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Second-hand marketplace Vinted is taking an innovative approach to data storytelling with its new Re~invinted campaign, revealing behavioral patterns among its community of buyers and sellers. Based on data collected between December 2023 and December 2024, the brand maps out 32 distinct personas found among the millions of users of its pre-loved fashion platform, from savvy 'Negotiators' to nostalgia-seeking 'Retroholics.'Re~invinted transforms previously undisclosed platform data into engaging insights, such as the peak hours for price negotiations (6 pm to 9 pm) and the fact that 19% of all transactions begin with a direct message. At the heart of the campaign is an interactive quiz that matches visitors with their pre-loved personalities, along with relevant data points. Underscoring those diverse motivations and buying habits challenges traditional perceptions of who uses second-hand platforms, and how. Re~invinted is rolling out across four European markets.
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Marketing and Advertising
Microsoft's annual Build developer conference will take place in Seattle and run from May 19 to May 22, the company announced on X. There are no details on what will be announced, but you can be fairly sure it'll match or beat Build 2024 in terms of AI-related products and services. Artificial intelligence played a large part in last year's conference, featuring in areas ranging from Windows search to Copilot+ to Microsoft Paint. In fact, a day before Build 2024, Microsoft unveiled its new Surface Pro PC powered by Qualcomm's Snapdragon X Elite and X Plus chips, capable of hitting 45TOPS of neural processing power. Were building a new path forward. Come join us at #MSBuild, May 19 22, 2025. https://t.co/MflbdY5UAh pic.twitter.com/YbRLwmepK1 Microsoft Events (@events_msft) February 4, 2025 The same sort of thing might happen this year, as rumors say that Microsoft could launch new Surface models later this year, including a laptop and 2-in-1, both using Windows on Arm with Qualcomm's latest PC-oriented chips. In fact, Qualcomm could also unveil a successor to the X Elite, which first arrived in October 2023. It's fair to say that the Windows 11, along with the company's Microsoft 365 suite, will see substantial AI enhancements announced for Build 2025. Microsoft has substantially changed its approach to AI in the intervening year as well. It's no longer wedded as closely to OpenAI and ChatGPT, having recently announced that it's bringing DeepSeek to Copilot+ PCs and Azure cloud. All of that adds up to what will likely be a very AI-intensive developer conference, even if a large chunk of the public isn't sold on it yet. This article originally appeared on Engadget at https://www.engadget.com/computing/microsofts-build-2025-developer-conference-kicks-off-on-may-19th-133025358.html?src=rss
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Marketing and Advertising
In recent years, the push to ban smartphones in schools has picked up, with advocates citing everything from improving focus to creating a safe environment. Now, a new study out of the UK investigates the effectiveness of these policies on social media use and overall well-being with interesting results. The study, published in The Lancet Regional Health - Europe journal, included 1,227 individuals aged 12 to 15 from 20 schools with restrictive phone policies and 10 that permitted phone use. Researchers didn't find a link between restrictive school policies and lower phone or social media use and improved well-being. Notably, individuals unable to use their phones at school still used their devices the same amount of time on weekdays as their counterparts. So, they still had the same amount of potentially negative time on their phones per day, just at a different time of the day (assuming no sneaky use at school). These results are significant for advocates of school bans to consider, though primarily demonstrate the benefits of a more holistic plan to reduce adolescents' smartphone and social media use throughout the day. The study's authors note their research didn't look at how restrictive phone policies at school can impact instances of bullying or time engaging in face-to-face interactions. It also doesn't examine the difference between varied types of restriction or how long these policies have been in place. The UK government has been a strong proponent of banning smartphones in schools, announcing guidance in February 2024. The guidance called for schools to create policies that worked best for them, but outlined a few options including banning any smartphones on school premises. Other suggestions involved students handing in their phones upon arrival or storing them in lockers. The US, France and more countries have also taken steps to ban smartphones in schools. New York Governor Kathy Hochul and California Governor Gavin Newsom are among the proponents of smartphone restrictions in schools. This article originally appeared on Engadget at https://www.engadget.com/mobile/uk-study-says-school-phone-bans-dont-affect-students-total-screen-time-130048601.html?src=rss
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Marketing and Advertising
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