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Substack and Patreon are vying to become creators primary revenue stream. For most influencers, payouts from platforms like Meta or Google arent enough to build a sustainable career. Rather than spending their days hawking products, many creators are turning to direct fan support, and two companies dominate that space: Patreon and Substack. Patreons latest move targets streamers. Its native livestreaming feature, currently in demo and set for a broad rollout this summer, could attract gamers and broadcasters alike. But Substack beat them to it, launching a similar live video tool just three months earlier. As the two platforms expand their offerings, the rivalry for creator loyalty is heating up. The market for creator livestreams Video already performs well on the platform: Its Patreons second-highest-earning media category after podcasting. Many Twitch streamers rely on Patreon as a more stable source of subscription revenue, preferring it to Twitchs unpredictable payouts. With the addition of live video, Patreon is betting that more of these streamers will shift even larger parts of their operations to its platform. Creators can use livestreams to attract new free members, but they can also use it to encourage free members to pay to upgrade to unlock a Live so that creators are earning the most from their fans, writes Drew Rowny, Patreons VP of Product, in an email to Fast Company. Native livestreams will also be a part of our existing ticketed events experience on Patreon. Live will become a part of our tools that already convert 700,000 free memberships to paid each month. But Substack, which was founded four years after Patreon, already has the upperhand. The platform introduced livestreaming to top-performing creators in September, then expanded access sitewide in January. Video is now central to Substacks strategy: 82% of its 250 highest-earning creators are using audio and video in their work. Since its inception, Substack has been a refuge for journalists leaving legacy mediaand its live video feature is now drawing in television anchors as well. Don Lemon and Jim Acosta both stream on Substackand sometimes, they stream together. As of 2025, roughly one in three live videos on the platform are cohosted with another Substack creator. Earlier this month, former MSNBC host Chris Matthews announced hell be streaming there, too. The important thing about live video, community features, or any other publishing tools is that they aren’t just standalone featuresthey’re connected to a network that helps publishers grow both audience and revenue, Substack cofounder Hamish McKenzie writes in an email to Fast Company. That’s what Substack does exceptionally well. Who will win the creator subscription market? Second-stream creator revenue has been Patreons domain for over a decade. But Substack has recently inched its way, courting TikTok creators with big-money incentives. To some extent, the budding strategy has worked. When Hannah Neeleman, the infamous trad wife behind Ballerina Farm, wanted to venture outside of TikTok, she started a Substack newsletter. So have a good many shopping influencers, wanting to more easily insert affiliate links. Not long ago, Patreon would have been these creators only option. Of course, Substack doesnt think of itself as a Patreon competitor. It wants to be known as a wider social media platform, and not just a subscription serviceeven if it continues to tout its five million paid subscriptions. Substack is a destination people visit specifically to discover new voices and find creators to subscribe to,” McKenzie says. “Users willingly engage with all content forms while there, whether it’s livestreaming, reading, watching videos, or listening to podcasts. In that sense, Substack is truly a 360-degree platform, offering creators everything they need. It’s more comparable to YouTube than to Patreon. That doesnt mean Patreon is losing its grip. The company emphasizes that more than half of the $290 billion creator economy comes from direct-to-fan paid programs. The growth of other platforms could just be a sign of an expanding industry. Were seeing more and more platforms helping creators to connect directly with their fanswhich is a great thing for the creator economy, Patreons Rowny writes. Creators can build tighter communities, grow their audience more, and earn more income on Patreon. Were laser-focused on helping creators manage and grow their direct-to-fan businesses.
Category:
E-Commerce
When it opened in 2001, watchmaker Timex’s new headquarters building in Middlebury, Connecticut, was an architectural wonder. Its all-glass walls and open floor plan put the entire 275-person company in one big, light-filled workspace, covered by a swooping arched roof. It was a radical embrace of the ideals of openness, collaboration, and anti-hierarchical social interaction. On top of all this, the award-winning building had one additionaland uniquefeature: a hole in the top that shines sunlight down on an ancient time-marking device known as a meridian line. Covering the building at the time, Fast Company noted the building itself is a watch. But now the building is on the verge of being demolished, decades earlier than most buildings of its generation would be threatened. A distribution center has been proposed for development on the site, and Timex, which is now majority owned by a hedge fund, is planning to move out. About the only thing standing in the way of the wrecking ball is a man named Nicholas Stuller. In 2020, the 61-year-old and his family moved to Middlebury, where he runs a financial technology startup. The town of about 8,000 people sits 25 miles outside of New Haven, and is mostly green and bucolic. Its the kind of place where not much changes. So in 2023, many residents were surprised to learn of plans for a speculative 670,000-square-foot distribution center that a group of developers wanted to build there, not far from Interstate 84. Part of the complex, named Southford Park, would sit right on the footprint of the Timex building, known as Watch Hill. To build the distribution center, the Timex building would have to be torn down. [Photo: M3Media Productions] Stuller learned the news at the same time as the rest of the community, but he was even more in the dark: Still relatively new to the town, he didn’t know Timex was located there, or about its unique headquarters. Curious, he took a detour one morning in October 2023 on the way to dropping his daughter off at grade school. Stuller and his daughter pulled up to the building and walked in the front door to take a look. They ended up going on an impromptu tour led by a group of eager company employees. They rolled out the red carpet. An hour and 15 minutes later, I had to take my daughter to school, but they kept on talking about the building, about the company, Stuller says. [Its] a magnificent building, he adds. It’s so unusual. I’ve been in a lot of buildings around the country and the world, and this is a really unique building. I walked out of there saying, wow, something’s got to get done. Irrespective of the distribution center, this building needs to be preserved. So Stuller launched a nonprofit called Save Historic Middlebury with the goal of creating preservation laws in the town, which currently has none. The intent is to establish the legal framework to stop the demolition of the Timex building. For now, there’s little to prevent the building’s owners from knocking it down. Save Historic Middlebury is trying to get the building recognized as a significant historic property. It’s the only building, we think, in the world, let alone the U.S., where the building itself is a working example of the product the company makes, Stuller says. His group has gathered support from a range of preservation groups, including the Sierra Club of Connecticut, the Cultural Landscape Foundation, and Docomomo US. [Photo: M3Media Productions] Former Timex employees are also supportive of the preservation effort. Lou Nugai worked in computer operations for Timex from 1968 until his retirement in 2012, spending time both in the company’s previous headquarters in an office park on the edge of town and in the current building from 2001 onward. It was nice. The floor plan was open. There was good visibility. I liked it quite a bit, he says, noting it was a particular improvement on the previous headquarters. They were completely opposite. I wouldn’t say it was a dungeon, but it wasn’t as bright or cheerful as Watch Hill. Last August Save Historic Middlebury made a formal application to the Connecticut State Historic Preservation Office to have the building added to the National Register of Historic Places. When we applied to put the building on the register, not surprisingly the developer who owns the building said, no, we don’t want you to put it on, Stuller says. But because anybody can apply for a building to be included on the National Register, Stuller and his group moved forward. In December, the application was denied at the state level, ostensibly because the building is not at least 50 years old, a general guideline often used to gauge a building’s historic character. It’s one particular person at the state level who just doesn’t like new buildings, Stuller says. Save Historic Middlebury is amending its application and plans to reapply. (The group also briefly filed a lawsuit under the Connecticut Environmental Policy Act to stave off demolition, but withdrew the suit in December.) Timex plas to vacate the building this spring and move into another office building in nearby Shelton. Once it’s vacant, theoretically the property developer could knock it down, Stuller says. Timex did not respond to requests for comment. [Photo: M3Media Productions] In the meantime, other groups in Middlebury have lobbied to stop the development project that would result in the Timex building’s demolition. The Middlebury Small Town Alliance has led a lawsuit against the distribution center’s developers. It doesn’t match our community, says Jennifer Mahr, president of the alliance. Her organization is opposed to the distribution center, but is also in favor of preserving the Timex building. A lot of us agree that something else could be done on that property as is, says Mahr, who was subsequently elected to the town’s governing Board of Selectmen. It’s a perfectly fine building. In January, the group got a favorable ruling from the local superior court judge, who decided that permits issued to the developers were in violation of the town’s wetlands and zoning regulations, effectively halting the project. But an appeal is now being prepared. Lawyers for the developer declined to comment. I’ll be surprised if the appellate court takes the case, Mahr says. I do think that their appeal has run out of steam. Even if the distribution center project falls through, Stuller and his group of volunteer preservationists are concerned that the Timex building is still in danger. He says the group plans to filed its amended National Register application directly to the National Park Service within the next month or two. They’re hoping for a positive response the second time around, but aren’t relying on protection from the top down. Stuller says the building’s fate may hinge on how much support he can gather from the local community and beyond. Once we continue to beat this drum and get the word out, he says, I think there’s decent odds we can convince the people that do control the building to change their plans.
Category:
E-Commerce
Coral reefs are vital to the health of the oceans, but in recent years they’ve been decimated by climate change, pollution, and overfishing. While this has been widely covered, a new documentary sheds light on the groundbreaking efforts to restore these fragile ecosystems, and the scientists and communities working to bring them back to life. Reef Builders showcases the work of the Sheba Hope Grows initiative, part of one of the largest coral reef restoration efforts globally, led by Mars Sustainable Solutions. Sheba, a cat food brand owned by global conglomerate Mars Inc., has been supporting reef restoration through its Hope Grows program since 2019. Threats Endangering Coral Reefs As environmental disasters intensify in a warming climate, the destruction of coral reefs can be overlooked. Oceans are key to world health as they regulate the climate and weather, provide food, and support billions of people around the globe. Coral reefs are probably the most important ecosystem that drives the health of oceans. A quarter of all marine life is found on coral reefs, although they occupy a very small percentage of the ocean surface, says David Smith, chief marine scientist and senior director at Mars Sustainable Solutions, a program run by Mars Global, which tackles environmental threats through science-based actions. The other side of the story, unfortunately, is that they’re on the edge of extinction. The best science that we have today suggests that we could lose up to 95% of coral reefs in the next 20 years. Destructive fishing practices, water pollution, and land development all contribute to reef degradation, while climate change intensifies natural threats like ocean acidification and marine heat waves, which lead to coral bleaching, according to Smith. Just this week, the International Coral Reef Initiative announced that 84% of the world’s coral reefs have been affected by the worst bleaching event ever. [Image: courtesy AMV/Stream] Work Behind the Restoration MSS has worked on coral reef restoration since 2006, investing millions in research, builds, and community engagement. It says approximately 1.3 million coral fragments and 87,000 “reef stars” (metal structures designed to support coral growth) have been installed, all using locally sourced materials. In collaboration with local communities, organizations, and stakeholders, restoration sites are carefully chosen based on both need and feasibility. Teams then deploy reef stars to create expansive, interconnected webs across degraded reef areas. This approach enables coverage of an area the size of a basketball court within days, with dozens of reef stars installed each hour. These structures help stabilize loose coral rubble and provide a solid foundation for coral to grow. [Image: courtesy AMV/Stream] After a few years, corals colonize the reef stars, eventually integrating them into the natural reef. The result is a restored habitat for fish and invertebrates, alongside the return of native coral species. Many coral reefs around the world have got to a stage where they’re not able to recover without any assistance, and that’s where restoration comes in to aid the recovery in those systems that have lost their ability to recover naturally, Smith says. [Image: courtesy AMV/Stream] The first Sheba Hope Grows project was launched in 2019 in Salisi Besar, a reef off the coast of Sulawesi, Indonesia. Within five years, the reefs had grown back. The organization now uses it as a model to show the impact reef stars can have. That success proves that large-scale restoration is possible, says Mindy Barry, Shebas global VP of marketing. That’s what gives you hope, and that’s what ideally will inspire consumers to say this is an issue that not only matters, that I need to care about, but there are things that can be done. [Image: courtesy AMV/Stream] The Making of Reef Builders Reef Builders follows coastal communities in Indonesia, Hawaii, Kenya, and Australia that are working to restore their disappearing coral reefs, essential for their food and livelihood. “There’s a huge science program that underpins the restoration, Smith says. But actually what was unique, and one of the most rewarding parts of my job, is when you have that knowledge, you’ve done that research, but then you talk to the people who are at the coral face, which is actually in the local community with harbors that depend on that reef. This intersection of science and community was at the heart of the project featured in Reef Builders, which now spans 72 restoration sites across the world. Coral reefs form a natural belt around the planet stretching across the world’s oceans, but they’re concentrated most heavily in the Indo-Pacific. Within this belt, distinct regions emerge, each with its own unique ecological and social characteristics. The team selected sites to ensure broad representation of these different regions, focusing on areas where strong local community involvement could drive meaningful restoration. It’s not us necessarily restoring. It’s those communities that are restoring,” Smith says. “What we can do, and what we’ve done, is demonstrate that it’s possible to restore a reef effectively, rapidly, in a way that’s accessible to local communities around the world. While each region has its own environmental challenges, the human stories remain strikingly similar. The emotion of the individuals, of those local members whose lives were being impacted by the loss really shines through, Smith says. It’s that beautiful combination between, yes, you’ve got all the white-coated science and numbers and spreadsheets but actually, ultimately, it’s people’s problems. People are there to try and find a solution for it. [Image: courtesy AMV/Stream] Call to Action People often underestimate the crisis facing coral reefs. According to a Sheba survey conducted by Wakefield Research, 70% of people believe that coral reefs have little to no impact on their daily lives. But reefs are essential ecosystems that support a wide variety of fish species, many of which are commercially valuable and eaten by people around the world. Reefs also play a crucial role in producing a substantial amount of the oxygen humans rely on. Between 1957 and 2007, research shows that more than 50% of coral reefs vanished. But the crisis is escalating, and so is the need for action. Barry says that through the documentary Sheba aims to rally people to recognize that saving coral reefs is not a solitary mission but a collective effort. Smith echoes that goal. Who’s going to start to make those first steps on that journey? And then who can you bring along with you? he asks. I hope that people feel that’s a trajectory that we can get on together.” Reef Builders is available to stream worldwide on Prime Video. Through June 29, Amazon will donate $1 for every hour of the documentary thats streamed in the U.S.up to $100,000to the Kuleana Coral Restoration foundation in Hawaii.
Category:
E-Commerce
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