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John Hoke, a 33-year Nike veteran who served as the company’s chief innovation officer, is retiring. The news comes during a difficult time for the company. While its still the largest sportswear manufacturer with $51 billion in revenue a year, it has lost street cred and running market share under former CEO John Donahoe. Wall Street believes it’s not growing fast enough. Beloved Nike veteran Elliott Hill replaced Donahoe as CEO last year, who rightly warned the turnaround would not happen overnight. Hill informed the Nike staff that Hoke was leaving in a memo sent around the company this week. Ive spoken to Hoke several times over the years, most recently in 2024 for our profile on the companys Olympic strategy under John Donahoe. Hokes enthusiasm was that of a kid in a candy store, as he was eager to show off the companys new partnership with Hyperice and its use of AI tools to make some of the wildest Nikes Ive ever seen. Hoke believed deeply in the technological innovations behind sport, which made him a good fit for shifting to the job of chief innovation officer in 2022 from his role as chief design officer for 15 years. And while some of the products launched in his timelike self-tying Adapt BB sneakerswere never articulated enough to scale, his long-view vision of Nike was always inspiring. He imagined our clothing becoming empathetic, symbiotic, and even biologicalliterally feeling our pain to be ever-changing to our needs moment to moment. Hoke has long viewed his own time at Nike as destiny. At age 12, he imagined the performance benefits of sticking his inflatable pool raft to the bottom of a shoe. That led him to discover Phil Knight and write him a letter. Knight responded, inviting him to come work at the company when he was older. After graduating from studies in industrial design and architecture and giving a presentation where he discussed Nike Town, Hoke was invited to Nike for a job interview. I brought that letter in the back of my portfolio. I pulled the letter out, and I said, I’m here to redeem the coupon you sent me in the late ’70s, Hoke recalled. The person he said that to? Mark Parker, who ended up taking over the company as its most beloved designer-CEO. I pinch myself, like I’ve been . . . loving this brand, and thinking about sneakers, and how to make sneakers perform better, and how to make sneakers more magnetic more powerful, for most of my life. Phil McCartney, EVP and chief innovation, design & product officer at Nike, will be taking over Hoke’s duties. Meanwhile, Hoke will be at Nike through October wrapping up projects. He did not immediately respond for comment.
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E-Commerce
Google will return to federal court Friday to fend off the U.S. Justice Department’s attempt to topple its internet empire at the same time it’s navigating a pivotal shift to artificial intelligence that could undercut its power.The legal and technological threats facing Google are among the key issues that will be dissected during the closing arguments of a legal proceeding that will determine the changes imposed upon the company in the wake of its dominant search engine being declared as an illegal monopoly by U.S. District Judge Amit Mehta last year.Brandishing evidence presented during a recent three-week stretch of hearings, Justice Department lawyers will attempt to persuade Mehta to order a radical shake-up that includes a ban on Google paying to lock its search engine in as the default on smart devices and an order requiring the company to sell its Chrome browser.Google lawyers are expected to assert only minor concessions are needed, especially as the upheaval triggered by advances in artificial intelligence already are reshaping the search landscape, as alternative, conversational search options are rolling out from AI startups that are hoping to use the Department of Justice’s four-and-half-year-old case to gain the upper hand in the next technological frontier.“Over weeks of testimony, we heard from a series of well-funded companies eager to gain access to Google’s technology so they don’t have to innovate themselves,” Lee-Anne Mulholland, Google’s vice president of regulatory affairs, wrote in a blog post earlier this month. “What we didn’t hear was how DOJ’s extreme proposals would benefit consumers.”After the day-long closing arguments, Mehta will spend much of the summer mulling a decision that he plans to issue before Labor Day. Google has already vowed to appeal the ruling that branded its search engine as a monopoly, a step it can’t take until the judge orders a remedy.While both sides of this showdown agree that AI is an inflection point for the industry’s future, they have disparate views on how the shift will affect Google.The Justice Department contends that AI technology by itself won’t rein in Google’s power, arguing additional legal restraints must be slapped on a search engine that’s the main reason its parent company, Alphabet Inc., is valued at $2 trillion.Google has already been deploying AI to transform its search engine into an answer engine, an effort that has so far helped maintain its perch as the internet’s main gateway despite inroads being made by alternatives from the likes of OpenAI and Perplexity.The Justice Department contends a divestiture of the Chrome browser that Google CEO Sundar Pichai helped build nearly 20 years ago would be among the most effective countermeasures against Google continuing to amass massive volumes of browser traffic and personal data that could be leveraged to retain its dominance in the AI era. Executives from both OpenAi and Perplexity testified last month that they would be eager bidders for the Chrome browser if Mehta orders its sale.The debate over Google’s fate also has pulled in opinions from Apple, mobile app developers, legal scholars and startups.Apple, which collects more than $20 billion annually to make Google the default search engine on the iPhone and its other devices, filed briefs arguing against the Justice Department’s proposed 10-year ban on such lucrative lock-in agreements. Apple told the judge that prohibiting the contracts would deprive the company of money that it funnels into its own research, and that the ban might even make Google even more powerful because the company would be able to hold onto its money while consumers would end up choosing its search engine anyway. The Cupertino, California, company also told the judge a ban wouldn’t compel it to build its own search engine to compete against Google.In other filings, a group of legal scholars said the Justice Department’s proposed divestiture of Chrome would be an improper penalty that would inject unwarranted government interference in a company’s business. Meanwhile, former Federal Trade Commission officials James Cooper and Andrew Stivers warned that another proposal that would require Google to share its data with rival search engines “does not account for the expectations users have developed over time regarding the privacy, security, and stewardship” of their personal information.The App Association, a group that represents mostly small software developers, also advised Mehta not to adopt the Justice Department’s proposed changes because of the ripple effects they would have across the tech industry.Hobbling Google in the way the Justice Department envisions would make it more difficult for startups to realize their goal of being acquired, the App Association wrote. “Developers will be overcome by uncertainty” if Google is torn apart, the group argues.Buy Y Combinator, an incubator that has helped create hundreds of startups collectively worth about $800 billion filed documents pushing for the dramatic overhaul of Google, whose immense power has discouraged venture capitalists from investing in areas that are considered to be part of the company’s “kill zone.”Startups “also need to be able to get their products into the hands of users, free from restrictive dealing and self-preferencing that locks up important distribution channels. As things stand, Google has locked up the most critical distribution channels, freezing the general search and search text advertising markets into static competition for more than a decade,” Y Combinator told Mehta. Michael Liedtke, AP Technology Writer
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E-Commerce
Graduating from high school is a huge rite of passage, but entering the working world, especially in uncertain economic times, can be intimidating. According to a new study, a big chunk of high school graduates say they don’t exactly feel prepared for post-school challenges, especially when it comes to a few necessary life skills. And many feel pressured to lean into influencer culture as a way to make ends meet. The national survey, which was commissioned by K12, an accredited online K through 12 school, asked 300 recent high school graduates and 200 parents about how confident they were upon entering the real world. Notably, less than a third (32%) of recent grads said they felt their high school years had equipped them. Teen boys felt less prepared than girls, with 23% rating their “real world” confidence at 3 or below on a scale of 1 to 10, with 10 being the most confident. Meanwhile, 16% of female grads said the same. Questions on where their confidence was lacking highlighted a few areas where recent grads felt most insecure, which, somewhat surprisingly, seemed to be the very rites of passage that young adults once looked forward to: 34% said they didn’t feel confident about managing their own money, 27% didn’t feel ready to live independently, and 26% cited communicating effectively as a concernperhaps a display of how online communication has peaked in recent years in lieu of in-person communication. Recent grads’ biggest fears echoed those insecurities, with 44% saying that they were worried about becoming financially secure. In addition to a challenging job market and an uncertain economy, those grads largely felt that their high schools didn’t equip them with some key life skillsmainly, financial skills. A staggering 62% said they wish they’d learned how to do their taxes, 60% said the same of being taught about credit scores and loans, and 51% also noted that they wished they had learned how to invest. Given many high school grads don’t feel quite ready for the real world, it makes sense that most teens said they plan on attending college after graduation: 90% said college is in their future. However, there was another notable trend that grads are likely to lean into after high school: becoming an influencer. More than a third, or 34% said they felt pressure from social media to become content creators or entrepreneurs, which is hardly surprising given just how common the side gig, or even full-time career, has become. But interestingly, it’s not just social media that’s steering teens toward content creation. According to the report, 56% said their high school actually encouraged students to “explore alternative career paths.” Those alternatives were things like trades, gig work, and yes, content creation. Given the lives of young adults today are so broadly shaped by social media and influencer culture, the pull to dive into content creation makes perfect sense. Still, teens are rightly worried about whether or not they have the financial literacy to turn influencing into income.
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E-Commerce
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