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While most advertisers seek out billboards with unobstructed sightlines, India-based food products company Britannia recently did the opposite, installing units that had to adapt to the shape of surrounding trees like puzzle pieces instead of standard rectangles. Launched in January 2025 across four Indian cities, the Nature Shapes Britannia campaign aims to convey that the company is adapting to natures needs. Each biodegradable billboard highlights key sustainability efforts, including plastic neutrality and water stewardship, with typography and layouts bending to the natural contours of adjacent greenery.
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Marketing and Advertising
Second-hand marketplace Vinted is taking an innovative approach to data storytelling with its new Re~invinted campaign, revealing behavioral patterns among its community of buyers and sellers. Based on data collected between December 2023 and December 2024, the brand maps out 32 distinct personas found among the millions of users of its pre-loved fashion platform, from savvy 'Negotiators' to nostalgia-seeking 'Retroholics.'Re~invinted transforms previously undisclosed platform data into engaging insights, such as the peak hours for price negotiations (6 pm to 9 pm) and the fact that 19% of all transactions begin with a direct message. At the heart of the campaign is an interactive quiz that matches visitors with their pre-loved personalities, along with relevant data points. Underscoring those diverse motivations and buying habits challenges traditional perceptions of who uses second-hand platforms, and how. Re~invinted is rolling out across four European markets.
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Marketing and Advertising
Microsoft's annual Build developer conference will take place in Seattle and run from May 19 to May 22, the company announced on X. There are no details on what will be announced, but you can be fairly sure it'll match or beat Build 2024 in terms of AI-related products and services. Artificial intelligence played a large part in last year's conference, featuring in areas ranging from Windows search to Copilot+ to Microsoft Paint. In fact, a day before Build 2024, Microsoft unveiled its new Surface Pro PC powered by Qualcomm's Snapdragon X Elite and X Plus chips, capable of hitting 45TOPS of neural processing power. Were building a new path forward. Come join us at #MSBuild, May 19 22, 2025. https://t.co/MflbdY5UAh pic.twitter.com/YbRLwmepK1 Microsoft Events (@events_msft) February 4, 2025 The same sort of thing might happen this year, as rumors say that Microsoft could launch new Surface models later this year, including a laptop and 2-in-1, both using Windows on Arm with Qualcomm's latest PC-oriented chips. In fact, Qualcomm could also unveil a successor to the X Elite, which first arrived in October 2023. It's fair to say that the Windows 11, along with the company's Microsoft 365 suite, will see substantial AI enhancements announced for Build 2025. Microsoft has substantially changed its approach to AI in the intervening year as well. It's no longer wedded as closely to OpenAI and ChatGPT, having recently announced that it's bringing DeepSeek to Copilot+ PCs and Azure cloud. All of that adds up to what will likely be a very AI-intensive developer conference, even if a large chunk of the public isn't sold on it yet. This article originally appeared on Engadget at https://www.engadget.com/computing/microsofts-build-2025-developer-conference-kicks-off-on-may-19th-133025358.html?src=rss
Category:
Marketing and Advertising
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