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Leica is mainly known for its high-end cameras, but it also makes smartphone camera lenses. Today, the company is announcing its new LUX grip for iPhone, designed to mimic the feel of a Leica camera. It weighs 120 grams and is designed for ambidextrous use. The Leica LUX grip has a two-stage shutter for precise shots. Theres a button to change between shooting modes and another to choose from frequently-used functions that you can select using the Leica LUX app. A control dial is also there to make it easier to switch between settings like zoom, aperture and shutter speed. After 1,000 shots, the Leica LUX grips battery must be recharged via USB-C for two hours. As mentioned, the app works with the grip, which communicates with the iPhone via Bluetooth Low Energy (BLE). In addition to customizing the button, the app includes bokeh effects from the Summilux-M and Noctilux-M lenses, Leica Looks (preset effects that dont require post-processing) and more. The Leica LUX grip is now available for 260/300, including VAT. An additional case is available for 50. Each grip purchase includes a yearlong premium Leica LUX app subscription.This article originally appeared on Engadget at https://www.engadget.com/cameras/leicas-lux-grip-is-a-pricey-way-to-add-camera-controls-to-your-iphone-140031130.html?src=rss
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Marketing and Advertising
Lyft is partnering with Anthropic to bring the startup's AI tech to its platform. "Anthropic, known for its human-centric approach to AI, will work with Lyft to build smart, safe, and empathetic AI-powered products that put riders and drivers first," the two said in a joint press release. If you're a frequent Lyft rider, you can see the early results of that collaboration when you go through the company's customer care AI assistant, which features integration with Anthrophic's Claude chatbot. According to Lyft, the tool is already helping to resolve thousands of customer issues every day, and has reduced average resolution times by 87 percent. Moving forward, Lyft plans to integrate Anthropic's tech across its business. As part of the partnership, Lyft will get early access to the startups products and models, and will in turn assist Anthropic with testing those capabilities. Lyft says this will allow it to integrate Anthropic's AI models in a way that aligns with the needs of its drivers and customers. Last but not least, Anthropic will provide training and education to Lyfts software engineers. "Lyft is using Claude to both reimagine the future of ridesharing, and at the same time deliver tangible benefits to their community today," said Michael Gerstenhaber, vice president of product management at Anthropic. "This approach, combined with their deep collaboration with our team of experts, creates a blueprint for how companies can successfully bring AI into their business." Lyft is no stranger to working with other companies, particularly when it involves AI technology. At the end of last year, it partnered with three companies in the autonomous vehicle space Mobileye, May Mobility and Nexar. Lyft plans to start introducing their technologies into its network starting this year.This article originally appeared on Engadget at https://www.engadget.com/ai/lyft-uses-anthropics-claude-chatbot-to-handle-user-complaints-140026067.html?src=rss
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Marketing and Advertising
Workday, the HR and finance management company, is the latest tech giant to lay off a mass of employees in the name of AI. In a Wednesday announcement titled "Changes to Position Workday for the Future," the organization shared that it's eliminating 1,750 employees, about 8.5 percent of its workforce. The public statement from CEO Carl Eschenbach was initially emailed to employees. Within a series of paragraphs in which Eschenbach acted really torn up about choosing AI over people, he summed up this trend pretty clearly: "Companies everywhere are reimagining how work gets done, and the increasing demand for AI has the potential to drive a new era of growth for Workday." Eschenbach later adds that Workday will be "prioritizing innovation investments like AI and platform development, and rigorously evaluating the ROI of others across the board." Though, he claims the company will also "hire in key strategic areas and locations" this year. According to the announcement, Workday tried to meet with as many impacted employees as possible on Wednesday, so some individuals might not immediately know their fate. US-based employees will receive at least 12 weeks of pay, while employees in other countries (with potentially stronger protections for workers) will receive benefits based on local regulations. This article originally appeared on Engadget at https://www.engadget.com/ai/workday-lays-off-1750-employees-citing-demand-for-ai-134922398.html?src=rss
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Marketing and Advertising
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