broader shiftfrom delivering solutions to building systems that deliver. WHAT “AI-NATIVE” REALLY MEANS Being AI-native doesn’t mean asking ChatGPT to write your next grant report. It means processes, interventions or even full organizations that make the most out of the promise and benefits of AI. Imagine a three-person nonprofit running a program that today would require a staff of 30. AI handles logistics, data analysis, and reporting, while humans focus on relationships, trust and connection. That’s not that far away. It’s already happening. And it forces usleaders, funders, and buildersto rethink what kind of infrastructure we’re really financing. Are we funding innovation, or the capacity that makes innovation possible? Our bet is simple: In the next two to three years, it will be exponentially easier for nonprofits to build and scale with AI. But for that to be safe and responsible, we’ll need a shared layer of infrastructurecapacity, governance, and collaboration that helps changemakers build with confidence. Weve spent years telling the sector to stop talking and start doing. This is why were doing it ourselves. Because in the end, doing the right thing isnt about keeping what works. Its about having the courage to rebuild while things still work. And thats exactly what the moment demands and the technology enables. Jacek Siadkowski is the founder and CEO of Tech to the Rescue.
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E-Commerce
New York City has elected a democratic socialist as its next mayor. Across the internet, progressive internet users are hopescrolling for the first time in years and proudly declaring: woke is back. With his victory, Mayor-elect Zohran Mamdani will become the citys first Muslim mayor, the first of South Asian heritage, the first born in Africa, and the youngest in more than a century. During his victory speech, Mamdani reaffirmed his support for workers rights, immigrants rights, and the rights of all vulnerable New Yorkers, including LGBTQ people. BREAKING: WOKE IS BACK!, one X user posted. THERE ARE 25 GENDERS. WERE GOING TO TRANS THE ECONOMY. DEI FOR EVERY CHILD. AND WERE RELEASING THE EPSTEIN FILES!!! Zohran win got me feeling so woke i might detransition just to transition again, another joked. TRANSGENDER FOR EVERYBODY WINS AGAIN, wrote another. BREAKING: WOKE IS BACK! THERE ARE 25 GENDERS. WE'RE GOING TO TRANS THE ECONOMY. DEI FOR EVERY CHILD. AND WE'RE RELEASING THE EPSTEIN FILES!!!— Keith Edwards (@keithedwards) November 5, 2025 If i was zohran i would choose this precise moment to come out as a proud bisexual, another quipped. For the online left, long disillusioned with American politics and a Demoractic party they feel no longer speaks for them, on Tuesday night, something shifted. if i was zohran i would choose this precise moment to come out as a proud bisexual— meredith (@dietz_meredith) November 5, 2025 Mamdani won over the vast majority of voters ages 18 to 29 (78%) and 30 to 44 (66%), according to exit polls from NBC. He also received 82% of LGBTQ+ vote, compared to just 15% for Cuomo. People are feeling so hopeful, they are proudly libbing out on main. For the uninitiated, to lib out has been part of the political lexicon for a few years, and means to abandon cynicism, even just for a night, and indulge instead in hope and optimism. LIBBING TF OUT— Democrats (@TheDemocrats) November 5, 2025 Forgive me father for I am libbing the fuck out, one wrote. Sorry to lib out but for so many of us this is the very first time we cast a vote that wasnt framed to us as ‘the lesser of two evils,’ another posted. We actually believed in someone, canvassed for him, and saw himwin??? like??? Somethingworked??? One simply put: New York City you have shocked the world by voting for a normal guy instead of a deranged pervert. Even the official X account of the Democratic Party tried, too late for some, to get in on the act. LIBBING TF OUT, read its post. Mamdani, speaking to supporters in Brooklyn after his victory, said: “today we have spoken in a clear voice: hope is alive. After Kamala Harriss loss to Trump in the 2024 presidential election, many were quick to blame wokeness for his return. Woke is broke, wrote Maureen Dowd for The New York Times. Former White House Chief of Staff, Rahm Emanuel, writing for the Washington Post, suggested debates over pronouns, bathroom access and renaming schools lost Democrats the vote. He added campaigns of joy in an era of rage dont win elections. Tell that to the smiling democratic socialist, Muslim, south asian mayor of New York City.
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E-Commerce
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