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As of January 15, 2025, PlayStations Shuhei Yoshida will leave Sony but not retire from the industry entirely. Yoshida made the announcement while on the PlayStation Podcast Tuesday (a condensed transcription of the interview appears on the official PlayStation blog.) He hasnt provided a reason why hes leaving. Many know Yoshida as Sony Interactives Head of Indies Initiative, a position he got in 2019. In other words, hes in charge of getting indie games onto PlayStation consoles by networking with indie developers and promoting the games they made. Before this, he was part of the original team behind the first PlayStation console, meaning hes been working on these consoles since the very beginning. We interviewed him back in 2013 to talk about Sonys commitment to (and his particular affinity for) indie developers. Yoshida believes that since PlayStation has been in good hands and has been thriving since its release, its time he moved on. His love for the console series remains, and hes still highly optimistic about its future. You may have seen his powerful roast of Microsofts previous plan to prevent Xbox One owners from easily sharing physical games back in 2013. It only took Yoshida 21 seconds to make his point that the PS4 wouldnt have such restrictions and how bad of an idea Microsoft dreamed up. His horror when playtesting an early build of 2018s God of War is also somewhat known. As noted by Kotaku, Yoshidas announcement is almost a week away from the PlayStations 30th anniversary, December 3.This article originally appeared on Engadget at https://www.engadget.com/gaming/playstation/shuhei-yoshida-is-leaving-playstation-in-january-after-three-decades-172042338.html?src=rss
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Marketing and Advertising
While its not Black Friday just yet, this GoPro Hero13 Black bundle just received a substantial price cut on Amazon. The bundle is also available on the official GoPro website at the same discount of $349, a $100 difference from its typical price the lowest we've ever seen. The bundle contains a grip called The Handler, two Enduro batteries, two curved adhesive mounts, a 64GB SanDisk microSD card and a case to hold everything while on the go. Of course, the GoPro Hero13 Black is included. Weve tested the GoPro Hero13 Black before, and its quite the improvement over its predecessor, the Hero12 Black. Its maximum resolution of 5.3K at 120fps coupled with Hybrid Log Gamma (HLG) makes it a compelling choice for power users. It also runs longer in both hot and cold environments, even when 10-bit video mode is active. For those who want to capture more footage, the Hero13 Black is rated for 1.5 hours of 4K at 30fps. The Hero13 Black is compatible with several GoPro add-ons like the Macro Lens Mod, Smart Motion Blur ND Filter 4-Pack and Anamorphic Lens Mod, all sold separately. The camera knows when youve attached one to it and automatically adjusts its settings to match. This function helps reduce the required setup time, allowing you to spend more time filming. Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/this-gopro-hero13-black-bundle-is-100-off-for-black-friday-144338402.html?src=rss
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Marketing and Advertising
Product scanning app Yuka has launched a new Call-out feature that enables users to directly challenge brands on their use of potentially harmful additives in food and cosmetics. The feature, introduced in November 2024, allows consumers to send pre-drafted messages to manufacturers via email or X when they scan products containing any of 81 additives that Yuka has designated as high risk based on current scientific literature. These additives, though legally permitted, are suspected of increasing risks of serious health issues, including cancer, cardiovascular disease and diabetes.The initiative is initially targeting 3,100 of the most frequently scanned brands in Yukas database whose products contain at least one high-risk additive. A counter tracks the number of unique users who contact each brand, with progressive thresholds starting at 100 call-outs designed to build momentum for change. While manufacturers typically use additives for legitimate purposes such as extending shelf life or improving texture, Yuka argues that mounting evidence around cocktail effects (the interaction between multiple additives even at low doses) and concerns about cumulative exposure warrant their removal from products. The company plans to update users on any reformulations that result from these collective actions.Smartphones have turned consumers into real-time researchers and reporters. They turn to tools like Yuka to find accurate information and reduce ambiguity, but the obvious (and empowering!) next step is action. Is your brand ready to embrace the process, address peoples concerns and regain their trust?
Category:
Marketing and Advertising
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